{"id":187208,"date":"2024-03-04T11:42:10","date_gmt":"2024-03-04T11:42:10","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=187208"},"modified":"2025-07-14T10:26:05","modified_gmt":"2025-07-14T10:26:05","slug":"feb-2024","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/feb-2024\/","title":{"rendered":"Similarweb Product Updates: The February 2024 Edition"},"content":{"rendered":"<p>February: the month of love. February 2024: the month of love, plus an extra day.<\/p>\n<p>How do we share the love as a business to our fabulous customers? With Similarweb product updates, of course.<\/p>\n<p>And we certainly didn\u2019t waste that leap day either.<\/p>\n<p>Here\u2019s a run-through of what we\u2019ve been up to while Cupid\u2019s been doing his thang:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/2KwV3oFCSeA?si=jJh2VZqLtixv7N52\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>App Intelligence: New and improved<\/h2>\n<p>You might have heard of Similarweb <a href=\"https:\/\/www.similarweb.com\/corp\/apps\/\">App Intelligence<\/a>, but this month, it was hit with Cupid\u2019s bow and arrow (and our incredible team of developers) and transformed into <strong>App Intelligence Premium Plus<\/strong>.<\/p>\n<p>Ready to bring you insights into app performance and market trends for <em>both<\/em> Android and iOS, it\u2019s about to take your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-insights\/\">competitive insights<\/a> to the next level.<\/p>\n<p>Who needs an extra day in the month when an all-in-one view is about to save you this much time?<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-187253 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/App-Intelligence-Monthly.gif\" alt=\"App Intelligence Monthly\" width=\"844\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/backlinks\/overview\/999\/?duration=365d\">Try it now<\/a><\/p>\n<h2>Backlinks Analytics: All new to your SEO toolkit<\/h2>\n<p>This one\u2019s for the SEOs out there! This month, we introduced <a href=\"https:\/\/www.similarweb.com\/corp\/search\/backlink-analysis\/\">Backlink Analytics<\/a> as a tool within our marketing solution.<\/p>\n<p>So now, you can view the backlink profile of (literally) any website in the world, super quickly and super easily &#8211; backed by the power of a huge database: 360 trillion links and 200 million domains.<\/p>\n<p>All you need to do is choose the URL you want to check out, and we\u2019ll do the rest.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-187254\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/backlinksformonthly2.gif\" alt=\"backlink monthly\" width=\"968\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/backlinks\/overview\/999\/?duration=365d\">Try it now<\/a><\/p>\n<h2>Rank Tracker: Easier data access than ever<\/h2>\n<p>Q: What makes SEOs happier than receiving chocolates and a card as a Valentine\u2019s gift?<\/p>\n<p>A: <em>Two<\/em> Similarweb product updates that will improve domain authority and rankings.<\/p>\n<p>So yes, here\u2019s another one for you guys.<\/p>\n<p>In <a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">Rank Tracker<\/a>, we\u2019ve made our data even more accessible. You can now download ranking data from your Keywords and Pages reports into Excel.<\/p>\n<p>And if analyzing big datasets to optimize your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategy<\/a> kinda sounds like your thing (it does, doesn\u2019t it?), keyword data is also available via <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/api\/\">API<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-187255\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/excel2.gif\" alt=\"excel\" width=\"940\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/rank-tracker\/home\">Try it now<\/a><\/p>\n<h2>Shopper Intelligence: More in-depth analysis<\/h2>\n<p>Over on <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">Shopper Intelligence<\/a>, we\u2019ve expanded our keyword lists from 20-50 keywords. More keywords to analyze = more in-depth analysis.<\/p>\n<p>We\u2019ve also expanded our Product Group sharing at the account level so you can share them easily with your team. Collaboration is key, afte rall.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-187256\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/shopper-intelligence-feb-updates.png\" alt=\"shopper intelligence feb updates\" width=\"1600\" height=\"654\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/shopper-intelligence-feb-updates.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/shopper-intelligence-feb-updates-300x123.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/shopper-intelligence-feb-updates-1024x419.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/shopper-intelligence-feb-updates-768x314.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/shopper-intelligence-feb-updates-1536x628.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/03\/shopper-intelligence-feb-updates-512x209.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/shopper.similarweb.com\/product\/on-site-search?from=2022-02&amp;to=2024-01&amp;domain=amazon.com&amp;comparison=undefined&amp;asinGroupId=f38b751d-05a4-4150-9eaa-c371e26387fc\">Try it now<\/a><\/p>\n<h2>Sharing the love this February<\/h2>\n<p>Don\u2019t go thinking we\u2019re only being this nice because it\u2019s around Valentine\u2019s Day. We\u2019re in it for the long haul and we\u2019ve got lots more planned for 2024 &#8211; we\u2019ll be sure to keep you updated along the way.<\/p>\n<p>Stay tuned for March.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Enjoy 360\u00b0 digital visibility, 24\/7<\/p>\n                                    <p class=\"post-banner__subtitle\">The all-in-one solution for data-driven planning and competitor analysis<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb for free today<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>February: the month of love. February 2024: the month of love, plus an extra day. How do we share the love as a business to our fabulous customers? With Similarweb product updates, of course. And we certainly didn\u2019t waste that leap day either. Here\u2019s a run-through of what we\u2019ve been up to while Cupid\u2019s been [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":186651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-187208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Updates: The February 2024 Edition | Similarweb<\/title>\n<meta name=\"description\" content=\"Find out what\u2019s new to the platform in February, and how these updates will get you working more efficiently to scale up your business in 2024 and beyond.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, 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