{"id":196018,"date":"2024-11-14T04:33:37","date_gmt":"2024-11-14T04:33:37","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=196018"},"modified":"2024-11-14T07:55:13","modified_gmt":"2024-11-14T07:55:13","slug":"market-research-templates","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/research\/market-research\/market-research-templates\/","title":{"rendered":"6\u3064\u306e\u7121\u6599\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8"},"content":{"rendered":"<p>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u8abf\u67fb\u6642\u9593\u3092\u5927\u5e45\u306b\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/types-of-market-research\/\">\u6570\u3042\u308b\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5<\/a>\u306e\u4e2d\u304b\u3089\u3001\u3084\u308b\u3079\u304d\u5e02\u5834\u8abf\u67fb\u3001\u4e00\u65b9\u3001\u3084\u3089\u306a\u304f\u3066\u3082\u3044\u3044\u5e02\u5834\u8abf\u67fb\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u8abf\u67fb\u65b9\u91dd\u3092\u7d71\u4e00\u3057\u307e\u3059\u3002<\/p>\n<p>\u6628\u4eca\u3067\u306f\u3001\u5b9a\u671f\u7684\u306a\u5e02\u5834\u8abf\u67fb\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u307e\u305f\u3001\u696d\u754c\u5185\u3067\u5897\u3048\u7d9a\u3051\u308b\u7af6\u5408\u306b\u5bfe\u6297\u3057\u3001\u6226\u8853\u3092\u5909\u66f4\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u672c\u7a3f\u3067\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3092\u6b63\u3057\u3044\u65b9\u5411\u306b\u5c0e\u304f\u30016\u3064\u306e\u5e02\u5834\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u306f\uff1f<\/h2>\n<p>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u7279\u5b9a\u306e\u5e02\u5834\u8abf\u67fb\u306b\u95a2\u9023\u3059\u308b\u8cea\u554f\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5e02\u5834\u306b\u95a2\u9023\u3059\u308b\u8cea\u554f\u306b\u5fdc\u3058\u3066\u3001\u56de\u7b54\u6b04\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u3002\u5916\u90e8\u306e\u30ea\u30b5\u30fc\u30c1\u4f01\u696d\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u81ea\u8eab\u3067\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<h3>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u4f01\u696d\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5916\u90e8\u306e\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u3078\u4f9d\u983c\u3059\u308b\u3088\u308a\u3082\u30b3\u30b9\u30c8\u30ab\u30c3\u30c8<\/li>\n<li>\u4e8b\u524d\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u5e02\u5834\u8abf\u67fb\u3092\u5229\u7528\u3059\u308b\u305f\u3081\u3001\u6e96\u5099\u306e\u6642\u9593\u77ed\u7e2e<\/li>\n<li>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5229\u7528\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001\u5c02\u9580\u7684\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u304c\u307b\u307c\u4e0d\u8981<\/li>\n<li>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4ed6\u306e\u4e8b\u696d\u90e8\u3068\u7c21\u5358\u306b\u5171\u6709\u53ef\u80fd<\/li>\n<li>\u30d5\u30a1\u30a4\u30eb\u306f\u7c21\u5358\u306b\u66f4\u65b0\u53ef\u80fd<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/research\/\">Similarweb\u306e\u3088\u3046\u306a\u30ea\u30b5\u30fc\u30c1\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5e02\u5834\u8abf\u67fb\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u4ee5\u524d\u306b\u6bd4\u3079\u3066\u7c21\u5358\u306b<\/li>\n<li>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u4f59\u8a08\u306a\u60c5\u5831\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u8abf\u67fb\u306b\u96c6\u4e2d\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3063\u305f\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3069\u306e\u4ee3\u7406\u5e97\u3088\u308a\u3082\u65e9\u304f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3078\u7d50\u679c\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u512a\u5148\u9806\u4f4d\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4e0d\u8981\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306a\u3057\u306b\u60c5\u5831\u53ce\u96c6\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5909\u5316\u306e\u65e9\u3044\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3067\u304d\u308b\u6a5f\u4f1a\u3092\u5f97\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-134447\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/quote-1-1024x538.png\" alt=\"Jim Rohn Quote\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/quote-1-1024x538.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/quote-1-300x158.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/quote-1-768x403.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/quote-1-1536x806.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/quote-1-2048x1075.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/01\/quote-1-512x269.png 512w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u3055\u3089\u306b\u3001\u6642\u9593\u3060\u3051\u3067\u306a\u304f\u30b3\u30b9\u30c8\u3082\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002\u5305\u62ec\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306f\u901a\u5e38\u3001\u8ffd\u52a0\u306e\u8ca1\u653f\u8cc7\u6e90\u3092\u8981\u6c42\u3057\u307e\u3059\u3002\u5171\u6709\u53ef\u80fd\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u5c0f\u9650\u306e\u8ffd\u52a0\u30b3\u30b9\u30c8\u3067\u95a2\u9023\u3059\u308b\u5185\u90e8\u30d3\u30b8\u30cd\u30b9\u30e6\u30cb\u30c3\u30c8\u3092\u5dfb\u304d\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u306f\u3082\u3046\u4e00\u3064\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\uff1a\u3042\u306a\u305f\u306f\u81ea\u5206\u306e\u60c5\u5831\u3092\u6240\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u30d5\u30a1\u30a4\u30eb\u306b\u623b\u3063\u3066\u518d\u5229\u7528\u3001\u66f4\u65b0\u3001\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3001\u3044\u3064\u3067\u3082\u95a2\u9023\u6027\u306e\u3042\u308b\u3068\u304d\u306b\u3053\u308c\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u4e16\u754c\u3067\u306f\u7279\u306b\u4fbf\u5229\u3067\u3059\u3002\u5e02\u5834\u3092\u7e70\u308a\u8fd4\u3057\u8abf\u67fb\u3057\u3001\u5909\u5316\u3092\u691c\u51fa\u3057\u3066\u9069\u5fdc\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u52b9\u679c<\/h2>\n<p>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u5e02\u5834\u8abf\u67fb\u306e\u7d50\u679c\u3092\u6b63\u3057\u3044\u65b9\u5411\u306b\u5c0e\u304f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4e0b\u8a18\u306e\u70b9\u3092\u610f\u8b58\u3057\u3066\u5e02\u5834\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3044\u3064\u3064\u3001\u5408\u308f\u305b\u3066\u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3002<\/p>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u3055\u3068\u5f71\u97ff\u529b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">\u5e02\u5834\u30b7\u30a7\u30a2<\/a>\u3092\u8a55\u4fa1\u3057\u3001\u3069\u308c\u307b\u3069\u306e\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/new-market-strategy\/\">\u65b0\u5546\u54c1\u306e\u5e02\u5834\u5c55\u958b\u3001\u307e\u305f\u65b0\u898f\u5e02\u5834\u3078\u306e\u53c2\u5165<\/a>\u306b\u6d3b\u7528\u3002\u5e02\u5834\u3068\u4e3b\u8981\u306a\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u77e5\u308a\u3001\u4e0d\u8981\u306a\u30ea\u30b9\u30af\u3092\u907f\u3051\u3001\u65b0\u3057\u3044\u6a5f\u4f1a\u3092\u8a8d\u8b58\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u3092\u7279\u5b9a\u3057\u3001\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306e\u7d99\u7d9a\u306b\u6d3b\u7528\u3002\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u77e5\u308a\u3001\u6226\u7565\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7406\u89e3\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8208\u5473\u3001\u4e0d\u6e80\u3001\u597d\u304d\u306a\u3053\u3068\u3084\u5acc\u3044\u306a\u3053\u3068\u3092\u77e5\u308b\u305f\u3081\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u6d3b\u7528\u3002\u88fd\u54c1\u3084\u6226\u7565\u306b\u5909\u66f4\u3092\u52a0\u3048\u308b\u524d\u306b\u3001\u9700\u8981\u3068\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u8ca9\u58f2\u4fc3\u9032\u306b\u5bc4\u4e0e\u3002\u88fd\u54c1\u306e\u72ec\u81ea\u6027\u3068\u4fa1\u5024\u3092\u7279\u5b9a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u6700\u9069\u5316\u306b\u6d3b\u7528\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb<\/a>\u3068\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u304c\u6700\u3082\u9ad8\u304f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/low-competition-keywords\/\">\u7af6\u4e89\u7387\u304c\u6700\u3082\u4f4e\u3044<\/a>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u3066\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/li>\n<li>\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u306e\u767a\u898b\u3002\u5e02\u5834\u306e\u5909\u5316\u3092\u77e5\u308a\u3001\u305d\u308c\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2>\u5e02\u5834\u8abf\u67fb\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u524d\u306b\u884c\u3046\u3079\u304d5\u3064\u306e\u3053\u3068<\/h2>\n<p>\u5e02\u5834\u8abf\u67fb\u306b\u5229\u7528\u53ef\u80fd\u306a\u30c4\u30fc\u30eb\u3084\u60c5\u5831\u306f\u591a\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u3059\u3079\u3066\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5e02\u5834\u8abf\u67fb\u306e\u76ee\u7684\u9054\u6210\u306b\u96c6\u4e2d\u3059\u3079\u304f\u3001\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u524d\u306b\u78ba\u8a8d\u3059\u3079\u304d\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u524d\u306b\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d71-3\u3092\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ol>\n<li>\u7814\u7a76\u306e\u7406\u7531\u3068\u305d\u306e\u76ee\u6a19\u3092\u5b9a\u7fa9\u3059\u308b\u3002<\/li>\n<li>\u6700\u3082\u9069\u5207\u306a\u5e02\u5834\u8abf\u67fb\u306e\u7a2e\u985e\u3068\u65b9\u6cd5\u3092\u7279\u5b9a\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-research-questions\/\">\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20<\/a>\uff08\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u30c4\u30fc\u30eb\u3001\u5e02\u5834\u8abf\u67fb\u306e\u8cea\u554f\u306a\u3069\uff09\u3092\u6e96\u5099\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4f5c\u696d\u3092\u59d4\u4efb\u3057\u307e\u3059\u3002<\/li>\n<li>\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\n<ol style=\"list-style-type: lower-alpha\">\n<li>\u5e02\u5834\u306e\u7279\u5fb4\u3092\u7279\u5b9a\u3002<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5b9a\u7fa9\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/qualitative-market-research\/\">\u5b9a\u6027<\/a>\u304a\u3088\u3073<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/quantitative-data\/\">\u5b9a\u91cf\u30c7\u30fc\u30bf<\/a>\u306e\u4e21\u65b9\u3092\u8003\u616e\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/primary-market-research\/\">\u4e00\u6b21\u8abf\u67fb<\/a>\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/secondary-market-research\/\">\u4e8c\u6b21\u8abf\u67fb<\/a>\u3001\u307e\u305f\u306f\u305d\u306e\u4e21\u65b9\u306e\u4f7f\u7528\u3092\u6c7a\u5b9a\u3002<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u3092\u8abf\u67fb\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\n<ol style=\"list-style-type: lower-roman\">\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/similarweb-vs-google-analytics\/\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 vs Similarweb<\/a><\/li>\n<li>\u7121\u6599\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30bd\u30fc\u30b9\u3068\u30c4\u30fc\u30eb<\/li>\n<li>\u9ad8\u5ea6\u306a<a href=\"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/marketing-strategy\/competitive-analysis\/\">\u7af6\u5408\u5206\u6790<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<li>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u8abf\u67fb\u7d50\u679c\u3092\u307e\u3068\u3081\u3001\u5206\u6790\u3092\u958b\u59cb\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<p><strong>\u5e02\u5834\u8abf\u67fb\u3092\u7c21\u5358\u304b\u3064\u5305\u62ec\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u300c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-research\/\">\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u304b\u3001\u306a\u305c\u91cd\u8981\u304b\u3001\u305d\u3057\u3066\u6b63\u3057\u304f\u884c\u3046\u65b9\u6cd5<\/a>\u300d<\/strong><\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u7a2e\u985e<\/h2>\n<p>\u5e02\u5834\u8abf\u67fb\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3001\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u7a2e\u985e\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u610f\u7fa9\u3001\u304a\u3088\u3073\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u5e02\u5834\u8abf\u67fb\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u89e3\u8aac\u3002\u6700\u5f8c\u306b\u306f\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5b8c\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u8fc5\u901f\u306b\u898b\u3064\u3051\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>SWOT\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h3>\n<p>\u591a\u304f\u306e\u65b9\u304c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/company-research\/swot-analysis\/\">SWOT\u5206\u6790<\/a>\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3001\u4f7f\u7528\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u3001\u7d44\u7e54\u3084\u500b\u4eba\u304c\u81ea\u793e\u3084\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3001\u5f31\u70b9\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u30c4\u30fc\u30eb\u3002\u3053\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u9805\u76ee\u3092\u5b8c\u6210\u3059\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u5e02\u5834\u306b\u95a2\u9023\u3059\u308b\u4e00\u9023\u306e\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3001\u4e8b\u696d\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306b\u9069\u5fdc\u3059\u3079\u304d\u304b\u306e\u793a\u5506\u3092\u5f97\u308c\u307e\u3059\u3002<\/p>\n<p>SWOT\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304a\u3088\u3073\u5404\u7af6\u5408\u4ed6\u793e\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u884c\u3044\u307e\u3059\u3002\u8abf\u67fb\u5bfe\u8c61\u3068\u306a\u308b\u7af6\u5408\u4ed6\u793e\u306f\u3001\u30c8\u30c3\u30d74\u306e\u5206\u6790\u3067\u5341\u5206\u3067\u3059\u304c\u3001\u5834\u5408\u306b\u5fdc\u3058\u3066\u8907\u6570\u793e\u3092\u8abf\u67fb\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u5e02\u5834\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u91cd\u8981\u306a\u8cea\u554f\u3092\u63d0\u4f9b\u3057\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u5e02\u5834\u898f\u6a21\u8a55\u4fa1\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h3>\n<p>\u5e02\u5834\u898f\u6a21\u8a55\u4fa1\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-sizing\/\">\u6b63\u78ba\u306a\u5e02\u5834\u898f\u6a21\u306e\u8a55\u4fa1\u65b9\u6cd5<\/a>\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7d44\u7e54\u5185\u306e\u4ed6\u306e\u4eba\u3005\u304c\u6570\u5024\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u8a08\u7b97\u30d7\u30ed\u30bb\u30b9\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u7372\u5f97\u53ef\u80fd\u306a\u6700\u5927\u5e02\u5834\u898f\u6a21\uff08TAM\uff09\u3001\u3042\u308b\u4e8b\u696d\u304c\u7372\u5f97\u3057\u3046\u308b\u6700\u5927\u306e\u5e02\u5834\u898f\u6a21\uff08SAM\uff09\u3001\u304a\u3088\u3073\u3042\u308b\u4e8b\u696d\u304c\u5b9f\u969b\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u9867\u5ba2\u306e\u5e02\u5834\u898f\u6a21\uff08SOM\uff09\u306e\u8a08\u7b97\u5f0f\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002<\/p>\n<h3>\u7af6\u5408\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h3>\n<p>2\u301c4\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/direct-indirect-competitors\/\">\u7af6\u5408\u4ed6\u793e\u3092\u9078\u629e<\/a>\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u540c\u3058\u30c7\u30fc\u30bf\u3067\u60c5\u5831\u3092\u307e\u3068\u3081\u307e\u3059\u3002\u7af6\u5408\u8abf\u67fb\u304b\u3089\u59cb\u3081\u3001\u6b21\u306b\u9867\u5ba2\u8abf\u67fb\u3092\u884c\u3044\u3001\u88fd\u54c1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u5206\u6790\u7d50\u679c\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u540c\u3058\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">\u7af6\u4e89\u74b0\u5883<\/a>\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001B2C\u304a\u3088\u3073B2B\u5e02\u5834\u306e\u4e21\u65b9\u3067\u5229\u7528\u53ef\u80fd\u3002\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u7af6\u5408\u3001\u9867\u5ba2\u3001\u88fd\u54c1\u3001\u5e02\u5834\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p><strong>\u3055\u3089\u306b\u8aad\u3080<\/strong>\uff1a\u3053\u306e\u8a18\u4e8b\u306f\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u5e02\u5834\u8abf\u67fb\u306b\u4f7f\u7528\u3067\u304d\u308b7\u7a2e\u985e\u306e\u7570\u306a\u308b<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/competitor-analysis-frameworks\/\">\u7af6\u4e89\u8abf\u67fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a>\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5b9a\u671f\u7684\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5909\u5316\u306e\u6fc0\u3057\u3044\u7af6\u4e89\u74b0\u5883\u3092\u7684\u78ba\u306b\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/consumer-behavior\/\">\u6d88\u8cbb\u8005\u884c\u52d5<\/a>\u3084\u5e02\u5834\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u4e2d\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-trend-analysis\/\">\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/a>\u3092\u5b9a\u671f\u7684\u306b\u884c\u3046\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5b9a\u671f\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u5e02\u5834\u306e\u5909\u5316\u3092\u8fc5\u901f\u306b\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u7279\u306bB2B\u5411\u3051\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u696d\u4f1a\u8abf\u67fb\u3001\u904e\u53bb\u306e\u7af6\u5408\u30c7\u30fc\u30bf\u3001<a href=\"https:\/\/www.similarweb.com\/platforms\/\">\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u304a\u3088\u3073\u30e2\u30d0\u30a4\u30eb\u306e\u30c8\u30ec\u30f3\u30c9<\/a>\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/keyword-seasonality\/\">\u5b63\u7bc0\u3054\u3068\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb<\/a>\u3092\u901a\u3058\u3066\u3001\u5e02\u5834\u7279\u6709\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u52b9\u679c\u7684\u306b\u767a\u898b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u3055\u3089\u306b\u8aad\u3080<\/strong>\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/trendspotting\/\">\u30c8\u30ec\u30f3\u30c9\u30b9\u30dd\u30c3\u30c6\u30a3\u30f3\u30b0 | 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href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/target-market\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834<\/a>\u306e\u8abf\u67fb\u306b\u57fa\u3065\u3044\u3066\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092\u7279\u5fb4\u4ed8\u3051\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u8ab0\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u60a9\u307f\u3092\u6301\u3063\u3066\u3044\u3066\u3001\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u52a9\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u65b0\u3057\u3044\u30da\u30eb\u30bd\u30ca\u3092\u69cb\u7bc9\u3059\u308b\u3068\u304d\u306b\u8abf\u67fb\u3059\u3079\u304d\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3092\u6b63\u78ba\u306b\u793a\u3057\u307e\u3059\u3002\u4e0b\u8a18\u306f\u4e00\u4f8b\u3068\u3057\u3066\u3001\u30da\u30eb\u30bd\u30ca\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5b8c\u6210\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u3055\u3089\u306b\u8aad\u3080<\/strong>\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/buyer-persona\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u65b9\u6cd5<\/a><\/p>\n<p><iframe src=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vTl604CRSK8yPQkPRYvJNANhXaRxm1WO3NucHkpxLJcp-VYqnCZWZTQQJPMpSrlLNMjlRteDJqunLDj\/embed?start=false&amp;loop=false&amp;delayms=3000\" width=\"100%\" height=\"400\" frameborder=\"0\"><\/iframe><\/p>\n<h3>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/what-is-audience-analysis\/\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790<\/a>\u306f\u3001\u73fe\u5728\u306e\u9867\u5ba2\u3092\u8abf\u67fb\u3059\u308b\u306e\u3068\u540c\u3058\u65b9\u6cd5\u3092\u7528\u3044\u3066\u3001\u3055\u3089\u306b\u5e83\u3044\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u898b\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8a2a\u554f\u8005\u3084\u884c\u52d5\u7279\u6027\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u9867\u5ba2\u306b\u5909\u3048\u308b\u65b9\u6cd5\u3092\u767a\u898b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5e02\u5834\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u81ea\u8eab\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u7af6\u5408\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u53ce\u96c6\u3059\u3079\u304d\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u3092\u901a\u3058\u3066\u5b9f\u65bd\u3057\u307e\u3059\u3002\u4f1a\u793e\u3001\u88fd\u54c1\u3001\u8cfc\u5165\u3001\u6d88\u8cbb\u8005\u3001\u8208\u5473\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u7279\u6027\u3092\u8003\u616e\u306b\u5165\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u660e\u78ba\u3067\u5305\u62ec\u7684\u306a\u30d3\u30e5\u30fc\u3092\u5f62\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>B2B\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u3001\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\u306a\u30d3\u30b8\u30cd\u30b9\u3092\u5225\u3005\u306b\u30ab\u30d0\u30fc\u3059\u308b3\u3064\u306e\u30bf\u30d6\u306b\u5206\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u3055\u3089\u306b\u8aad\u3080<\/strong>\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u3092\u521d\u3081\u3066\u884c\u3046\u5834\u5408\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u4f55\u3067\u3042\u308b\u304b<\/a>\u3001\u305d\u3057\u3066\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u5206\u6790\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3053\u306e\u30ac\u30a4\u30c9\u3092\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"stepped-form stepped-form--background\">\n  <div class=\"stepped-form__content\">\n      \n<div data-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us=\"split\"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"MR Template Pack\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-form-location-breadcrumbs=\"Form Corp\/Reports\/6\u3064\u306e\u7121\u6599\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\/Content\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3GOAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-button-caption=\"Download\"\ndata-contact-us-hidden-cta-description=\"null\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Similarweb-Market-Research-Templates-.pdf\"\ndata-contact-us-i18n-title=\"\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u96c6\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\uff01\"\ndata-contact-us-i18n-success_subtitle=\"\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u3066\u304a\u697d\u3057\u307f\u304f\u3060\u3055\u3044\uff01\"\ndata-contact-us-i18n-success_sub_subtitle=\" \"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Similarweb-Market-Research-Templates-.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/09\/Similarweb-Market-Research-Templates-.pdf\"\n>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<h2>Similarweb\u3092\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>Similarweb Digital Research Intelligence\u306f\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u8fc5\u901f\u304b\u3064\u52b9\u679c\u7684\u306b\u5b8c\u6210\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002Similarweb\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u7406\u7531\u306e\u4e00\u3064\u306f\u3001\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3068\u30bf\u30a4\u30e0\u30ea\u30fc\u3055\u306b\u3042\u308a\u307e\u3059\u3002\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3001\u4f8b\u3048\u3070\u4e8c\u6b21\u8abf\u67fb\u3068\u7570\u306a\u308a\u3001Similarweb\u306e\u60c5\u5831\u306f\u5e38\u306b\u6700\u65b0\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/research\/benchmarking\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb<\/a>\uff1a\u65b0\u3057\u3044<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/digital-strategy\/\">\u30c7\u30b8\u30bf\u30eb\u6226\u7565<\/a>\u3092\u69cb\u7bc9\u3059\u3079\u304f\u3001\u7af6\u5408\u4ed6\u793e\u3084\u5e02\u5834\u30ea\u30fc\u30c0\u30fc\u3068\u6bd4\u8f03\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u304c\u3069\u306e\u3088\u3046\u306b\u6210\u9577\u3057\u3066\u3044\u308b\u304b\u3092\u8abf\u67fb\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/research\/market-research\/\">\u5e02\u5834\u8abf\u67fb\u30c4\u30fc\u30eb<\/a>\uff1a\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3092\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u4eca\u3059\u3050\u3001\u884c\u52d5\u3092\u8d77\u3053\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a 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href=\"https:\/\/www.similarweb.com\/corp\/research\/consumer-journey-tracking\/\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\uff1a\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3001\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u6bce\u306e\u6307\u6a19\u3092\u660e\u78ba\u306b\u3057\u3001\u306a\u305c\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d5\u30a7\u30fc\u30ba\u3092\u79fb\u884c\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/corp\/research\/mobile-app-intelligence\/\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9<\/a>\uff1a\u7279\u5b9a\u306e\u5e02\u5834\u306b\u304a\u3051\u308b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u6982\u6cc1\u3092\u5206\u6790\u3057\u3001\u30c8\u30ec\u30f3\u30c9\u3084\u65b0\u8208\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u5e02\u5834\u8abf\u67fb\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u305f\u3060\u3001\u6b63\u3057\u3044\u8cea\u554f\u3068\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u96c6\u4e2d\u3059\u3079\u304d\u8abf\u67fb\u30dd\u30a4\u30f3\u30c8\u306e\u307f\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u5f53\u3066\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65e9\u304f\u304b\u3064\u7cbe\u5ea6\u306e\u9ad8\u3044\u8abf\u67fb\u3092\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u306b\u304b\u304b\u308b\u6642\u9593\u3092\u5927\u5e45\u306b\u7bc0\u7d04\u3057\u3001\u5f62\u5f0f\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30e1\u30f3\u30d0\u30fc\u3067\u3042\u3063\u3066\u3082\u540c\u3058\u8a8d\u8b58\u3067\u60c5\u5831\u3092\u7d71\u4e00\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3001\u7d4c\u9a13\u306e\u6d45\u3044\u5e02\u5834\u8abf\u67fb\u8005\u3067\u3082\u5bb9\u6613\u306b\u4f5c\u696d\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e02\u5834\u8abf\u67fb\u3092\u52a0\u901f\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u69cb\u7bc9\u3092\u884c\u3063\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Similarweb\u3067\u5e02\u5834\u8abf\u67fb\u3092\u5f37\u5316\uff01<\/p>\n                                    <p class=\"post-banner__subtitle\">\u696d\u754c\u5168\u4f53\u3092\u898b\u6e21\u3057\u3001\u5e02\u5834\u306e\u5909\u5316\u306b\u3059\u3050\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Similarweb\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<p><strong>\u5e02\u5834\u8abf\u67fb\u306e\u91cd\u8981\u6027\u306f\uff1f<\/strong><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-research-importance\/\">\u5e02\u5834\u8abf\u67fb<\/a>\u3092\u3057\u306a\u3051\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u78ba\u7387\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u5e02\u5834\u306e\u72b6\u6cc1\u3001\u6f5c\u5728\u7684\u306a\u969c\u58c1\u3001\u60f3\u5b9a\u3055\u308c\u308b\u4e88\u7b97\u3001\u88fd\u54c1\u3092\u52b9\u679c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u9069\u5207\u306a\u610f\u601d\u6c7a\u5b9a\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u5e02\u5834\u8abf\u67fb\u306e\u7d50\u679c\u306f\u3069\u306e\u3088\u3046\u306b\u307e\u3068\u3081\u307e\u3059\u304b\uff1f<\/strong><\/p>\n<p>\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u7121\u6599\u306e\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9069\u5207\u306a\u8cea\u554f\u304b\u3089\u8abf\u67fb\u7d50\u679c\u3092\u307e\u3068\u3081\u3001\u52b9\u679c\u7684\u304b\u3064\u4e00\u8cab\u6027\u3092\u3082\u3063\u3066\u307e\u3068\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u5e02\u5834\u8abf\u67fb\u306e\u30bf\u30a4\u30d7\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u9078\u3079\u3070\u3044\u3044\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p>\u52b9\u679c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u4e8c\u3064\u306e\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3079\u304d\u3067\u3059\u3002\u5f0a\u793e\u306f\u3001\u4e00\u6b21\u8abf\u67fb\u3092\u884c\u3046\u6e96\u5099\u3068\u3057\u3066\u3001\u4e8c\u6b21\u8abf\u67fb\u306e\u5b9f\u65bd\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"lv-root\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5e02\u5834\u8abf\u67fb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u8abf\u67fb\u6642\u9593\u3092\u5927\u5e45\u306b\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002\u6570\u3042\u308b\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u306e\u4e2d\u304b\u3089\u3001\u3084\u308b\u3079\u304d\u5e02\u5834\u8abf\u67fb\u3001\u4e00\u65b9\u3001\u3084\u3089\u306a\u304f\u3066\u3082\u3044\u3044\u5e02\u5834\u8abf\u67fb\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u8abf\u67fb\u65b9\u91dd\u3092\u7d71\u4e00\u3057\u307e\u3059\u3002 \u6628\u4eca\u3067\u306f\u3001\u5b9a\u671f\u7684\u306a\u5e02\u5834\u8abf\u67fb\u304c\u91cd\u8981\u3067\u3059\u3002 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