{"id":194937,"date":"2024-09-11T08:58:11","date_gmt":"2024-09-11T08:58:11","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=194937"},"modified":"2025-03-30T11:42:18","modified_gmt":"2025-03-30T11:42:18","slug":"august-2024","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/august-2024\/","title":{"rendered":"Similarweb Product Updates: The August 2024 Edition"},"content":{"rendered":"<p>While many were off on holiday, the end of summer was busy here at Similarweb. This month, scrutinizing the data, we saw that:<\/p>\n<ul>\n<li aria-level=\"1\">In the US, the <b>Coinbase<\/b> exchange app had <a href=\"https:\/\/www.similarweb.com\/app\/google\/com.coinbase.android\/\">16.7M monthly active users<\/a> in July, up<b> 71%<\/b> year-over-year (YoY) and <b>3.1%<\/b> month-over-month (MoM)<\/li>\n<li aria-level=\"1\">In the UK, <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/bluesky-threads-x\/\">Threads<\/a> has been at about 1.3 million daily active users for the 7 days ended August 11, which is its best daily performance all year<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/website\/lumalabs.ai\/\">Traffic to the website of the <b>Luma Dream Machine<\/b><\/a> video generator (lumalabs.ai) rose <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-traffic-dips-slightly-luma-dream-machine-surges\/\"><b>33.4%<\/b><\/a> between June and July, whereas traffic to chatgpt.com dipped slightly <b>(-0.4%)<\/b><\/li>\n<\/ul>\n<p>Then, of course, there are the updates to our platforms. We didn&#8217;t take breaks because we want to make sure you have all the latest and greatest when it comes to Similarweb Digital Data and our platforms.<\/p>\n<p>Here\u2019s what was new in August:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/m_0-0NNdW20?si=17eyb0A242E_RmM5\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>Topics<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-194963 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Topics-in-Demand-Gen.png\" alt=\"Screenshot showing how Topics work on the Similarweb platform\" width=\"1796\" height=\"1056\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Topics-in-Demand-Gen.png 1796w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Topics-in-Demand-Gen-300x176.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Topics-in-Demand-Gen-1024x602.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Topics-in-Demand-Gen-768x452.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Topics-in-Demand-Gen-1536x903.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Topics-in-Demand-Gen-512x301.png 512w\" sizes=\"(max-width: 1796px) 100vw, 1796px\" \/><\/p>\n<p>Topics are now available as part of the Demand Analysis module. Topics are predefined keyword lists (1500 topics) that can be used to analyze consumer demand and identify the latest consumer trends quickly. Why is it important for you?<\/p>\n<ul>\n<li aria-level=\"1\">Easily spot industry-level trends early<\/li>\n<li aria-level=\"1\">Find new growth opportunities to boost sales<\/li>\n<li aria-level=\"1\">Tailor product assortment in line with consumer preferences<\/li>\n<\/ul>\n<h2>Google Looker Studio Connector<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194950\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Google-Looker-Studio-Similarweb-Connector.gif\" alt=\"Gif showing how to add the Similarweb Traffic &amp; Engagement to your Google Looker Studio\" width=\"736\" height=\"480\" \/><\/p>\n<p>We&#8217;re excited to introduce our latest <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/integrations\/google-looker-studio\/\">integration with Google Looker Studio<\/a>. The connector enables you to seamlessly integrate <a href=\"https:\/\/www.similarweb.com\/website\/\">Traffic &amp; Engagement data<\/a> into your Google Looker reports and dashboards and transform it into compelling insights and visuals that drive your business forward.<\/p>\n<h2>Search 3.0<\/h2>\n<h3>AI Overviews<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-194927 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/AIOverviews.png\" alt=\"A screenshot from Similarweb's platform showing how to analyze Google's AI Overviews. \" width=\"2438\" height=\"1398\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/AIOverviews.png 2438w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/AIOverviews-300x172.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/AIOverviews-1024x587.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/AIOverviews-768x440.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/AIOverviews-1536x881.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/AIOverviews-2048x1174.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/AIOverviews-512x294.png 512w\" sizes=\"(max-width: 2438px) 100vw, 2438px\" \/><\/p>\n<p>As generative AI has come to our Google search results, <a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/rank-tracker-aio\/\">we&#8217;re now tracking AIO<\/a> as a SERP feature. In our <a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">Rank Tracker<\/a>, you can see which keywords trigger an AI Overview and if you are featured in it.<\/p>\n<h3>Paid landing pages<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-194929 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages.png\" alt=\"A screenshot from Similarweb showing how to analyze paid landing pages\" width=\"2126\" height=\"1382\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages.png 2126w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages-300x195.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages-1024x666.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages-768x499.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages-1536x998.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages-2048x1331.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages-512x333.png 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/Paid-Landing-Pages-808x526.png 808w\" sizes=\"(max-width: 2126px) 100vw, 2126px\" \/><\/p>\n<p>Discover the most popular <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/landing-page-analyzer\/\">paid landing pages<\/a> of any competitor in the world. Backed with our fresh search 3.0 data, you can analyze by month or the last 28 days. See exactly what&#8217;s working in real time.<\/p>\n<h3>YoY search data<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-194931 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/YoY-Search-Data.png\" alt=\"A screenshot from Similarweb showing how to analyze YoY search data\" width=\"2074\" height=\"954\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/YoY-Search-Data.png 2074w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/YoY-Search-Data-300x138.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/YoY-Search-Data-1024x471.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/YoY-Search-Data-768x353.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/YoY-Search-Data-1536x707.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/YoY-Search-Data-2048x942.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/YoY-Search-Data-512x236.png 512w\" sizes=\"(max-width: 2074px) 100vw, 2074px\" \/><\/p>\n<p>Finally, across our <a href=\"https:\/\/www.similarweb.com\/corp\/search\/keyword-research\/\">keyword research tools<\/a>, we&#8217;ve added a 13-month data view so you can see YoY changes and trends for websites, keywords, and keyword lists. See what&#8217;s trending up or down and identify the best opportunities to gain ground on SERPs.<\/p>\n<h2>Stock Intelligence<\/h2>\n<h3>App data<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-194932 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/App-Data.png\" alt=\"A screenshot from Similarweb Stock Intelligence showing how to analyze app data\" width=\"2162\" height=\"1368\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/App-Data.png 2162w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/App-Data-300x190.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/App-Data-1024x648.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/App-Data-768x486.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/App-Data-1536x972.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/App-Data-2048x1296.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/App-Data-512x324.png 512w\" sizes=\"(max-width: 2162px) 100vw, 2162px\" \/><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/app\/\">App data<\/a> has come to <a href=\"https:\/\/www.similarweb.com\/corp\/stocks\/\">Stock Intelligence<\/a>. Now, investors get a complete view of a stock&#8217;s digital performance by combining browser and app data all in one place.<\/p>\n<p>Track key metrics like engagement, usage, and growth, and gain deeper insights into market trends. Our app-to-ticker mapping saves time, simplifies analysis, and enhances confidence in investment decisions.<\/p>\n<h3>EZDash<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-194933 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/EZDasg.png\" alt=\"A screenshot from Similarweb Stock Intelligence showing how to use EZDash\" width=\"2546\" height=\"1148\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/EZDasg.png 2546w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/EZDasg-300x135.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/EZDasg-1024x462.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/EZDasg-768x346.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/EZDasg-1536x693.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/EZDasg-2048x923.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/09\/EZDasg-512x231.png 512w\" sizes=\"(max-width: 2546px) 100vw, 2546px\" \/><\/p>\n<p>EZDash gives investors easy access to tailored research reports on over 200 companies for smarter, faster investment decisions. Validate your investment thesis with deep dives into specific companies during non-reporting periods. Uncover industry trends, compare stocks to competitors, and screen diverging signals with pre-built indicators\u2014all from one dashboard, updated monthly.<\/p>\n<h2>More data and insights to come next month<\/h2>\n<p>With &#x2600;&#xfe0f;summer officially coming to an end, you don\u2019t have to hang your head. We\u2019re heading into fall at full speed to bring you the data you rely on and the features you\u2019ve been clamoring for, so stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While many were off on holiday, the end of summer was busy here at Similarweb. This month, scrutinizing the data, we saw that: In the US, the Coinbase exchange app had 16.7M monthly active users in July, up 71% year-over-year (YoY) and 3.1% month-over-month (MoM) In the UK, Threads has been at about 1.3 million [&hellip;]<\/p>\n","protected":false},"author":388,"featured_media":186651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-194937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Similarweb Product Updates: The August 2024 Edition | Similarweb<\/title>\n<meta name=\"description\" content=\"Read up on all of Similarweb\u2019s product updates for August 2024, 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