{"id":195552,"date":"2024-10-03T19:53:26","date_gmt":"2024-10-03T19:53:26","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=195552"},"modified":"2025-05-13T08:35:39","modified_gmt":"2025-05-13T08:35:39","slug":"tapestry-capri-luxury-merger","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/tapestry-capri-luxury-merger\/","title":{"rendered":"Search Ranking Shows How Merger of Tapestry and Capri Would Change the Luxury Market"},"content":{"rendered":"

If it clears an antitrust court challenge, the merger would create contender for the #2 luxury group by consumer interest<\/h2>\n

The luxury goods market stands to be reshaped if Tapestry Inc.\u2019s proposed $8.5 billion acquisition of Capri Holdings can get past a US Federal Trade Commission challenge. A Similarweb analysis of worldwide desktop and mobile search for the brands of the major luxury goods companies finds that Tapestry is currently trending at #3 worldwide and, with the addition of Capri, could be a contender for the #2 spot currently held by Kering.<\/p>\n

As explained in Glossy\u2019s reporting<\/a>, \u201cIf successful, the acquisition would combine Tapestry\u2019s brand portfolio of Coach, Kate Spade and Stuart Weitzman with Capri\u2019s roster of Michael Kors, Versace and Jimmy Choo, creating a U.S. powerhouse in a space typically dominated by European brands.\u201d Announced a year ago, the proposed merger was challenged by the FTC in April, and court proceedings began this month.<\/p>\n

While branded search volume does not directly translate into sales, it\u2019s a strong indicator of the brand’s strength<\/a> and consumer interest, whether products are being researched for purchase online or in brick-and-mortar storefronts.<\/p>\n

Here is what the rankings look like by that measure.<\/p>\n

\"Chart:<\/p>\n

Methodology:<\/i><\/b> Branded google search volume<\/a> on desktop & mobile web for the 102 luxury fashion\/jewellery\/accessories brands rolled up to the 27 parent companies-\u00a0 inclusive of the brand name but not necessarily of the \u201ciconic\u201d product name (kelly bag may not be included in the Herm\u00e8s keywords if searched standalone, for instance)<\/i><\/p>\n

The luxury goods market is under stress because of fading sales from Asia, partly as a result of China\u2019s economic crisis, making gaining share all the more important for luxury goods players.<\/p>\n

Based on the data presented in this chart, which shows the share of branded search for luxury apparel and accessories brands rolled up by the parent company from Q3 2023 to Q2 2024, here are the key insights:<\/p>\n

LVMH maintains a dominant position<\/h2>\n