{"id":189568,"date":"2024-04-23T10:55:55","date_gmt":"2024-04-23T10:55:55","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=189568"},"modified":"2024-06-16T14:55:58","modified_gmt":"2024-06-16T14:55:58","slug":"spring-insights-2024","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/spring-insights-2024\/","title":{"rendered":"Spring Sends US Shoppers Searching for All Things Outdoors on Amazon"},"content":{"rendered":"<p>In preparation for the April 8th solar eclipse across Mexico, the US, and Canada, keywords containing solar eclipse glasses were at the forefront of shoppers\u2019 minds in March and the #1 keyword search term on Amazon, with a total of 4.5M clicks. In second place was the documentary Quiet on the Set, which received 3.2M clicks. The #3 top keyword was \u201ceaster basket stuffers\u201d with 1.8M clicks.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189569 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-top-keywords.png\" alt=\"List of spring shopping trends top keywords\" width=\"1600\" height=\"773\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-top-keywords.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-top-keywords-300x145.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-top-keywords-1024x495.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-top-keywords-768x371.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-top-keywords-1536x742.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-top-keywords-512x247.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Consumers look to refresh their backyards<\/h2>\n<p>Now that spring has sprung, consumers are ready to get back outside, and preparations are being made. Mosquitos are top of mind as Spartan Mosquito saw over 1200% growth in unit sales, with 55.2K units sold. Cutter, another brand name in insect repellent, saw 410% growth with 69.9K units sold. But backyard beautification came in second, as Mademax, a company specializing in solar fountains for bird baths experienced 934% growth with 53.4K unit sales.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-189570\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Top-Brands.png\" alt=\"Spring shopping trends top brands on Amazon\" width=\"942\" height=\"558\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Top-Brands.png 942w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Top-Brands-300x178.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Top-Brands-768x455.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Top-Brands-512x303.png 512w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Spring Insights Report 2024<\/p>\n                                    <p class=\"post-banner__subtitle\">Discover the hottest seasonal shopper trends on Amazon<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-i18n-title=\"Get your free copy now\"\ndata-contact-us-i18n-submit_button=\"Download now\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading the report!\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Spring Insights Report\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"Audience Intelligence\/Purchase Intelligence\"\ndata-contact-us-hidden-sfcmpid=\"701QB000008uMB0YAM\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"null\"\ndata-contact-us-hidden-button-caption=\"Download now\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"Spring Sends US Shoppers Searching for All Things Outdoors on Amazon\"\n>\n            Download now        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>BBQ season is just around the corner<\/h2>\n<p>Next on the list &#8211; getting ready to fire up the grill and enjoy meals outside. Blackstone is the brand that is top of mind as consumers search for grills and accessories. Combined, the company received a combined 3.8M clicks across a variety of keywords.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189571 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Grills-and-Outdoor-Cooking.png\" alt=\"Spring shopping trends top grill and outdoor grilling brands on Amazon\" width=\"1600\" height=\"805\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Grills-and-Outdoor-Cooking.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Grills-and-Outdoor-Cooking-300x151.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Grills-and-Outdoor-Cooking-1024x515.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Grills-and-Outdoor-Cooking-768x386.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Grills-and-Outdoor-Cooking-1536x773.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-Grills-and-Outdoor-Cooking-512x258.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Ninja\u2019s outdoor grill made the list with 333.5K clicks and holds 85.5% of the top brand share. Both Blackstone and Ninja enjoy more branded search volume than Weber, indicating a stronger brand association with consumers and cost-conscious consumers prefer their more affordable grill options.<\/p>\n<h2>Spring fitness boom<\/h2>\n<p>The Sports &amp; Outdoors category trended toward workout gear and accessories as consumers look to get back into shape and back into shorts and bathing suits as the weather turns warmer.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189572 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Category-trends.png\" alt=\"Spring shopping trends gear and accessories in the sports and outdoors category on Amazon\" width=\"1600\" height=\"802\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Category-trends.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Category-trends-300x150.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Category-trends-1024x513.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Category-trends-768x385.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Category-trends-1536x770.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Category-trends-512x257.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Plenty of gear that can be used for outdoor workouts made the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/top-keywords\/\">top keyword searches<\/a> in this category. Yoga mat saw an increase in searches of 65.4%, water bottle saw 118.8% growth, weighted vest 114.8%, and ankle weights 24.4%. Standard workout equipment also made the list, with dumbbell sets seeing a search increase of 1029.1% and resistance bands 261%.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189573 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Subcategories.png\" alt=\"Spring shopping trends in sports and outdoors subcategories on Amazon\" width=\"1600\" height=\"589\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Subcategories.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Subcategories-300x110.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Subcategories-1024x377.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Subcategories-768x283.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Subcategories-1536x565.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Spring-Shopping-Trends-in-Sports-and-Outdoors-Subcategories-512x188.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Looking at performance by subcategory, units sold are in the millions with Yoga at the top with 17M units sold, followed by\u00a0 Strength Training Equipment with 5.3M units sold, and Accessories in third with 2.8M units sold.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Spring Insights Report 2024<\/p>\n                                    <p class=\"post-banner__subtitle\">Discover the hottest seasonal shopper trends on Amazon<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-i18n-title=\"Get your free copy now\"\ndata-contact-us-i18n-submit_button=\"Download now\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading the report!\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Spring Insights Report\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"Audience Intelligence\/Purchase Intelligence\"\ndata-contact-us-hidden-sfcmpid=\"701QB000008uMB0YAM\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"null\"\ndata-contact-us-hidden-button-caption=\"Download now\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"Spring Sends US Shoppers Searching for All Things Outdoors on Amazon\"\n>\n            Download now        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\">similarweb.com\/blog\/insights\/<\/a>.<\/em><\/p>\n<p><b>Contact: <\/b>For more information, please write to <a href=\"mailto:press@similarweb.com\">press@similarweb.com<\/a>.<\/p>\n<p><b>Report By: <\/b>Andrea Pash, Content Marketing Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><b>Methodology<\/b><\/a><\/p>\n<p><b>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/b> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In preparation for the April 8th solar eclipse across Mexico, the US, and Canada, keywords containing solar eclipse glasses were at the forefront of shoppers\u2019 minds in March and the #1 keyword search term on Amazon, with a total of 4.5M clicks. In second place was the documentary Quiet on the Set, which received 3.2M [&hellip;]<\/p>\n","protected":false},"author":417,"featured_media":189575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6602,6189,8272,7892,6588],"tags":[],"class_list":["post-189568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-insights","category-ecommerce","category-ecommerce-news","category-insights","category-retail-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spring Sends US Shoppers Searching for All Things Outdoors on Amazon | Similarweb<\/title>\n<meta name=\"description\" content=\"Consumers are getting ready for spring and summer as they search and shop for backyard needs, BBQ upgrades, and outdoor 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