{"id":188486,"date":"2024-03-28T15:28:48","date_gmt":"2024-03-28T15:28:48","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=188486"},"modified":"2025-07-21T09:43:27","modified_gmt":"2025-07-21T09:43:27","slug":"edtech-companies","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/investor\/sector-research\/edtech-companies\/","title":{"rendered":"The Top EdTech Companies are Changing the Way We Learn"},"content":{"rendered":"

The EdTech revolution started in the 1920s. With the introduction of the radio came on-air classes disseminated to students within broadcast range. The overhead projector appeared in the classroom in 1930. The handheld calculator made its school debut in 1972. Oh, how the times have changed. Now, it’s tablets and the development of 1:1 device programs. The sector is anticipated to reach a value of $549B by 2033. Using the alternative data<\/a> that Similarweb Stock Intelligence<\/a> is built on, we\u2019ve tracked and analyzed the online assets of the top EdTech companies.<\/p>\n

What are EdTech companies?<\/h2>\n

EdTech companies (education technology) are companies that create hardware and software designed to enhance teacher-led learning in classrooms and improve students’ education. Since the pandemic, EdTech has grown to include all iterations of an online classroom, such as cooking classes, learning to code, and discovering a new language. EdTech companies are also targeting businesses and providing education and training for employees.<\/p>\n

Top EdTech companies in 2024<\/h2>\n

There is a long list of companies that are changing the face of education. Here are some of the biggest EdTech companies in the sector today.<\/p>\n

Duolingo (DUOL)<\/h3>\n

\u00a1Hola! \u00bfC\u00f3mo est\u00e1s? \u00bfNo hablas espa\u00f1ol? Well, there’s an app\/website for that. Duolingo (DUOL) offers language certification in over 40 languages, along with literacy and math programs and even a classroom aid for teachers.<\/p>\n

The app wasn\u2019t launched to the public until June 2012, but since then, it has soared in popularity, becoming the modern language-learning go-to. By offering bite-sized lessons, Duolingo has hooked millions of users across the globe, making the daunting prospect of learning a new language more approachable.<\/p>\n

Global traffic to Duolingo\u2019s website over the past year has seen consistent growth.<\/p>\n

\"Chart<\/p>\n

Jan. 2023 saw a 9.4% YoY increase in traffic and 3.4% in Jan. 2024. Even the lowest traffic months (Feb. and Nov. 2023) saw YoY growth of 5.6% and 2.1%, respectively.<\/p>\n

Most of DUOL\u2019s users opt for the free path to learning a new language.<\/p>\n

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Registrations, an indicator of users to the free service, peaked in Jan. 2023 with over 1M visits to the page. Jan. 2024 saw 925K, a 9% year-over-year (YoY) drop. But, once registered, users do continue to return to duolingo.com<\/a>. Jan. 2023 saw 4.2M visits to the login page. Jan. 2024 still saw a significant number, 3.7M, which is an 11% drop YoY.<\/p>\n

What DUOL hasn\u2019t done is determine how to convert a free user to a paid user, albeit when it comes to language learning, that isn\u2019t completely necessary. In Jan. 2024, there were 20K visits to Super Duolingo, a premium addition to the Duolingo experience, and in Jan. 2024, 19K visits.<\/p>\n

The company continues to offer all of its services to schools for free.<\/p>\n

Udemy (UDMY)<\/h3>\n

Since its launch in 2010, Udemy<\/a> has become the world’s largest catalog of online courses, with over 202,000 offerings and 57 million registered users, according to the company. In 2023, UDMY’s revenue exceeded $720M, marking a 16% increase from 2022.<\/p>\n

UDMY, in the wake of the pandemic, did have to pivot, like all online businesses, to ensure it continued to serve and engage its customers. Its active subdomains have remained positive YoY.<\/p>\n

\"Bar<\/p>\n

Total customers in Jan. 2023 saw an increase of 41.5% YoY and total customers in Jan. 2024 still grew 12.4% YoY. The trend is the same in Feb. 2023, with 37.8% YoY growth and 10.2% YoY in Feb. 2024.<\/p>\n

Its business partnerships have pushed company growth internationally. Tracking client subdomains through Similarweb Technographics provides insight into this international growth.<\/p>\n

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While growth in North America has become a bit stagnant, down 9% YoY in 1Q24 to date (data through February 2024), South America is up 39% YoY in the same quarter. East Asia is up 11%, Western Europe is up 4%, and Eastern Europe is up 2%.<\/p>\n

Coursera (COUR)<\/h3>\n

For everything that you don\u2019t know, you can easily find an online course at coursera.org<\/a>. Coursera (COUR) is considered one of the largest EdTech companies that connects students with more than 150 universities, offering over 115 certification courses, and partners with other organizations, government and otherwise, to provide online courses. In 2023, Coursera\u2019s revenue<\/a> increased by 21% to $635.8M.<\/p>\n

Compared to other big names in the sector, COUR definitely has room to grow.<\/p>\n

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It trails behind Udemy in both revenue and traffic share<\/a>, coming in at 7% in 1Q24, which is a 2% increase YoY. DUOL has 10% of the traffic share and UDMY 12% in the same quarter.<\/p>\n

While the pandemic was definitely a boon for the company, lifting consumer engagement significantly, COUR is maintaining its significance in the EdTech sector.<\/p>\n

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