{"id":195578,"date":"2024-10-14T09:19:57","date_gmt":"2024-10-14T09:19:57","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=195578"},"modified":"2025-04-02T07:43:14","modified_gmt":"2025-04-02T07:43:14","slug":"september-2024","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/september-2024\/","title":{"rendered":"Similarweb Product Updates: The September 2024 Edition"},"content":{"rendered":"<p>In September, we fell into Fall, went back to school, and analyzed data to see what <i>really<\/i> happened in the digital world:<\/p>\n<ul>\n<li aria-level=\"1\">Is the web builder market losing steam? <a href=\"https:\/\/www.similarweb.com\/website\/wordpress.com\/\">Traffic to WordPress.com<\/a> and WPEngine.com is down <b>16.3%<\/b> and <b>8.6%<\/b> YoY<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/trending-brands-new-balance-alo-yoga-athleisure\/\">New Balance is making a name for itself<\/a> across Europe in an extremely <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitive-markets\/\">competitive market<\/a>, as its search volume skyrocketed, up <b>68.9% in the UK, 32.3% in France, and 13.1% in Germany<\/b><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/app-ecommerce-temu-gains-on-amazon\/\">Temu has become the #2 web marketplace in App Ecommerce<\/a>, narrowing Amazon&#8217;s lead by <b>over 30M Monthly Active Users<\/b> (MAUs) this year<\/li>\n<\/ul>\n<p>Let\u2019s not forget about the platform updates\u2014the focus was on bolstering our Search Intelligence suite. Maybe we should call it Searchtember? Or maybe we should stick to what we\u2019re best at\u2026<\/p>\n<p>Here\u2019s what was new in September:<br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/r-tUpEeNz1U?si=17eyb0A242E_RmM5\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>Paid Landing Pages<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-195579 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Paid-Landing-Pages-Report.png\" alt=\"Screenshot of how the paid landing pages report looks on the Similarweb platform. \" width=\"1387\" height=\"826\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Paid-Landing-Pages-Report.png 1387w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Paid-Landing-Pages-Report-300x179.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Paid-Landing-Pages-Report-1024x610.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Paid-Landing-Pages-Report-768x457.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Paid-Landing-Pages-Report-512x305.png 512w\" sizes=\"(max-width: 1387px) 100vw, 1387px\" \/><\/p>\n<p>You can now see the pages your competitors are driving paid traffic to with our bolstered <a href=\"https:\/\/www.similarweb.com\/corp\/search\/features\/landing-page-analyzer\/\">Paid Landing Pages report<\/a>. Added drill-downs show individual ads and their ad spend so that you can make smarter budgeting decisions. Choose a specific month or get data from the last 28 days for a fresh view.<\/p>\n<h2>Click Data upgrade<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-195580 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Rank-Tracker-Click-Data.png\" alt=\"Screenshot showing how the Rank Tracker Click Data displays on the Similarweb platform. \" width=\"1433\" height=\"785\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Rank-Tracker-Click-Data.png 1433w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Rank-Tracker-Click-Data-300x164.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Rank-Tracker-Click-Data-1024x561.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Rank-Tracker-Click-Data-768x421.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Rank-Tracker-Click-Data-512x280.png 512w\" sizes=\"(max-width: 1433px) 100vw, 1433px\" \/><\/p>\n<p>We&#8217;ve refreshed and upgraded the data in <a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">Rank Tracker<\/a> to improve the accuracy of click data with our dynamic <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-ctr\/\">click-through rate<\/a> calculation. We&#8217;ve also added a new filter to the <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/share-of-voice\/\">share of voice<\/a> metric so you can easily track your share over your named competitors and against the whole SERP on any given day.<\/p>\n<h2>Keyword Trends report<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-195586 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Keyword-Trends-Report.png\" alt=\"Screenshot showing how the Keyword Trends report looks on the Similarweb platform. \" width=\"2180\" height=\"1104\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Keyword-Trends-Report.png 2180w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Keyword-Trends-Report-300x152.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Keyword-Trends-Report-1024x519.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Keyword-Trends-Report-768x389.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Keyword-Trends-Report-1536x778.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Keyword-Trends-Report-2048x1037.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/Keyword-Trends-Report-512x259.png 512w\" sizes=\"(max-width: 2180px) 100vw, 2180px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In our Rank Tracker, we launched a new report: Keyword Trends. This beautifully visualized report lets you easily see gains and drops over time with either daily, weekly, or monthly granularity. You can also toggle between organic and universal positions for a true reflection of your search performance.<\/p>\n<h2>More data and insights to come next month<\/h2>\n<p>While you go in search of clever Halloween costumes and the best candy, we are building out new and enhancing existing features to make sure you are getting <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">the best digital data<\/a> the way you need it. Stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In September, we fell into Fall, went back to school, and analyzed data to see what really happened in the digital world: Is the web builder market losing steam? Traffic to WordPress.com and WPEngine.com is down 16.3% and 8.6% YoY New Balance is making a name for itself across Europe in an extremely competitive market, [&hellip;]<\/p>\n","protected":false},"author":388,"featured_media":186651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-195578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Similarweb Product Updates: The September 2024 Edition | Similarweb<\/title>\n<meta name=\"description\" content=\"Read up on all of Similarweb\u2019s product updates for September 2024, including a new Keyword Trends report and a data refresh in Rank 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