{"id":192342,"date":"2024-07-16T15:59:25","date_gmt":"2024-07-16T15:59:25","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=192342"},"modified":"2025-07-15T08:16:14","modified_gmt":"2025-07-15T08:16:14","slug":"prime-day-search","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/prime-day-search\/","title":{"rendered":"The Amazon Prime Day Deals Consumers Are Searching For"},"content":{"rendered":"<h2>Robot vacuum and mop combo, kids Kindle, Ninja air fryers among the most sought out products in the weeks since Prime Day was announced<\/h2>\n<p>Amazon\u2019s Prime Day 2-day event officially starts today, but it\u2019s been driving <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/consumer-behavior\/\">consumer behavior<\/a> on amazon.com since the dates were officially announced at the end of June. We can see the influence in search activity on the Amazon platform, as monitored by <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">Similarweb Shopper Intelligence<\/a>.<\/p>\n<p>In addition to taking advantage of widely promoted early Prime Day deals, consumers immediately began researching products they might want to buy, reading the reviews, and checking out competitive products.<\/p>\n<h2>Most searched for products<\/h2>\n<p>We used Shopper Intelligence\u2019s brand search feature to look at the fastest growing searches for some of the brands most active in offering Prime Day deals, picking out the ones that gained the most search traction the week the Prime Day dates were announced, versus the week before. Based on amazon.com \u201cbrand clicks\u201d \u2013 the number of searches that resulted in the user clicking to see more details, the Prime Day deals users have been eagerly awaiting include:<\/p>\n<ul>\n<li><strong>Robot vacuum and mop combos. <\/strong>Searches on \u201croborock robot vacuum and mop\u201d produced 3.6K brand clicks, up more than 2,000% from the week before, and clicks on \u201croborock s8\u201d were up 228.6% to 2.2K. Search clicks for \u201cirobot vacuum and mop combo\u201d were up 100.2% to 1.7K.<\/li>\n<li><strong>Ninja kitchen appliances. <\/strong>Search clicks for \u201cninja air fryers\u201d were up 223.6% to 1.1K.<\/li>\n<li><strong>Paris Hilton kitchen products.<\/strong> Search clicks for \u201cparis hilton kitchen collection\u201d were up 143.3% to 1.7K and for \u201cparis hilton cookware\u201d they were up 46.1% to 11.0K .<\/li>\n<li><strong>Amazon\u2019s own products, particularly the Kindle Kids.<\/strong> Amazon features its own branded products prominently among Prime Day deals, so people interested in those products tend to take Prime Day as a buying opportunity. Clicks on \u201ckids kindle\u201d were up 128.5% to 12.6K, while \u201ckindle scribe\u201d was up 78.7% to 29.1K, and \u201ckindle paperwhite\u201d was up 33.5% to 121.K. Amazon also owns Ring, a producer of video cameras and security devices, and \u201cring doorbell\u201d clicks were up 104.0% to 188.1K.<\/li>\n<li><strong>Apple products (of course).<\/strong> Search volume for Apple products is high to begin with, so the percentage increases aren\u2019t quite as impressive. For example, search clicks for \u201cipad\u201d were up 8.3% to 146K, while search for \u201capple headphones\u201d were up 10.4% to 18.2K.<\/li>\n<\/ul>\n<p>Most of these trends continued to accelerate during the following week, ending July 7. For example, search clicks on \u201croborock vacuum and mop\u201d rose another 47.7% and \u201cninja air fryer\u201d climbed another 17.4%. Search clicks for &#8220;portable air conditioner&#8221; were up 38.5% and Black and Decker was getting the biggest share of them, but as Prime Day began Wynter was the brand running a Prime Day deal.<\/p>\n<p>Meanwhile, clicks &#8220;airpods&#8221; were down 8.7% while &#8220;ear buds&#8221; (non-Apple budget alternatives) were up 38.3%. Amazon was capturing some of that traffic for itself on Prime Day with deals on Echo Buds.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-192340 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_1.png\" alt=\"Roborock searches\" width=\"1545\" height=\"460\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_1.png 1545w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_1-300x89.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_1-1024x305.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_1-768x229.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_1-1536x457.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_1-512x152.png 512w\" sizes=\"(max-width: 1545px) 100vw, 1545px\" \/><\/p>\n<h2>Amazon sales trends<\/h2>\n<ul>\n<li>Based on Similarweb Shopper Intelligence tracking of amazon.com sales trends for the first half of the year, we&#8217;re expecting Prime Day revenue to be up more than 14% compared with the July 2023 Prime Day event.<\/li>\n<li>For amazon.com, revenue for the first half of 2024 was up 8.5% to $255.5 billion and unit sales were up 12%, according to Similarweb Shopper Intelligence estimates.<\/li>\n<li>Sales volume and revenue metrics have been trending up, but the average selling price is down 3% year-over-year (YoY), possibly due to consumer concerns about inflation \u2013 an indication that shoppers are looking for deals. That\u2019s good news for Amazon\u2019s tentpole deals event.<\/li>\n<li>Traffic for the 7 days ending July 11 was about 6.7% higher than for the first half of the year.<\/li>\n<\/ul>\n<p>As in past years, consumer electronics are predicted to be one of the most popular categories for Amazon Prime Day deals. The research published as part of Similarweb&#8217;s <a href=\"https:\/\/www.similarweb.com\/corp\/web\/market-research\/state-of-ecommerce\/\">State of Ecommerce 2024<\/a> report series found that consumer electronics was the only ecommerce category for which traffic was down 2.1% year-over-year. Amazon saw electronics revenue dip in May (perhaps a sign of of consumers holding back purchases in anticipation of deals), although it recovered in June.<\/p>\n<p>\u201cWe see evidence of bargain shopping across the digital economy,\u201d said In\u00e8s Durand, Solution Business Manager, Advisory Services, and one of Similarweb\u2019s ecommerce research leaders. \u201cPrice sensitivity helps explain the rise of Amazon competitors like Temu, with its sales of Chinese manufactured goods, but Amazon is still the king of ecommerce. Amazon Prime Day represents a huge online bargain hunting opportunity for name brand buyers, and we see it growing every year.\u201d<\/p>\n<h2>Amazon revenue has been trending up, even without Prime Day<\/h2>\n<p>Similarweb Shopper Intelligence estimates show revenue has been higher throughout the first half of 2024 (the solid line in the chart below) versus the same six months of 2023 (the dotted line) \u2013 revenue up 8.5%, with unit sales up 12%. Those estimates are for amazon.com, which serves the US market.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-192341 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_2.png\" alt=\"Amazon revenue data\" width=\"752\" height=\"451\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_2.png 752w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_2-300x180.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/prime_day_search_2-512x307.png 512w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p>\n<p>Sales are not quite as strong in some other regions, for example with the comparable figures for amazon.co.uk at first half of 2024 revenue up 0.3% YoY to \u00a310.6B and unit sales up 4.4%.<\/p>\n<p><strong>Out now! Get the data on Prime Day 2024&#8217;s best selling products here:<\/strong><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Download the Prime Day bestsellers<\/p>\n                                    <p class=\"post-banner__subtitle\">See the top products across key categories<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-i18n-subtitle1=\"See the best selling products across key categories\"\ndata-contact-us-i18n-submit_button=\"Download the report now\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading the guide\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"\u201cPrime\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3FQAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-cta-description=\"See the best selling products across key categories\"\ndata-contact-us-hidden-cta-url=\"null\"\ndata-contact-us-hidden-button-caption=\"Get the report now\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"The Amazon Prime Day Deals Consumers Are Searching For\"\n>\n            Get the report now        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>More updates to follow<\/h2>\n<p>We\u2019ll be updating our coverage in a few weeks with a deeper analysis for ecommerce professionals on the lessons of Prime Day 2024.<\/p>\n<p><em>The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <\/em><a href=\"mailto:press@similarweb.com\"><em>press@similarweb.com<\/em><\/a><em>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/em><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\"><em>similarweb.com\/blog\/insights\/<\/em><\/a><em>.<\/em><\/p>\n<p><strong>Contact: <\/strong>For more information, please write to <a href=\"mailto:press@similarweb.com\">press@similarweb.com<\/a>.<\/p>\n<p><strong>Report By: <\/strong>David F. Carr, Senior Insights Manager<\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><strong>Methodology<\/strong><\/a><\/p>\n<p><strong>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/strong> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n<div id=\"lv-root\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Robot vacuum and mop combo, kids Kindle, Ninja air fryers among the most sought out products in the weeks since Prime Day was announced Amazon\u2019s Prime Day 2-day event officially starts today, but it\u2019s been driving consumer behavior on amazon.com since the dates were officially announced at the end of June. We can see the [&hellip;]<\/p>\n","protected":false},"author":441,"featured_media":192373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-192342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Amazon Prime Day Deals Consumers Are Searching For | Similarweb<\/title>\n<meta name=\"description\" content=\"Robot vacuum and mop combo, kids Kindle, Ninja air fryers among the most sought out products in the weeks since Prime Day was announced\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/prime-day-search\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David F. Carr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/prime-day-search\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/prime-day-search\/\"},\"author\":{\"name\":\"David F. 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