{"id":189637,"date":"2024-04-30T10:47:20","date_gmt":"2024-04-30T10:47:20","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=189637"},"modified":"2025-09-03T14:09:44","modified_gmt":"2025-09-03T14:09:44","slug":"campanha-de-marketing-impulsiona-turismo-internacional-no-parana","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/","title":{"rendered":"Campanha de marketing impulsiona turismo internacional no Paran\u00e1"},"content":{"rendered":"<p>Dados divulgados pela <a href=\"https:\/\/www.aen.pr.gov.br\/Noticia\/Parana-foi-o-terceiro-estado-mais-visitado-por-turistas-internacionais-em-janeiro\">Secretaria de Estado do Turismo<\/a>\u00a0revelam que o Paran\u00e1 ficou em terceiro lugar entre os estados brasileiros mais visitados por turistas internacionais em janeiro de 2024.<\/p>\n<p>Com 164.5 mil visitantes estrangeiros, o estado ficou atr\u00e1s apenas do Rio Grande do Sul (265.7 mil) e de S\u00e3o Paulo (179.7 mil) e desbancou outros destinos populares, como Rio de Janeiro, Bahia e Santa Catarina.<\/p>\n<p>Os n\u00fameros repercutem o lan\u00e7amento de uma campanha de promo\u00e7\u00e3o ao turismo entre dezembro de 2023 e janeiro de 2024, desenvolvida pela Secretaria de Turismo do Paran\u00e1, produzida pela ag\u00eancia Vivas Comunica\u00e7\u00e3o e respaldada pelos dados da Similarweb.<\/p>\n<h2>Principais resultados<\/h2>\n<ul>\n<li aria-level=\"1\">As buscas por destinos do Paran\u00e1 no Brasil tiveram <b>aumento de 22.923,06%;<\/b><\/li>\n<li aria-level=\"1\">Os destinos que mais cresceram em interesse foram os mobilizados nos criativos da campanha, com <b>Matinhos<\/b>\u00a0(<b>11.395%<\/b>),<b> Parque Estadual de Vila Velha<\/b>\u00a0(<b>942%<\/b>) e <b>Ilha do Mel <\/b>com (<b>707,5%<\/b>);<\/li>\n<li aria-level=\"1\">Globalmente, o aumento nas<b> pesquisas por lugares tur\u00edsticos do Paran\u00e1<\/b>\u00a0foi de <b>605,4%<\/b>, sendo <b><i>Igua\u00e7u Falls<\/i><\/b>\u00a0o termo mais buscado;<\/li>\n<li aria-level=\"1\">Durante o per\u00edodo da campanha, o site <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/overview\/website-performance\/*\/76\/2021.06-2023.08?webSource=Desktop&amp;key=parana.pr.gov.br\"><b>pr.gov.br<\/b><\/a>\u00a0teve aumento de 22% no volume de acessos;<\/li>\n<li aria-level=\"1\">O<b> tr\u00e1fego<\/b>\u00a0proveniente das buscas por termos relacionados aos destinos do Paran\u00e1 no Brasil <b>aumentou em 47,6%<\/b>\u00a0no site <b>pr.gov.br<\/b>.<\/li>\n<li aria-level=\"1\">Houve um aumento ainda mais significativo no tr\u00e1fego global, com <b>crescimento de 248,8% nas buscas por <\/b><b><i>Igua\u00e7u Falls<\/i><\/b>.<\/li>\n<\/ul>\n<h2>Cases \u201cViaje Paran\u00e1\u201d e \u201cVer\u00e3o Maior\u201d<\/h2>\n<p>Com o prop\u00f3sito de impulsionar o turismo no estado para al\u00e9m das atra\u00e7\u00f5es j\u00e1 conhecidas, o Governo do Estado do Paran\u00e1 lan\u00e7ou uma iniciativa de marketing produzida pela ag\u00eancia Vivas Comunica\u00e7\u00e3o com base em uma extensa an\u00e1lise de dados de comportamento de buscas e audi\u00eancia fornecida pela Similarweb.<\/p>\n<p>As iniciativas da campanha tiveram desde criativos em sites brasileiros at\u00e9 v\u00eddeos apresentando o vasto potencial tur\u00edstico do Paran\u00e1.<\/p>\n<p><b>Assista ao v\u00eddeo promovido no Brasil:<\/b><\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-189637-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/SecTurismo_Turismo_60s_FullHD_Legenda-2-1-1.mp4?_=1\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/SecTurismo_Turismo_60s_FullHD_Legenda-2-1-1.mp4\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/SecTurismo_Turismo_60s_FullHD_Legenda-2-1-1.mp4<\/a><\/video><\/div>\n<h2>O impacto no interesse de busca por destinos no Paran\u00e1 a partir do Brasil<\/h2>\n<p>A campanha impulsionou significativamente as buscas por atra\u00e7\u00f5es paranaenses, refletindo um <b>aumento not\u00e1vel do interesse em 72,5%<\/b>.<\/p>\n<h3>Crescimento do interesse de busca nos destinos do Paran\u00e1<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189760 size-large\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image1-3-1024x289.png\" alt=\"Crescimento do interesse de busca nos destinos do Paran\u00e1\" width=\"1024\" height=\"289\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image1-3-1024x289.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image1-3-300x85.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image1-3-768x217.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image1-3-512x145.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image1-3.png 1521w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Fonte: Similarweb. Dados desktop e mobile, Brasil. An\u00e1lise dos \u00faltimos 6 meses (ago.\/23 &#8211; jan.\/24).<\/p>\n<p>Entre os lugares que tiveram maior aume<b>nto no interesse est\u00e3o Matinhos (11.395%), Parque Estadual de Vila Velha<\/b>\u00a0(<b>942%<\/b>) e <b>Ilha do Mel<\/b>\u00a0( <b>77,5%<\/b>), seguidos por <b>Gua\u00edra<\/b>\u00a0(<b>263.5%<\/b>), <b>Guaraque\u00e7aba<\/b>\u00a0(<b>135.6%<\/b>), <b>Maring\u00e1<\/b>\u00a0(<b>104.4<\/b>%) e <b>S\u00e3o Jos\u00e9 dos Pinhais<\/b>\u00a0(<b>104.1%<\/b>).<\/p>\n<p>As atra\u00e7\u00f5es com maior crescimento no volume de pesquisas estavam presentes no criativos, v\u00eddeos e jingles da campanha.<\/p>\n<h2>A\u00e7\u00e3o na Times Square impulsionou curiosidade internacional pelas Cataratas do Igua\u00e7u<\/h2>\n<p>Uma das a\u00e7\u00f5es mais relevantes da campanha foi a divulga\u00e7\u00e3o de um v\u00eddeo promovendo as Cataratas do Igua\u00e7u na Times Square, \u00e1rea pulsante do turismo em Nova York.<\/p>\n<p>A iniciativa, criada pela ag\u00eancia Vivas Comunica\u00e7\u00e3o, gerou impacto imediato no interesse pelo destino, levando a um crescimento de mais de 292% nas pesquisas pelo termo-chave da campanha: &#8220;Igua\u00e7u Falls&#8221; em buscadores. O aumento no tr\u00e1fego do site <b>pr.gov.br<\/b>\u00a0gerado a partir de buscas por esse termo foi de<b> 249%.<\/b><\/p>\n<p>Essa proje\u00e7\u00e3o internacional n\u00e3o s\u00f3 ampliou a visibilidade das Cataratas do Igua\u00e7u, mas despertou a curiosidade de um p\u00fablico mais diversificado em rela\u00e7\u00e3o \u00e0 regi\u00e3o. Em janeiro de 2024, o Paran\u00e1 foi o terceiro estado mais visitado por turistas estrangeiros.<\/p>\n<div style=\"width: 1488px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-189637-2\" width=\"1488\" height=\"1488\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Video_TimesSquare_.mp4?_=2\" \/><a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Video_TimesSquare_.mp4\">https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Video_TimesSquare_.mp4<\/a><\/video><\/div>\n<h2>\u201cVer\u00e3o Maior\u201d e o incentivo ao turismo interno<\/h2>\n<p>Os dados extra\u00eddos da Similarweb apontaram um crescimento nas \u201cescapadas\u201d, viagens internas para destinos tur\u00edsticos pr\u00f3ximos, entre janeiro e outubro de 2023.<\/p>\n<p>Com o aumento dos pre\u00e7os das passagens a\u00e9reas, esses passeios, que podem ser feitos por vias terrestres, se tornaram uma tend\u00eancia no setor de turismo no Brasil.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189761 size-large\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image2-2-1024x369.png\" alt=\"\u201cVer\u00e3o Maior\u201d e o incentivo ao turismo interno\" width=\"1024\" height=\"369\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image2-2-1024x369.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image2-2-300x108.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image2-2-768x277.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image2-2-512x185.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image2-2.png 1104w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Similarweb. Desktop y Mobile Web, jan 22 &#8211; out 22 X jan 23 &#8211; out 23, filtro Brasil.<\/p>\n<p>Foi com base nesses insights que a Vivas Comunica\u00e7\u00e3o desenvolveu a a\u00e7\u00e3o \u201cVer\u00e3o Maior\u201d, em parceria com o Governo do Estado do Paran\u00e1.<\/p>\n<p>O objetivo foi aproveitar a movimenta\u00e7\u00e3o interna de turistas para promover a variada agenda de shows e impulsionar passeios pelo interior do Paran\u00e1.<\/p>\n<h2>Evolu\u00e7\u00e3o do volume de visitas ao site pr.gov.br<\/h2>\n<p>O site <a href=\"http:\/\/pr.gov.br\">pr.gov.br<\/a>\u00a0teve aumento constante no tr\u00e1fego m\u00eas a m\u00eas entre dezembro de 2023 e fevereiro de 2024, sendo que as visitas relacionadas aos destinos do Paran\u00e1 tiveram crescimento de 83,4% em compara\u00e7\u00e3o ao mesmo per\u00edodo do ano anterior.<\/p>\n<p>Somente em janeiro de 2024, o n\u00famero total de acessos ao site aumentou 22%.<\/p>\n<h3>Volume total de visitas ao site pr.gov.br<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189762 size-large\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image3-1024x348.png\" alt=\"Volume total de visitas ao site pr.gov.br\" width=\"1024\" height=\"348\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image3-1024x348.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image3-300x102.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image3-768x261.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image3-512x174.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image3.png 1417w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Fonte: Similarweb. Dados desktop e mobile, Brasil. Dez.\/22 &#8211; fev.\/23 x dez.\/23 &#8211; fev.\/24.<\/p>\n<h2>Descoberta de criativos para a campanha a partir do comportamento de busca dos usu\u00e1rios<\/h2>\n<p>A an\u00e1lise feita pela Similarweb destacou o aumento do interesse pelo turismo gastron\u00f4mico na regi\u00e3o, evidenciado pelos padr\u00f5es de busca no site TripAdvisor.<\/p>\n<p>Entre os termos que mais geram tr\u00e1fego org\u00e2nico para o TripAdvisor, &#8220;restaurantes Curitiba&#8221; ocupa a quarta posi\u00e7\u00e3o.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189764 size-large\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image4-1024x230.png\" alt=\"Descoberta de criativos para a campanha a partir do comportamento de busca dos usu\u00e1rios\u00a0\" width=\"1024\" height=\"230\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image4-1024x230.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image4-300x67.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image4-768x173.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image4-512x115.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Image4.png 1094w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Similarweb. Desktop e mobile Web, jan 23 -out 23, filtro Brasil.<\/p>\n<h2>An\u00e1lise do volume de tr\u00e1fego e da sazonalidade dos sites das atra\u00e7\u00f5es tur\u00edsticas do Paran\u00e1<\/h2>\n<p>Para compreender o interesse dos turistas pelos destinos do Paran\u00e1, al\u00e9m de analisar o comportamento de busca, apresentamos tamb\u00e9m a sazonalidade e o volume de acessos aos sites das principais atra\u00e7\u00f5es no estado.<\/p>\n<p>Com 1.378M de visitas, a Usina Hidrel\u00e9trica de Itaip\u00fa ocupa o primeiro lugar entre as atra\u00e7\u00f5es, seguida pelo Parque das Aves e pelas Cataratas do Igua\u00e7u.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-189765 size-large\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Imagem5-1-1024x369.png\" alt=\"An\u00e1lise do volume de tr\u00e1fego e da sazonalidade dos sites das atra\u00e7\u00f5es tur\u00edsticas do Paran\u00e1\u00a0\" width=\"1024\" height=\"369\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Imagem5-1-1024x369.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Imagem5-1-300x108.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Imagem5-1-768x277.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Imagem5-1-512x185.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Imagem5-1.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Fonte: Similarweb. Dados desktop e mobile, Brasil, jan.\/22 &#8211; oct.\/23.<\/p>\n<h2>Como a Similarweb orientou a constru\u00e7\u00e3o das campanhas<\/h2>\n<p>O planejamento das iniciativas criadas pela Vivas Comunica\u00e7\u00e3o foi baseado em insights de intelig\u00eancia digital de um extenso estudo fornecido pela Similarweb com base nos dados da plataforma, que priorizou os seguintes aspectos:<\/p>\n<ul>\n<li aria-level=\"1\">An\u00e1lise das tend\u00eancias de tr\u00e1fego ao longo do tempo para identificar padr\u00f5es sazonais e mudan\u00e7as no comportamento das pesquisas por viagens, tanto nacionais quanto internacionais;<\/li>\n<li aria-level=\"1\">Direcionamentos na qualifica\u00e7\u00e3o de publishers para a campanha digital;<\/li>\n<li aria-level=\"1\">Compreens\u00e3o aprofundada do comportamento de pesquisa nos destinos do Paran\u00e1;<\/li>\n<li aria-level=\"1\">Avalia\u00e7\u00e3o do interesse nas principais atra\u00e7\u00f5es tur\u00edsticas do estado;<\/li>\n<li aria-level=\"1\">Identifica\u00e7\u00e3o da audi\u00eancia com maior afinidade e interesse em viajar para o estado;<\/li>\n<li aria-level=\"1\">Mapeamento de materiais criativos j\u00e1 produzidos em campanhas de est\u00edmulo ao turismo na regi\u00e3o, visando oportunidades de otimiza\u00e7\u00e3o de recursos;<\/li>\n<li aria-level=\"1\">Orienta\u00e7\u00e3o das estrat\u00e9gias de cria\u00e7\u00e3o de conte\u00fado para identificar possibilidades de colabora\u00e7\u00e3o com influenciadores ou sites parceiros;<\/li>\n<li aria-level=\"1\">Identifica\u00e7\u00e3o de tend\u00eancias emergentes nos pilares de demanda do setor tur\u00edstico, por meio da an\u00e1lise dos termos mais usados pelos usu\u00e1rios ao pesquisar por atividades tur\u00edsticas nos sites de buscadores de viagens e atra\u00e7\u00f5es.<\/li>\n<\/ul>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Analise seus competidores e lidere seu mercado<\/p>\n                                    <p class=\"post-banner__subtitle\">Obtenha vantagem competitiva com nossos dados.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/similarweb.chilipiper.com\/book\/shared-queue-luana-luiza\"\n                           data-disable-dynamic-tracking\n                        >Quero saber mais<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p>Os times de Insights &amp; Comunica\u00e7\u00e3o da Similarweb podem extrair dados adicionais ou ainda mais atualizados a pedido de ve\u00edculos de imprensa no Brasil (jornalistas podem escrever para <a href=\"mailto:cristiana.simon@similarweb.com\">cristiana.simon@similarweb.com<\/a>).<\/p>\n<p><b>Cita\u00e7\u00e3o<\/b>: ao citar nossos dados, fa\u00e7a refer\u00eancia \u00e0 Similarweb como a fonte. Refer\u00eancias \u00e0 Similarweb devem preferencialmente constar como \u201cplataforma de Intelig\u00eancia de Marketing Digital\u201d e estar associadas ao <a href=\"https:\/\/www.similarweb.com\/\">site da empresa<\/a>.<\/p>\n<p><b>Edi\u00e7\u00e3o de texto por:<\/b><\/p>\n<p>Cristiana Simon, Content Marketing Leader LATAM.<\/p>\n<p>Violeta Vaal, Content Marketing Specialist<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\">Metodologia Similarweb<\/a><\/p>\n<p><b>Isen\u00e7\u00e3o de responsabilidade<\/b>: todos os dados, relat\u00f3rios e outros materiais fornecidos ou disponibilizados pela Similarweb s\u00e3o baseados em dados obtidos por terceiros, e incluem estimativas e extrapola\u00e7\u00f5es com base nesses dados. A Similarweb n\u00e3o ser\u00e1 respons\u00e1vel pela exatid\u00e3o dos materiais e n\u00e3o ter\u00e1 nenhuma responsabilidade por qualquer decis\u00e3o de terceiros baseada no todo ou em parte destes materiais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dados divulgados pela Secretaria de Estado do Turismo\u00a0revelam que o Paran\u00e1 ficou em terceiro lugar entre os estados brasileiros mais visitados por turistas internacionais em janeiro de 2024. Com 164.5 mil visitantes estrangeiros, o estado ficou atr\u00e1s apenas do Rio Grande do Sul (265.7 mil) e de S\u00e3o Paulo (179.7 mil) e desbancou outros destinos [&hellip;]<\/p>\n","protected":false},"author":489,"featured_media":189767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8210,8387],"tags":[],"class_list":["post-189637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-travel-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paran\u00e1 lidera destinos tur\u00edsticos ap\u00f3s campanha de marketing | Similarweb<\/title>\n<meta name=\"description\" content=\"A\u00e7\u00f5es &quot;Viaje Paran\u00e1\u201d e \u201cVer\u00e3o Maior&quot; geraram aumento de 24% em pesquisas por destinos no estado e impulsionaram acessos ao site do governo estadual.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vicky Almeida\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/\"},\"author\":{\"name\":\"Vicky Almeida\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a10d11eb33bf4cae1934cd0d4fcb6e85\"},\"headline\":\"Campanha de marketing impulsiona turismo internacional no Paran\u00e1\",\"datePublished\":\"2024-04-30T10:47:20+00:00\",\"dateModified\":\"2025-09-03T14:09:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/\"},\"wordCount\":1399,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Thumb_travel.jpg\",\"articleSection\":[\"Insights\",\"Not\u00edcias de viagens\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/\",\"name\":\"Paran\u00e1 lidera destinos tur\u00edsticos ap\u00f3s campanha de marketing | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Thumb_travel.jpg\",\"datePublished\":\"2024-04-30T10:47:20+00:00\",\"dateModified\":\"2025-09-03T14:09:44+00:00\",\"description\":\"A\u00e7\u00f5es \\\"Viaje Paran\u00e1\u201d e \u201cVer\u00e3o Maior\\\" geraram aumento de 24% em pesquisas por destinos no estado e impulsionaram acessos ao site do governo estadual.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Thumb_travel.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Thumb_travel.jpg\",\"width\":630,\"height\":417},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campanha de marketing impulsiona turismo internacional no Paran\u00e1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a10d11eb33bf4cae1934cd0d4fcb6e85\",\"name\":\"Vicky Almeida\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5c15e9a8c4bc53a515c5baf60c1052411d4d6799b6ae5ca7af9fa472f97e0b04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5c15e9a8c4bc53a515c5baf60c1052411d4d6799b6ae5ca7af9fa472f97e0b04?s=96&d=mm&r=g\",\"caption\":\"Vicky Almeida\"},\"description\":\"Experienced Researcher with a Bachelor's in Political and Social Sciences, a Master\u2019s Degree in Political Science, and currently pursuing a Ph.D. at Unicamp. Passionate about integrating quantitative and qualitative research methodologies into communication and marketing strategies. Specialized in utilizing social research to develop innovative solutions for communication challenges, while also adept at decoding social behavioral dynamics within brand and category contexts.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/vicky-almeida\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paran\u00e1 lidera destinos tur\u00edsticos ap\u00f3s campanha de marketing | Similarweb","description":"A\u00e7\u00f5es \"Viaje Paran\u00e1\u201d e \u201cVer\u00e3o Maior\" geraram aumento de 24% em pesquisas por destinos no estado e impulsionaram acessos ao site do governo estadual.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/","twitter_misc":{"Written by":"Vicky Almeida","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/"},"author":{"name":"Vicky Almeida","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a10d11eb33bf4cae1934cd0d4fcb6e85"},"headline":"Campanha de marketing impulsiona turismo internacional no Paran\u00e1","datePublished":"2024-04-30T10:47:20+00:00","dateModified":"2025-09-03T14:09:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/"},"wordCount":1399,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Thumb_travel.jpg","articleSection":["Insights","Not\u00edcias de viagens"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/","url":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/","name":"Paran\u00e1 lidera destinos tur\u00edsticos ap\u00f3s campanha de marketing | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Thumb_travel.jpg","datePublished":"2024-04-30T10:47:20+00:00","dateModified":"2025-09-03T14:09:44+00:00","description":"A\u00e7\u00f5es \"Viaje Paran\u00e1\u201d e \u201cVer\u00e3o Maior\" geraram aumento de 24% em pesquisas por destinos no estado e impulsionaram acessos ao site do governo estadual.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Thumb_travel.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/04\/Thumb_travel.jpg","width":630,"height":417},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/pt\/insights\/travel-news\/campanha-de-marketing-impulsiona-turismo-internacional-no-parana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Campanha de marketing impulsiona turismo internacional no Paran\u00e1"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a10d11eb33bf4cae1934cd0d4fcb6e85","name":"Vicky Almeida","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5c15e9a8c4bc53a515c5baf60c1052411d4d6799b6ae5ca7af9fa472f97e0b04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5c15e9a8c4bc53a515c5baf60c1052411d4d6799b6ae5ca7af9fa472f97e0b04?s=96&d=mm&r=g","caption":"Vicky Almeida"},"description":"Experienced Researcher with a Bachelor's in Political and Social Sciences, a Master\u2019s Degree in Political Science, and currently pursuing a Ph.D. at Unicamp. Passionate about integrating quantitative and qualitative research methodologies into communication and marketing strategies. Specialized in utilizing social research to develop innovative solutions for communication challenges, while also adept at decoding social behavioral dynamics within brand and category contexts.","url":"https:\/\/www.similarweb.com\/blog\/author\/vicky-almeida\/"}]}},"lang":"pt","translations":{"pt":189637},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/189637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/489"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=189637"}],"version-history":[{"count":4,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/189637\/revisions"}],"predecessor-version":[{"id":205661,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/189637\/revisions\/205661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/189767"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=189637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=189637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=189637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}