{"id":192703,"date":"2024-07-26T07:54:06","date_gmt":"2024-07-26T07:54:06","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=192703"},"modified":"2024-07-26T07:54:06","modified_gmt":"2024-07-26T07:54:06","slug":"site-audit","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/updates\/product-updates\/site-audit\/","title":{"rendered":"Similarweb\u306e\u30c6\u30af\u30cb\u30ab\u30ebSEO\u30c4\u30fc\u30eb\u306b\u3088\u3046\u3053\u305d"},"content":{"rendered":"<p>\u3053\u306e\u305f\u3073\u3001\u79c1\u305f\u3061\u306f\u30d7\u30ec\u30df\u30a2\u30e0\u30c6\u30af\u30cb\u30ab\u30ebSEO\u30c4\u30fc\u30eb\u300c<a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/features\/site-audit\/\">\u30b5\u30a4\u30c8\u76e3\u67fb<\/a>\u300d\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u9ad8\u6a5f\u80fd\u306a\u4f01\u696d\u5411\u3051\u30a6\u30a7\u30d6\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u3001\u5927\u898f\u6a21\u3067\u8907\u96d1\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3082\u5bfe\u5fdc\u3057\u3001\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3001ROI\u5411\u4e0a\u3092\u59a8\u3052\u308b\u30a8\u30e9\u30fc\u3092\u691c\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u76e3\u67fb\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001Similarweb\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/seo\/\">SEO\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8<\/a>\u306f\u3055\u3089\u306b\u5145\u5b9f\u3057\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u3067<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\">\u7af6\u5408\u5206\u6790<\/a>\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u8ffd\u8de1\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u5206\u6790\u3001\u30b5\u30a4\u30c8\u76e3\u67fb\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30c6\u30af\u30cb\u30ab\u30ebSEO\u3092\u5b8c\u5168\u306b\u30ab\u30d0\u30fc<\/h2>\n<p>SEO\u306e\u4e16\u754c\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u81ea\u5206\u304c\u5f71\u97ff\u3092\u4e0e\u3048\u3089\u308c\u308b\u90e8\u5206\u306b\u6ce8\u529b\u3057\u3066\u3001SEO\u3092\u6210\u529f\u3078\u3068\u5c0e\u304f\u65b9\u6cd5\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u76ee\u306b\u898b\u3048\u306a\u3044\u6280\u8853\u7684\u306a\u554f\u984c\u304c\u9032\u6357\u3092\u59a8\u3052\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/site-audit-guide\/\">\u8a73\u7d30\u306a\u30b5\u30a4\u30c8\u76e3\u67fb<\/a>\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c6\u30af\u30cb\u30ab\u30ebSEO\u306e4\u3064\u306e\u57fa\u672c\u8981\u7d20\u306b\u95a2\u3059\u308b\u4fee\u6b63\u3068\u6700\u9069\u5316\u306e\u660e\u78ba\u306a\u9053\u3057\u308b\u3079\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u767a\u898b\u6027\uff08Discoverability\uff09<\/li>\n<li>\u30af\u30ed\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\uff08Crawlability\uff09<\/li>\n<li>\u30a4\u30f3\u30c7\u30af\u30b5\u30d3\u30ea\u30c6\u30a3\uff08Indexability\uff09<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09<\/li>\n<\/ol>\n<p>\u79c1\u305f\u3061\u306e\u30c4\u30fc\u30eb\u306f\u4ee5\u4e0b\u306e\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>300\u4ee5\u4e0a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8981\u56e0\u3092\u5206\u6790<\/strong>\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6d41\u308c\u3092\u8a73\u3057\u304f\u30c1\u30a7\u30c3\u30af\u3002\u767a\u898b\u6027\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u307e\u3067\u306e\u554f\u984c\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30b5\u30fc\u30d0\u30fc\u5074\u3067\u306e\u30af\u30ed\u30fc\u30eb<\/strong>\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u8a2d\u5b9a\u307e\u305f\u306f\u968f\u6642\u5b9f\u884c\u3067\u304d\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u3001\u30b5\u30d6\u30d5\u30a9\u30eb\u30c0\u30fc\u3001\u307e\u305f\u306f\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u5206\u3051\u3066\u5206\u6790\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<li>Majestic\u306b\u3088\u308b\u8a73\u7d30\u306a\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u5206\u6790\u3001Logs.io\u306b\u3088\u308b\u30ed\u30b0\u30d5\u30a1\u30a4\u30eb\u5206\u6790\u306a\u3069\u3001<strong>\u512a\u308c\u305f\u6a5f\u80fd\u3092\u642d\u8f09<\/strong>\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8981\u56e0\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u305d\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u4f7f\u3044\u3084\u3059\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3068\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u30ea\u30b9\u30c8<\/strong>\u3067\u3001\u8fc5\u901f\u306b\u60c5\u5831\u3092\u5f97\u3066\u3001\u9032\u6357\u306e\u8a08\u753b\u3068\u8ffd\u8de1\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u904e\u53bb\u306e\u30ec\u30dd\u30fc\u30c8\u3084\u696d\u754c\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/strong>\u3092\u7528\u3044\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u63a8\u79fb\u3092\u8ffd\u8de1\u3067\u304d\u3001\u7121\u5236\u9650\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u793e\u5185\u306e\u30c1\u30fc\u30e0\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u5171\u6709\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-192314 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/07\/SEO-overview-.gif\" alt=\"Site Audit tool\" width=\"1408\" height=\"720\" \/><\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/acquisition\/site-audit\">\u4eca\u3059\u3050\u4f7f\u3063\u3066\u307f\u308b<\/a><\/p>\n<h2>\u30b5\u30a4\u30c8\u76e3\u67fb\u306f\u30b5\u30a4\u30c8\u306e\u5065\u5168\u6027\u306b\u6b20\u304b\u305b\u306a\u3044<\/h2>\n<p>\u4e0a\u306b\u8a18\u8f09\u306e\u6a5f\u80fd\u3092\u99c6\u4f7f\u3059\u308b\u3053\u3068\u3067\u3001SEO\u62c5\u5f53\u8005\u306f\u5b9a\u671f\u7684\u306b\u30b5\u30a4\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3057\u305f\u308a\u3001\u5927\u304d\u306a\u5909\u66f4\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u969b\u306b\u30af\u30ed\u30fc\u30eb\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u516c\u958b\u524d\u306b\u5b9f\u65bd\u3057\u305f\u30af\u30ed\u30fc\u30ba\u30c9\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u3067\u7279\u306b\u5f79\u7acb\u3064\u3068\u8a55\u4fa1\u3055\u308c\u307e\u3057\u305f<\/p>\n<ul>\n<li><strong>\u30b5\u30a4\u30c8\u306e\u79fb\u884c\u3092\u30b9\u30e0\u30fc\u30ba\u306b<\/strong>: \u30b5\u30a4\u30c8\u306e\u5927\u898f\u6a21\u306a\u69cb\u9020\u5909\u66f4\u6642\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u53ce\u76ca\u3092\u5b88\u308b\u305f\u3081\u3001\u30b9\u30c6\u30fc\u30b8\u30f3\u30b0\u74b0\u5883\u3068\u672c\u756a\u30b5\u30a4\u30c8\u3092\u6bd4\u8f03\u3057\u3001\u554f\u984c\u3092\u898b\u3064\u3051\u3066\u4fee\u6b63\u3059\u308b\u3002<\/li>\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a<\/strong>: \u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\uff08UX\uff09\u3092\u5206\u6790\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u91cd\u8981\u306a\u90e8\u5206\u3092\u6700\u9069\u5316\u3057\u3066ROI\u3092\u6539\u5584\u3059\u308b\u3002<\/li>\n<li><strong>\u7af6\u5408\u306e\u6280\u8853\u7684\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790<\/strong>: \u7af6\u5408\u306e\u6280\u8853\u7684\u306a\u5f31\u70b9\uff08\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3084<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/core-web-vitals\/\">\u30b5\u30a4\u30c8\u306e\u901f\u5ea6<\/a>\u306a\u3069\uff09\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u7af6\u5408\u306e\u53ef\u8996\u6027\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5206\u91ce\u3067\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u63a2\u308b\u3002<\/li>\n<li><strong>\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3092\u6539\u5584<\/strong>: \u30b5\u30a4\u30c8\u306e\u30af\u30ed\u30fc\u30eb\u80fd\u529b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30bd\u30d5\u30c8404\u30a8\u30e9\u30fc\u306a\u3069\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u554f\u984c\u3092\u7279\u5b9a\u3002\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30d5\u30a1\u30cd\u30eb\u5206\u6790\u3092\u4f7f\u3063\u3066\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u554f\u984c\u304c\u53ef\u8996\u6027\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u898b\u3064\u3051\u308b\u3002<\/li>\n<\/ul>\n<h2>SEO\u306e\u30d1\u30ba\u30eb\u3092\u5b8c\u6210\u3055\u305b\u308b<\/h2>\n<p>\u65b0\u3057\u3044\u30b5\u30a4\u30c8\u76e3\u67fb\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u3001Similarweb\u306fSEO\u306e\u5305\u62ec\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002Similarweb\u3067\u306f\u4ee5\u4e0b\u306e\u6a5f\u80fd\u304c\u3054\u5229\u7528\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/keyword-research\/\"><b>\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb<\/b><\/a> \u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u904e\u53bb28\u65e5\u9593\u3092\u542b\u3080\u4efb\u610f\u306e\u671f\u9593\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/features\/rank-tracker\/\"><b>\u30e9\u30f3\u30af\u8ffd\u8de1\u30c4\u30fc\u30eb<\/b><\/a> \u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u5168\u4f53\u3067\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u8105\u5a01\u3092\u691c\u51fa\u3059\u308b\u30c4\u30fc\u30eb\u3002\u6bce\u65e5\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/competitive-analysis\/\"><b>\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb<\/b><\/a> \u7af6\u5408\u4ed6\u793e\u306e\u691c\u7d22\u6226\u7565\u3092\u89e3\u660e\u3057\u3001\u30b5\u30a4\u30c8\u304a\u3088\u3073\u30da\u30fc\u30b8\u30ec\u30d9\u30eb\u3067\u306e\u691c\u7d22\u30c7\u30fc\u30bf\u3084\u30af\u30ea\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/features\/backlinks-analysis\/\"><b>\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u5206\u6790<\/b><\/a> 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