{"id":191186,"date":"2024-07-01T09:42:35","date_gmt":"2024-07-01T09:42:35","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=191186"},"modified":"2025-09-08T17:41:23","modified_gmt":"2025-09-08T17:41:23","slug":"people-case-study-02","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/case-study\/people-case-study-02\/","title":{"rendered":"\u3010\u30d4\u30fc\u30d7\u30eb\u682a\u5f0f\u4f1a\u793e\u3011\u5909\u9077\uff1a\u306a\u305c\u3001\u73a9\u5177\u30e1\u30fc\u30ab\u30fc\u306f\u30c7\u30fc\u30bf\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u307f\u59cb\u3081\u305f\u306e\u304b\uff1f"},"content":{"rendered":"

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\u3053\u306e\u3088\u3046\u306a\u304d\u3063\u304b\u3051\u304c\u91cd\u306a\u3063\u305f\u306e\u304c\u30012017\u5e74\u672b\u304b\u30892018\u5e74\u521d\u982d\u9803\u3067\u3057\u305f\u3002<\/p>\n

\u52a0\u3048\u3066\u3001\u500b\u4eba\u7684\u306b\u306f\u3068\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u306e\u51fa\u4f1a\u3044\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3001\u3072\u3044\u3066\u306f\u5ba2\u89b3\u7684\u30c7\u30fc\u30bf\u3084\u601d\u8003\u306b\u62cd\u8eca\u3092\u304b\u3051\u307e\u3057\u305f\u3002<\/p>\n

\u300c\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u4e8b\u524d\u306b\u63a5\u89e6\u3092\u3057\u3001\u58f2\u308a\u5834\u306b\u6765\u308b\u524d\u306b\u6b32\u3057\u3044\u4eba\u306b\u9078\u3093\u3067\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b\u300d<\/h2>\n

\u2501\u2501\u2501\u3069\u306e\u3088\u3046\u306a\u51fa\u4f1a\u3044\u3067\u3057\u305f\u304b\uff1f<\/strong><\/p>\n

\u4ee5\u524d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u65b9\u304c\u5f0a\u793e\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u304f\u3060\u3055\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u6642\u3001Similarweb\u306a\u3069\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5c0e\u5165\u3059\u308b\u524d\u306b\u3001\u307e\u305a\u306f\u76f8\u5bfe\u7684\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u307e\u3057\u305f\u3002<\/p>\n

2017\u5e74\u9803\u3067\u3059\u3002<\/p>\n

\u76f8\u5bfe\u7684\u306b\u5f0a\u793e\u3092\u898b\u308b\u3068\u3001\u79c1\u304c\u601d\u3063\u3066\u3044\u305f\u3053\u3068\u3068\u300c\u3053\u3093\u306a\u306b\u9055\u3046\u306e\u304b\u2026\u300d\u3068\u6c17\u3065\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u3092\u7b97\u51fa\u3057\u3001\u3069\u3053\u306b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u3042\u308b\u304b\u3082\u76f8\u5bfe\u7684\u306b\u628a\u63e1\u3059\u308b\u3002<\/p>\n

\u305d\u306e\u6642\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u9069\u3057\u305fCM\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002CM\u3067\u81ea\u793e\u306e\u5546\u54c1\u3092\u8aac\u660e\u3057\u3088\u3046\u3068\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u672c\u6765\u9054\u6210\u3059\u3079\u304d\u76ee\u7684\u304b\u3089\u305a\u308c\u3066\u3044\u305f\u3002<\/p>\n

\u305d\u3053\u3067\u300cCM\u306f\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3060\u300d\u3068\u306e\u6c7a\u65ad\u306b\u81f3\u308a\u307e\u3059\u3002<\/p>\n

2017\u5e74\u5f53\u6642\u3001\u4f55\u304c\u6700\u9069\u89e3\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u4eca\u307e\u3067\u3084\u3063\u3066\u304d\u305f\u3053\u3068\u306e\u5ef6\u9577\u7dda\u304c\u89e3\u3067\u306f\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u305d\u3053\u304b\u3089\u521d\u3081\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3044\u3046\u6982\u5ff5\u304c\u30c1\u30fc\u30e0\u306b\u5165\u3063\u3066\u304d\u305f\u3002<\/p>\n

CM\u306f\u8a8d\u77e5\u306e\u5e45\u304c\u5e83\u304f\u3001\u4e00\u4eba\u5f53\u305f\u308a\u30ea\u30fc\u30c1\u306b\u5bfe\u3059\u308b\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u9ad8\u3044\u30e1\u30ea\u30c3\u30c8\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u7d5e\u308a\u304d\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n

\u2501\u2501\u2501\u305d\u306e\u8fba\u304b\u3089\u3001\u5ba2\u89b3\u7684\u30c7\u30fc\u30bf\u3084\u76f8\u5bfe\u7684\u30c7\u30fc\u30bf\u3092\u63a2\u3057\u59cb\u3081\u305f\uff1f<\/strong><\/p>\n

2017\u301c2018\u5e74\u9803\u3001\u5f0a\u793e\u306f\u5b50\u4f9b\u5411\u3051\u81ea\u8ee2\u8eca\u306b\u5bfe\u3057\u300c\u3053\u306e\u65b0\u3057\u3044\u5546\u54c1\u306b\u306f\u7d76\u5bfe\u306b\u53ef\u80fd\u6027\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u5224\u65ad\u3092\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u4e3b\u89b3\u3092\u591a\u5206\u306b\u542b\u3080\u5224\u65ad\u3067\u3059\u304c\u3001\u9577\u304f\u4e8b\u696d\u3092\u3084\u3063\u3066\u3044\u308b\u4e2d\u3067\u306e\u611f\u899a\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u969b\u3001\u300c\u81ea\u4fe1\u306f\u3042\u308b\u304c\u3001\u4e8b\u524d\u306b\u5e02\u5834\u3068\u7af6\u5408\u306e\u30ea\u30b5\u30fc\u30c1\u306f\u5fc5\u8981\u3060\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u4e8b\u524d\u8abf\u67fb\u3092\u5b9f\u65bd\u3002<\/p>\n

\u7af6\u5408\u306e\u72b6\u6cc1\u3092\u898b\u3066\u3044\u304f\u4e2d\u306e\u7d50\u8ad6\u306e\u4e00\u3064\u3068\u3057\u3066\u300c\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u4e8b\u524d\u306b\u63a5\u89e6\u3092\u3057\u3001\u58f2\u308a\u5834\u306b\u6765\u308b\u524d\u306b\u6b32\u3057\u3044\u4eba\u306b\u9078\u3093\u3067\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b\u300d\u3068\u306e\u8003\u3048\u306b\u81f3\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u2501\u2501\u2501\u4e8b\u524d\u8abf\u67fb\u306f\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u8abf\u67fb\u3092\u3055\u308c\u307e\u3057\u305f\u304b\uff1f<\/strong><\/p>\n

\u3053\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u65b9\u3068\u4e00\u7dd2\u306b\u884c\u3044\u3001\u5f7c\u3089\u304b\u3089\u300c\u3053\u3046\u3044\u3046\u3053\u3068\u3092\u3057\u3066\u307f\u3066\u306f\u3069\u3046\u304b\uff1f\u300d\u3068\u63d0\u6848\u3055\u308c\u3001\u78ba\u304b\u306b\u77e5\u308a\u305f\u3044\u3068\u601d\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u5177\u4f53\u7684\u306b\u306f\u9078\u629e\u80a2\u5f0f\u306e\u8abf\u67fb\u3067\u3001\u5f8c\u306b\u30af\u30ed\u30b9\u96c6\u8a08\u3092\u884c\u3044\u3001\u6700\u7d42\u7684\u306b\u7d50\u679c\u3092\u7b97\u51fa\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u305d\u308c\u306a\u308a\u306b\u304a\u91d1\u3092\u304b\u3051\u3001\u30b5\u30f3\u30d7\u30eb\u3082\u5927\u304d\u304f\u53d6\u3063\u3066\u8abf\u67fb\u3092\u5b9f\u65bd\u3002\u5404\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u3001\u6570\u767e\u540d\u306e\u8cfc\u5165\u8005\u304c\u51fa\u73fe\u3059\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u3066\u8abf\u67fb\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u3053\u308c\u304c\u3001\u3055\u304d\u307b\u3069\u8ff0\u3079\u305f\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u306e\u8abf\u67fb\u7d50\u679c\u3001\u3072\u3044\u3066\u306fCM\u306e\u5229\u76ca\u69cb\u9020\u8ab2\u984c\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u8abf\u67fb\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u3001\u81ea\u793e\u306e\u8ab2\u984c\u306b\u6c17\u3065\u304b\u306a\u304b\u3063\u305f\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u2501\u2501\u2501\u73fe\u5728\u306e\u30c7\u30fc\u30bf\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u63a8\u9032\u306b\u3064\u306a\u304c\u308b\u3001\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3067\u3057\u305f\u306d\u3002<\/strong><\/p>\n

2017\u5e74\u5f53\u6642\u306f\u3001\u6065\u305a\u304b\u3057\u306a\u304c\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u306a\u601d\u8003\u306b\u6b20\u3051\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u5f0a\u793e\u306f\u5b50\u3069\u3082\u306e\u884c\u52d5\u3092\u975e\u5e38\u306b\u89b3\u5bdf\u3057\u3066\u3044\u3066\u3001\u305d\u3053\u304b\u3089\u5546\u54c1\u3092\u4f5c\u3063\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002\u5b50\u3069\u3082\u306f\u3068\u3066\u3082\u96c6\u4e2d\u3057\u3066\u904a\u3073\u3001\u559c\u3093\u3067\u304f\u308c\u307e\u3059\u3002\u3060\u305f\u3001\u3053\u308c\u304c\u58f2\u308c\u308b\u7406\u7531\u306b\u306f\u306a\u306a\u3089\u306a\u3044\u3002<\/p>\n

\u2501\u2501\u2501\u5b50\u4f9b\u304c\u559c\u3093\u3067\u3082\u58f2\u308c\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n

\u5b50\u3069\u3082\u304c\u559c\u3076\u3068\u3044\u3046\u3053\u3068\u3092\u3001\u8cfc\u5165\u8005\u3067\u3042\u308b\u89aa\u5fa1\u3055\u3093\u306b\u4f1d\u3048\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u5076\u7136\u4f1d\u308f\u3063\u3066\u3044\u305f\u3082\u306e\u304c\u58f2\u308c\u3066\u304d\u305f\u3068\u3044\u3046\u80cc\u666f\u304c\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u3042\u3063\u3066\u3082\u58f2\u308c\u306a\u304b\u3063\u305f\u3082\u306e\u306f\u3001\u89aa\u5fa1\u3055\u3093\u306b\u4f1d\u308f\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3067\u3059\u3002<\/p>\n

\u7e70\u308a\u8fd4\u3057\u3067\u3059\u304c\u3001\u5b50\u3069\u3082\u306f\u4e0e\u3048\u308c\u3070\u904a\u3073\u3001\u5922\u4e2d\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u8cfc\u5165\u5f8c\u306e\u59ff\u306a\u306e\u3067\u3001\u8cfc\u5165\u524d\u306b\u3046\u307e\u304f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53d6\u308c\u305a\u306b\u58f2\u308c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u2501\u2501\u2501\u5b50\u4f9b\u306b\u597d\u304b\u308c\u3066\u3082\u3001\u89aa\u5fa1\u3055\u3093\u306b\u30ea\u30fc\u30c1\u3057\u306a\u3051\u308c\u3070\u58f2\u4e0a\u306f\u305f\u305f\u306a\u3044\u3002\u305d\u306e\u3088\u3046\u306a\u80cc\u666f\u304b\u3089\u3001\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u81f3\u3063\u305f\u306e\u3067\u3059\u304b\uff1f<\/strong><\/p>\n

\u5b50\u4f9b\u5411\u3051\u306e\u81ea\u8ee2\u8eca\u306f\u3001\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u304a\u304a\u3088\u305d\u826f\u3044\u65b9\u5411\u306b\u5411\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u4e00\u5b9a\u306e\u6210\u679c\u306f\u4e0a\u304c\u3063\u305f\u3068\u3044\u3046\u306e\u304c\u793e\u5185\u7684\u306a\u8a55\u4fa1\u3067\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5546\u54c1\u3092\u58f2\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u5f0a\u793e\u3067\u306f\u5b9f\u969b\u306b\u5546\u54c1\u3067\u904a\u3076\uff08\u4f7f\u7528\u3059\u308b\uff09\u5b50\u4f9b\u305f\u3061\u306e\u3053\u3068\u3092\u91cd\u8981\u8996\u3059\u308b\u3042\u307e\u308a\u3001\u304a\u91d1\u3092\u6255\u3046\u4eba\u3054\u5bb6\u65cf\u306e\u4f53\u9a13\u69cb\u7bc9\u304c\u304a\u308d\u305d\u304b\u306b\u306a\u308a\u3001CM\u306e\u3088\u3046\u306b\u56fa\u5b9a\u5316\u3055\u308c\u305f\u624b\u6cd5\u304c\u5b58\u5728\u3057\u3066\u3044\u305f\u3053\u3068\u3082\u8981\u56e0\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5546\u54c1\u3092\u767a\u58f2\u3057\u3066\u304b\u3089CM\u3092\u3084\u308b\u3053\u3068\u306f\u6c7a\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u306f\u3042\u307e\u308a\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u3002<\/p>\n

CM\u52b9\u679c\u306b\u3088\u308b\u3001\u8cfc\u5165\u91cf\u306e\u521d\u901f\u3092\u898b\u3066\u300c\u3053\u306e\u5546\u54c1\u306f\u7d9a\u3051\u3088\u3046\u300d\u300c\u3053\u306e\u5546\u54c1\u306f\u5bfe\u7b56\u304c\u5fc5\u8981\u3060\u300d\u3068\u3001\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3067\u3059\u3002<\/p>\n

\u2501\u2501\u2501CM\u5f8c\u306e\u8cfc\u8cb7\u91cf\u306e\u521d\u901f\u304c\u3001\u5546\u54c1\u8ca9\u4fc3\u306e\u6c7a\u3081\u624b\u3060\u3063\u305f\u306e\u3067\u3059\u306d\u3002<\/strong><\/p>\n

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\n
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\n Similarweb\u3092\u7121\u6599\u3067\u8a66\u3057\u3066\u307f\u308b<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/span><\/p>\n

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