{"id":189029,"date":"2024-04-04T16:04:10","date_gmt":"2024-04-04T16:04:10","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=189029"},"modified":"2025-01-21T12:34:23","modified_gmt":"2025-01-21T12:34:23","slug":"cruise-wave-season","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/cruise-line-news\/cruise-wave-season\/","title":{"rendered":"Wave Season: Cruise Line Web Traffic Up 11% in Q1"},"content":{"rendered":"

During \u201cwave season\u201d for cruise travel sales, which overlaps with the first quarter, traffic to major cruise line websites was up 11% compared with the same period last year, according to Similarweb estimates. That means consumer interest is strong, giving the cruise lines many opportunities to win bookings.<\/p>\n

Fastest Growing Brands<\/h2>\n

The brands with the biggest year-over-year (YoY) percentage growth were the MSC Cruises USA (+32.9%) and Holland America (+26%).<\/p>\n

\"chart:<\/p>\n

Royal Caribbean + Celebrity up 11% YoY<\/h2>\n

Royal Caribbean (royalcaribbean.com) attracted the most traffic<\/a> of any cruise brand, 16.9 million visits for the quarter, up 14% YoY. Royal Caribbean owns Celebrity (celebritycruises.com<\/a>), and for the two combined traffic was up 11% YoY.<\/p>\n

\"chart:<\/p>\n

Traffic to Carnival Cruise Lines flagship website, carnival.com<\/a>, was flat, but traffic was up to princess.com<\/a> (+11%) and hollandamerica.com<\/a> (+26%). For those three brands combined traffic was up 7% YoY.<\/p>\n

Growth by challenger brands<\/h2>\n

MSC Cruises, a fast-growing challenger brand, saw a 21.4% YoY gain across three websites (msccruisesusa.com<\/a>, msccruises.com<\/a>, and msccrociere.it<\/a>), with the US website showing the strongest gain, up 33% YoY for the quarter.<\/p>\n

Virgin Voyages, the smallest of the cruise brands Similarweb has been tracking, saw web traffic growth of 20%, attracting 2.7 million visits worldwide.<\/p>\n

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <\/em>press@similarweb.com<\/em><\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/em>similarweb.com<\/em><\/a>.<\/em><\/p>\n

Contact: <\/strong>For more information, please write to press@similarweb.com<\/a>.<\/p>\n

Report By: <\/strong>David F. Carr, Senior Insights Manager<\/p>\n

Methodology<\/strong><\/a><\/p>\n

Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n

Image by Ed Judkins<\/a> from Pixabay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

During \u201cwave season\u201d for cruise travel sales, which overlaps with the first quarter, traffic to major cruise line websites was up 11% compared with the same period last year, according to Similarweb estimates. That means consumer interest is strong, giving the cruise lines many opportunities to win bookings. Fastest Growing Brands The brands with the […]<\/p>\n","protected":false},"author":441,"featured_media":189031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8284,7892,8292],"tags":[],"class_list":["post-189029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cruise-line-news","category-insights","category-travel-news"],"acf":[],"yoast_head":"\nWave Season: Cruise Line Web Traffic Up 11% in Q1 | Similarweb<\/title>\n<meta name=\"description\" content=\"Explore key insights on cruise wave season trends. 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