{"id":190702,"date":"2024-07-01T09:51:32","date_gmt":"2024-07-01T09:51:32","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=190702"},"modified":"2024-07-02T13:38:52","modified_gmt":"2024-07-02T13:38:52","slug":"competitive-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/marketing-strategy\/competitive-analysis\/","title":{"rendered":"\u7af6\u5408\u8abf\u67fb\u306e\u65b9\u6cd5\uff1a\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u5316\u306f\u7af6\u4e89\u5e02\u5834\u3092\u5927\u304d\u304f\u5909\u3048\u307e\u3057\u305f\u3002<\/p>\n<p>\u63a5\u7d9a\u6027\u304c\u9ad8\u307e\u3063\u305f\u3053\u3068\u3067\u3001\u7523\u696d\u306f\u98db\u8e8d\u7684\u306a\u6210\u9577\u3092\u9042\u3052\u305f\u3002\u307e\u305f\u3001\u30a6\u30a7\u30d6\u304c\u79c1\u305f\u3061\u3068\u5bc6\u306a\u95a2\u4fc2\u306b\u3042\u308b\u3053\u3068\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u671f\u5f85\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u7af6\u4e89\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u7af6\u5408\u72b6\u6cc1\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6700\u3082\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3069\u306e\u3088\u3046\u306b\u898b\u8fbc\u307f\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u4e0a\u3067\u4f55\u304c\u3046\u307e\u304f\u3044\u304d\u3001\u4f55\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u304b\uff1f<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u306e\u73fe\u72b6\u3068\u81ea\u793e\u306e\u30ae\u30e3\u30c3\u30d7\u306f\u4f55\u304b\uff1f<\/li>\n<\/ul>\n<p>\u7af6\u5408\u8abf\u67fb\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u5e02\u5834\u306b\u304a\u3044\u3066\u3082<a 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href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitors-marketing-strategy\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3001\u5168\u4f53\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-185948\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Chess.jpg\" alt=\"Two competitors playing chess\" width=\"1000\" height=\"550\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Chess.jpg 1000w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/07\/Chess-300x165.jpg 300w, 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709\u7121\u306a\u3069\u306e\u88fd\u54c1\u95a2\u9023\u30c7\u30fc\u30bf<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3001SEO\u30c4\u30fc\u30eb\u3001\u30c1\u30e3\u30cd\u30eb\u306e\u5229\u7528\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n<\/ul>\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u7af6\u5408\u3092\u4f53\u7cfb\u7684\u306b\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u5927\u5c40\u7684\u306a\u6307\u6a19\u304b\u3089\u59cb\u3081\u3001\u7af6\u5408\u304c\u7d50\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u53d6\u3063\u3066\u3044\u308b\u5177\u4f53\u7684\u306a\u6226\u8853\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3078\u3068\u5f90\u3005\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u7af6\u5408\u8abf\u67fb\u30c4\u30fc\u30eb\u306e\u30c7\u30fc\u30bf\u3068\u4f1d\u7d71\u7684\u306a\u5e02\u5834\u5206\u6790\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<h3>1.\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n<p>\u307e\u305a\u3001\u81ea\u793e\u3068\u540c\u3058\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u6b21\u306b\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30ec\u30d9\u30eb\u5225\u306b\u5206\u985e\u3002\u305d\u306e\u969b\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u3092\u4f7f\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u305d\u308c\u305e\u308c\u306e\u30bf\u30fc\u30b2\u30c3\u30c8<\/li>\n<li>\u89e3\u6c7a\u3057\u305f\u3044\u554f\u984c<\/li>\n<li>\u63d0\u4f9b\u3059\u308b\u5546\u54c1<\/li>\n<\/ul>\n<p>\u7af6\u5408\u306b\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/direct-indirect-competitors\/\">\u76f4\u63a5\u7684\u306a\u3082\u306e\u3068\u9593\u63a5\u7684<\/a>\u306a\u3082\u306e\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u30013\u3064\u306e\u5206\u91ce\u3059\u3079\u3066\u3067\u81ea\u793e\u3068\u540c\u3058\u3067\u3042\u308b\u4f01\u696d\u306a\u3069\u3067\u3059\u3002\u540c\u3058<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64<\/a>\u3092\u6301\u3061\u3001\u540c\u3058\u554f\u984c\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3057\u3001\u540c\u3058\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5c5e\u3059\u308b\u4f01\u696d\u3002\u4f8b\u3048\u3070\u3001\u5b50\u4f9b\u7528\u306e\u77ef\u6b63\u9774\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u6d88\u8cbb\u8005\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u9023\u60f3\u3055\u305b\u308b\u3088\u3046\u306a\u3001\u4f3c\u305f\u3088\u3046\u306a\u88fd\u54c1\u3084\u54c1\u8cea\u3092\u6301\u3064\u4ed6\u306e<a href=\"https:\/\/www.similarweb.com\/top-websites\/ja\/e-commerce-and-shopping\/\">EC\u30b5\u30a4\u30c8<\/a>\u3084\u5c0f\u58f2\u30b5\u30a4\u30c8\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u63a2\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u5206\u6790\u306e2\u3064\u76ee\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u9593\u63a5\u7684\u306a\u3082\u306e\u3001\u3064\u307e\u308a3\u3064\u306e\u5206\u91ce\u306e\u3046\u30612\u3064\u3060\u3051\u540c\u3058\u3067\u3042\u308b\u4f01\u696d\u3067\u3059\u3002\u540c\u3058\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3001\u540c\u3058\u554f\u984c\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3057\u3066\u3044\u3066\u3082\u3001\u5168\u304f\u7570\u306a\u308b\u88fd\u54c1\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6574\u5f62\u5916\u79d1\u7528\u30b7\u30e5\u30fc\u30ba\u3068\u540c\u3058\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u5916\u79d1\u624b\u8853\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u9593\u63a5\u7684\u7af6\u5408\u306e\u826f\u3044\u4f8b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u76f4\u63a5\u7684\u306a\u7af6\u5408\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u304c\u3001\u9593\u63a5\u7684\u306a\u7af6\u5408\u306b\u3064\u3044\u3066\u3082\u30c7\u30fc\u30bf\u3092\u53d6\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b<a href=\"https:\/\/www.similarweb.com\/ja\/top-websites\/e-commerce-and-shopping\/\">\u4f01\u696d\u9593\u53d6\u5f15\uff08B2B\uff09\u304c\u62e1\u5927<\/a>\u3059\u308b\u4e2d\u3001\u4f01\u696d\u306f\u5e38\u306b\u5143\u306e\u696d\u754c\u4ee5\u5916\u306e\u65b0\u3057\u3044\u5206\u91ce\u306b\u9032\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u9593\u63a5\u7684\u306a\u7af6\u5408\u306f\u3001\u3044\u3064\u3067\u3082\u30d4\u30dc\u30c3\u30c8\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u4e00\u591c\u306b\u3057\u3066\u65b0\u3057\u3044\u30a2\u30d7\u30ea\u306e\u3088\u3046\u306a\u3082\u306e\u3092\u5c0e\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u3059\u3002<\/p>\n<h4>Google\u3067\u6b63\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b<\/h4>\n<p>\u7af6\u5408\u8abf\u67fb\u3067\u6700\u3082\u96e3\u3057\u3044\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3002Google\u3067\u4e00\u822c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3057\u3001\u4f55\u304c\u51fa\u3066\u304f\u308b\u304b\u3001\u307e\u305f\u306f\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u691c\u7d22\u5e83\u544a\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u7af6\u5408\u30af\u30a8\u30ea\u306b\u7279\u5316\u3057\u3066\u691c\u7d22\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u3067\u306fApple\u306e\u7af6\u5408\u3068\u3044\u3046\u30af\u30a8\u30ea\u3067\u30b0\u30b0\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185690 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Apple-competitors.png\" alt=\"Google displaying Apple's competitors\" width=\"797\" height=\"175\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Apple-competitors.png 797w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Apple-competitors-300x66.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Apple-competitors-768x169.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Apple-competitors-512x112.png 512w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/p>\n<p>Google\u306f\u7af6\u5408\u4ed6\u793e\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u4e00\u65b9\u3001\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u8b70\u8ad6<\/h4>\n<p>\u6700\u3082\u8eab\u8fd1\u306a\u60c5\u5831\u6e90\u306e\u3072\u3068\u3064\u304c\u55b6\u696d\u30c1\u30fc\u30e0\u3067\u3059\u3002\u5f7c\u3089\u3068\u8a71\u3059\u6642\u9593\u3092\u53d6\u308b\u3053\u3068\u306f\u5f97\u7b56\u3067\u3042\u308a\u3001\u8a71\u3057\u5408\u3046\u3060\u3051\u3067\u3001\u3048\u7570\u5f62\u306f\u6570\u3048\u5207\u308c\u306a\u3044\u307b\u3069\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u4e0e\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u55b6\u696d\u306f\u6587\u5b57\u901a\u308a\u9867\u5ba2\u3068\u76f4\u63a5\u8a71\u3092\u3057\u3066\u304a\u308a\u3001\u9867\u5ba2\u304c\u3069\u306e\u7af6\u5408\u4ed6\u793e\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u3092\u805e\u3044\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<h4>\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/h4>\n<p>\u55b6\u696d\u30c1\u30fc\u30e0\u3088\u308a\u306f\u5c11\u3057\u52a3\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u3068\u76f4\u63a5\u8a71\u3059\u3053\u3068\u3082\u8cb4\u91cd\u306a\u60c5\u5831\u3067\u3059\u3002\u8cfc\u5165\u524d\u306b\u3069\u306e\u7af6\u5408\u4ed6\u793e\u3092\u691c\u8a0e\u3057\u305f\u304b\u3092\u805e\u3044\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u7af6\u5408\u8abf\u67fb\u30c4\u30fc\u30eb\u3092\u4f7f\u3046<\/h4>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/competitive-analysis\/\">\u7af6\u5408\u8abf\u67fb\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u3063\u305f\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4ed6\u306e\u3069\u306e\u65b9\u6cd5\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u52b9\u7387\u7684\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u62e1\u5f35\u6027\u3067\u3059\u3002\u3057\u304b\u3057\u30c7\u30fc\u30bf\u306f\u3001\u95a2\u9023\u3059\u308b\u7d50\u679c\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5834\u5408\u306b\u306e\u307f\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u304b\u3001\u5b9f\u6f14\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002Similarweb\u306e<strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/strong>\u30c4\u30fc\u30eb\u306b<a href=\"https:\/\/www.similarweb.com\/ja\/website\/foodinsight.org\/\">foodinsight.org\u3092\u5165\u529b<\/a>\u3057\u3066\u307f\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185691 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Website-Performance-report-for-Food-Insight.png\" alt=\"Website Performance report for Food Insight\" width=\"1335\" height=\"750\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Website-Performance-report-for-Food-Insight.png 1335w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Website-Performance-report-for-Food-Insight-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Website-Performance-report-for-Food-Insight-1024x575.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Website-Performance-report-for-Food-Insight-768x431.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Website-Performance-report-for-Food-Insight-512x288.png 512w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/p>\n<p>\u307e\u305a\u306f\u300c\u985e\u4f3c\u30b5\u30a4\u30c8\u300d\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3066\u307f\u307e\u3059\u3002\u30d5\u30eb\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u3053\u306e\u7af6\u5408\u8abf\u67fb\u30c4\u30fc\u30eb\u306f\u975e\u5e38\u306b\u512a\u79c0\u306a\u30b5\u30dd\u30fc\u30bf\u30fc\u306b\u306a\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/li>\n<li>\u30ad\u30fc\u30ef\u30fc\u30c9<\/li>\n<li>\u30ea\u30d5\u30a1\u30e9\u30eb<\/li>\n<\/ul>\n<p>\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5bc6\u63a5\u306b\u95a2\u9023\u3059\u308b\u7af6\u5408\u4ed6\u793e\u3092\u898b\u3064\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185692 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similar-Sites-report-showing-competitors-for-Food-Insight.png\" alt=\"Similar Sites report showing competitors for Food Insight\" width=\"1305\" height=\"762\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similar-Sites-report-showing-competitors-for-Food-Insight.png 1305w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similar-Sites-report-showing-competitors-for-Food-Insight-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similar-Sites-report-showing-competitors-for-Food-Insight-1024x598.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similar-Sites-report-showing-competitors-for-Food-Insight-768x448.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similar-Sites-report-showing-competitors-for-Food-Insight-512x299.png 512w\" sizes=\"(max-width: 1305px) 100vw, 1305px\" \/><\/p>\n<p>\u4e0a\u8a18\u306e\u4f8b\u3067\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u3053\u306e\u30c4\u30fc\u30eb\u306f\u591a\u6570\u306e\u660e\u78ba\u306a\u7af6\u5408\u3092\u898b\u3064\u3051\u307e\u3059\u3002\u8868\u793a\u3055\u308c\u305f\u30b5\u30a4\u30c8\u304c\u3042\u306a\u305f\u306e\u5e02\u5834\u306b\u95a2\u9023\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u696d\u7a2e\u30d5\u30a3\u30eb\u30bf\u30fc\u3067\u7c21\u5358\u306b\u7d50\u679c\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u898b\u3064\u3051\u305f\u7af6\u5408\u304c\u672c\u5f53\u306b\u76f4\u63a5\u306e\u7af6\u5408\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u7e70\u308a\u8fd4\u3057\u3067\u3059\u304c\u3001\u76f4\u63a5\u306e\u7af6\u5408\u3068\u306f\u3001\u3042\u306a\u305f\u3068\u540c\u3058\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u540c\u3058\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3001\u540c\u3058\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u6bb5\u968e\u3067\u3001\u4e00\u822c\u7684\u306b\u540c\u3058\u3088\u3046\u306a\u6307\u6a19\u3092\u5171\u6709\u3059\u308b\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u3002\u6b21\u306f\u3082\u3046\u5c11\u3057\u7d30\u304b\u304f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u7af6\u5408\u3068\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u7af6\u5408\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u7af6\u5408\u3092\u898b\u3064\u3051\u308b<\/h4>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u7af6\u5408\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3068\u540c\u3058\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306e\u3053\u3068\u3067\u3001\u5fc5\u305a\u3057\u3082\u76f4\u63a5\u7684\u306a\u7af6\u5408\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u305d\u3057\u3066\u3001\u8907\u6570\u306e\u696d\u754c\u306e\u30b5\u30a4\u30c8\u304c\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-competitive-analysis\/\">\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u7af6\u5408\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6<\/a>\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3068\u4f3c\u305f\u3088\u3046\u306a\u5e02\u5834\u306b\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3068\u3057\u3066\u3001foodinsight.org\u3092<strong>Similarweb Organic Competitors<\/strong>\u30ec\u30dd\u30fc\u30c8\u306b\u5165\u529b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u540c\u3058\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7af6\u5408\u3068\u307f\u306a\u3057\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001foodinsight.org \u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7af6\u5408\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185693 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Organic-Competitors-report-for-Food-Insight.png\" alt=\"Organic Competitors report for Food Insight\" width=\"1462\" height=\"789\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Organic-Competitors-report-for-Food-Insight.png 1462w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Organic-Competitors-report-for-Food-Insight-300x162.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Organic-Competitors-report-for-Food-Insight-1024x553.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Organic-Competitors-report-for-Food-Insight-768x414.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Organic-Competitors-report-for-Food-Insight-512x276.png 512w\" sizes=\"(max-width: 1462px) 100vw, 1462px\" \/><\/p>\n<p>\u7d50\u679c\u3092\u898b\u308b\u3068\u3001\u3053\u306e\u30c4\u30fc\u30eb\u306f\u7570\u306a\u308b\u696d\u754c\u306e\u30b5\u30a4\u30c8\u3092\u96c6\u3081\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304f\u3067\u3057\u3087\u3046\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO\u6226\u7565<\/a>\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u3053\u308c\u306f\u4fbf\u5229\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3053\u306e\u5206\u6790\u3067\u306f\u76f4\u63a5\u307e\u305f\u306f\u5bc6\u63a5\u306b\u95a2\u9023\u3059\u308b\u7af6\u5408\u3092\u63a2\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30d3\u30b8\u30cd\u30b9\u306e\u7af6\u5408\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u7d50\u679c\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>foodinsight.org\u306f<strong>\u6804\u990a\u98df\u3068\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u696d\u754c<\/strong>\u306e<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30d6\u30ea\u30c3\u30b7\u30f3\u30b0\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/strong>\u3067\u3042\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u3067\u306f<strong>\u696d\u754c\u30d5\u30a3\u30eb\u30bf\u30fc<\/strong>\u3068<strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30bf\u30a4\u30d7\u30d5\u30a3\u30eb\u30bf\u30fc<\/strong>\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185695 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Filtered-results-for-Food-Insight-in-the-Organic-Competitors-report.png\" alt=\"Filtered results for Food Insight in the Organic Competitors report\" width=\"1168\" height=\"797\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Filtered-results-for-Food-Insight-in-the-Organic-Competitors-report.png 1168w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Filtered-results-for-Food-Insight-in-the-Organic-Competitors-report-300x205.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Filtered-results-for-Food-Insight-in-the-Organic-Competitors-report-1024x699.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Filtered-results-for-Food-Insight-in-the-Organic-Competitors-report-768x524.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Filtered-results-for-Food-Insight-in-the-Organic-Competitors-report-512x349.png 512w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><\/p>\n<h4>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u7af6\u5408\u3092\u898b\u3064\u3051\u308b<\/h4>\n<p>\u307e\u305f\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3068\u4f3c\u305f\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u691c\u7d22\u6226\u7565\u3092\u4f7f\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3082\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u3001Similarweb\u306ffoodinsight.org\u306e\u6709\u6599\u691c\u7d22\u7af6\u5408\u30ea\u30b9\u30c8\u3092\u8868\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185697 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-Competitors-report-for-Food-Insight.png\" alt=\"Paid Competitors report for Food Insight\" width=\"1461\" height=\"789\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-Competitors-report-for-Food-Insight.png 1461w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-Competitors-report-for-Food-Insight-300x162.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-Competitors-report-for-Food-Insight-1024x553.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-Competitors-report-for-Food-Insight-768x415.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Paid-Competitors-report-for-Food-Insight-512x277.png 512w\" sizes=\"(max-width: 1461px) 100vw, 1461px\" \/><\/p>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u7af6\u5408\u30ec\u30dd\u30fc\u30c8\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u76f4\u63a5\u306e\u7af6\u5408\u3092\u898b\u3064\u3051\u308b\u306b\u306f\u3001\u3042\u306a\u305f\u3068\u540c\u3058\u3088\u3046\u306a\u696d\u754c\u306e\u30b5\u30a4\u30c8\u3092\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u76f4\u63a5\u306e\u7af6\u5408\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u3044\u7af6\u5408\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3>2. \u4f1a\u793e\u6982\u8981\u306e\u4f5c\u6210<\/h3>\n<p>\u4e3b\u306a\u7af6\u5408\u4f01\u696d\u3092\u7279\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306f\u305d\u306e\u6982\u8981\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002\u7af6\u5408\u30ab\u30c6\u30b4\u30ea\u30fc1\u3064\u306b\u3064\u304d3\uff5e5\u793e\u3092\u5206\u6790\u3059\u308b\u306e\u304c\u30d9\u30b9\u30c8\u3067\u3059\u3002<\/p>\n<p>\u4f1a\u793e\u6982\u8981\u306b\u306f\u4ee5\u4e0b\u306e\u9805\u76ee\u3092\u542b\u3081\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u4f1a\u793e\u306e\u898f\u6a21\u3001\u6240\u5728\u5730\u3001\u5f93\u696d\u54e1\u6570\u3001\u8a2d\u7acb\u5e74\u306a\u3069\u306e\u57fa\u672c\u60c5\u5831\u3002<a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/market-research-competitive-analysis\">\u3053\u306e\u3088\u3046\u306a\u60c5\u5831<\/a>\u306f\u3001\u56fd\u306e\u4f01\u696d\u767b\u9332\u7c3f\u3084\u653f\u5e9c\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3001\u3055\u3089\u306b\u306f<a href=\"https:\/\/www.similarweb.com\/ja\/website\/linkedin.com\/\">LinkedIn<\/a>\u306e\u3088\u3046\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u7c21\u5358\u306b\u5165\u624b\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u682a\u5f0f\u4fa1\u5024\u3001\u6240\u6709\u8005\u3001\u6295\u8cc7\u5bb6\u3001\u8cb7\u53ce\u3001\u5408\u4f75\u306a\u3069\u306e\u8ca1\u52d9\u304a\u3088\u3073\u30d3\u30b8\u30cd\u30b9\u60c5\u5831\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u4f01\u696d\u306e\u8ca1\u52d9\u8af8\u8868\u3092\u898b\u305f\u308a\u3001Dun &amp; Bradstreet\u3084Hover\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3067\u60c5\u5831\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-research-for-startups\/\">\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7<\/a>\u3084\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u306e\u5834\u5408\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/ja\/website\/indiegogo.com\/\">Indiegogo\u3084Kickstarter\u306a\u3069\u306e\u30b5\u30a4\u30c8\u3092\u30c1\u30a7\u30c3\u30af<\/a>\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u6b21\u306b\u3001\u5e02\u5834\u3067\u306e\u5730\u4f4d\u3084\u30b7\u30a7\u30a2\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6<\/a>\u3001\u88fd\u54c1\u306e\u7a2e\u985e\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u6709\u7121\u3084\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306a\u3069\u306e\u63d0\u4f9b\u65b9\u6cd5\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<p><strong>Similarweb Market Intelligence\u30a2\u30c9\u30aa\u30f3<\/strong>\u3067<strong>\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30fc<\/strong>(Custom Industry)\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30dd\u30b8\u30b7\u30e7\u30f3\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3068\u7af6\u5408\u3092\u8ffd\u52a0\u3057\u3066\u8a2d\u5b9a\u3057\u3001\u3053\u308c\u306b\u3088\u308a\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u304c\u5b9a\u7fa9\u3057\u305f\u5e02\u5834\u5185\u3067\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Food Insight\u3068\u305d\u306e\u7af6\u5408\u306e\u5e02\u5834\u3092\u898b\u308b\u3068\u3001Food Insight\u306f\u5e02\u5834\u306e8.45%\u3092\u6240\u6709\u3057\u3001Diet Doctor\u306f53.46%\u3067\u5e02\u5834\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185937 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-Industry-in-teh-Similarweb-Market-Intelligence-addon.png\" alt=\"Custom Industry in the Similarweb Market Intelligence addon\" width=\"1415\" height=\"569\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-Industry-in-teh-Similarweb-Market-Intelligence-addon.png 1415w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-Industry-in-teh-Similarweb-Market-Intelligence-addon-300x121.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-Industry-in-teh-Similarweb-Market-Intelligence-addon-1024x412.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-Industry-in-teh-Similarweb-Market-Intelligence-addon-768x309.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Custom-Industry-in-teh-Similarweb-Market-Intelligence-addon-512x206.png 512w\" sizes=\"(max-width: 1415px) 100vw, 1415px\" \/><\/p>\n<p><strong>\u30d7\u30ec\u30a4\u30e4\u30fc\u30ba\u30ec\u30dd\u30fc\u30c8<\/strong>\u306e<strong>\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30af\u30a2\u30c9\u30e9\u30f3\u30c8\u5206\u6790<\/strong>\u3092\u898b\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3067\u306f\u30c0\u30a4\u30a8\u30c3\u30c8\u30c9\u30af\u30bf\u30fc\u304c\u660e\u3089\u304b\u306b\u5e02\u5834\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u308b\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30ec\u30d9\u30eb\u304c\u9ad8\u304f\u3001\u30ae\u30e3\u30c3\u30d7\u30b9\u30c0\u30a4\u30a8\u30c3\u30c8\u304c\u30c1\u30e3\u30ec\u30f3\u30b8\u30e3\u30fc\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u73fe\u308c\u3066\u3044\u307e\u3059\u3002Food Insight\u306f\u30d6\u30e9\u30f3\u30c9\u529b\u304c\u5f31\u3044\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u3064\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5c11\u306a\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185938 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Brand-Strength.png\" alt=\"Similarweb Market Quadrant Analysis showing Brand Strength\" width=\"1465\" height=\"766\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Brand-Strength.png 1465w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Brand-Strength-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Brand-Strength-1024x535.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Brand-Strength-768x402.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Brand-Strength-512x268.png 512w\" sizes=\"(max-width: 1465px) 100vw, 1465px\" \/><\/p>\n<p>\u3053\u308c\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001<strong>\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/strong>\u3092\u898b\u3066\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u5f7c\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u9ad8\u6c34\u6e96\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u72ec\u5360\u7684\u306a\u8a2a\u554f\u8005\u3092\u6301\u3064Diet Doctor\u3001Gaps Diet\u3001Eat Right\u304c\u5e02\u5834\u3092\u30ea\u30fc\u30c9\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185939 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Loyalty-and-Retention.png\" alt=\"Similarweb Market Quadrant Analysis showing Loyalty and Retention\" width=\"1515\" height=\"782\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Loyalty-and-Retention.png 1515w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Loyalty-and-Retention-300x155.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Loyalty-and-Retention-1024x529.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Loyalty-and-Retention-768x396.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Market-Quadrant-Analysis-showing-Loyalty-and-Retention-512x264.png 512w\" sizes=\"(max-width: 1515px) 100vw, 1515px\" \/><\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u306e\u4f1a\u793e\u6982\u8981\u304c\u308f\u304b\u3063\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u3092\u898b\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u5bfe\u8c61\u306e\u4f01\u696d\u304c\u591a\u304f\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u4e8b\u696d\u4f53\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001<a href=\"https:\/\/www.similarweb.com\/corp\/research\/company-research\/\">Similarweb\u306e\u4f01\u696d\u5206\u6790\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u3063\u3066\u5168\u3066\u306e\u8cc7\u7523\u3092\u307e\u3068\u3081\u3066\u30c7\u30b8\u30bf\u30eb\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30d9\u30e9\u30a4\u30be\u30f3\u304c3\u3064\u306e\u30c9\u30e1\u30a4\u30f3\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/ja\/website\/verizon.com\/\">Verizon.com<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/ja\/website\/verizon.net\/\">Verizon.net<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/ja\/website\/myverizon.com\/\">Myverizon.com<\/a><\/li>\n<\/ul>\n<p>\u5927\u5c40\u7684\u306a<strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong>\u306e\u6307\u6a19\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u79c1\u305f\u3061\u306f\u3053\u308c\u30893\u3064\u3092\u7d44\u307f\u5408\u308f\u305b\u305f<a href=\"https:\/\/www.similarweb.com\/ja\/company\/verizon.com\/\">\u30d9\u30e9\u30a4\u30be\u30f3\u793e<\/a>\u306e\u5225\u500b\u306e\u30a2\u30bb\u30c3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u4e0b\u8a18\u306f\u30016\u30f6\u6708\u9593\u306e\u5168\u30d7\u30ed\u30d1\u30c6\u30a3\u306e<strong>\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570<\/strong>\u306e\u5408\u8a08\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185698 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Total-Unique-Audience-for-Verizon.png\" alt=\"Total Unique Audience for Verizon\" width=\"1362\" height=\"592\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Total-Unique-Audience-for-Verizon.png 1362w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Total-Unique-Audience-for-Verizon-300x130.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Total-Unique-Audience-for-Verizon-1024x445.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Total-Unique-Audience-for-Verizon-768x334.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Total-Unique-Audience-for-Verizon-512x223.png 512w\" sizes=\"(max-width: 1362px) 100vw, 1362px\" \/><\/p>\n<p>\u307e\u305f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6642\u7cfb\u5217\u3067\u898b\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6708\u9593\u5e73\u5747\u30d6\u30fc\u30b1\u30c9<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/pageviews\/\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc <\/a><\/li>\n<li>\u30da\u30fc\u30b8\u6bce\u306e\u30d6\u30fc\u30b1\u30c9<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\">\u6ede\u5728\u6642\u9593<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">\u76f4\u5e30\u7387<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185699 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-metrics-for-Verizon.png\" alt=\"Traffic &amp; Engagement metrics for Verizon\" width=\"1092\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-metrics-for-Verizon.png 1092w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-metrics-for-Verizon-300x204.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-metrics-for-Verizon-1024x696.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-metrics-for-Verizon-768x522.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-metrics-for-Verizon-512x348.png 512w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u306e\u57fa\u672c\u7684\u306a\u4f1a\u793e\u6982\u8981\u3092\u628a\u63e1\u3057\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u81ea\u793e\u304c\u5e02\u5834\u4e00\u822c\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3>3.SWOT\u5206\u6790<\/h3>\n<p>SWOT\u5206\u6790\u3068\u306f\u3001\u7af6\u5408\u8abf\u67fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u3064\u3067\u3001\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306e\u5185\u90e8\u7684\u306a<strong>\u5f37\u307f\uff08S\uff09\u3068\u5f31\u307f\uff08W\uff09\u3001\u5916\u90e8\u7684\u306a\u6a5f\u4f1a\uff08O\uff09\u3068\u8105\u5a01\uff08T\uff09<\/strong>\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u306f\u3001\u7af6\u5408\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u5e02\u5834\u3092\u8003\u616e\u3057\u305f\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u7c21\u6f54\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>SWOT\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5e02\u5834\u306e\u52e2\u529b\u3068\u30d7\u30ec\u30fc\u30e4\u30fc\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5e02\u5834\u52e2\u529b\u3068\u30d7\u30ec\u30fc\u30e4\u30fc\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185700 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Strengths-Weaknesses-Opportunity-and-Threats.jpg\" alt=\"Strengths, Weaknesses, Opportunity, and Threats\" width=\"1600\" height=\"838\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Strengths-Weaknesses-Opportunity-and-Threats.jpg 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Strengths-Weaknesses-Opportunity-and-Threats-300x157.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Strengths-Weaknesses-Opportunity-and-Threats-1024x536.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Strengths-Weaknesses-Opportunity-and-Threats-768x402.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Strengths-Weaknesses-Opportunity-and-Threats-1536x804.jpg 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Strengths-Weaknesses-Opportunity-and-Threats-512x268.jpg 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u624b\u59cb\u3081\u306b\u3001\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u3092\u5e83\u3052\u3001\u30c1\u30fc\u30e0\u3092\u62db\u96c6\u3057\u3001\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3092\u59cb\u3081\u307e\u3059\u3002\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u30924\u3064\u306e\u8c61\u9650\u306b\u5206\u5272\u3057\u3001\u8b70\u8ad6\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u5f37\u307f (S)<\/li>\n<li>\u5f31\u307f(W)<\/li>\n<li>\u6a5f\u4f1a (O)<\/li>\n<li>\u8105\u5a01 (T)<\/li>\n<\/ul>\n<p>\u30c1\u30fc\u30e0\u3092\u96c6\u3081\u3066\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3092\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u8c61\u9650\u3092\u3001\u601d\u3044\u3064\u304f\u9650\u308a\u591a\u304f\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u57cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u307e\u305a\u306f\u6a5f\u4f1a\u3068\u8105\u5a01\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u3053\u308c\u3089\u306f\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u5916\u90e8\u306b\u3042\u308b\u8981\u56e0\u3067\u3042\u308a\u3001\u3042\u306a\u305f\u306e\u7af6\u4e89\u72b6\u6cc1\u3092\u5927\u307e\u304b\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u5916\u7684\u8981\u56e0\u306e\u6982\u7565\u304c\u308f\u304b\u3063\u305f\u3089\u3001\u6b21\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u5f37\u307f\u3068\u5f31\u307f\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305a\u5916\u7684\u8981\u56e0\u306e\u6982\u8981\u3092\u6574\u7406\u3057\u305f\u306a\u3089\u3070\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u5185\u7684\u8981\u56e0\u304c\u898b\u3064\u304b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u6bb5\u968e\u3067\u6307\u6458\u3057\u3066\u304a\u304d\u305f\u3044\u306e\u306f\u3001\u3053\u306e\u30d6\u30ed\u30b0\u3067\u53d6\u308a\u4e0a\u3052\u3066\u3044\u308b\u30dd\u30a4\u30f3\u30c8\u306e\u591a\u304f\u304c\u3001SWOT\u5206\u6790\u306b\u8ffd\u52a0\u3067\u304d\u308b\u8a73\u7d30\u3092\u63a2\u3057\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3064\u3068\u3044\u3046\u3053\u3068\u3002\u4f8b\u3048\u3070\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u30c1\u30e3\u30cd\u30eb\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u96a0\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u304c\u898b\u3064\u304b\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u5fb9\u5e95\u7684\u306b\u7af6\u5408\u3092\u5206\u6790\u3059\u308b<\/p>\n                                    <p class=\"post-banner__subtitle\"> \u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3001\u81ea\u793e\u3068\u7af6\u5408\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30ae\u30e3\u30c3\u30d7\u3084\u96a0\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Similarweb\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h3>4.\u7af6\u5408\u306e4P\u3092\u8abf\u67fb<\/h3>\n<p>4\u3064\u306eP\u306f\u7af6\u5408\u8abf\u67fb\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u30fb\u5b9f\u65bd\u3059\u308b\u969b\u306b\u7528\u3044\u308b\u57fa\u672c\u7684\u306a\u8981\u7d20\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185717 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/The-4-Ps-of-marketing.png\" alt=\"The 4 Ps of marketing\" width=\"1600\" height=\"1600\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/The-4-Ps-of-marketing.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/The-4-Ps-of-marketing-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/The-4-Ps-of-marketing-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/The-4-Ps-of-marketing-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/The-4-Ps-of-marketing-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/The-4-Ps-of-marketing-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/The-4-Ps-of-marketing-512x512.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>4P\u306f\u3001\u4e0b\u8a18\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u88fd\u54c1\uff1a \u9867\u5ba2\u306e\u6b32\u6c42\u3084\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306b\u63d0\u4f9b\u3059\u308b\u5b9f\u969b\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6307\u3057\u307e\u3059\u3002\u88fd\u54c1\u306e\u30c7\u30b6\u30a4\u30f3\u3001\u7279\u5fb4\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u54c1\u8cea\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u306a\u3069\u306b\u95a2\u3059\u308b\u6c7a\u5b9a\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u6210\u529f\u3059\u308b\u88fd\u54c1\u306f\u3001\u5e02\u5834\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u304b\u3001\u30e6\u30cb\u30fc\u30af\u306a\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u4fa1\u683c\uff1a \u4fa1\u683c\u3068\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u652f\u6255\u3063\u3066\u3082\u3044\u3044\u3068\u601d\u3046\u91d1\u984d\u3067\u3059\u3002\u4fa1\u683c\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u9ad8\u3059\u304e\u3066\u3082\u3044\u3051\u306a\u3044\u3067\u3059\u3057\u3001\u5229\u76ca\u3092\u4e0a\u3052\u308b\u306b\u306f\u4f4e\u3059\u304e\u3066\u3082\u3044\u3051\u306a\u3044\u3002\u4fa1\u683c\u6226\u7565\u306f\u3001\u751f\u7523\u30b3\u30b9\u30c8\u3001\u7af6\u5408\u4ed6\u793e\u306e\u4fa1\u683c\u8a2d\u5b9a\u3001\u77e5\u899a\u4fa1\u5024\u3001\u5e02\u5834\u5168\u4f53\u306e\u72b6\u6cc1\u306a\u3069\u306e\u8981\u56e0\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n<p>\u5834\u6240\uff1a \u4eba\u3005\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u5834\u6240\u3092\u6307\u3057\u307e\u3059\u3002\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3001\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u3001\u5728\u5eab\u7ba1\u7406\u3001\u88fd\u54c1\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u78ba\u5b9f\u306b\u5c4a\u304f\u305f\u3081\u306e\u5168\u4f53\u7684\u306a\u6226\u7565\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3069\u3093\u306a\u5834\u6240\u3067\u3082\u3069\u3093\u306a\u88fd\u54c1\u306b\u9069\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u75c5\u9662\u5411\u3051\u306e\u533b\u7642\u6a5f\u5668\u3092\u98df\u6599\u54c1\u5e97\u3067\u8ca9\u58f2\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff1a \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u77e5\u3089\u305b\u3001\u5f7c\u3089\u304c\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u304b\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u5e83\u544a\u3001\u5e83\u5831\u3001\u8ca9\u58f2\u4fc3\u9032\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u30fb\u30bb\u30fc\u30eb\u30b9\u3001\u305d\u306e\u4ed6\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u5b66\u671f\u304c\u59cb\u307e\u308b\u524d\u306b\u65b0\u5b66\u671f\u5411\u3051\u5546\u54c1\u3092\u5ba3\u4f1d\u3059\u308b\u306a\u3069\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3069\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u3082\u6975\u3081\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<h3>5.\u7af6\u5408\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8abf\u67fb<\/h3>\n<p>\u3053\u3053\u307e\u3067\u306f\u7af6\u5408\u4ed6\u793e\u3092\u76f4\u63a5\u898b\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u3092\u8abf\u3079\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5927\u5c40\u7684\u306a\u8996\u70b9\u304b\u3089\u59cb\u3081\u308b\u306b\u306f\u3001\u307e\u305a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u30c8\u30fc\u30f3\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n<p>\u5730\u57df\u3068\u4eba\u53e3\u7d71\u8a08\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001Similarweb\u306e<a href=\"https:\/\/www.similarweb.com\/ja\/website\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u30c4\u30fc\u30eb<\/a>\u306e<strong>Audience<\/strong>\u30bf\u30d6\u3067\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u307e\u3059\u3002<\/p>\n<p>Geography\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u7af6\u5408\u306e\u5404\u56fd\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185718 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Website-Analysis-Geography-report.png\" alt=\"Similarweb Website Analysis Geography report\" width=\"1408\" height=\"783\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Website-Analysis-Geography-report.png 1408w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Website-Analysis-Geography-report-300x167.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Website-Analysis-Geography-report-1024x569.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Website-Analysis-Geography-report-768x427.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Website-Analysis-Geography-report-512x285.png 512w\" sizes=\"(max-width: 1408px) 100vw, 1408px\" \/><\/p>\n<p>\u4e0a\u8a18\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5c5e\u6027\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3001foodinsight.org\u3068\u305d\u306e\u7af6\u5408\u306e<strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u4e3b\u306b\u5973\u6027\u3067\u3042\u308b\u50be\u5411<\/strong>\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u5e74\u9f62\u6307\u6a19\u3092\u898b\u308b\u3068\u3001\u5f7c\u3089\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f<strong>25\u6b73\u304b\u308964\u6b73\u306e\u9593<\/strong>\u306b\u5747\u7b49\u306b\u5206\u5e03\u3057\u3066\u3044\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185719 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Demographics-report.png\" alt=\"Similarweb Demographics report\" width=\"1512\" height=\"808\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Demographics-report.png 1512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Demographics-report-300x160.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Demographics-report-1024x547.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Demographics-report-768x410.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Demographics-report-512x274.png 512w\" sizes=\"(max-width: 1512px) 100vw, 1512px\" \/><\/p>\n<p>\u3088\u308a\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u3079\u304f\u3001\u6027\u5225\u3068\u5e74\u9f62\u3067\u3055\u3089\u306b\u7d50\u679c\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185721 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-and-Engagement-by-Audience-filtered-by-gender-and-age.png\" alt=\"Traffic and Engagement by Audience filtered by gender and age\" width=\"1132\" height=\"370\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-and-Engagement-by-Audience-filtered-by-gender-and-age.png 1132w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-and-Engagement-by-Audience-filtered-by-gender-and-age-300x98.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-and-Engagement-by-Audience-filtered-by-gender-and-age-1024x335.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-and-Engagement-by-Audience-filtered-by-gender-and-age-768x251.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-and-Engagement-by-Audience-filtered-by-gender-and-age-512x167.png 512w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p>\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u60c5\u5831\u3092\u624b\u306b\u5165\u308c\u305f\u306e\u306a\u3089\u3001\u6b21\u306f\u7af6\u5408\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u4f55\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u898b\u3066\u307f\u307e\u3059\u3002\u7af6\u5408\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3092\u898b\u308b\u3060\u3051\u3067\u305d\u308c\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5f7c\u3089\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u7af6\u5408\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/engagement-rate\/\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/a>\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306a\u6295\u7a3f\u304c\u4eba\u6c17\u304c\u3042\u308b\u306e\u304b\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u30ea\u30b5\u30fc\u30c1\u3057\u307e\u3057\u3087\u3046\u3002\u5f7c\u3089\u306f\u300c\u3044\u3044\u306d\uff01\u300d\u3092\u62bc\u3057\u305f\u308a\u3001\u30b3\u30e1\u30f3\u30c8\u3057\u305f\u308a\u3001\u30b7\u30a7\u30a2\u3057\u305f\u308a\u3001\u81ea\u3089\u6295\u7a3f\u3057\u305f\u308a\u3057\u3066\u3044\u308b\u3060\u308d\u3046\u304b\uff1f\u30b9\u30dd\u30f3\u30b5\u30fc\u306b\u306a\u3063\u3066\u3044\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3044\u308b\u304b\uff1f\u306a\u3069\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-185722\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Social-media-posts-for-Nike.png\" alt=\"Social media posts for Nike\" width=\"857\" height=\"603\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Social-media-posts-for-Nike.png 857w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Social-media-posts-for-Nike-300x211.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Social-media-posts-for-Nike-768x540.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Social-media-posts-for-Nike-512x360.png 512w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><\/p>\n<p>\u3055\u3066\u3001\u3053\u308c\u3092\u62e1\u5927\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u3092\u898b\u305f\u3044\u5834\u5408\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<p><strong>Similarweb Audience Interests<\/strong> \u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3048\u3070\u3001\u9078\u629e\u3057\u305f\u30c9\u30e1\u30a4\u30f3\u3067\u9ad8\u5bc6\u5ea6\u306b\u8868\u793a\u3055\u308c\u308b\u5168\u3066\u306e\u30c8\u30d4\u30c3\u30af\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u696d\u754c\u306b\u95a2\u9023\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3092\u8868\u793a\u3057\u3001\u3042\u306a\u305f\u306e\u696d\u754c\u306b\u7279\u5316\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u30c8\u30d4\u30c3\u30af\u3092\u898b\u305f\u3044\u5834\u5408\u306f\u3001\u696d\u754c\u30d5\u30a3\u30eb\u30bf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185723 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Audience-Interests-report.png\" alt=\"Similarweb Audience Interests report\" width=\"1486\" height=\"499\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Audience-Interests-report.png 1486w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Audience-Interests-report-300x101.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Audience-Interests-report-1024x344.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Audience-Interests-report-768x258.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Audience-Interests-report-512x172.png 512w\" sizes=\"(max-width: 1486px) 100vw, 1486px\" \/><\/p>\n<p>\u4e0a\u8a18\u3067\u306f\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30fb\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30fbWeb\u30c7\u30b6\u30a4\u30f3\u696d\u754c\u306b\u7279\u5316\u3057\u305f<a href=\"https:\/\/www.similarweb.com\/ja\/website\/hotpot.ai\/\">hotpot.ai<\/a>\u306e\u8996\u8074\u8005\u306e\u95a2\u5fc3\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6642\u70b9\u3067\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u3092\u9ad8\u3044\u30ec\u30d9\u30eb\u3067\u898b\u3066\u3044\u308b\u3060\u3051\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u3042\u306a\u305f\u306e\u696d\u754c\u306e\u30a6\u30a7\u30d6\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u52d5\u304b\u3057\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u3084\u30c6\u30fc\u30de\u306e\u4e00\u822c\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30ca\u30ea\u30aa\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u4f55\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/situational-audience-analysis\/\">\u72b6\u6cc1\u5206\u6790<\/a>\u306b\u3082\u76ee\u3092\u5411\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u77e5\u8b58\u3001\u6ce8\u610f\u529b\u3001\u60c5\u5831\u51e6\u7406\u80fd\u529b\u306a\u3069\u3001\u9867\u5ba2\u306e\u5fc3\u7406\u72b6\u614b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002<\/p>\n<h4>\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3092\u8aad\u3080<\/h4>\n<p>\u4f01\u696d\u304c\u81ea\u793e\u3084\u81ea\u793e\u88fd\u54c1\u3092\u3069\u306e\u3088\u3046\u306b\u898b\u305b\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3068\u3001\u9867\u5ba2\u304c\u305d\u306e\u4f01\u696d\u3092\u3069\u306e\u3088\u3046\u306b\u898b\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u307e\u3063\u305f\u304f\u5225\u306e\u3053\u3068\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u696d\u7e3e\u3092\u516c\u5e73\u306b\u898b\u308b\u306b\u306f\u3001\u9867\u5ba2\u306e\u76ee\u3092\u901a\u3057\u3066\u898b\u3066\u307f\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30ec\u30d3\u30e5\u30fc\u3092\u8aad\u307f\u3001\u4e21\u8005\u304c\u3069\u306e\u7a0b\u5ea6\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u5bc4\u305b\u3089\u308c\u305f\u554f\u984c\u3084\u8cea\u554f\u3092\u95b2\u89a7\u3057\u3066\u3001\u6f5c\u5728\u7684\u306a\u5f31\u70b9\u3092\u767a\u898b\u3057\u3001\u4f01\u696d\u304c\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30b3\u30e1\u30f3\u30c8\u306b\u3069\u306e\u3088\u3046\u306b\u56de\u7b54\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/ja\/website\/g2.com\/competitors\/\">G2<\/a>\u3084<a href=\"https:\/\/www.similarweb.com\/ja\/website\/trustpilot.com\/\">Trustpilot<\/a>\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u306e\u30d5\u30a9\u30fc\u30e9\u30e0\u3084\u30b0\u30eb\u30fc\u30d7\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u63a2\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u898b\u3064\u3051\u308b\u3002<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8a55\u4fa1\u3059\u308b\u3002\u4e0d\u8db3\u3057\u3066\u3044\u308b\u6a5f\u80fd\u306f\u306a\u3044\u304b\u3001\u3088\u304f\u3042\u308b\u4e0d\u6e80\u70b9\u306f\u306a\u3044\u304b\uff1f\u4eba\u3005\u306f\u305d\u306e\u30a2\u30d7\u30ea\u306e\u3069\u3053\u304c\u597d\u304d\u304b\u5acc\u3044\u304b\uff1f\u306a\u3069\u3002<\/li>\n<\/ul>\n<p>\u696d\u754c\u306b\u3088\u3063\u3066\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3092\u6bd4\u8f03\u3059\u308b\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306f\u901a\u5e38\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\uff08\u30b3\u30df\u30c3\u30b7\u30e7\u30f3\u3068\u5f15\u304d\u63db\u3048\u306b\u88fd\u54c1\u3092\u63a8\u85a6\u3059\u308b\u4eba\uff09\u306b\u3088\u3063\u3066\u904b\u55b6\u3055\u308c\u3066\u304a\u308a\u3001\u4ed6\u306e\u30b5\u30a4\u30c8\u3088\u308a\u30821\u3064\u3092\u652f\u6301\u3059\u308b\u3053\u3068\u306b\u95a2\u5fc3\u304c\u3042\u308b\u3053\u3068\u306b\u7559\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u7af6\u5408\u4ed6\u793e\u304c\u5171\u6709\u3057\u305f\u304c\u3089\u306a\u3044\u4e8b\u5b9f\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u30c0\u30a4\u30bd\u30f3\u3068\u30b7\u30e3\u30fc\u30af\u30012\u3064\u306e\u4ee3\u8868\u7684\u306a\u30b3\u30fc\u30c9\u30ec\u30b9\u6383\u9664\u6a5f\u3092\u6bd4\u8f03\u3057\u305f\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185724 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Comparison-site-comparing-Dyson-and-Shark.png\" alt=\"Comparison site comparing Dyson and Shark\" width=\"1600\" height=\"1531\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Comparison-site-comparing-Dyson-and-Shark.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Comparison-site-comparing-Dyson-and-Shark-300x287.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Comparison-site-comparing-Dyson-and-Shark-1024x980.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Comparison-site-comparing-Dyson-and-Shark-768x735.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Comparison-site-comparing-Dyson-and-Shark-1536x1470.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Comparison-site-comparing-Dyson-and-Shark-512x490.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3>6.\u7af6\u5408\u30b5\u30a4\u30c8\u8abf\u67fb<\/h3>\n<p>\u3053\u3053\u307e\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306e\u6982\u8981\u3092\u628a\u63e1\u3057\u3001\u5e02\u5834\u3067\u306e\u4f4d\u7f6e\u3092\u8a55\u4fa1\u3001\u305d\u3057\u3066\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u6bd4\u8f03\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u6b21\u306b\u3001\u5f7c\u3089\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6398\u308a\u4e0b\u3052\u3066\u660e\u3089\u304b\u306b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7af6\u5408\u4ed6\u793e\u304c\u597d\u8abf\u306a\u30c1\u30e3\u30cd\u30eb\u306f\u3069\u3053\u304b\uff1f<\/li>\n<li>\u6700\u5f37\u306e\u7af6\u5408\u30b5\u30a4\u30c8\u306f\u3069\u3053\u304b\uff1f<\/li>\n<li>\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7d20\u65e9\u304f\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u7af6\u5408\u3067\u304d\u308b\u30b5\u30a4\u30c8\u306f\u3069\u3053\u304b\uff1f<\/li>\n<\/ul>\n<p>Similarweb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/ja\/website\/foodinsight.com\/\">foodinsight.com<\/a>\u306e\u7af6\u5408\u5206\u6790\u4f8b\u3092\u4e3b\u8981\u306a\u7af6\u5408\u4ed6\u793e\u3068\u4e00\u7dd2\u306b\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185725 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-for-Food-Insight.png\" alt=\"Traffic &amp; Engagement for Food Insight\" width=\"1384\" height=\"657\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-for-Food-Insight.png 1384w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-for-Food-Insight-300x142.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-for-Food-Insight-1024x486.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-for-Food-Insight-768x365.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Traffic-Engagement-for-Food-Insight-512x243.png 512w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/><\/p>\n<p>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u3092\u898b\u308b\u3068\u3001\u6211\u3005\u306f<a href=\"https:\/\/www.similarweb.com\/ja\/website\/dietdoctor.com\/\">dietdoctor.com<\/a>\u306f\u3001\u305d\u306e\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u5927\u5e45\u306b\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u53d6\u5f97\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u3001<a href=\"https:\/\/similarweb.com\/ja\/website\/ketocycle.diet\/\">ketocycle.diet<\/a>\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u9650\u5b9a\u7684\u306a\u6307\u6a19\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u3067\u8abf\u67fb\u7d50\u679c\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185726 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Engagement-metrics-for-Food-Insight-and-its-competitors.png\" alt=\"Engagement metrics for Food Insight and its competitors\" width=\"1318\" height=\"690\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Engagement-metrics-for-Food-Insight-and-its-competitors.png 1318w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Engagement-metrics-for-Food-Insight-and-its-competitors-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Engagement-metrics-for-Food-Insight-and-its-competitors-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Engagement-metrics-for-Food-Insight-and-its-competitors-768x402.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Engagement-metrics-for-Food-Insight-and-its-competitors-512x268.png 512w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/p>\n<p>\u3053\u3053\u3067\u3082\u3001dietdoctor.com\u304c\u6804\u990a\u30c0\u30a4\u30a8\u30c3\u30c8\u30fb\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u90e8\u9580\u3067\u5802\u3005\u306e1\u4f4d\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185727 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Visits-over-time-for-Food-Insight-and-its-competitors.png\" alt=\"Visits over time for Food Insight and its competitors\" width=\"1371\" height=\"685\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Visits-over-time-for-Food-Insight-and-its-competitors.png 1371w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Visits-over-time-for-Food-Insight-and-its-competitors-300x150.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Visits-over-time-for-Food-Insight-and-its-competitors-1024x512.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Visits-over-time-for-Food-Insight-and-its-competitors-768x384.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Visits-over-time-for-Food-Insight-and-its-competitors-512x256.png 512w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" \/><\/p>\n<p>\u3057\u304b\u3057\u3001\u9577\u671f\u7684\u306a\u8a2a\u554f\u3092\u898b\u308b\u3068\u3001dietdoctor.com\u306f\u660e\u3089\u304b\u306b\u6e1b\u5c11\u50be\u5411\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u6b21\u306b\u3001\u30c1\u30e3\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185728 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Channels-overview-for-Food-Insight-and-its-competitors.png\" alt=\"Channels overview for Food Insight and its competitors\" width=\"1362\" height=\"540\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Channels-overview-for-Food-Insight-and-its-competitors.png 1362w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Channels-overview-for-Food-Insight-and-its-competitors-300x119.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Channels-overview-for-Food-Insight-and-its-competitors-1024x406.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Channels-overview-for-Food-Insight-and-its-competitors-768x304.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Channels-overview-for-Food-Insight-and-its-competitors-512x203.png 512w\" sizes=\"(max-width: 1362px) 100vw, 1362px\" \/><\/p>\n<p>\u4e0a\u56f3\u3067\u306f\u3001dietdoctor.com\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3068\u76f4\u63a5\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u52dd\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001ketocycle.diet\u306f\u5e83\u544a\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u3057\u3066\u304a\u308a\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3053\u306e\u30b9\u30da\u30fc\u30b9\u3067\u7af6\u5408\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u3082\u6ce8\u76ee\u306b\u5024\u3057\u307e\u3059\u3002\u3053\u306e\u30b9\u30da\u30fc\u30b9\u306f\u307b\u3068\u3093\u3069\u672a\u958b\u62d3\u306a\u306e\u3067\u3001\u3053\u308c\u306f\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h4>\u30d7\u30ed\u304b\u3089\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\uff1aCompetitive Tracker\u3067\u7af6\u5408\u4ed6\u793e\u3092\u628a\u63e1\u3057\u3088\u3046<\/h4>\n<p>\u7af6\u5408\u304c\u8ab0\u3067\u3042\u308b\u304b\u304c\u308f\u304b\u308c\u3070\u3001<strong>Similarweb\u306e\u7af6\u5408\u30c8\u30e9\u30c3\u30ab\u30fc<\/strong>\u3067\u9577\u671f\u7684\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u30c8\u30e9\u30c3\u30ab\u30fc\u306f\u4e00\u5ea6\u306b\u6700\u592725\u306e\u7af6\u5408\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5f7c\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3068\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u5e02\u5834\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3042\u3089\u3086\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u4ed6\u793e\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u6e1b\u3089\u3057\u3066\u3044\u308b\u5834\u6240\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185941 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Competitive-Tracker.png\" alt=\"Similarweb Competitive Tracker\" width=\"1109\" height=\"903\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Competitive-Tracker.png 1109w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Competitive-Tracker-300x244.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Competitive-Tracker-1024x834.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Competitive-Tracker-768x625.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Competitive-Tracker-512x417.png 512w\" sizes=\"(max-width: 1109px) 100vw, 1109px\" \/><\/p>\n<p>\u307e\u305f\u3001\u5f7c\u3089\u304c\u4f5c\u6210\u3057\u305f\u65b0\u3057\u3044\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u305f\u308a\u3001\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30c8\u30d4\u30c3\u30af\u3092\u767a\u898b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185942 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-display-ads.png\" alt=\"Competitive Tracker showing display ads\" width=\"1113\" height=\"872\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-display-ads.png 1113w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-display-ads-300x235.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-display-ads-1024x802.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-display-ads-768x602.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-display-ads-512x401.png 512w\" sizes=\"(max-width: 1113px) 100vw, 1113px\" \/><\/p>\n<p>\u30c8\u30e9\u30c3\u30ab\u30fc\u306f\u3001\u3059\u3079\u3066\u306e\u6e2c\u5b9a\u57fa\u6e96\u306b\u308f\u305f\u3063\u3066\u6ce8\u76ee\u306b\u5024\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f37\u8abf\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185943 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-note-worthy-insights.png\" alt=\"Competitive Tracker showing note-worthy insights\" width=\"1354\" height=\"482\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-note-worthy-insights.png 1354w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-note-worthy-insights-300x107.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-note-worthy-insights-1024x365.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-note-worthy-insights-768x273.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Competitive-Tracker-showing-note-worthy-insights-512x182.png 512w\" sizes=\"(max-width: 1354px) 100vw, 1354px\" \/><\/p>\n<p>\u7af6\u5408\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u6398\u308a\u4e0b\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>7.\u7af6\u5408\u4ed6\u793e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p>\u3053\u3053\u307e\u3067\u3001\u7af6\u5408\u306e\u5927\u5c40\u7684\u306a\u6226\u7565\u7684\u30fb\u6226\u8853\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u67fb\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u6b21\u306fSimilarweb\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u304c\u691c\u7d22\u7d50\u679c\u3067\u3069\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306fSEO\u6226\u7565\u3068\u5f7c\u3089\u304c\u5165\u672d\u3057\u3066\u3044\u308b<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/paid-keywords\/\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/a>\u306e\u4e21\u65b9\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u5e02\u5834\u3092\u898b\u3066\u3044\u308b\u306e\u3067\u3059\u304b\u3089\u3001\u540c\u6642\u306b\u4e0a\u4f4d\u306e\u7af6\u5408\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e0a\u4f4d\u306e\u7af6\u5408\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c1\u3064\u306e\u8868\u306b\u7d71\u5408\u3055\u308c\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u30c7\u30fc\u30bf\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u8a73\u7d30\u306b\u30c7\u30fc\u30bf\u3092\u95b2\u89a7\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185729 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keywords-for-Food-Insight-and-its-competitors.png\" alt=\"Keywords report for Food Insight and its competitors\" width=\"1568\" height=\"824\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keywords-for-Food-Insight-and-its-competitors.png 1568w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keywords-for-Food-Insight-and-its-competitors-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keywords-for-Food-Insight-and-its-competitors-1024x538.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keywords-for-Food-Insight-and-its-competitors-768x404.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keywords-for-Food-Insight-and-its-competitors-1536x807.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keywords-for-Food-Insight-and-its-competitors-512x269.png 512w\" sizes=\"(max-width: 1568px) 100vw, 1568px\" \/><\/p>\n<p>\u4e0a\u8a18\u306e\u300c\u8336\u5712\u6d41\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u7af6\u5408\u4ed6\u793e\u304cSEO\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u5f7c\u3089\u306eSEO\u6226\u7565\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u4ee5\u5916\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u691c\u7d22\u3067\u3069\u306e\u3088\u3046\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u305f\u3044\u5834\u5408\u3001\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3060\u3051\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u73fe\u5728\u3001\u8868\u306b\u306f\u5727\u5012\u7684\u306a\u6570\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u30c8\u30d4\u30c3\u30af\u3067\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u79c1\u305f\u3061\u306f\u30c0\u30a4\u30a8\u30c3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30b5\u30a4\u30c8\u3092\u898b\u3066\u3044\u308b\u306e\u3067\u3001\u30c0\u30a4\u30a8\u30c3\u30c8\u30d7\u30e9\u30f3\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u3079\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-185730 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keyword-lists-with-the-topic-filter.png\" alt=\"Keyword lists with the topic filter\" width=\"1564\" height=\"792\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keyword-lists-with-the-topic-filter.png 1564w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keyword-lists-with-the-topic-filter-300x152.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keyword-lists-with-the-topic-filter-1024x519.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keyword-lists-with-the-topic-filter-768x389.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keyword-lists-with-the-topic-filter-1536x778.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Keyword-lists-with-the-topic-filter-512x259.png 512w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" 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decoding=\"async\" class=\"alignnone wp-image-185944 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Landing-Pages-report.png\" alt=\"Similarweb Landing Pages report\" width=\"1554\" height=\"791\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Landing-Pages-report.png 1554w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Landing-Pages-report-300x153.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Landing-Pages-report-1024x521.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Landing-Pages-report-768x391.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Landing-Pages-report-1536x782.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/Similarweb-Landing-Pages-report-512x261.png 512w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" 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href=\"https:\/\/www.similarweb.com\/blog\/sales\/prospecting\/lead-generation-strategy\/\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/a>\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u5f7c\u3089\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7acb\u5834\u306b\u7acb\u3061\u3001\u5b9f\u969b\u306b\u5f7c\u3089\u306e\u30d5\u30a1\u30cd\u30eb\u3092\u65c5\u3057\u3066\u307f\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5e7e\u3064\u304b\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u8aad\u307f\u3001\u53ef\u80fd\u306a\u9650\u308a\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u3001\u5f7c\u3089\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u30c4\u30fc\u30eb\u3092\u8a66\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4e0a\u4f4d\u30ea\u30d5\u30a1\u30e9\u30fc\u306b\u6ce8\u76ee\u3057\u3001\u305d\u306e\u30b5\u30a4\u30c8\u306e\u4e0a\u4f4d\u30ea\u30d5\u30a1\u30e9\u30fc\u30bd\u30fc\u30b9\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3067\u3082\u3001\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u8a08\u753b\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3057\u3001\u5c06\u6765\u306e\u6539\u5584\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306e\u76ee\u6a19\u306f\u3001\u6b21\u306e\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u4e3b\u8981\u306a\u8ab2\u984c<\/li>\n<li>\u63d0\u4f9b\u3059\u308b\u30e6\u30cb\u30fc\u30af\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u305d\u306e\u65b9\u6cd5<\/li>\n<li>\u9867\u5ba2\u3078\u306e\u30ad\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8<\/li>\n<li>\u8ab0\u304c\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u7d39\u4ecb\u3092\u9001\u3063\u3066\u3044\u308b\u304b<\/li>\n<li>\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\uff08\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30a2\u30d7\u30ea\uff09<\/li>\n<\/ul>\n<h2>\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u624b\u306b\u5165\u308c\u305f\u3089\u3001\u6b21\u306f\u52dd\u3064\u305f\u3081\u306e\u6226\u7565\u3092\u7df4\u308b\u3002<\/h2>\n<p>\u3053\u306e\u6642\u70b9\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306e\u5206\u6790\u65b9\u6cd5\u3092\u5305\u62ec\u7684\u306b\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u5e83\u3044\u5e02\u5834\u3092\u8a55\u4fa1\u3057\u3001\u7af6\u5408\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u3092\u5206\u6790\u3057\u3001\u7af6\u5408\u304c\u3069\u306e\u3088\u3046\u306a\u30a2\u30bb\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u8996\u8074\u8005\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5e02\u5834\u306e\u672a\u958b\u62d3\u306e\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u3057\u3001\u7af6\u5408\u306e\u6b20\u70b9\u306b\u5bfe\u51e6\u3059\u308b\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u8abf\u67fb\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u5305\u62ec\u7684\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u591a\u304f\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u5f15\u3063\u5f35\u3063\u3066\u304f\u308b\u3068\u3001\u4e00\u8cab\u6027\u306e\u306a\u3044\u7d50\u679c\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3067\u3059\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u52dd\u3066\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u69cb\u7bc9<\/p>\n                                    <p class=\"post-banner__subtitle\"> \u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3001\u81ea\u793e\u3068\u7af6\u5408\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30ae\u30e3\u30c3\u30d7\u3084\u96a0\u308c\u305f\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           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