{"id":193169,"date":"2024-08-07T12:45:58","date_gmt":"2024-08-07T12:45:58","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=193169"},"modified":"2024-08-19T14:45:41","modified_gmt":"2024-08-19T14:45:41","slug":"kroger-case-study","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/","title":{"rendered":"How Kroger Masters the Online Grocery Space"},"content":{"rendered":"<p>In the competitive world of digital marketing, understanding how <a href=\"https:\/\/www.similarweb.com\/corp\/digital-100\/\">top brands<\/a> achieve success can provide invaluable lessons for your own strategies. Kroger, a leading grocery retailer in the US, has made significant strides in its digital marketing efforts.<\/p>\n<p>This blog answers:<\/p>\n<ul>\n<li>How the grocery segment in the US is performing<\/li>\n<li>How Kroger effectively targets shoppers<\/li>\n<\/ul>\n<h2>Navigating the competitive landscape<\/h2>\n<p>The <a href=\"https:\/\/www.similarweb.com\/top-websites\/united-states\/food-and-drink\/groceries\/\">grocery segment in the US<\/a> experienced impressive year-over-year (YoY) growth from February 2023 to January 2024, increasing by 4.33% from the previous year and peaking at 6% during the December holiday season.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193219 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.25.50.png\" alt=\"Total web visits to grocery sites YoY\" width=\"1818\" height=\"966\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.25.50.png 1818w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.25.50-300x159.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.25.50-1024x544.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.25.50-768x408.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.25.50-1536x816.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.25.50-512x272.png 512w\" sizes=\"(max-width: 1818px) 100vw, 1818px\" \/><\/p>\n<p>Among the top players, Kroger has posted the second-largest yearly increase, demonstrating its robust digital presence. Kroger has seen significant digital growth in 2023, tripling the overall digital growth of the grocery sector in the US. Notably, Kroger\u2019s audience shows remarkable loyalty, with users visiting the site an average of 2.87 times per month. This growth underscores the importance of leveraging digital trends to maintain a competitive edge.<\/p>\n<p>Overall, Kroger tops the brick-and-click subgroup, nearly doubling the 2.5% monthly change in traffic, but delivery sites continue to attract a wider audience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193224 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.02.png\" alt=\"Kroger's competitive YoY growth\" width=\"1540\" height=\"532\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.02.png 1540w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.02-300x104.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.02-1024x354.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.02-768x265.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.02-1536x531.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.02-512x177.png 512w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><\/p>\n<p>However, competitor grocery retailers like Publix and Safeway have outpaced this growth, growing 3-4 times the average. Meanwhile, the shift to mobile dominance continues, with 2% more consumers switching to mobile devices over the course of 2023.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193225 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.11.png\" alt=\"Kroger's competitive set device distribution\" width=\"1318\" height=\"392\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.11.png 1318w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.11-300x89.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.11-1024x305.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.11-768x228.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.29.11-512x152.png 512w\" sizes=\"(max-width: 1318px) 100vw, 1318px\" \/><\/p>\n<h2>Clicking with consumers<\/h2>\n<p>Search engines accounted for roughly 40% of all <a href=\"https:\/\/www.similarweb.com\/top-websites\/food-and-drink\/groceries\/\">traffic to grocery websites<\/a> in January 2024, with a staggering 78% of that traffic coming from mobile devices. Over the past 12 months, this traffic has been dominated by organic clicks on mobile devices.<\/p>\n<p>Once on-site, grocery delivery services like Doordash and Instacart show advantages over the \u201cbrick &amp; click\u201d players, generating the highest <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\">time on site<\/a>, pages per visit, and total <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/pageviews\/\">page views<\/a>. Understanding how these websites keep shoppers on-site is vital for conversion.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193231 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.35.png\" alt=\"Kroger's competitive set channels overview\" width=\"1522\" height=\"432\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.35.png 1522w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.35-300x85.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.35-1024x291.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.35-768x218.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.35-512x145.png 512w\" sizes=\"(max-width: 1522px) 100vw, 1522px\" \/><\/p>\n<p>Doordash saw the highest visit duration of 7:34 and the highest number of page views. Instacart had the most pages per visit at 6.79.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193230 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.41.png\" alt=\"Kroger engagement rates vs competitors\" width=\"1280\" height=\"516\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.41.png 1280w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.41-300x121.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.41-1024x413.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.41-768x310.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.35.41-512x206.png 512w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Understanding these metrics is crucial for optimizing user experience and <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/ecommerce-conversion-optimization\/\">conversion rates<\/a>, as they indicate how to keep consumers engaged once they arrive on-site.<\/p>\n<h2>Mobile&#8217;s the main traffic driver<\/h2>\n<p>When analyzing individual pages on Kroger.com, we see a significant portion (over 30%) of mobile traffic is driven by discounts, indicating consumers are browsing for deals.<\/p>\n<p>In fact, 12 (or 23%) of the top 50 pages are related to sales and discounts. This trend underscores the importance of strategically placing discounts and promotions to capture consumer interest and drive engagement. Consumers are highly receptive to discount advertising, making it a key <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/increase-website-traffic\/\">strategy for increasing traffic<\/a> and sales.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193216 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.22.png\" alt=\"Kroger popular pages on Mobile\" width=\"1814\" height=\"966\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.22.png 1814w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.22-300x160.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.22-1024x545.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.22-768x409.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.22-1536x818.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.22-512x273.png 512w\" sizes=\"(max-width: 1814px) 100vw, 1814px\" \/><\/p>\n<p>In comparison, on desktop, there are also coupon-based searches in the top 10, but fewer. In total, there are only 6 such pages in the top 50, but there is much more representation for other user-based landing pages such as kroger.com\/signin and kroger.com\/scheduling. For publix.com, the trend of coupons was equally less prominent on both desktop and mobile web, with 4 pages on desktop and 4 on mobile web.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193215 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.13.png\" alt=\"Kroger popular pages on Desktop\" width=\"1830\" height=\"958\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.13.png 1830w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.13-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.13-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.13-768x402.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.13-1536x804.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.23.13-512x268.png 512w\" sizes=\"(max-width: 1830px) 100vw, 1830px\" \/><\/p>\n<h2>Advertising opportunities abound<\/h2>\n<p>Understanding how consumers find Kroger&#8217;s online offering allows the retailer to explore potential advertising opportunities. For instance, 24% of <a href=\"https:\/\/www.similarweb.com\/website\/kroger.com\/\">Kroger.com visitors<\/a> also frequent banking, news, tech, and video game sites within the same day. This interesting cross-visitation data reveals potential (and unlikely) cross-promotion opportunities, allowing marketers to reach their audience more effectively based on their diverse interests, as well as identify where to place promotions and which affiliates to team up with.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193227 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.31.png\" alt=\"Kroger web audience industry overlap\" width=\"1128\" height=\"494\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.31.png 1128w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.31-300x131.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.31-1024x448.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.31-768x336.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.31-512x224.png 512w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<p>Furthermore, the highlighted websites below &#8211; such as iSpy, an open-source video surveillance app &#8211; have increased their cross-visitation figures to kroger.com by more than 500% in January. This indicates that Kroger is tapping into audiences based on their overall web preferences and not just within grocery stores or related sites.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-193228 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.08.png\" alt=\"Browsing habits of Kroger web audience\" width=\"1232\" height=\"712\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.08.png 1232w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.08-300x173.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.08-1024x592.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.08-768x444.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-07-at-14.34.08-512x296.png 512w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/><\/p>\n<h2>Driving online growth in any industry<\/h2>\n<p>This post has explored how Kroger leverages digital insights to drive online growth in a highly <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">competitive landscape<\/a>. By <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/consumer-behavior\/\">understanding consumer behavior<\/a>, optimizing for mobile, and strategically placing discounts, brands can enhance their digital presence and engagement.<\/p>\n<p><b>Similarweb Search Intelligence provides the data and tools needed to uncover fresh insights and apply them to your own strategies, ensuring you stay competitive in the ever-evolving digital landscape.<\/b><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Enjoy 360\u00b0 digital visibility, 24\/7<\/p>\n                                    <p class=\"post-banner__subtitle\">The all-in-one solution for data-driven planning and competitor analysis.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\"\n                           data-disable-dynamic-tracking\n                        >Start your free trial<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p>For more marketing insights and a comprehensive understanding of your competitive landscape, <a href=\"https:\/\/www.similarweb.com\/corp\/contact-us\/\">book a demo<\/a> with one of our data experts.<\/p>\n<p>Article based on insights by <span class=\"p-member_profile_hover_card\" role=\"presentation\">Theo Tomich<\/span>, a Customer Success Manager at Similarweb.<\/p>\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@neonbrand?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Kenny Eliason<\/a> on <a href=\"https:\/\/unsplash.com\/photos\/assorted-drinks-on-white-commercial-refrigerator-SvhXD3kPSTY?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\">Unsplash<\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">The Similarweb Insights &amp; Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to <\/span><\/i><a href=\"mailto:press@similarweb.com\"><i><span style=\"font-weight: 400;\">press@similarweb.com<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/span><\/i><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\"><i><span style=\"font-weight: 400;\">similarweb.com\/blog\/insights\/<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><b>Contact: <\/b><span style=\"font-weight: 400;\">For more information, please write to <\/span><a href=\"mailto:press@similarweb.com\"><span style=\"font-weight: 400;\">press@similarweb.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><b>Methodology<\/b><\/a><\/p>\n<p><b>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/b><span style=\"font-weight: 400;\"> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the competitive world of digital marketing, understanding how top brands achieve success can provide invaluable lessons for your own strategies. Kroger, a leading grocery retailer in the US, has made significant strides in its digital marketing efforts. This blog answers: How the grocery segment in the US is performing How Kroger effectively targets shoppers [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":193174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7892,8484],"tags":[],"class_list":["post-193169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-marketing-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Kroger Masters the Online Grocery Space | Similarweb<\/title>\n<meta name=\"description\" content=\"Read how Kroger leveraged traffic share and mobile web data for smart advertising. Learn strategies to boost your performance using Similarweb\u2019s tools and data.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Schneider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/\"},\"author\":{\"name\":\"Daniel Schneider\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a09d3786529a9b935f2fe1fd23f74727\"},\"headline\":\"How Kroger Masters the Online Grocery Space\",\"datePublished\":\"2024-08-07T12:45:58+00:00\",\"dateModified\":\"2024-08-19T14:45:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/\"},\"wordCount\":938,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Kroger-Insights-Thumbnail-scaled.jpg\",\"articleSection\":[\"Insights\",\"Marketing Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/\",\"name\":\"How Kroger Masters the Online Grocery Space | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/kroger-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/08\/Kroger-Insights-Thumbnail-scaled.jpg\",\"datePublished\":\"2024-08-07T12:45:58+00:00\",\"dateModified\":\"2024-08-19T14:45:41+00:00\",\"description\":\"Read how Kroger leveraged traffic share and mobile web data for smart advertising. 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