{"id":187403,"date":"2025-07-21T12:06:03","date_gmt":"2025-07-21T12:06:03","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=187403"},"modified":"2025-07-24T12:43:40","modified_gmt":"2025-07-24T12:43:40","slug":"meet-ad-intelligence","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/","title":{"rendered":"Meet The New Ad Intelligence: Finally, All Your Paid Media Insights in One Place"},"content":{"rendered":"<p>Ever tried to understand where and how your rivals are showing up across your paid channels?<\/p>\n<p>If so, you\u2019ve probably run into the same headaches. In the form of\u2026<\/p>\n<ul>\n<li aria-level=\"1\">Siloed tools<\/li>\n<li aria-level=\"1\">Incomplete and inaccurate data<\/li>\n<\/ul>\n<p>The result? Hours of wasted time stitching data together only to find that you still don\u2019t have a clear understanding of the big picture.<\/p>\n<p>Ad Intelligence solves that.<\/p>\n<p>It\u2019ll give you one unified view of advertising data across channels and competitors, helping you benchmark spend, impressions, and media mix all in one place.<\/p>\n<p>You\u2019ll be making smarter decisions, faster.<\/p>\n<h2>The problem with tracking paid media (until now)<\/h2>\n<p>The issue is that although paid media data isn\u2019t hard to find, it&#8217;s often fragmented and inaccurate. No tool offers display and search together.<\/p>\n<p>One tool might go deep on display, but leaves you guessing about what\u2019s happening on search. Another might show spend estimates, but not creative. No platform gives you a holistic view of both search and display channels, so it&#8217;s nearly impossible to connect the dots and see the big picture.<\/p>\n<p>The result?<\/p>\n<ul>\n<li aria-level=\"1\">Incomplete views of your competitors\u2019 strategy<\/li>\n<li aria-level=\"1\">Constant tab-switching between siloed tools<\/li>\n<li aria-level=\"1\">Out-of-date, unreliable data<\/li>\n<li aria-level=\"1\">Instead of <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/ultimate-guide-benchmarking\/\">benchmarking<\/a>, you are guessing<\/li>\n<\/ul>\n<p>And when the data\u2019s unclear, everything downstream suffers. Without a reliable view of what\u2019s working (and what\u2019s not), budgets get misallocated, high-performing opportunities are missed, or worse, underperforming campaigns drag on longer than they should. Because in digital marketing, flying blind is no different from gambling with your ad budgets.<\/p>\n<h2>Meet Ad Intelligence: Your go-to hub for paid media insights<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-204712\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-overview.gif\" alt=\"Display Ad overview\" width=\"836\" height=\"480\" \/><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/web\/advertising\/\"><b>Ad Intelligence<\/b><\/a> solves this elegantly by giving you a single source of truth for paid search and display data, all based on Similarweb\u2019s industry-leading data.<\/p>\n<p>Whether you\u2019re trying to analyze your own performance or outmaneuver a rival, Ad Intelligence shows if you&#8217;re truly competing or just watching from the sidelines. It gives you a fresh, accurate view of how your CPMs, creatives, and media mix compare to top competitors.<\/p>\n<p>It\u2019s built to answer the questions that actually drive decisions and to do it fast. You can explore almost every angle of your own and your competitors&#8217; <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-strategy\/\">paid media strategy<\/a> with intuitive, campaign-level metrics across:<\/p>\n<ul>\n<li aria-level=\"1\">Display advertising<\/li>\n<li aria-level=\"1\">Search advertising<\/li>\n<\/ul>\n<p>Let\u2019s take a quick look at both.<\/p>\n<h3>1. Display advertising: Dig into any competitor\u2019s display strategy<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-204706 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Overview.png\" alt=\"Display Ad Overview\" width=\"1862\" height=\"939\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Overview.png 1862w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Overview-300x151.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Overview-1024x516.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Overview-768x387.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Overview-1536x775.png 1536w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/><\/p>\n<p>Display ads meet your audience where they are on the publisher sites they already visit. But to be effective, you need more than just your performance data. You need competitive context: Who\u2019s advertising where? What\u2019s getting seen? And how does your reach compare?<\/p>\n<p>Ad Intelligence, based on <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">Similarweb data<\/a>, gives you the story.<\/p>\n<p>Want to see how your competitors are showing up across display?<\/p>\n<p>You can analyze any advertiser\u2019s campaign strategy at a glance. See how much they\u2019re spending and how many impressions they\u2019re getting.<\/p>\n<p>Need to go deeper?<\/p>\n<p>You\u2019ll get a detailed breakdown of their campaigns, including landing pages, impression volume, spend, and the actual ads they\u2019re running.<\/p>\n<p>Already seeing the big picture?<\/p>\n<p>Good. Now zoom in on the creatives. See and get inspired by your competitors\u2019 top-performing display ads all in one visual feed.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-204707 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Ads-Creatives-.png\" alt=\"Display Ad - Ads Creatives\" width=\"1862\" height=\"957\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Ads-Creatives-.png 1862w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Ads-Creatives--300x154.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Ads-Creatives--1024x526.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Ads-Creatives--768x395.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Display-Ad-Ads-Creatives--1536x789.png 1536w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/><\/p>\n<p>Now it\u2019s time to uncover high-performing publishers you may have overlooked by analyzing where your competitors are running their display ads. See <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-metrics\/\">key PPC metrics<\/a> like <b>spend<\/b>, <b>impressions<\/b>, as well as the <b>ad networks<\/b> they\u2019re using to drive results.<\/p>\n<h3>2. Search advertising: Find out which keywords competitors target and bid on<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-204823 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-overview.png\" alt=\"Search Ad overview\" width=\"1143\" height=\"807\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-overview.png 1143w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-overview-300x212.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-overview-1024x723.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-overview-768x542.png 768w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/search\/ppc\/\">Search advertising<\/a> is where customers show buyer\u2019s intent, and where brands win or lose conversions. That\u2019s why having clear, accurate insights into your search strategy (and your competitors\u2019) is critical to performance.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-204710 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-Landing-pages.png\" alt=\"Search Ads - Landing pages\" width=\"1231\" height=\"687\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-Landing-pages.png 1231w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-Landing-pages-300x167.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-Landing-pages-1024x571.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Search-Ad-Landing-pages-768x429.png 768w\" sizes=\"(max-width: 1231px) 100vw, 1231px\" \/><\/p>\n<p>You get deep visibility into:<b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Landing pages: <\/b>See which ones are pulling in traffic and which might be leaking conversions. Get insights into clicks, engagement, top keywords, spend, and more.<\/li>\n<li aria-level=\"1\"><b>Search ads: <\/b>Understand which ads are resonating with audiences, how they\u2019re trending over time, and what they\u2019re costing you.<\/li>\n<li aria-level=\"1\"><b>Keywords: <\/b>Go beyond surface-level data. See user intent, <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/what-is-cpc\/\">CPCs<\/a>, zero-click rates, trend lines, and keyword performance in granular detail.<\/li>\n<li aria-level=\"1\"><b>Competitors: <\/b>See who else is in the race. Identify who\u2019s bidding on the same terms, how they\u2019re positioning themselves, and where they\u2019re gaining ground.<\/li>\n<\/ul>\n<h2>Built for fast-moving marketers and agencies<\/h2>\n<p>Ad Intelligence is designed for teams who don\u2019t have time to mess around with disconnected data.<\/p>\n<p>If you\u2019re running high-volume, multi-channel campaigns or managing a client portfolio where results matter, this one\u2019s for you.<\/p>\n<p><b>For marketers and advertisers:<\/b><\/p>\n<p>It\u2019s your shortcut to tighter strategy, smarter media planning, and fewer blind spots.<\/p>\n<p><b>For agencies:<\/b><\/p>\n<p>It\u2019s the edge you need to pitch, win, and defend with confidence. Build stronger cases. Benchmark like a pro. And prove ROI with data that actually aligns with how your clients think.<\/p>\n<h2>This is just the beginning<\/h2>\n<p>Ad Intelligence is now live, and it\u2019s only getting better from here.<\/p>\n<p>We\u2019re constantly expanding data coverage, improving workflows, and tuning performance based on your feedback. So if there\u2019s something you want to see, say the word.<\/p>\n<p>Explore the full picture of paid media. With Ad Intelligence, launching smarter campaigns (and keeping an eye on the competition) just got a whole lot easier.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Dig deeper with Similarweb data<\/p>\n                                    <p class=\"post-banner__subtitle\">With the most up-to-date data in the world.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Shopper Intelligence<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ever tried to understand where and how your rivals are showing up across your paid channels? If so, you\u2019ve probably run into the same headaches. In the form of\u2026 Siloed tools Incomplete and inaccurate data The result? Hours of wasted time stitching data together only to find that you still don\u2019t have a clear understanding [&hellip;]<\/p>\n","protected":false},"author":499,"featured_media":204904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-187403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet The New Ad Intelligence: Unify Your Paid Insights | Similarweb<\/title>\n<meta name=\"description\" content=\"Get a unified view of your paid media strategy and your competitors\u2019 with Ad Intelligence. Track spend, impressions, creatives, keywords, and more.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darrell Mordecai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/\"},\"author\":{\"name\":\"Darrell Mordecai\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/645f1730e736ea84615ff69fc556fbbc\"},\"headline\":\"Meet The New Ad Intelligence: Finally, All Your Paid Media Insights in One Place\",\"datePublished\":\"2025-07-21T12:06:03+00:00\",\"dateModified\":\"2025-07-24T12:43:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/\"},\"wordCount\":941,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Meet-Ad-Intelligence-thumbnail.png\",\"articleSection\":[\"Product Updates\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/\",\"name\":\"Meet The New Ad Intelligence: Unify Your Paid Insights | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/meet-ad-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/07\/attachment-Meet-Ad-Intelligence-thumbnail.png\",\"datePublished\":\"2025-07-21T12:06:03+00:00\",\"dateModified\":\"2025-07-24T12:43:40+00:00\",\"description\":\"Get a unified view of your paid media strategy and your competitors\u2019 with Ad Intelligence. 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