{"id":195567,"date":"2024-11-25T05:55:27","date_gmt":"2024-11-25T05:55:27","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=195567"},"modified":"2024-11-29T07:20:23","modified_gmt":"2024-11-29T07:20:23","slug":"traffic-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/marketing-strategy\/traffic-analysis\/","title":{"rendered":"\u3010\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u306e\u65b9\u6cd5 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href=\"https:\/\/www.similarweb.com\/website\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5206\u6790<\/a>\u3059\u308b\u3053\u3068\u306f\u3001\u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u624b\u6bb5\u3067\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306b\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9069\u5207\u306a\u30c7\u30fc\u30bf\u304c\u3042\u308c\u3070\u3001\u4e0b\u8a18\u3092\u53ef\u80fd\u3068\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u3092\u628a\u63e1<\/li>\n<li>\u5e02\u5834\u306e\u5909\u5316\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/li>\n<li>\u7af6\u5408\u306e\u6982\u6cc1\u3092\u6b63\u3057\u304f\u898b\u6975\u3081\u3089\u308c\u308b<\/li>\n<li>\u4f55\u306e\u65bd\u7b56\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7d50\u3073\u3064\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u3053\u306e\u5305\u62ec\u7684\u306a\u30ac\u30a4\u30c9\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3001\u5909\u5316\u3057\u7d9a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u3078\u306e\u5bfe\u51e6\u6cd5\u304c\u5b66\u3079\u307e\u3059\u3002\u672c\u6821\u3067\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/dddm\/\">\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a<\/a>\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3068\u3001\u305d\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5b9a\u7fa9<\/h2>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u53d7\u3051\u53d6\u3063\u305f\u8a2a\u554f\u8005\u6570\u306e\u3053\u3068\u3067\u3001\u305d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4eba\u6c17\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u306f\u69d8\u3005\u3067\u3059\u304c\u3001\u6700\u3082\u4e00\u822c\u7684\u306a\u6307\u6a19\u306b\u306f\u3001\u6708\u9593\u8a2a\u554f\u8005\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u65b0\u898f\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5272\u5408\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p><strong>&#8220;\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u53d7\u3051\u53d6\u3063\u305f\u8a2a\u554f\u8005\u306e\u6570\u3067\u3042\u308a\u3001\u305d\u306e\u4eba\u6c17\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u3002&#8221;<\/strong><\/p><\/blockquote>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306b\u306f\u3001Similarweb\u3092\u958b\u304d\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790 &gt; URL\u3092\u5165\u529b &gt; \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u9032\u307f\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5c5e\u6027\u3001\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u306e\u5185\u8a33\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u7af6\u5408\u4ed6\u793e\u3084\u985e\u4f3c\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185559\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-traffic-analysis.gif\" alt=\"similarweb traffic analysis\" width=\"1200\" height=\"626\" \/><\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u3001\u306a\u305c\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5bfe\u4ef6\u3092\u5411\u4e0a\u3055\u305b\u3001\u65b0\u305f\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n    <div class=\"post-banner 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wp-image-185558\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/types-of-website-metrics.png\" alt=\"types of website metrics\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/types-of-website-metrics.png 1200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/types-of-website-metrics-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/types-of-website-metrics-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/types-of-website-metrics-768x402.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/types-of-website-metrics-512x268.png 512w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<ul>\n<li><strong>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/strong>\uff1a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u3001\u5358\u4e00\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u6570\u3092\u6e2c\u5b9a\u3057\u3001\u8a2a\u554f\u307e\u305f\u306f\u30e6\u30fc\u30b6\u30fc\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306e\u5e73\u5747\u3092\u8a08\u7b97\u3057\u3066\u3044\u307e\u3059\u3002Google\u306f\u3001\u5404\u30da\u30fc\u30b8\u306e\u30ed\u30fc\u30c9\u307e\u305f\u306f\u30ea\u30ed\u30fc\u30c9\u3092\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/pageviews\/\">\u5e73\u5747\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/a>\u306f\u8a2a\u554f\u8005\u304c\u30b5\u30a4\u30c8\u4e0a\u3067\u4f55\u56de\u30da\u30fc\u30b8\u3092\u958b\u3044\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360000802405-Pages-Per-Visit?_gl=1*1k9ts1y*_gcl_au*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*FPAU*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*_ga*OTUzMjYzMjguMTcwMzU2NTU2NQ..*_ga_V5DSP51YD0*MTczMDM4MTg4OC4xNTQuMS4xNzMwMzgyMDU3LjAuMC42MTMwMjM4Mw..\"><strong>\u8a2a\u554f\u3042\u305f\u308a\u306e\u30da\u30fc\u30b8\u6570<\/strong><\/a>\uff1a\u8a2a\u554f\u8005\u304c\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u3067\u95b2\u89a7\u3057\u305f\u5e73\u5747\u30da\u30fc\u30b8\u6570\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068\u306f\u7570\u306a\u308a\u3001\u8a2a\u554f\u8005\u304c\u30da\u30fc\u30b8\u30921\u56de\u898b\u305f\u304b\u30015\u56de\u898b\u305f\u304b\u300120\u56de\u898b\u305f\u304b\u306f\u95a2\u4fc2\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u76f4\u5e30\u7387<\/strong>\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">\u76f4\u5e30\u7387<\/a>\u3068\u306f\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u306a\u304f\u30b5\u30a4\u30c8\u3092\u53bb\u3063\u305f\u8a2a\u554f\u8005\u306e\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d6\u30ed\u30b0\u3092\u8aad\u3080\u3001\u30d3\u30c7\u30aa\u3092\u898b\u308b\u3001CTA\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306a\u3069\u3002Google Analytics\u306b\u3088\u308b\u3068\u3001\u76f4\u5e30\u7387\u306f\u30b5\u30a4\u30c8\u3078\u306e1\u56de\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u8a2a\u554f\u306e\u5272\u5408\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5165\u3063\u305f\u306e\u3068\u540c\u3058\u30da\u30fc\u30b8\u304b\u3089\u300c\u76f4\u5e30\u300d\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n    <div class=\"post-banner post-banner--base\">\n        <div 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href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\"><strong>\u6ede\u5728\u6642\u9593<\/strong><\/a>\uff1a\u8a2a\u554f\u306f\u3001\u8a2a\u554f\u8005\u304c\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5230\u7740\u3057\u305f\u3068\u304d\u306b\u958b\u59cb\u3055\u308c\u3001\u7d42\u4e86\u3059\u308b\u304b\u3002\u307e\u305f\u306f\u6240\u5b9a\u306e\u671f\u9593\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306e\u307e\u307e\u3067\u3042\u308b\u3068\u304d\u306b\u7d42\u4e86\u3057\u307e\u3059\u3002\u8a2a\u554f\u8005\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u76f8\u4e92\u4f5c\u7528\u3059\u308b\u9650\u308a\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u7d99\u7d9a\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u6708\u9593\u8a2a\u554f\u6570<\/strong>\uff1a\u6bce\u6708\u306e\u5e73\u5747\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u3002<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/115000501465-Monthly-Visits?_gl=1*17ibzqa*_gcl_au*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*FPAU*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*_ga*OTUzMjYzMjguMTcwMzU2NTU2NQ..*_ga_V5DSP51YD0*MTczMDM4MTg4OC4xNTQuMS4xNzMwMzgyMDU3LjAuMC42MTMwMjM4Mw..\">\u6708\u9593\u5e73\u5747\u8a2a\u554f\u6570<\/a>\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3068\u306e\u76f8\u95a2\u95a2\u4fc2\u3067\u898b\u308b\u3068\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u3084\u3059\u3044\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u6708\u9593\u8a2a\u554f\u6570\u304c\u591a\u304f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u5c11\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6700\u521d\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304f\u3082\u306e\u306e\u3001\u9577\u304f\u306f\u60f9\u304d\u3064\u3051\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8<\/strong>\uff1a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u306e\u8a2a\u554f\u8005\u306e\u3046\u3061\u3001\u5e0c\u671b\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b8c\u4e86\u3057\u305f\u4eba\u306e\u5272\u5408\u3067\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3084\u8cfc\u5165\u304c\u3001\u5e0c\u671b\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30c7\u30a4\u30ea\u30fc\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\uff08<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/daily-active-users\/\">DAU<\/a>\uff09<\/strong>\uff1a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u6bce\u65e5\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3002DAU\u306f\u6210\u9577\u306e\u53ef\u80fd\u6027\u3092\u53cd\u6620\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-stickiness\/\">\u5b9a\u7740\u5ea6<\/a>\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff08<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/6450621690769-Monthly-Active-Users?_gl=1*1919iuh*_gcl_au*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*FPAU*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*_ga*OTUzMjYzMjguMTcwMzU2NTU2NQ..*_ga_V5DSP51YD0*MTczMDM4MTg4OC4xNTQuMS4xNzMwMzgyMDU3LjAuMC42MTMwMjM4Mw..\">MAU<\/a>\uff09<\/strong>\uff1a\u6708\u9593\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001SaaS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b2\u30fc\u30e0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u305d\u306e\u4ed6\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u4f9d\u5b58\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u7528\u3044\u308b\u6307\u6a19\u3067\u3059\u3002<\/li>\n<li><strong>\u30c7\u30d0\u30a4\u30b9\u5272\u5408<\/strong>\uff1a<a href=\"https:\/\/www.similarweb.com\/platforms\/\">\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3068\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c7\u30d0\u30a4\u30b9<\/a>\u3092\u4f7f\u7528\u3059\u308b\u8a2a\u554f\u8005\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u30c7\u30d0\u30a4\u30b9\u5272\u5408\u306f\u3001\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c7\u30d0\u30a4\u30b9\u5229\u7528\u50be\u5411\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<li><strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9<\/strong>\uff1a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u305d\u306e\u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30e1\u30fc\u30eb\u306a\u3069\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6d41\u5165\u5143\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc<\/strong>\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc<\/a>\u3068\u306f\u3001\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u306e\u7dcf\u6570\u3092\u793a\u3059\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6307\u6a19\u3067\u3059\u3002\u305d\u306e\u5f8c\u306b\u30b5\u30a4\u30c8\u3092\u518d\u8a2a\u3057\u305f\u5834\u5408\u3001\u8ffd\u52a0\u8a2a\u554f\u306f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n            <a class=\"swui-link swui-link--secondary js-post-banner\"\n           href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\"\n           data-disable-dynamic-tracking\n        >\n            Learn how to calculate your average unique visitors            <svg class=\"swui-button__icon swui-button__icon--end\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\">\n                <path d=\"M3 7.375h7.606L7.112 3.881 8 3l5 5-5 5-.881-.881 3.487-3.494H3v-1.25Z\"><\/path>\n            <\/svg>\n        <\/a>\n    \n<p>\u3053\u308c\u307e\u3067\u7d39\u4ecb\u3057\u305f\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u306e\u30b4\u30fc\u30eb\u3067\u3059\u3002\u56db\u534a\u671f\u6bce\u306a\u3069\u3001\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002\u5b9a\u671f\u7684\u306b\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u6307\u6a19\u304c\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u524d\u63d0\u3068\u306a\u308bKPI\u3084\u65bd\u7b56\u3092\u898b\u76f4\u3059\u5fc5\u8981\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u6a5f\u4f1a\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2>Similarweb\u3092\u4f7f\u3063\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>Similarweb\u306f\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u304b\u3089\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5206\u6790\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306a\u3069\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u3042\u3089\u3086\u308b\u8981\u7d20\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u6e2c\u5b9a\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Similarweb\u304c\u3001\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30c1\u30a7\u30c3\u30af\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30ec\u30bc\u30f3\u30b9\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306e\u5206\u6790<\/h3>\n<p>\u6ede\u5728\u6642\u9593\u3001\u8a2a\u554f\u3042\u305f\u308a\u306e\u30da\u30fc\u30b8\u6570\u3001\u76f4\u5e30\u7387\u3001CTR\u306a\u3069\u306e\u6307\u6a19\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">\u8a2a\u554f\u8005\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u3069\u306e\u3088\u3046\u306a\u884c\u52d5<\/a>\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/engagement-rate\/\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/a>\u3001\u3064\u307e\u308a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30b5\u30a4\u30c8\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3069\u308c\u3060\u3051\u7a4d\u6975\u7684\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5224\u65ad\u3001\u6f5c\u5728\u7684\u306a\u96e2\u8131\u8005\u306e\u7279\u5b9a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u5206\u6790\u3001\u6539\u5584\u70b9\u306e\u767a\u898b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-185568\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/tracking-engagement-rate.png\" alt=\"tracking engagement rate\" width=\"2048\" height=\"1072\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/tracking-engagement-rate.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/tracking-engagement-rate-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/tracking-engagement-rate-1024x536.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/tracking-engagement-rate-768x402.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/tracking-engagement-rate-1536x804.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/tracking-engagement-rate-512x268.png 512w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p>Similarweb\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u78ba\u8a8d\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u3001\u4e3b\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>1. \u6708\u9593\u8a2a\u554f\u6570<\/h4>\n<p>\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u3001\u6bce\u6708\u5e73\u5747\u3057\u3066\u3069\u308c\u304f\u3089\u3044\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u305f\u6307\u6a19\u3002\u3053\u306e\u6307\u6a19\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u306e\u57fa\u790e\u3068\u306a\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3084\u696d\u754c\u3068\u306e\u6bd4\u8f03\u306b\u3064\u3044\u3066\u4e00\u822c\u7684\u306a\u8cea\u554f\u306b\u7b54\u3048\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5909\u52d5\u306f\u901a\u5e38\u3067\u3059\u3002\u305f\u3060\u3001\u9023\u4f11\u306a\u3069\u306e\u7279\u5b9a\u306e\u671f\u9593\u306b\u306f\u5927\u304d\u306a\u5909\u52d5\u304c\u3042\u308b\u3053\u3068\u306b\u6ce8\u610f\u3067\u3059\u3002\u6bce\u6708\u306e\u30a2\u30af\u30bb\u30b9\u6570\u304c\u6bce\u5e74\u540c\u3058\u30d1\u30bf\u30fc\u30f3\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u306e\u6e96\u5099\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Sephora.com\u306e\u5834\u5408\u3001\u6708\u9593\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u524d\u5e74\u6bd4\uff08YoY\uff09\u3067\u5897\u52a0\u3057\u3066\u304a\u308a\u30012022\u5e74\u306e360.2M\u304b\u30892023\u5e74\u306b\u306f450.7M\u3078\u306825%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u30022023\u5e74\u306e<a href=\"https:\/\/www.similarweb.com\/website\/sephora.com\/\">sephora.com\u3078\u306e\u6708\u5e73\u5747\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\u306f\u7d0437.6M\u8a2a\u554f\u3067\u3057\u305f\u3002\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30d4\u30fc\u30af\u306f11\u6708\u306e5,400\u4e07\u30a2\u30af\u30bb\u30b9\u3002\u3053\u306e\u6025\u5897\u306e\u4e3b\u306a\u8981\u56e0\u306f\u300111\u6708\u306b\u5897\u52a0\u3057\u305f<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/4770707469201-Direct-Traffic?_gl=1*ddrmwz*_gcl_au*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*FPAU*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*_ga*OTUzMjYzMjguMTcwMzU2NTU2NQ..*_ga_V5DSP51YD0*MTczMDM4MTg4OC4xNTQuMS4xNzMwMzgyMDU3LjAuMC42MTMwMjM4Mw..\">\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\u3068\u3001\u540c\u671f\u9593\u306b\u5897\u52a0\u3057\u305f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6025\u5897\u306f\u3001\u304a\u305d\u3089\u304f\u30db\u30ea\u30c7\u30fc\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u3088\u308b\u3082\u306e\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185567\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-monthly-visits.png\" alt=\"sephora monthly visits\" width=\"1966\" height=\"1286\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-monthly-visits.png 1966w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-monthly-visits-300x196.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-monthly-visits-1024x670.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-monthly-visits-768x502.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-monthly-visits-1536x1005.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-monthly-visits-512x335.png 512w\" sizes=\"(max-width: 1966px) 100vw, 1966px\" \/><\/p>\n<h4>2. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/h4>\n<p>\u8a2a\u554f\u6642\u9593\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u8a2a\u554f\u3042\u305f\u308a\u306e\u5e73\u5747\u30da\u30fc\u30b8\u6570\u306f\u3059\u3079\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u3069\u306e\u3088\u3046\u306b\u76f8\u4e92\u4f5c\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u5e73\u5747\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u95b2\u89a7\u306b\u8cbb\u3084\u3059\u6642\u9593\u3001\u6700\u3082\u8a2a\u554f\u3057\u3084\u3059\u3044\u30da\u30fc\u30b8\u3001\u305d\u3057\u3066\u305d\u306e\u6570\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>2023\u5e74\u306esephora.com\u306e\u5e73\u5747\u95b2\u89a7\u6642\u9593\u306f4\u520622\u79d2\u3067\u3001\u30d3\u30e5\u30fc\u30c6\u30a3\u696d\u754c\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u5927\u5e45\u306b\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002Sephora\u3078\u306e\u8a2a\u554f\u8005\u306e\u307b\u3068\u3093\u3069\u304c4.9\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u696d\u754c\u5e73\u5747\u3088\u308a\u3082\u9ad8\u304f\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e11\u6708\u306b\u306f1\u8a2a\u554f\u3042\u305f\u308a5.5\u30da\u30fc\u30b8\u3068\u30d4\u30fc\u30af\u306b\u9054\u3057\u307e\u3059\u3002\u6708\u9593\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u5e73\u57471\u51048520\u4e07\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u826f\u597d\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306f\u983b\u7e41\u306b\u8907\u6570\u306e\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u7d42\u4e86\u3059\u308b\u524d\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185566\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-visit-duration.png\" alt=\"Visit duration to sephora.com vs. the beauty industry using Similarweb.\u00a0\" width=\"1966\" height=\"1224\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-visit-duration.png 1966w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-visit-duration-300x187.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-visit-duration-1024x638.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-visit-duration-768x478.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-visit-duration-1536x956.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-visit-duration-512x319.png 512w\" sizes=\"(max-width: 1966px) 100vw, 1966px\" \/><\/p>\n<h4>3. \u30e6\u30cb\u30fc\u30af\u8a2a\u554f\u6570<\/h4>\n<p>\u30e6\u30cb\u30fc\u30af\u8a2a\u554f\u6570\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u9593\u3067\u91cd\u8907\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u6307\u5b9a\u3055\u308c\u305f\u671f\u9593\u5185\u306e\u8a2a\u554f\u8005\u306f1\u56de\u306e\u307f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>2023\u5e74\u306e\u7c73\u56fd\u306b\u304a\u3051\u308bsephora.com\u3078\u306e\u30e6\u30cb\u30fc\u30af\u8a2a\u554f\u6570\u306f\u5e73\u574718.3M\u3067\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u304c\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u304b\u3089\u306e\u3082\u306e\u3067\u3057\u305f\u3002\u3053\u308c\u306f\u6a5f\u80fd\u7684\u3067\u4f7f\u3044\u3084\u3059\u3044\u30e2\u30d0\u30a4\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u91cd\u8981\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185565\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-unique-visitors.png\" alt=\"Unique visitors over time to sephora.com in the US using Similarweb. \" width=\"1952\" height=\"1264\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-unique-visitors.png 1952w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-unique-visitors-300x194.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-unique-visitors-1024x663.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-unique-visitors-768x497.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-unique-visitors-1536x995.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-unique-visitors-512x332.png 512w\" sizes=\"(max-width: 1952px) 100vw, 1952px\" \/><\/p>\n<h4>4. \u76f4\u5e30\u7387<\/h4>\n<p>\u76f4\u5e30\u7387\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u8a2a\u554f\u8005\u304c\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u3053\u3068\u306a\u304f\u540c\u3058\u30da\u30fc\u30b8\u304b\u3089\u96e2\u8131\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u9ad8\u3044\u76f4\u5e30\u7387\u306f\u3001\u8aa4\u3063\u305f\u8a2a\u554f\u8005\u306e\u671f\u5f85\u3001\u6280\u8853\u7684\u30a8\u30e9\u30fc\u306a\u3069\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002Sephora\u306e\u76f4\u5e30\u7387\u306f45%\u3067\u3001\u9ad8\u3044\u3088\u3046\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\uff06\u30b3\u30b9\u30e1\u30c6\u30a3\u30c3\u30af\u696d\u754c\u306e\u5e73\u5747\u3088\u308a\u306f\u4f4e\u3044\u3067\u3059\u3002\u6700\u3082\u4f4e\u3044\u76f4\u5e30\u7387\u306f\u300111\u6708\u308412\u6708\u306e\u3088\u3046\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u306e\u591a\u3044\u6642\u671f\u3068\u76f8\u95a2\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185564\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-bounce-rate.png\" alt=\"Bounce rate of sephora.com compared to the Beauty &amp; Cosmetics industry using Similarweb. \" width=\"1976\" height=\"1216\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-bounce-rate.png 1976w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-bounce-rate-300x185.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-bounce-rate-1024x630.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-bounce-rate-768x473.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-bounce-rate-1536x945.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-bounce-rate-512x315.png 512w\" sizes=\"(max-width: 1976px) 100vw, 1976px\" \/><\/p>\n<h4><strong>5.\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3068\u30ea\u30d4\u30fc\u30bf\u30fc<\/strong><\/h4>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/new-vs-returning-users\/\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u6bd4\u7387<\/a>\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u7372\u5f97\u3068\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u306e\u3069\u3061\u3089\u304c\u91cd\u8981\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u3042\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u306f\u3001\u9867\u5ba2\u304c\u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u63a2\u3059\u3053\u3068\u306a\u304f\u3001\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002sephora.com\u3092\u898b\u308b\u3068\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u3082\u591a\u304f\u300159\uff05\u5bfe41\uff05\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6570\u5b57\u3092\u4f7f\u3063\u3066\u3001\u73fe\u5728\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u304c\u9054\u6210\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-185574 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-new-vs-returning.png\" alt=\"New vs. Returning users to sephora.com using Similarweb. \" width=\"1600\" height=\"968\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-new-vs-returning.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-new-vs-returning-300x182.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-new-vs-returning-1024x620.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-new-vs-returning-768x465.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-new-vs-returning-1536x929.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/sephora-new-vs-returning-512x310.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h4>6.\u30c7\u30d0\u30a4\u30b9\u5272\u5408<\/h4>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/different-devices\/\">\u30c7\u30d0\u30a4\u30b9\u306e\u5206\u5e03<\/a>\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3069\u306e\u3088\u3046\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308c\u307e\u3059\u3002\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3068\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u3053\u306e\u6307\u6a19\u306f\u30a6\u30a7\u30d6\u6700\u9069\u5316\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u696d\u754c\u3068\u540c\u69d8\u306b\u3001sephora.com\u3082\u30e2\u30d0\u30a4\u30eb\u5229\u7528\u3078\u306e\u5927\u304d\u306a\u30b7\u30d5\u30c8\u3092\u7d4c\u9a13\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u304b\u3089\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u78ba\u7387\u306f\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u306e\u7d043\u500d\u3067\u3059\u3002sephora.com\u3078\u306e\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u8a2a\u554f\u306f\u3001\u524d\u5e74\u540c\u671f\u6bd4\u3067\u7d047\uff05\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_78b940e4-0300-4c62-8741-050e5a3671f8\" data-title=\"sephora device distribution\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?uCi\"><\/div>\n\n<h3>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5206\u6790<\/h3>\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u30c4\u30fc\u30eb\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u5834\u6240\u3001\u8208\u5473\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u304a\u3088\u3073\u884c\u52d5\u5b66\u7684\u7279\u5fb4\u3092\u5b9a\u7fa9\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u3069\u306e\u3088\u3046\u306a\u6642\u9593\u3092\u904e\u3054\u3057\u3066\u3044\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u3092\u9ad8\u3081\u3001\u65b0\u305f\u306a\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u63a2\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5c5e\u6027<\/h4>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/demographics-audience-analysis\/\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5c5e\u6027<\/a>\u306f\u3001\u3042\u306a\u305f\u306e\u9867\u5ba2\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5e83\u544a\u3001\u8ca9\u58f2\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<a href=\"https:\/\/pro.similarweb.com\/?_gl=1*sd6t5z*_gcl_au*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*FPAU*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*_ga*OTUzMjYzMjguMTcwMzU2NTU2NQ..*_ga_V5DSP51YD0*MTczMDM4MTg4OC4xNTQuMS4xNzMwMzgyMDU3LjAuMC42MTMwMjM4Mw..#\/digitalsuite\/websiteanalysis\/audience-demographics\/*\/999\/6m?webSource=Total&amp;key=similarweb.com\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u6a5f\u80fd<\/a>\u3067\u306f\u3001\u4efb\u610f\u306e\u56fd\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6027\u5225\u3068\u5e74\u9f62\u5206\u5e03\u306e\u4e00\u822c\u7684\u306a\u6982\u8981\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/website\/similarweb.com\/\">similarweb.com\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u7d71\u8a08\u30c7\u30fc\u30bf<\/a>\u3092\u898b\u308b\u3068\u3001\u4e16\u754c\u7684\u306b\u6027\u5225\u306f\u5973\u6027\u3088\u308a\u7537\u6027\u306b\u504f\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\uff0862%\u5bfe38%\uff09\u3002\u7c73\u56fd\u3060\u3051\u3092\u898b\u308b\u3068\u3001\u305d\u306e\u5dee\u306f\u3055\u3089\u306b\u5927\u304d\u304f\u3001\u7537\u602770\uff05\u306b\u5bfe\u3057\u3066\u5973\u6027\u306f30\uff05\u3002\u4e16\u754c\u3067\u306f\u300125\u6b73\u304b\u308934\u6b73\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306e30\uff05\u3092\u5360\u3081\u3001\u6b21\u3044\u306735\u6b73\u304b\u308944\u6b73\uff0822\uff05\uff09\u300118\u6b73\u304b\u308924\u6b73\uff0820\uff05\uff09\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185572\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-demographics.png\" alt=\"Audience demographics of similarweb.com using Similarweb. \" width=\"1976\" height=\"998\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-demographics.png 1976w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-demographics-300x152.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-demographics-1024x517.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-demographics-768x388.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-demographics-1536x776.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-demographics-512x259.png 512w\" sizes=\"(max-width: 1976px) 100vw, 1976px\" \/><\/p>\n<p>\u5730\u7406\u7684\u30c7\u30fc\u30bf\u306f\u3001\u3042\u306a\u305f\u306e\u9867\u5ba2\u304c\u3069\u3053\u306b\u4f4f\u3093\u3067\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e0b\u8a18\u306e\u4f8b\u3067\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30e1\u30ea\u30ab\u304b\u3089similarweb.com\u3092\u8a2a\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u30b9\u30da\u30a4\u30f3\u306f\u6709\u671b\u306a\u5730\u57df\u3067\u3042\u308a\u3001\u904e\u53bb6\u30f6\u6708\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u304c20\uff05\u4ee5\u4e0a\u4f38\u3073\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185570\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-geography.png\" alt=\"Traffic share by country of visitors to similarweb.com.\u00a0\" width=\"2202\" height=\"1384\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-geography.png 2202w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-geography-300x189.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-geography-1024x644.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-geography-768x483.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-geography-1536x965.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-geography-2048x1287.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-geography-512x322.png 512w\" sizes=\"(max-width: 2202px) 100vw, 2202px\" \/><\/p>\n<h4>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473<\/h4>\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u696d\u754c\u3001\u30c8\u30d4\u30c3\u30af\u3001\u305d\u306e\u4ed6\u306e\u30c9\u30e1\u30a4\u30f3\u306a\u3069\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u7fd2\u6163\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>Similarweb.com\u3078\u306e\u307b\u3068\u3093\u3069\u306e\u8a2a\u554f\u8005\u306f\u3001\u4ed6\u306e\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u3001\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30c9\u30e1\u30a4\u30f3\uff08LinkedIn\u3001ChatGPT\u3001Canva\u3001Google\u7ffb\u8a33\u3001Google Meet\u306a\u3069\uff09\u3092\u8a2a\u554f\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001Similarweb\u304c\u5f7c\u3089\u306e\u6280\u8853\u30b9\u30bf\u30c3\u30af\u306e\u4e2d\u306e1\u3064\u306e\u30c4\u30fc\u30eb\u306b\u904e\u304e\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185571\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-interests.png\" alt=\" Audience Interests of users worldwide to similarweb.com \" width=\"2200\" height=\"872\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-interests.png 2200w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-interests-300x119.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-interests-1024x406.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-interests-768x304.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-interests-1536x609.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-interests-2048x812.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/similarweb-audience-interests-512x203.png 512w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u5168\u4f53\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u78ba\u8a8d<\/h2>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u6700\u3082\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3059<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb<\/a>\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u3001\u3055\u3089\u306b\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u6a5f\u4f1a\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>Similarweb\u306e<a href=\"https:\/\/pro.similarweb.com\/?_gl=1*195gjr4*_gcl_au*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*FPAU*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*_ga*OTUzMjYzMjguMTcwMzU2NTU2NQ..*_ga_V5DSP51YD0*MTczMDM4MTg4OC4xNTQuMS4xNzMwMzgyMDU3LjAuMC42MTMwMjM4Mw..#\/digitalsuite\/websiteanalysis\/traffic-overview\/*\/840\/2022.01-2022.12\/?category=no-category&amp;webSource=Total&amp;key=walmart.com\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u6982\u8981<\/a>\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u751f\u307f\u51fa\u3059\u4e3b\u8981\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30c0\u30a4\u30ec\u30af\u30c8<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u76f4\u63a5URL\u3092\u5165\u529b\u3059\u308b\u3001\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3084\u4fdd\u5b58\u3055\u308c\u305f\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3059\u308b\u306a\u3069\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3002<\/li>\n<li><strong>\u30e1\u30fc\u30eb<\/strong>\uff1agmail.com\u306e\u3088\u3046\u306a\u30a6\u30a7\u30d6\u30d9\u30fc\u30b9\u306e\u30e1\u30fc\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3002<\/li>\n<li><strong>\u30ea\u30d5\u30a1\u30e9\u30eb<\/strong>\uff1a\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u306f\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3001\u30ea\u30f3\u30af\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u7d4c\u7531\u3057\u305f\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/advertising\/media-buying\/\">\u30e1\u30c7\u30a3\u30a2\u306e\u76f4\u63a5\u8cfc\u5165<\/a>\u3084\u30cb\u30e5\u30fc\u30b9\u5831\u9053\u306b\u3088\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u542b\u307e\u308c\u308b\u3002<\/li>\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb<\/strong>\uff1aFacebook\u3084Reddit\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3002<\/li>\n<li><strong>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22<\/strong>\uff1a\u6709\u6599\u5e83\u544a\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3066\u3044\u306a\u3044\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u3002<\/li>\n<li><strong>\u6709\u6599\u691c\u7d22<\/strong>\uff1a\u901a\u5e38\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3084\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u306b\u95a2\u9023\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u5e83\u544a\u4e88\u7b97\u304b\u3089\u5927\u91cf\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u751f\u307f\u51fa\u3059\u691c\u7d22\u7d50\u679c\u3002<br \/>\n\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff1a\u65e2\u77e5\u306e\u5e83\u544a\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u4f8b\uff1aDoubleclick\u3001Taboola\uff09\u3092\u7d4c\u7531\u3057\u305f\u4ed6\u306e\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3002<\/li>\n<\/ul>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/572034029?h=bcd25c570f&amp;color=4F8DF9&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"100%\" height=\"400\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>\u6628\u5e74\uff082023\u5e741\u6708\uff5e12\u6708\uff09\u3001walmart.com\u306f2\u3064\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3001\u3064\u307e\u308a\u30c0\u30a4\u30ec\u30af\u30c8\u691c\u7d22\u3068\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3067\u30c8\u30c3\u30d7\u306e\u5ea7\u3092\u4e89\u3063\u305f\u3002\u4e16\u754c\u7684\u306ae\u30b3\u30de\u30fc\u30b9\u306e\u5de8\u4eba\u3068\u3057\u3066\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6<\/a>\u304c\u9ad8\u304f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4e3b\u8981\u306a\u539f\u52d5\u529b\u3067\u3042\u308b\u3053\u3068\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e39.4\uff05\uff0818\u5104\u30a2\u30af\u30bb\u30b9\uff09\u3092\u5360\u3081\u3001\u50c5\u5dee\u3067\u30c0\u30a4\u30ec\u30af\u30c8\u691c\u7d22\u304c37.6\uff05\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6709\u6599\u691c\u7d22\u306f15.6%\u3068\u304b\u306a\u308a\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u727d\u5f15\u3057\u3066\u304a\u308a\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u524d\u5f8c\u306b\u9855\u8457\u306b\u6025\u5897\u3059\u308b\u3002\u6700\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u88fd\u54c1\u5e83\u544a\u306e\u3044\u304f\u3064\u304b\u306f\u3001\u30c6\u30ec\u30d3\u3084\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u306a\u3069\u306e\u96fb\u5b50\u6a5f\u5668\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185563\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels.png\" alt=\"Marketing Channels overview of walmart.com on Similarweb \" width=\"1946\" height=\"1016\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels.png 1946w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-1024x535.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-768x401.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-1536x802.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-512x267.png 512w\" sizes=\"(max-width: 1946px) 100vw, 1946px\" \/><\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/website\/walmart.com\/\">walmart.com\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306e4\uff05<\/a>\u3001\u5408\u8a081\u51048700\u4e07\u56de\u306e\u9001\u5ba2\u3057\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5927\u534a\u306f\u30e2\u30d0\u30a4\u30eb\u304b\u3089\u306e\u3082\u306e\u3067\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u304b\u3089\u306e2,700\u4e07\u306b\u5bfe\u3057\u30661\u51046,000\u4e07\u3002\u5f37\u529b\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u306fYouTube\u3001Facebook\u3001Reddit\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_f0426938-907b-45a3-ac14-df2dec843527\" data-title=\"Copy: sephora device distribution\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?8Mf\"><\/div>\n\n<h2>\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4f4e\u4e0b\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30d4\u30fc\u30af\u3084\u6642\u9593\u306e\u7d4c\u904e\u306b\u3088\u308b\u843d\u3061\u8fbc\u307f\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6e1b\u5c11\u3059\u308b\u4e3b\u306a\u7406\u7531\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u7279\u5b9a\u306e\u30a2\u30bb\u30c3\u30c8\u306b\u95a2\u3059\u308b\u6280\u8853\u7684\u306a\u554f\u984c\u3084\u30a8\u30e9\u30fc<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u66f4\uff08Google\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3092\u5927\u5e45\u306b\u66f4\u65b0\uff09\u3057\u305f\u5834\u5408\u306a\u3069<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u671f\u5f85\u307b\u3069\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3002<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4f4e\u3044\u3002<\/li>\n<li>\u5f37\u529b\u306a\u7af6\u5408\u4ed6\u793e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f15\u304d\u96e2\u3059\u3088\u3046\u306a\u65b0\u3057\u3044\u6226\u7565<\/li>\n<li>\u30cf\u30c3\u30ad\u30f3\u30b0\u3084\u30de\u30eb\u30a6\u30a7\u30a2\u306a\u3069\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u554f\u984c<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u55dc\u597d\u3084\u7fd2\u6163\u306e\u5909\u5316<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea<\/li>\n<\/ul>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u4f4e\u4e0b\u306e\u539f\u56e0\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u3001\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3001\u89e3\u6c7a\u7b56\u3092\u958b\u767a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d71\uff1a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u4f4e\u4e0b\u306e\u65e5\u4ed8\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n<p>walmart.com\u306e\u4f8b\u306b\u623b\u308a\u307e\u3057\u3087\u3046\u3002\u904e\u53bb12\u30ab\u6708\u9593\u306e\u540c\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u898b\u308b\u3068\u3001\u7c73\u56fd\u3067\u306f2023\u5e747\u6708\u304b\u30899\u6708\u306b\u304b\u3051\u306615.6%\u3068\u3044\u3046\u5927\u5e45\u306a\u843d\u3061\u8fbc\u307f\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185557\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-traffic-dip.png\" alt=\"Visits over time to walmart.com using Similarweb.\u00a0\" width=\"1055\" height=\"706\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-traffic-dip.png 1055w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-traffic-dip-300x201.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-traffic-dip-1024x685.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-traffic-dip-768x514.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-traffic-dip-512x343.png 512w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" \/><\/p>\n<p>\u4e00\u898b\u3059\u308b\u3068\u3001\u3053\u306e\u843d\u3061\u8fbc\u307f\u306f\u590f\u306b\u3088\u308b\u500b\u4eba\u6d88\u8cbb\u306e\u6e1b\u5c11\u306b\u3088\u308b\u5b63\u7bc0\u7684\u306a\u3082\u306e\u3068\u601d\u308f\u308c\u307e\u3059\u3002\u591a\u304f\u306e\u4eba\u304c\u5b66\u6821\u5e30\u308a\u306b\u8cb7\u3044\u7269\u3092\u3059\u308b9\u6708\u306b\u6025\u4e0a\u6607\u3057\u305f\u3053\u3068\u304c\u3001\u3053\u308c\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u8a2a\u554f\u6642\u9593\u30011\u8a2a\u554f\u3042\u305f\u308a\u306e\u30da\u30fc\u30b8\u6570\u3001\u76f4\u5e30\u7387\u306a\u3069\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u306f\u3001\u3053\u306e\u671f\u9593\u3082\u5b89\u5b9a\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u55dc\u597d\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u4f4e\u4e0b\u306e\u539f\u56e0\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185556\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-user-engagement.gif\" alt=\"Traffic and Engagement metrics of walmart.com using Similarweb. \" width=\"965\" height=\"653\" \/><\/p>\n<h3>\u30b9\u30c6\u30c3\u30d72\uff1a\u30c7\u30d0\u30a4\u30b9\u3068\u5730\u57df\u6bce\u306e\u96e2\u8131\u3092\u6bd4\u8f03\u3059\u308b<\/h3>\n<p>\u30c7\u30d0\u30a4\u30b9\u9593\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6642\u7cfb\u5217\u3067\u6df1\u304f\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6bd4\u8f03\u7684\u5b89\u5b9a\u3057\u3066\u3044\u308b\u4e2d\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u901a\u5e38\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u307e\u305f\u306f\u6700\u9069\u5316\u306e\u554f\u984c\u304c\u6307\u6458\u3055\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u89aa\u3057\u307f\u3084\u3059\u3055\u304c\u3059\u3079\u3066\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u518d\u73fe\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u3067\u306f\u30012023\u5e747\u6708\u304b\u30899\u6708\u306b\u304b\u3051\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u304a\u3088\u3073\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3068\u3082\u306b\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u306e\u6027\u80fd\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u4f4e\u4e0b\u306e\u539f\u56e0\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u30022023\u5e74\u3001walmart.com\u306e\u30e2\u30d0\u30a4\u30eb\u30a6\u30a7\u30d6\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001\u5e73\u5747\u3057\u3066\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3088\u308a23%\u591a\u304b\u3063\u305f\u3002<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_0a177a02-1381-4005-b9fd-50d1de3da850\" data-title=\"Walmart.com Monthly Visits\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?n3l\"><\/div>\n\n<p>\u3053\u306e\u4f8b\u3067\u306f\u3001\u7c73\u56fd\u306b\u304a\u3051\u308bwalmart.com\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3068\u540c\u3058\u65b9\u6cd5\u3092\u9069\u7528\u3057\u3066\u3001\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6e1b\u5c11\u304c1\u3064\u306e\u56fd\u306b\u9650\u5b9a\u3055\u308c\u305f\u3082\u306e\u306a\u306e\u304b\u3001\u3088\u308a\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u554f\u984c\u306a\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001\u3042\u306a\u305f\u304c\u4e8b\u696d\u5c55\u958b\u3057\u3066\u3044\u308b\u5730\u57df\u3092\u8abf\u3079\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3042\u308b\u5730\u57df\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5927\u5e45\u306b\u6e1b\u5c11\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u6587\u5316\u7684\u306a\u554f\u984c\u3084\u5730\u57df\u306e\u795d\u65e5\u304c\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u3092\u8abf\u3079\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d73\uff1a\u3069\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u304b\u3089\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6e1b\u5c11\u3057\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6398\u308a\u4e0b\u3052\u3066\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6e1b\u5c11\u306e\u539f\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u30bd\u30fc\u30b9\u3092\u7279\u5b9a\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002walmart.com\u306e\u5834\u5408\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u9664\u304f\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3067\u30012023\u5e747\u6708\u304b\u30899\u6708\u306b\u304b\u3051\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u5927\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c9\u30e9\u30a4\u30d0\u30fc\u3067\u3042\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306f\u30019\u6708\u306b11%\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185553\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-september.png\" alt=\"Marketing Channels overview of walmart.com from Jul - Oct 2023 using Similarweb. \" width=\"1052\" height=\"653\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-september.png 1052w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-september-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-september-1024x636.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-september-768x477.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-september-512x318.png 512w\" sizes=\"(max-width: 1052px) 100vw, 1052px\" \/><\/p>\n<p>walmart.com\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306f2023\u5e74\u672b\u306b\u304b\u3051\u3066\u6210\u9577\u3057\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u6d88\u8cbb\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u6709\u6599\u5e83\u544a\u3092\u958b\u59cb\u3057\u305f\u3068\u601d\u308f\u308c\u308b2023\u5e7411\u6708\u306b\u306f\u5927\u304d\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u3092\u8a18\u9332\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185552\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-q4.png\" alt=\"Marketing Channels overview of walmart.com from Sep-Dec 2023 using Similarweb. \" width=\"1049\" height=\"619\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-q4.png 1049w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-q4-300x177.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-q4-1024x604.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-q4-768x453.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-marketing-channels-q4-512x302.png 512w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><\/p>\n<h3>\u30b9\u30c6\u30c3\u30d74\uff1a\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6398\u308a\u4e0b\u3052\u308b<\/h3>\n<p>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306fwalmart.com\u3067\u6700\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3067\u3042\u308b\u305f\u3081\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6398\u308a\u4e0b\u3052\u3001\u3069\u3046\u3059\u308c\u3070\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3089\u308c\u308b\u304b\u3092\u5206\u6790\u3002<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u691c\u7d22\u3059\u308b\u969b\u306b\u4f55\u3092\u63a2\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u3001\u4f01\u696d\u304c\u7af6\u4e89\u529b\u306e\u3042\u308b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO\u6226\u7565<\/a>\u306b\u3088\u3063\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u30012023\u5e747\u6708\u304b\u30899\u6708\u306b\u304b\u3051\u3066\u3001walmart.com\u306e\u8a2a\u554f\u8005\u306e\u591a\u304f\u304c\u5bb6\u5ead\u7528\u54c1\u3068\u30ad\u30c3\u30c1\u30f3\u7528\u54c1\u3092\u691c\u7d22\u3057\u305f\u3002Walmart.com\u306f\u3001\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u591a\u304f\u3067\u3001\u4e3b\u306a\u7af6\u5408\u4ed6\u793e\uff08target.com\uff09\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u596a\u308f\u308c\u307e\u3057\u305f\u3002\u596a\u308f\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u30b9\u30af\u30a4\u30c3\u30b7\u30e5\u30e1\u30ed\u30fc\uff0861\uff05\u5bfe39\uff05\uff09\u3001\u30c7\u30b9\u30af\uff0889\uff05\u5bfe11\uff05\uff09\u3001\u30ab\u30fc\u30c6\u30f3\uff0869\uff05\u5bfe33\uff05\uff09\u3001\u30aa\u30c3\u30c8\u30de\u30f3\uff08100\uff05\u5bfe0\uff05\uff09\u3001\u30d5\u30ed\u30a2\u30e9\u30f3\u30d7\uff0893\uff05\u5bfe7\uff05\uff09\u3001\u96fb\u6c17\u30b1\u30c8\u30eb\uff0863\uff05\u5bfe37\uff05\uff09\u306a\u3069\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"wp-image-185551 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/walmart-target-keywords.gif\" alt=\"Trending keywords to walmart.com\" width=\"1059\" height=\"652\" \/><\/p>\n<h3>\u30b9\u30c6\u30c3\u30d75\uff1a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059\u8a08\u753b\u3092\u7acb\u3066\u308b<\/h3>\n<p>walmart.com\u306e\u69d8\u3005\u306a\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6307\u6a19\u3092\u898b\u305f\u7d50\u679c\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u843d\u3061\u8fbc\u3093\u3067\u3044\u308b\u6700\u3082\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u7406\u7531\u306f\u4e00\u6642\u7684\u306a\u3082\u306e\u3002\u6d88\u8cbb\u8005\u304c\u5b66\u6821\u5e30\u308a\u3084\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u307b\u3069\u8cb7\u3044\u7269\u3092\u3057\u306a\u3044\u590f\u306e\u30b7\u30fc\u30ba\u30f3\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/keyword-research\/\">\u5f53\u793e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb<\/a>\u306b\u3088\u308b\u3068\u3001\u3053\u306e\u6642\u671f\u3001\u6d88\u8cbb\u8005\u306f\u5bb6\u5ead\u7528\u54c1\u3092\u7a4d\u6975\u7684\u306b\u691c\u7d22\u3057\u3066\u3044\u307e\u3059\u3002\u5b63\u7bc0\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u843d\u3061\u8fbc\u307f\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u305f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4e00\u90e8\u3092\u53d6\u308a\u623b\u3059\u305f\u3081\u306b\u3001\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306fSEO\u3084PPC\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u901a\u3058\u3066\u3001\u3053\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u3053\u3068\u306b\u529b\u3092\u6ce8\u3050\u3079\u304d\u3067\u3059\u3002<\/p>\n<h2>\u7af6\u5408\u4ed6\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5<\/h2>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/competitive-benchmarking\/\">\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0<\/a>\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5b8c\u5168\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u5e74\u95935\uff05\u306e\u6210\u9577\u7387\u306b\u6c17\u3065\u3044\u305f\u3068\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/marketing-strategy\/competitive-analysis\/\">\u7af6\u5408\u5206\u6790<\/a>\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u7af6\u5408\u4ed6\u793e\u306f2\u500d\u30013\u500d\u306e\u30da\u30fc\u30b9\u3067\u6210\u9577\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3001\u6700\u7d42\u7684\u306b\u7af6\u5408\u3092\u4e0a\u56de\u308b\u305f\u3081\u306b\u306f\u3001\u4f55\u304c\u7af6\u5408\u306b\u6709\u52b9\u3067\u3001\u4f55\u304c\u7af6\u5408\u306e\u5f37\u307f\u3067\u3042\u308a\u5f31\u307f\u3067\u3042\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u306e\u51fa\u756a\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-gap-analysis\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30ae\u30e3\u30c3\u30d7\u5206\u6790<\/a>\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7af6\u5408\u4ed6\u793e\u306e\u3082\u306e\u3068\u6bd4\u8f03\u3057\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u5224\u65ad\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u7af6\u5408\u4ed6\u793e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf<\/li>\n<li>\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u3082\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u304b<\/li>\n<li>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u52d5\u614b<\/li>\n<li>\u6700\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3066\u3044\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5c5e\u6027\u3068\u5834\u6240<\/li>\n<\/ul>\n<p>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30ae\u30e3\u30c3\u30d7\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u7af6\u5408\u4ed6\u793e\u304c\u8003\u616e\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u6a5f\u4f1a\u3092\u767a\u898b\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u914d\u5206\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8\u3092\u5148\u53d6\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n 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checklist\"\ndata-contact-us-i18n-subtitle1=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading the checklist\"\ndata-contact-us-i18n-success_subtitle=\"Take your competitive analysis to new heights\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/The-Complete-Traffic-Gap-Analysis-Checklist.png\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/The-Complete-Traffic-Gap-Analysis-Checklist.png\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Analyze Website Traffic Blog\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"Market Research\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/10\/The-Complete-Traffic-Gap-Analysis-Checklist.png\"\ndata-contact-us-hidden-button-caption=\"\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306f\u3053\u3061\u3089\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"\u3010\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u306e\u65b9\u6cd5 \u3011\u898b\u308b\u3079\u304d\u6307\u6a19\u3068\u8abf\u67fb\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\"\n>\n            \u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306f\u3053\u3061\u3089        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h3>Similarweb\u3092\u4f7f\u3063\u3066\u7af6\u5408\u4ed6\u793e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u65b9\u6cd5<\/h3>\n<p>Similarweb\u3092\u4f7f\u3048\u3070\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6642\u7cfb\u5217\u3067\u30c1\u30a7\u30c3\u30af\u3057\u3001\u81ea\u793e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b\u306b\u306f\u3001Similarweb\u3092\u958b\u304d\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790 &gt; \u3042\u306a\u305f\u306eURL\u3092\u5165\u529b &gt; \u7af6\u5408\u306eURL\u30924\u3064\u307e\u3067\u8ffd\u52a0 &gt; \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u3053\u306e\u624b\u9806\u3067\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30c7\u30d0\u30a4\u30b9\u5206\u5e03\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30e9\u30f3\u30af\u3001\u696d\u754c\u30e9\u30f3\u30af\u306a\u3069\u3092\u542b\u3080\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u7af6\u5408\u4ed6\u793e\u306e\u9055\u3044\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-185550\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/01\/competitive-analysis.gif\" alt=\"Competitive Analysis with Similarweb\" width=\"1200\" height=\"675\" \/><\/p>\n<p>\u305d\u3053\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3067\u7af6\u5408\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u3067\u3082\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u6027\u5225\u3068\u5e74\u9f62\u306b\u3088\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5185\u8a33\u3092\u78ba\u8a8d\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u3067\u30af\u30ed\u30b9\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u884c\u52d5\u3092\u78ba\u8a8d\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30aa\u30fc\u30d0\u30fc\u30e9\u30c3\u30d7\u3067\u3001\u3069\u306e\u7af6\u5408\u3068\u6700\u3082\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u89b3\u6e2c<\/h2>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u5e02\u5834\u306e\u5065\u5168\u6027\u3001\u7af6\u4e89\u4e0a\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5168\u4f53\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u53cd\u6620\u3057\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8aad\u307f\u89e3\u304d\u3001\u7af6\u5408\u3092\u628a\u63e1\u3057\u3001\u5e02\u5834\u306e\u5909\u5316\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u8a55\u4fa1\u3059\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Similarweb\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u3092\u89b3\u6e2c\u3057\u3001\u8907\u96d1\u306a\u30c7\u30b8\u30bf\u30eb\u4e16\u754c\u3067\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u62e1\u5f35\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u63a8\u6e2c\u3067\u5224\u65ad\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044<\/p>\n                                    <p class=\"post-banner__subtitle\">\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3067\u78ba\u8a8d\u3057\u3066\u3001\u8a2a\u554f\u8005\u3092\u5897\u3084\u3057\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >\u7121\u6599\u7248\u3092\u8a66\u3057\u3066\u307f\u308b<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<p><strong>\u7121\u6599\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306b\u306f\uff1f<\/strong><\/p>\n<p>Similarweb\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304b\u3089\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/extension\/\">Similarweb\u306e\u7121\u6599\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u62e1\u5f35\u6a5f\u80fd<\/a>\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u3068\u3001\u6708\u9593\u306e\u7dcf\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30d6\u30e9\u30a6\u30b6\u30c4\u30fc\u30eb\u3067\u76f4\u63a5\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u3001\u3042\u3089\u3086\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u3001\u56fd\u5225\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u30e9\u30f3\u30af\u306a\u3069\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u53d7\u3051\u53d6\u3063\u305f\u8a2a\u554f\u8005\u6570\u306e\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4eba\u6c17\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u6700\u3082\u4e00\u822c\u7684\u306a\u6307\u6a19\u306b\u306f\u3001\u6708\u9593\u8a2a\u554f\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5272\u5408\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u306a\u305c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3057\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u3069\u306e\u3088\u3046\u306b\u3001\u305d\u3057\u3066\u306a\u305c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3059\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u3001\u65b0\u3057\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3084\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6539\u5584\u70b9\u306e\u7279\u5b9a\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><b><\/b><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u4e3b\u306a\u6307\u6a19\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u4e00\u822c\u7684\u306a10\u306e\u6307\u6a19\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/li>\n<li>\u8a2a\u554f\u3042\u305f\u308a\u306e\u30da\u30fc\u30b8\u6570<\/li>\n<li>\u76f4\u5e30\u7387<\/li>\n<li>\u8a2a\u554f\u6642\u9593<\/li>\n<li>\u6708\u9593\u8a2a\u554f\u6570<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n<li>1\u65e5\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u307e\u305f\u306f\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570<\/li>\n<li>\u30c7\u30d0\u30a4\u30b9\u5272\u5408<\/li>\n<li>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9<\/li>\n<li>\u30e6\u30cb\u30fc\u30af\u8a2a\u554f\u8005\u6570<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u5224\u65ad\u3059\u308b\u4e0a\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5206\u6790\u306f\u91cd\u8981\u3002\u306a\u305c\u306a\u3089\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u6027\u3092\u53cd\u6620\u3059\u308b\u305f\u3081\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4e3b\u8981\u306a\u30e6\u30fc\u30b6\u30fc\u306f\u8ab0\u304b\uff1f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u305f\u3069\u308a\u7740\u3044\u3066\u3044\u308b\u306e\u304b\uff1f\u3069\u306e\u30da\u30fc\u30b8\u304c\u6700\u3082\u8a2a\u554f\u3055\u308c\u3066\u3044\u308b\u304b\uff1f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u308b\u306e\u304b\uff1f 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