{"id":191508,"date":"2024-06-27T16:47:50","date_gmt":"2024-06-27T16:47:50","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=191508"},"modified":"2025-08-04T09:51:36","modified_gmt":"2025-08-04T09:51:36","slug":"chatgpt-beats-summer-slump","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-beats-summer-slump\/","title":{"rendered":"ChatGPT Continued to Gain Traffic in June, Beating the &#8220;Summer Slump&#8221;"},"content":{"rendered":"<h2>New features, GPT-4o AI model have reignited interest in OpenAI\u2019s chatbot<\/h2>\n<p>ChatGPT will set a new traffic record in June, with 2.9 billion <a href=\"https:\/\/www.similarweb.com\/website\/chatgpt.com\/\">visits to chatgpt.com<\/a>, a 15.6% increase over the previous peak of 2.5 billion visits in May 2024, according to Similarweb estimates. The June figure is a preliminary estimate \u2013 a projection based on data through June 24 \u2013 but clearly OpenAI\u2019s chatbot is not repeating the summer slump of 2023, at least not yet.<\/p>\n<p>In May, ChatGPT switched from chat.openai.com to chatgpt.com as the primary address for the service, but for this analysis, we\u2019re treating them as the same website.<\/p>\n<p>Last year, worldwide traffic peaked at 1.8 billion visits in May 2023 \u2013 but fell in June and throughout the summer. That led to the joke (or was it a joke?) that students on summer vacation had less need of ChatGPT to write their essays. Traffic didn\u2019t recover in the fall and didn\u2019t surpass 2023 levels until May 2024.<\/p>\n<p>In part, ChatGPT may be benefiting from structural changes, including the switch from an openai.com subdomain to its own chatgpt.com domain. The domain switch happened in May 2024, but traffic was already trending upward before that. OpenAI has also consolidated of services like the DALL-E image generator under the ChatGPT umbrella.<\/p>\n<h2>Key takeaways<\/h2>\n<ul>\n<li>June traffic for ChatGPT will be up about 96% year-over-year (YoY), comparing chatgpt.com with the website\u2019s previous home at chat.openai.com, according to a preliminary estimate from Similarweb. In the US, the increase is 135.8% YoY and 5.55% month-over-month (MoM).<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/app\/app-store\/6448311069\/statistics\/\">Daily active users of the ChatGPT mobile app<\/a> are also up about 13% MoM in June to 3.2 million, based on estimates for the US. Active users have been trending higher all year. Many of the new features in OpenAI\u2019s GPT-4o algorithm related to voice and video input are coming to the app first, which will be likely to drive further increases in mobile app engagement.<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/website\/gemini.google.com\/\">Traffic to Google\u2019s Gemini<\/a> has also been trending higher \u2013 up nearly 150% YoY in June, despite a -16.6% MoM drop from May to June. As with ChatGPT, we\u2019re comparing two different web representing the same service. Formerly known as Bard (bard.google.com), Google&#8217;s AI chatbot was renamed Gemini (gemini.google.com).<\/li>\n<li>CharacterAI, a more game-like AI chatbot, saw a global web traffic gain of 62% YoY and 11.5% MoM to character.ai, even though it has been encouraging users to switch to its mobile app. <a href=\"https:\/\/www.similarweb.com\/app\/\">App usage<\/a> was up about 15% MoM in June, based on daily active users in the US.<\/li>\n<\/ul>\n<h2>ChatGPT continues to reach new heights<\/h2>\n<p>ChatGPT remains the traffic champion in generative AI, at least as a standalone feature. This chart shows its rise compared with its most direct competitors. Google and Microsoft also embed AI capabilities in many other products, including search and their respective office suites, making it harder to track the total impact.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-191505 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_1.png\" alt=\"Growth in ChatGPT traffic, compared with rivals\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_1.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_1-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_1-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_1-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_1-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Among ChatGPT rivals, Gemini\u2019s growth faltered in June while Character AI continued to rise<\/h2>\n<p>The blue line representing Gemini on the chart below may be slightly distorted by the switch from the <a href=\"https:\/\/www.similarweb.com\/website\/bard.google.com\/\">bard.google.com<\/a> subdomain to gemini.google.com, which happened in February 2024. The February 2024 data point shown is for the Gemini-branded subdomain. Despite some ups and downs, Google\u2019s AI service attracted about 150% more web traffic in June, YoY.<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/website\/character.ai\/\">CharacterAI\u2019s traffic<\/a> dipped at around the time it introduced its mobile app last year\u2013 around September, prompting some web users (particularly mobile web browser users) to convert to using the app. Yet web traffic has been climbing steadily in recent months, setting an expected new high of 309 million visits in June.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-191506 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_2.png\" alt=\"chart: growth of ChatGPT alternatives\" width=\"1200\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_2.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_2-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_2-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_2-768x475.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_2-512x317.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Meanwhile, the <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/ai.character.app\/statistics\/\">Character AI mobile app<\/a> is approaching 2 million <a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/daily-active-users\/\">daily active users<\/a> in the US alone, compared with 3.2 million for ChatGPT, iOS and Android combined.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-191507 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_3.png\" alt=\"chart: ChatGPT and alternatives by mobile app daily active users\" width=\"1600\" height=\"742\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_3.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_3-300x139.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_3-1024x475.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_3-768x356.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_3-1536x712.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/06\/chatgpt_beats_summer_slump_3-512x237.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <a href=\"https:\/\/www.similarweb.com\/\">similarweb.com<\/a>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\" target=\"_blank\" rel=\"noopener\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Report By: <\/strong>David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New features, GPT-4o AI model have reignited interest in OpenAI\u2019s chatbot ChatGPT will set a new traffic record in June, with 2.9 billion visits to chatgpt.com, a 15.6% increase over the previous peak of 2.5 billion visits in May 2024, according to Similarweb estimates. The June figure is a preliminary estimate \u2013 a projection based [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":191509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8270,7892],"tags":[],"class_list":["post-191508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT Continued to Gain Traffic in June, Beating the &quot;Summer Slump&quot; | Similarweb<\/title>\n<meta name=\"description\" content=\"New features, GPT-4o AI model have reignited interest in OpenAI\u2019s ChatGPT, which set new web traffic records in May and June.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-beats-summer-slump\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. 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