{"id":190399,"date":"2024-05-21T18:35:21","date_gmt":"2024-05-21T18:35:21","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=190399"},"modified":"2026-03-31T10:21:29","modified_gmt":"2026-03-31T10:21:29","slug":"fastest-growing-dtc","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/fastest-growing-dtc\/","title":{"rendered":"Health Products Top List of Fastest-Growing US Direct to Consumer Ecommerce Sites"},"content":{"rendered":"

Hismileteeth.com grew traffic 455% over the past year, while mushroom coffee seller ryzesuperfoods.com was up 408.6%<\/h2>\n

Similarweb identified the fastest growing direct-to-consumer (DTC) ecommerce sites in the US and found that health product websites dominated the list. Eight of the top 15 focus on getting consumers to eat foods and supplements associated with claims of better health, or to drink more water.<\/p>\n

In DTC ecommerce, the manufacturer or brand sells its products directly to consumers rather than through an online retailer or marketplace (although they might sell through those channels as well).<\/p>\n

This report is based on an analysis of 10,000 web domains classified as DTC ecommerce, ranking them by the change in their traffic over the last 12 months versus the prior year. To narrow the field to significant digital businesses that have achieved real growth, we excluded domains that failed to consistently attract more than 50,000 monthly visits We also edited out a few domains that were misclassified.<\/p>\n

Key takeaways<\/h2>\n