{"id":190192,"date":"2024-05-16T13:05:25","date_gmt":"2024-05-16T13:05:25","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=190192"},"modified":"2025-08-06T05:47:18","modified_gmt":"2025-08-06T05:47:18","slug":"search-3-0-paid","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/","title":{"rendered":"Introducing Search 3.0 for Paid Search: The Most Powerful PPC Dataset on the Planet"},"content":{"rendered":"<p>In March, we announced the <a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0\/\">launch of Search 3.0<\/a> \u2013 the most comprehensive dataset in the world for SEO teams. Today, we\u2019re excited to announce Search 3.0 for paid search, your secret weapon for outsmarting competitors\u2019 ads and maximizing ROAS.<\/p>\n<p>Are you losing visibility to PPC competitors bidding on the same keywords as you? If so, how do you ensure your brand stands out while allocating budgets effectively?<\/p>\n<p>Enter Search 3.0 for paid search.<\/p>\n<p>By allowing you to see which keywords your competitors are bidding on, our new release will give you a fresh look into your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-strategy\/\">PPC strategies<\/a> and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/ppc-competitive-analysis\/\">paid competitor analysis<\/a> by combining data freshness and granular metrics.<\/p>\n<p>Our new release lets you:<\/p>\n<ul>\n<li aria-level=\"1\">Jump on trends by monitoring keywords driving clicks within the last 28 days<\/li>\n<li aria-level=\"1\">Allocate budgets strategically by understanding organic and paid opportunities<\/li>\n<li aria-level=\"1\">Replicate competitor strategies, by uncovering which keywords are driving clicks for them<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">Assess your competitive landscape<\/a> before bidding, by understanding the competitive index for every keyword<\/li>\n<\/ul>\n<h2>Why Search 3.0?<\/h2>\n<p>Similarweb\u2019s <b>Search 3.0<\/b> is different from any other PPC tool on the market. With the most up-to-date data available, you can capture search trends and competitor strategies as they unfold. Real-user behavior will give you a more accurate measure of search behavior, enabling you to build smarter strategies to maximize your ad spend.<\/p>\n<h3>Identify trends in real time<\/h3>\n<p>Most industries move fast, and the SERP is constantly changing, so to remain competitive, your business needs to keep up with trends. Search 3.0 data is updated <b><i>daily<\/i><\/b><i> (yes, you read that right!)<\/i>, allowing you to see what keywords your competitors are bidding on in real time so that you can select high-intent keywords that drive actual clicks.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-190246\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/clicks28days.gif\" alt=\"Search trends\" width=\"756\" height=\"480\" \/><\/p>\n<h3>Uncover growth opportunities<\/h3>\n<p>Looking to enhance your PPC performance and increase ROAS? Allow Search 3.0 data to pinpoint channels and keywords with the most growth potential based on their monthly\u00a0<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-search-volume\/\">search volume<\/a>, competitor index, and organic vs. paid performance.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-190243 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Opportunities-filter.png\" alt=\"Opportunities filter\" width=\"1511\" height=\"668\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Opportunities-filter.png 1511w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Opportunities-filter-300x133.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Opportunities-filter-1024x453.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Opportunities-filter-768x340.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Opportunities-filter-512x226.png 512w\" sizes=\"(max-width: 1511px) 100vw, 1511px\" \/><\/p>\n<h3>Analyze your share of voice<\/h3>\n<p>Understanding your performance starts with big-picture analysis. Comparing your site to your competitors&#8217; allows you to see your overall <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">traffic share<\/a>, so you can truly understand how competitive your PPC is for the keywords you are targeting.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-190244\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Competitive-Traffic-Share.png\" alt=\"Competitive Traffic Share\" width=\"930\" height=\"461\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Competitive-Traffic-Share.png 930w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Competitive-Traffic-Share-300x149.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Competitive-Traffic-Share-768x381.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Competitive-Traffic-Share-512x254.png 512w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/p>\n<h2>Uncover actionable insights<\/h2>\n<p>We have added two features to our platform:<\/p>\n<h3>1. Website Keywords: Paid<\/h3>\n<p>With Search 3.0, you can discover which keywords are successfully driving traffic to your competitors and find out who\u2019s gaining the lion&#8217;s share of paid clicks across your competitor set. Smart filters enable you to spot wins, losses, and opportunities with ease and ensure every dollar spent fuels your ROI.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-190221\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Website-Keywords-.gif\" alt=\"Website Keywords\" width=\"808\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/websiteanalysis\/website-keyword-v2\/*\/840\/28d?key=asos.com%2Czara.com%2Curbanoutfitters.com%2Cnext.co.uk&amp;webSource=Total&amp;selectedPageTab=Paid\">Try it now<\/a><\/p>\n<h3>2. Keyword Analysis: Paid<\/h3>\n<p>Our <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/paid-keywords\/\">paid keyword tool<\/a> lets you analyze any keyword or keyword group to see how specific keywords are trending or de-trending and identify which websites are gaining the highest share of paid clicks. Additionally, you can see all the websites that are bidding on a particular term.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-190222\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/Keyword-analysis-paid.gif\" alt=\"Keyword analysis paid\" width=\"792\" height=\"480\" \/><\/p>\n<p>\u2192 <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/keyword\/organic\/search\/840\/28d\/keywordAnalysis_2?keyword=white%20mini%20dress&amp;mtd=false&amp;webSource=Total&amp;selectedPageTab=Paid\">Try it now<\/a><\/p>\n<h2>Paid Search data: Build better PPC strategies<\/h2>\n<p>With the SERP changing constantly and <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/new-competitors\/\">new competitors<\/a> rising up the ranks, it&#8217;s important to take a holistic approach to search by constantly analyzing what your competitors are doing.<\/p>\n<p>Search 3.0 helps you:<\/p>\n<ul>\n<li aria-level=\"1\">Invest in the right search terms at the right time by discovering search trends from the last 28 days<\/li>\n<li aria-level=\"1\">Leverage competitor strategies to discover which keywords are successfully driving traffic to their website<\/li>\n<li aria-level=\"1\">Easily understand organic and paid search to understand where to invest your time and resources<\/li>\n<\/ul>\n<p>Regarding today\u2019s launch, Baruch Toledano, GM of Similarweb\u2019s Search Solution, said: &#8216;We continue to expand on the freshest <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/datasets\/keywords\/\">keyword datasets<\/a>, this time focusing on paid search. Performance marketers and paid advertisers are losing visibility to competitors.<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Fupdates%2Fproduct-updates%2Fsearch-3-0-paid%2F&#038;text=Our%20new%20data%20set%20helps%20performance%20marketers%20and%20paid%20advertisers%20refine%20their%20bidding%20strategies%20on%20the%20keywords%20that%20drive%20the%20most%20efficient%20ROI.%27%20%E2%80%93%20%20Baruch%20Toledano%2C%20GM%20of%20Similarweb%E2%80%99s%20Search%20Solution&#038;related' target='_blank'rel=\"noopener noreferrer\">Our new data set helps performance marketers and paid advertisers refine their bidding strategies on the keywords that drive the most efficient ROI.&#039; \u2013  Baruch Toledano, GM of Similarweb\u2019s Search Solution <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.similarweb.com%2Fblog%2Fupdates%2Fproduct-updates%2Fsearch-3-0-paid%2F&#038;text=Our%20new%20data%20set%20helps%20performance%20marketers%20and%20paid%20advertisers%20refine%20their%20bidding%20strategies%20on%20the%20keywords%20that%20drive%20the%20most%20efficient%20ROI.%27%20%E2%80%93%20%20Baruch%20Toledano%2C%20GM%20of%20Similarweb%E2%80%99s%20Search%20Solution&#038;related' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Tweet this<\/a><\/span>\n<p><b>Ready to upgrade your competitive analysis? Search 3.0 for paid search is now live on our platform for all account-managed customers.<\/b><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Build better PPC strategies<\/p>\n                                    <p class=\"post-banner__subtitle\">Get the freshest, most accurate keyword data now.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Go to Similarweb<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In March, we announced the launch of Search 3.0 \u2013 the most comprehensive dataset in the world for SEO teams. Today, we\u2019re excited to announce Search 3.0 for paid search, your secret weapon for outsmarting competitors\u2019 ads and maximizing ROAS. Are you losing visibility to PPC competitors bidding on the same keywords as you? If [&hellip;]<\/p>\n","protected":false},"author":388,"featured_media":190371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-190192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid Search Data: Search 3.0 Launch | Similarweb<\/title>\n<meta name=\"description\" content=\"Announcing the launch of search 3.0 for paid search. Discover how a holistic view of the SERP will help you allocate ad spend and beat your competitors.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adelle Kehoe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/\"},\"author\":{\"name\":\"Adelle Kehoe\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/c6b062f87ff820a0d64c9b5a23379e0d\"},\"headline\":\"Introducing Search 3.0 for Paid Search: The Most Powerful PPC Dataset on the Planet\",\"datePublished\":\"2024-05-16T13:05:25+00:00\",\"dateModified\":\"2025-08-06T05:47:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/featured-image.png\",\"articleSection\":[\"Product Updates\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/\",\"name\":\"Paid Search Data: Search 3.0 Launch | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/search-3-0-paid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/05\/featured-image.png\",\"datePublished\":\"2024-05-16T13:05:25+00:00\",\"dateModified\":\"2025-08-06T05:47:18+00:00\",\"description\":\"Announcing the launch of search 3.0 for paid search. 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