{"id":196023,"date":"2024-11-14T02:53:52","date_gmt":"2024-11-14T02:53:52","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=196023"},"modified":"2024-11-14T03:58:40","modified_gmt":"2024-11-14T03:58:40","slug":"competitive-benchmarking","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/research\/business-benchmarking\/competitive-benchmarking\/","title":{"rendered":"\u3010\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3011\u7af6\u5408\u306f\u3001\u306a\u305c\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<p>\u81ea\u4fe1\u306e\u3042\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3067\u304d\u305f\u306a\u3089\u3070\u3001\u6b21\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u9577\u671f\u7684\u306a\u6226\u7565\u3084\u6210\u679c\u3092\u6e2c\u5b9a\u3057\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u300c\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u300d\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u306a\u305c\u91cd\u8981\u304b\u3002\u305d\u308c\u306f\u3001\u81ea\u793e\u304c\u7af6\u5408\u306b\u8ffd\u3044\u3064\u304d\u3001\u4e0a\u56de\u308a\u3001\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<h2>\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<p><img 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deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/08\/Benefits-of-Benchmarking.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/08\/Benefits-of-Benchmarking.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"benchmarking guide\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3GOAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/08\/Benefits-of-Benchmarking.pdf\"\ndata-contact-us-hidden-button-caption=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"\u3010\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3011\u7af6\u5408\u306f\u3001\u306a\u305c\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\"\n>\n            \u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u6307\u6a19<\/h2>\n<p>\u307e\u305a\u521d\u3081\u306b\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u3069\u306e\u6307\u6a19\u3092\u57fa\u6e96\u306b\u3059\u308b\u304b\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b\u4e3b\u306a\u6307\u6a19\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<p><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/strong>\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u7dcf\u8a2a\u554f\u6570\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570<\/a>\u3001\u91cd\u8981\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\uff08<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">\u76f4\u5e30\u7387<\/a>\u3001\u8a2a\u554f\u3054\u3068\u306e\u30da\u30fc\u30b8\u6570\u306a\u3069\uff09<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194909\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-visits-and-engagement.png\" alt=\"Competitive benchmarking monthly visits and engagement\" width=\"1561\" height=\"914\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-visits-and-engagement.png 1561w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-visits-and-engagement-300x176.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-visits-and-engagement-1024x600.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-visits-and-engagement-768x450.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-visits-and-engagement-1536x899.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-visits-and-engagement-512x300.png 512w\" sizes=\"(max-width: 1561px) 100vw, 1561px\" \/><\/p>\n<p><strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9<\/strong>\uff1a\u7af6\u5408\u4ed6\u793e\u304c\u5404<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb<\/a>\uff08\u30c0\u30a4\u30ec\u30af\u30c8\u3001\u30ea\u30d5\u30a1\u30e9\u30eb\u3001\u30e1\u30fc\u30eb\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u5e83\u544a\uff09\u3092\u901a\u3058\u3066\u3069\u308c\u3060\u3051\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f97\u3066\u3044\u308b\u304b<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194910\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Traffic-sources-metrics.png\" alt=\"Competitive benchmarking traffic sources metrics\" width=\"1565\" height=\"559\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Traffic-sources-metrics.png 1565w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Traffic-sources-metrics-300x107.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Traffic-sources-metrics-1024x366.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Traffic-sources-metrics-768x274.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Traffic-sources-metrics-1536x549.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Traffic-sources-metrics-512x183.png 512w\" sizes=\"(max-width: 1565px) 100vw, 1565px\" \/><\/p>\n<p><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/strong>\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u30b5\u30a4\u30c8\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u4e3b\u8981\u306a\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u304a\u3088\u3073\u6709\u6599\u30ad\u30fc\u30ef\u30fc\u30c9<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194911\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Keyword-benchmarks.png\" alt=\"Competitive benchmarking keyword analysis and gaps\" width=\"1571\" height=\"952\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Keyword-benchmarks.png 1571w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Keyword-benchmarks-300x182.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Keyword-benchmarks-1024x621.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Keyword-benchmarks-768x465.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Keyword-benchmarks-1536x931.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Keyword-benchmarks-512x310.png 512w\" sizes=\"(max-width: 1571px) 100vw, 1571px\" \/><\/p>\n<p><strong>\u5730\u57df\u5225\u306e\u5206\u5e03<\/strong>\uff1a\u7af6\u5408\u4ed6\u793e\u304c\u56fd\u3054\u3068\u306b\u3069\u308c\u3060\u3051\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f97\u3066\u3044\u308b\u304b<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194912\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Geographical-benchmarking.png\" alt=\"Competitive benchmarking geographical traffic metrics\" width=\"1567\" height=\"703\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Geographical-benchmarking.png 1567w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Geographical-benchmarking-300x135.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Geographical-benchmarking-1024x459.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Geographical-benchmarking-768x345.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Geographical-benchmarking-1536x689.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Geographical-benchmarking-512x230.png 512w\" sizes=\"(max-width: 1567px) 100vw, 1567px\" \/><\/p>\n<p><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/strong>: \u7af6\u5408\u4ed6\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u8208\u5473\u95a2\u5fc3<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194913\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Audience-benchmarks.png\" alt=\"Competitive Benchmarking audience demographics metrics\" width=\"1562\" height=\"854\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Audience-benchmarks.png 1562w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Audience-benchmarks-300x164.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Audience-benchmarks-1024x560.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Audience-benchmarks-768x420.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Audience-benchmarks-1536x840.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Audience-benchmarks-512x280.png 512w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/><\/p>\n<p><strong>\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2<\/strong>\uff1a\u696d\u754c\u5168\u4f53\u306b\u304a\u3051\u308b\u7af6\u5408\u4ed6\u793e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194914\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Market-share-by-industry.png\" alt=\"Competitive Benchmarking - traffic share metrics by industry\" width=\"1560\" height=\"950\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Market-share-by-industry.png 1560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Market-share-by-industry-300x183.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Market-share-by-industry-1024x624.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Market-share-by-industry-768x468.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Market-share-by-industry-1536x935.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Market-share-by-industry-512x312.png 512w\" sizes=\"(max-width: 1560px) 100vw, 1560px\" \/><\/p>\n<p><strong>\u30ea\u30d5\u30a1\u30e9\u30eb\u304a\u3088\u3073\u30bd\u30fc\u30b7\u30e3\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/strong>\uff1a\u7af6\u5408\u4ed6\u793e\u304c\u3069\u308c\u3060\u3051\u306e\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f97\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u4e3b\u8981\u306a\u30ea\u30d5\u30a1\u30e9\u30eb\u30b5\u30a4\u30c8<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194915\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Referral-traffic-benchmarks.png\" alt=\"Competitive benchmarks Referral traffic metrics\" width=\"1563\" height=\"957\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Referral-traffic-benchmarks.png 1563w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Referral-traffic-benchmarks-300x184.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Referral-traffic-benchmarks-1024x627.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Referral-traffic-benchmarks-768x470.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Referral-traffic-benchmarks-1536x940.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Referral-traffic-benchmarks-512x313.png 512w\" sizes=\"(max-width: 1563px) 100vw, 1563px\" \/><\/p>\n<h2>\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u306e\u65b9\u6cd5<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-196465\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/how-to-competitive-benchmarking-1024x536.jpg\" alt=\"\" width=\"1024\" height=\"536\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/how-to-competitive-benchmarking-1024x536.jpg 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/how-to-competitive-benchmarking-300x157.jpg 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/how-to-competitive-benchmarking-768x402.jpg 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/how-to-competitive-benchmarking-512x268.jpg 512w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/10\/how-to-competitive-benchmarking.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>1.KPI\u3092\u9078\u5b9a\u3059\u308b<\/h3>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-for-success\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u6210\u529f<\/a>\u3055\u305b\u308b\u305f\u3081\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001KPI\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3067\u3059\u3002SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3057\u305f\u3044\u306e\u304b\u3001\u65b0\u3057\u3044\u5e02\u5834\u306b\u9032\u51fa\u3057\u305f\u3044\u306e\u304b\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/increase-website-traffic\/\">\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3057\u305f\u3044<\/a>\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u4ee3\u8868\u7684\u306a\u6307\u6a19\u3092\u898b\u3064\u3051\u30011) \u6e2c\u5b9a\u53ef\u80fd\u3067 2) \u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308bKPI\u306e\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092__%\u5897\u52a0\u3055\u305b\u308b<\/li>\n<li>\u6b21\u306e\u534a\u5e74\u4ee5\u5185\u306b\u65b0\u3057\u3044<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/target-market\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834<\/a>\u306b\u5411\u3051\u3066__\u500b\u306e\u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092__%\u5897\u52a0\u3055\u305b\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b \u2013 <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/session-duration\/\">\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/a>\u3084\u6210\u9577\u7387\u3092__%\u6539\u5584\u3059\u308b<\/li>\n<li>Android\u304a\u3088\u3073\/\u307e\u305f\u306fiOS\u3067\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u3092__%\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<li>\uff08\u6307\u5b9a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\uff09\u691c\u7d22\u7d50\u679c\u306e\u30c8\u30c3\u30d72\u306b\u5165\u308b<\/li>\n<li>\u300c___\u300d\u3068\u3044\u3046\u30c8\u30d4\u30c3\u30af\u3067<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/share-of-voice\/\">\u30b7\u30a7\u30a2\u30aa\u30d6\u30dc\u30a4\u30b9<\/a>\u3092__%\u304b\u3089__%\u306b\u6539\u5584\u3059\u308b<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-awareness\/\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a<\/a>\u3055\u305b\u308b \u2013 \u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092__%\u6539\u5584\u3059\u308b<\/li>\n<\/ul>\n<h3>2.\u9069\u5207\u306a\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n<p>\u6b21\u306b\u8003\u3048\u308b\u3079\u304d\u3053\u3068\u306f\u3001<strong>\u300c\u8ab0\u306b\u5bfe\u3057\u3066\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3059\u308b\u304b\uff1f\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u305f\u5f8c\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-strategy\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u6226\u7565<\/a>\u306b\u9069\u3057\u305f\u4f01\u696d\u306f\u3069\u308c\u3067\u3001\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3059\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305a\u306f\u3001\u76f4\u63a5\u306e\u7af6\u5408\u3068\u696d\u754c\u5185\u306e\u4e3b\u8981\u306a\u30d7\u30ec\u30a4\u30e4\u30fc\u3092\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u3079\u304d\u3067\u3059\u3002\u3057\u304b\u3057\u3001KPI\u306b\u95a2\u9023\u3059\u308b\u500b\u5225\u306e\u6307\u6a19\u306b\u7279\u306b\u6ce8\u610f\u3092\u6255\u3044\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u5bfe\u8c61\u3092\u6398\u308a\u4e0b\u3052\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e88\u60f3\u4ee5\u4e0a\u306b\u81ea\u793e\u306b\u8fd1\u3044\u3001\u307e\u305f\u306f\u8105\u5a01\u3068\u306a\u308a\u5f97\u308b\u4f01\u696d\u3092\u767a\u898b\u3057\u3001\u7279\u5b9a\u306e\u5206\u91ce\u3067\u6ce8\u8996\u3059\u3079\u304d\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u81ea\u793e\u3068\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u4f3c\u3066\u3044\u308b\u7af6\u5408\u3092\u7279\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u305f\u3068\u3048\u3070\u3001\u898f\u6a21\u3001\u6240\u5728\u5730\u3001\u88fd\u54c1\u63d0\u4f9b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306a\u3069\u3067\u6bd4\u8f03\u3059\u308b\u5206\u91ce\u3092\u9078\u3073\u307e\u3059\u3002\u81ea\u793e\u3088\u308a\u3082\u5927\u5e45\u306b\u591a\u304f\u306e\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3068\u3001\u5168\u4f53\u7684\u306a\u53ce\u76ca\u3092\u6bd4\u8f03\u3059\u308b\u306e\u306f\u3042\u307e\u308a\u610f\u5473\u304c\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u53ce\u76ca\u306e\u5897\u52a0\u7387\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u306b\u5bfe\u3057\u3066\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u306f\u3001\u5e02\u5834\u3067\u306e\u81ea\u793e\u306e\u4f4d\u7f6e\u3092\u793a\u3059\u6307\u6a19\u3068\u306a\u308b\u305f\u3081\u3001\u4ed6\u306e\u9762\u3067\u6709\u76ca\u3067\u3059\u3002\u8ab0\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3068\u3059\u308b\u304b\u306f\u3001\u7121\u9650\u5927\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitors-types\/\">\u7af6\u5408\u306e\u7a2e\u985e<\/a>\u3068\u3001\u3069\u306e\u72b6\u6cc1\u3067\u3069\u306e\u7af6\u5408\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u304b\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<p><strong>\u540c\u696d\u4ed6\u793e\u306e\u7af6\u5408<\/strong><\/p>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/brand-tone-of-voice\/\">\u30d6\u30e9\u30f3\u30c9\u306e\u58f0<\/a>\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3084\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u306e\u306f\u3001\u81ea\u793e\u3068\u540c\u69d8\u306e\u88fd\u54c1\u3092\u540c\u3058<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64<\/a>\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u7af6\u5408\u3001\u3064\u307e\u308a\u300c\u540c\u696d\u4ed6\u793e\u300d\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002\u5f7c\u3089\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u81ea\u793e\u3068\u7d99\u7d9a\u7684\u306b\u6bd4\u8f03\u3057\u3066\u76e3\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5f7c\u3089\u306e\u6570\u5024\u306f\u81ea\u793e\u3068\u4f3c\u901a\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u4e2d\u304b\u3089\u30c8\u30ec\u30f3\u30c9\u3092\u7279\u5b9a\u3057\u3001\u81ea\u793e\u306b\u640d\u5bb3\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u5909\u5316\u3001\u307e\u305f\u306f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u65b0\u305f\u306a\u6a5f\u4f1a\u306b\u7e4b\u304c\u308b\u8981\u7d20\u306e\u7279\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u3001\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194916\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-Benchmarking-Quandrant-Analysis.png\" alt=\"Competitive benchmarking find your closest competitors\" width=\"1090\" height=\"641\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-Benchmarking-Quandrant-Analysis.png 1090w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-Benchmarking-Quandrant-Analysis-300x176.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-Benchmarking-Quandrant-Analysis-1024x602.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-Benchmarking-Quandrant-Analysis-768x452.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Competitive-Benchmarking-Quandrant-Analysis-512x301.png 512w\" sizes=\"(max-width: 1090px) 100vw, 1090px\" \/><\/p>\n<p><strong>\u696d\u754c\u30c8\u30c3\u30d7\u306e\u7af6\u5408<\/strong><\/p>\n<p>\u81ea\u793e\u304c\u73fe\u6642\u70b9\u3067\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u5185\u3067\u6700\u5927\u304b\u3064\u6700\u826f\u306e\u30b5\u30a4\u30c8\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002\u76ee\u6a19\u3092\u9ad8\u304f\u63b2\u3052\u3001\u696d\u754c\u3067\u52dd\u3061\u629c\u3044\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u696d\u754c\u30c8\u30c3\u30d7\u304b\u3089\u6bd4\u8f03\u5206\u6790\u3092\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3084\u5e02\u5834\u5185\u3067\u306e\u4ed6\u793e\u3068\u306e\u4f4d\u7f6e\u95a2\u4fc2\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u3068\u4ed6\u306e\u7af6\u5408\u3092\u6bd4\u8f03\u3057\u3001\u5305\u62ec\u7684\u306a<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-mapping\/\">\u5e02\u5834\u30de\u30c3\u30d7<\/a>\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3088\u308a\u8a73\u7d30\u306a<a href=\"https:\/\/www.similarweb.com\/blog\/ja\/research\/market-research\/what-is-market-research\/\">\u5e02\u5834\u8abf\u67fb<\/a>\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u306e\u6226\u7565\u3092\u7406\u89e3\u3057\u3001\u305d\u3053\u304b\u3089\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8<\/p>\n                                    <p class=\"post-banner__subtitle\">\u7121\u6599\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6d3b\u7528\u3057\u3066\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u59cb\u3081\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8\"\ndata-contact-us-i18n-subtitle1=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Guide-To-Similarwebs-Benchmarking-Tool-2.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Guide-To-Similarwebs-Benchmarking-Tool-2.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"benchmarking tracker\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"All\"\ndata-contact-us-hidden-sfcmpid=\"70167000000c3GOAAY\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Guide-To-Similarwebs-Benchmarking-Tool-2.pdf\"\ndata-contact-us-hidden-button-caption=\"\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"\u3010\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3011\u7af6\u5408\u306f\u3001\u306a\u305c\u6210\u529f\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\"\n>\n            \u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p><strong>\u696d\u754c\u306e\u7834\u58ca\u8005\uff08\u30c7\u30a3\u30b9\u30e9\u30d7\u30bf\u30fc\uff09<\/strong><\/p>\n<p>\u76ee\u6a19\u3068\u3059\u308b\u3079\u304d\u4f01\u696d\u3092\u300c\u4e0a\u306b\u898b\u3066\u300d\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u3053\u3068\u306f\u7c21\u5358\u3067\u3059\u304c\u3001\u6642\u306b\u306f\u300c\u4e0b\u306b\u76ee\u3092\u5411\u3051\u308b\u300d\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002\u81ea\u793e\u3088\u308a\u306f\u308b\u304b\u306b\u5c0f\u3055\u3044\u4f01\u696d\u304c\u3001\u696d\u754c\u5e73\u5747\u3088\u308a\u3082\u901f\u3044\u30da\u30fc\u30b9\u3067\u6210\u9577\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u5c06\u6765\u306e\u8105\u5a01\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u5225\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u4f01\u696d\u3084\u4eba\u3092\u6ce8\u8996\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u7a2e\u306e\u6226\u7565\u7684\u306a\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u306f\u3001\u696d\u754c\u3067\u6b21\u306e\u5927\u304d\u306a\u9769\u65b0\u304c\u4f55\u306b\u306a\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\uff08\u305f\u3068\u3048\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u304c\u305d\u306e\u4e00\u4f8b\u3067\u3059\uff09\u3002\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306a\u9769\u65b0\u7684\u306a\u624b\u6cd5\u3092\u7528\u3044\u3066\u6210\u9577\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u3069\u3046\u3084\u3063\u3066\u81ea\u793e\u304c\u305d\u306e\u5148\u3092\u884c\u304f\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u696d\u754c\u306b\u304a\u3044\u3066\u3001\u4f55\u3089\u304b\u306e\u5f62\u3067\u30a2\u30d7\u30ea\u304c\u5f71\u97ff\u3092\u53ca\u307c\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306f\u65b0\u305f\u306a\u30a2\u30d7\u30ea\u304c\u7a81\u5982\u3068\u3057\u3066\u696d\u754c\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u307e\u3067\u3001\u305d\u306e\u52d5\u5411\u3092\u8ffd\u8de1\u3057\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>SEO\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6700\u3082\u591a\u304f\u7372\u5f97\u3057\u3066\u3044\u308b\u306e\u306f\u8ab0\u304b\u3001\u6210\u9577\u3057\u3066\u3044\u308b\u306e\u306f\u8ab0\u304b\u3001\u30a2\u30d7\u30ea\u304c\u81ea\u5206\u306e\u30bb\u30af\u30bf\u30fc\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u306e\u304b\u2026\u3069\u306e\u3088\u3046\u306b\u898b\u6975\u3081\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u5b9f\u306f\u3001\u3053\u308c\u3089\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306f\u3044\u304f\u3064\u304b\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>Similarweb\u3092\u4f7f\u3046\u3068\u3001\u5e45\u5e83\u3044\u30c7\u30fc\u30bf\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u3089\u308c\u3001\u7d99\u7d9a\u7684\u306b\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3059\u3079\u304d\u4f01\u696d\u3092\u7c21\u5358\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u304a\u3088\u3073\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u542b\u3081\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-landscape-analysis\/\">\u7af6\u5408\u306e\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u5168\u4f53<\/a>\u306e\u5b8c\u5168\u306a\u628a\u63e1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-194917\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Industry-Leaders-Traffic-Change-.png\" alt=\"Industry leaders tracking traffic change MoM\" width=\"1583\" height=\"769\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Industry-Leaders-Traffic-Change-.png 1583w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Industry-Leaders-Traffic-Change--300x146.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Industry-Leaders-Traffic-Change--1024x497.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Industry-Leaders-Traffic-Change--768x373.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Industry-Leaders-Traffic-Change--1536x746.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/10\/Industry-Leaders-Traffic-Change--512x249.png 512w\" sizes=\"(max-width: 1583px) 100vw, 1583px\" \/><\/p>\n<h3>3. \u4f55\u3092\u6e2c\u5b9a\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u5b9f\u65bd\u3059\u3079\u304d\u304b<\/h3>\n<p>\u6e2c\u5b9a\u3059\u308b\u5177\u4f53\u7684\u306a\u6307\u6a19\u306f\u3001\u76ee\u6a19\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001SEO\u3092\u6539\u5584\u3059\u308b\u5834\u5408\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/competitive-keyword-research\/\">\u7af6\u5408\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/a>\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3059\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u305f\u3044\u5834\u5408\u306f\u3001\u30b5\u30a4\u30c8\u3078\u306e<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/4770707469201-Direct-Traffic?_gl=1*1i36nq3*_gcl_au*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*FPAU*MTcwNzQ5MjA2MS4xNzI3NjAzMTIw*_ga*OTUzMjYzMjguMTcwMzU2NTU2NQ..*_ga_V5DSP51YD0*MTczMDM5MTM3Ny4xNTcuMS4xNzMwMzkxNTM0LjAuMC4xMjYyNTQ3NTY4\">\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\u3092\u76e3\u8996\u3057\u307e\u3059\u3002\u30b7\u30a7\u30a2\u30fb\u30aa\u30d6\u30fb\u30dc\u30a4\u30b9\u3092\u62e1\u5927\u3059\u308b\u306b\u306f\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u304a\u3051\u308b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2<\/a>\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001\u95a2\u9023\u3059\u308b\u6307\u6a19\u3092\u6642\u9593\u3092\u304b\u3051\u3066\u8ffd\u8de1\u3057\u3001KPI\u3054\u3068\u306e\u6307\u6a19\u306e\u6570\u3092\u5c11\u306a\u304f\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u660e\u78ba\u306a\u8996\u70b9\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6b21\u306b\u3001\u3069\u306e\u6307\u6a19\u304c\u3069\u306e\u76ee\u6a19\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u7af6\u5408\u306b\u5bfe\u3057\u3066\u6e2c\u5b9a\u3001\u8ffd\u8de1\u3001\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6210\u9577\uff1aGoogle Analytics\u3068<a href=\"https:\/\/www.similarweb.com\/corp\/research\/\">Similarweb Research Intelligence<\/a>\u3092\u4f7f\u7528\u3057\u3066\u3001\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8ffd\u8de1\u3002<\/li>\n<li>SEO\u30e9\u30f3\u30af\u3092\u6539\u5584\uff1a<a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/\">Similarweb Digital Marketing Intelligence<\/a>\u306a\u3069\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/seo\/\">SEO\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u7528\u3057\u3066\u3001SEO\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u7af6\u5408\u3068\u4f7f\u7528\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u8ffd\u8de1\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3002<\/li>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3059\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/social-media-competitive-analysis\/\">\u7af6\u5408\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30da\u30fc\u30b8<\/a>\uff08\u3044\u3044\u306d\u6570\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306a\u3069\uff09\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3002<a href=\"https:\/\/mention.com\/en\/\">Mention<\/a>\u3001<a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a>\u3001<a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a>\u3001Socialbakers\u306a\u3069\u304c\u6709\u52b9\u306a\u30c4\u30fc\u30eb\u3002<\/li>\n<li>\u88fd\u54c1\u306e\u8a8d\u77e5\u3092\u62e1\u5927\uff1a\u30cb\u30e5\u30fc\u30b9\u3067\u7af6\u5408\u3092\u8ffd\u8de1\u3057\u3001\u88fd\u54c1\u306e\u5909\u5316\u306b\u3064\u3044\u3066\u60c5\u5831\u3092\u5165\u624b\u3002<a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a>\u306b\u95a2\u9023\u3059\u308b\u4f01\u696d\u540d\u3092\u5165\u529b\u3057\u3001\u30a6\u30a7\u30d6\u3067\u8a00\u53ca\u3055\u308c\u308b\u305f\u3073\u306b\u901a\u77e5\u3092\u53d7\u3051\u53d6\u308b\u3002<a href=\"https:\/\/www.talkwalker.com\/\">Talkwalker<\/a>\u3084<a href=\"https:\/\/www.brandwatch.com\/\">Brand Watch<\/a>\u3092\u4f7f\u3063\u3066\u3001\u4f01\u696d\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3082\u76e3\u8996\u53ef\u80fd\u3002<\/li>\n<li>\u696d\u754c\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ea\u306e\u5f71\u97ff\uff1a<a href=\"https:\/\/www.similarweb.com\/corp\/research\/mobile-app-intelligence\/\">Similarweb App Intelligence<\/a>\u3092\u4f7f\u3063\u3066\u3001\u30a2\u30d7\u30ea\u30ab\u30c6\u30b4\u30ea\u306e\u30af\u30a4\u30c3\u30af\u5206\u6790\u3092\u5b9f\u65bd\u3002\u30bb\u30af\u30bf\u30fc\u5185\u306e<a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/\">\u30c8\u30c3\u30d7\u7121\u6599\u30a2\u30d7\u30ea<\/a>\u3001<a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/top-paid\/\">\u30c8\u30c3\u30d7\u6709\u6599\u30a2\u30d7\u30ea<\/a>\u3001<a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/top-grossing\/\">\u30c8\u30c3\u30d7\u53ce\u76ca\u30a2\u30d7\u30ea<\/a>\u3092\u78ba\u8a8d\u3057\u3001<a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/trending\/\">\u30c8\u30ec\u30f3\u30c9\u30a2\u30d7\u30ea<\/a>\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u5e02\u5834\u5185\u306e\u4eba\u6c17\u30a2\u30d7\u30ea\u3082\u78ba\u8a8d\u3002<\/li>\n<li>\u65e2\u5b58\u306e\u30a2\u30d7\u30ea\u3092\u7af6\u5408\u3068\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-app-analysis\/\">\u7af6\u5408\u30a2\u30d7\u30ea\u5206\u6790<\/a>\u3092\u4f7f\u7528\u3057\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/daily-active-users\/\">\u6708\u9593\u304a\u3088\u3073\u65e5\u9593\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/a>\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u3001\u30e6\u30fc\u30b6\u30fc\u4fdd\u6301\u7387\u306a\u3069\u306e\u5185\u90e8\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3002<\/li>\n<li>\u8ca9\u58f2\u5229\u76ca\u7387\u3092\u6539\u5584\uff1a<a href=\"https:\/\/www.similarweb.com\/corp\/sales\/\">Similarweb Sales Intelligence Solution<\/a>\u3092\u4f7f\u3063\u3066\u3001ROI\u6539\u5584\u306e\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u3002\u7af6\u5408\u306e\u4fa1\u683c\u69cb\u9020\u3092\u8abf\u67fb\u3057\u3001\u3069\u306e\u6226\u7565\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3002\u4e0a\u5834\u4f01\u696d\u306e\u5834\u5408\u3001\u56db\u534a\u671f\u3054\u3068\u306e\u8ca1\u52d9\u5831\u544a\u66f8\u3092\u95b2\u89a7\u53ef\u80fd\u3002<a href=\"https:\/\/www.crunchbase.com\/\">Crunchbase<\/a>\u306a\u3069\u306e\u30b5\u30a4\u30c8\u3092\u4f7f\u3063\u3066\u3001\u7af6\u5408\u304c\u8cc7\u91d1\u8abf\u9054\u3092\u884c\u3063\u3066\u3044\u308b\u304b\u3001\u305d\u306e\u91d1\u984d\u3082\u78ba\u8a8d\u3002<\/li>\n<\/ol>\n<p>\u3082\u3061\u308d\u3093\u3001Nielsen\u306e\u3088\u3046\u306a\u4f01\u696d\u304b\u3089\u30ec\u30dd\u30fc\u30c8\u3092\u8cfc\u5165\u3057\u305f\u308a\u3001\u72ec\u81ea\u306b\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306f\u9ad8\u984d\u3067\u3059\u3002\u3044\u304f\u3064\u304b\u306e\u7570\u306a\u308b<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-types\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u65b9\u6cd5<\/a>\u3092\u8a66\u3057\u3001\u6700\u3082\u81ea\u5206\u306b\u9069\u3057\u305f\u3082\u306e\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>4.\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h3>\n<p>\u5404\u76ee\u6a19\u3084\u7af6\u5408\u306e\u7a2e\u985e\u3054\u3068\u306b\u5225\u3005\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\uff08\u306f\u308b\u304b\u306b\u5c0f\u3055\u3044\u4f01\u696d\u3084\u5927\u304d\u3044\u4f01\u696d\u3092\u540c\u3058\u30ec\u30dd\u30fc\u30c8\u3067\u8a55\u4fa1\u3059\u308b\u3068\u3001\u6df7\u4e71\u3092\u62db\u304f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\uff09\u3002<\/p>\n<p>\u6e2c\u5b9a\u306e\u30eb\u30fc\u30c1\u30f3\u3092\u8a2d\u5b9a\u3057\u3001\u6700\u4f4e\u3067\u3082\u56db\u534a\u671f\u3054\u3068\u306b\u884c\u3046\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u5b9a\u671f\u7684\u306b\u6307\u6a19\u304c\u307e\u3060\u95a2\u9023\u6027\u304c\u3042\u308b\u304b\u3001\u76ee\u6a19\u9054\u6210\u306b\u5f79\u7acb\u3063\u3066\u3044\u308b\u304b\u3092\u518d\u8a55\u4fa1\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5e02\u5834\u3084\u7af6\u5408\u306e\u52d5\u5411\u3092\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3082\u3057\u81ea\u793e\u304c\u76ee\u6a19\u3092\u8ffd\u52a0\u3057\u305f\u308a\u5909\u66f4\u3057\u305f\u5834\u5408\u306f\u3001\u95a2\u9023\u3059\u308b\u6307\u6a19\u3092\u8ffd\u52a0\u3057\u3066\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u5206\u6790\u3092\u66f4\u65b0\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30c7\u30b8\u30bf\u30eb\u4e0a\u306e\u30ea\u30b5\u30fc\u30c1\u529b\u3092\u5411\u4e0a<\/h2>\n<p>\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u3042\u3089\u3086\u308b<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/business-plan-research\/\">\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3<\/a>\u3084\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306e\u6587\u8108\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6539\u5584\u3059\u3079\u304d\u5177\u4f53\u7684\u306a\u5206\u91ce\u3092\u7279\u5b9a\u3057\u3001\u5909\u5316\u3084\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u5b9a\u671f\u7684\u306b\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u6cbf\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3057\u3001\u305d\u306e\u76ee\u6a19\u304c\u4f9d\u7136\u3068\u3057\u3066\u59a5\u5f53\u3067\u3042\u308b\u304b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>Similarweb\u306f\u3001\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u63a8\u5b9a\u5024\u3001\u30b5\u30a4\u30c8\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3001\u30a2\u30d7\u30ea\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3001\u9867\u5ba2\u7372\u5f97\u6226\u7565\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u7af6\u5408\u5206\u6790\u306b\u5f79\u7acb\u3064\u5f37\u529b\u306a<a href=\"https:\/\/www.similarweb.com\/corp\/research\/benchmarking\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p>\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u4ee5\u4e0b\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/ultimate-guide-benchmarking\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u306f\u4f55\u304b\uff1f\u7a76\u6975\u306e\u30ac\u30a4\u30c9<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-in-business\/\">\u306a\u305c\u30d3\u30b8\u30cd\u30b9\u306b\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmark-brand-social\/\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30a6\u30a7\u30d6\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u7af6\u5408\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u6226\u8853<\/a><\/li>\n<\/ul>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u7af6\u5408\u3092\u7279\u5b9a\u3057\u3066\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3059\u308b<\/p>\n                                    <p class=\"post-banner__subtitle\">\u7af6\u5408\u306b\u52dd\u3061\u3001\u5e02\u5834\u3067\u512a\u4f4d\u306b\u7acb\u3064\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3092\u624b\u306b\u5165\u308c\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >\u7121\u6599\u7248\u3092\u8a66\u3057\u3066\u307f\u308b<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    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