{"id":196744,"date":"2024-11-12T14:43:16","date_gmt":"2024-11-12T14:43:16","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=196744"},"modified":"2025-11-04T14:40:02","modified_gmt":"2025-11-04T14:40:02","slug":"ecommerce-strategy","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/ecommerce-strategy\/","title":{"rendered":"Mastering a 360\u00b0 Ecommerce Strategy: Analyze, Optimize, and Win"},"content":{"rendered":"<p>Winter is just around the corner and brands need to do more than just sell \u2013 especially during the holiday season.<\/p>\n<p>You need to strategically optimize your digital assets across your website, Google, and Amazon, and gain a comprehensive understanding of where your brand stands and how to improve.<\/p>\n<p>With Similarweb\u2019s all-in-one platform, you can gather detailed insights to fine-tune your ecommerce strategies, track competitor performance, and stay ahead of consumer trends.<\/p>\n<h2>What is a holistic ecommerce strategy?<\/h2>\n<p>An effective ecommerce strategy is a roadmap for driving online sales and sustained growth. It should encompass key areas like:<\/p>\n<ul>\n<li><strong>Researching competitors <\/strong>and benchmarking website traffic and engagement performance against D2C (direct-to-consumer) competitors to optimize SEO and paid media strategy<\/li>\n<li>Striking the <strong>right balance between DTC sites and Amazon\u2019s marketplace<\/strong> to fine-tune the sales strategy in line with consumer intent<\/li>\n<li><strong>Optimizing product visibility<\/strong> across platforms like <strong>Google<\/strong>, <strong>Amazon<\/strong>, and your own website by building a winning keyword strategy for paid media, social or organic search<\/li>\n<\/ul>\n<p>The goal is to ultimately boost conversions and revenue. A well-balanced strategy will help increase brand awareness, traffic from the right channels and ROI on retail media spend.<\/p>\n<p>The colder weather is here so let\u2019s take the <strong>jackets segment<\/strong> as an example. This season, winning sales for jackets is top of mind for key winter clothing brands like <strong>The North Face<\/strong>, <strong>Patagonia<\/strong>, and <strong>Columbia<\/strong>.<\/p>\n<h2>1. Benchmark effectively to capture more traffic than competitors<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196871 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25.png\" alt=\"engagement benchmarking\" width=\"2252\" height=\"1280\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25.png 2252w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-300x171.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-1024x582.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-768x437.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-1536x873.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-2048x1164.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-512x291.png 512w\" sizes=\"(max-width: 2252px) 100vw, 2252px\" \/><\/p>\n<p>Here are some key findings from Similarweb\u2019s website performance overview:<\/p>\n<ul>\n<li><strong>The North Face<\/strong> is attracting more monthly unique visitors compared to the other two brands and <strong>leads in capturing a <\/strong><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360005009398-Deduplicated-Audience\" target=\"_blank\" rel=\"noopener\"><strong>deduplicated audience<\/strong><\/a><\/li>\n<li><strong>The North Face excels in attracting more <\/strong><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\" target=\"_blank\" rel=\"noopener\"><strong>unique visitors<\/strong><\/a> and effectively managing audience overlap, giving it an edge in overall reach and targeting<\/li>\n<li><strong>Patagonia visitors are viewing more pages<\/strong>, providing a greater opportunity for conversions<\/li>\n<\/ul>\n<h3>Drill down into key marketing channels<\/h3>\n<p>Next, analyze the top <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\" target=\"_blank\" rel=\"noopener\">marketing channels<\/a> driving traffic to competitor sites\u2014is it search or referral? Once you know the most popular channels, you can adjust your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">digital marketing strategy<\/a> based on this granular <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\" target=\"_blank\" rel=\"noopener\">competitive analysis<\/a> to increase your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\" target=\"_blank\" rel=\"noopener\">traffic share<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196872 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18.png\" alt=\"channels for Winter Jackets\" width=\"2294\" height=\"1214\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18.png 2294w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-300x159.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-1024x542.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-768x406.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-1536x813.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-2048x1084.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-512x271.png 512w\" sizes=\"(max-width: 2294px) 100vw, 2294px\" \/><\/p>\n<p>Here, you can see that direct traffic and search (paid and organic), as suspected, play a huge role in sending traffic to these sites.<\/p>\n<p>Columbia is behind the other brands in terms of organic traffic through Google. <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\" target=\"_blank\" rel=\"noopener\">Optimizing website content<\/a>, including product descriptions, blogs, and landing pages, with relevant keywords that potential customers are searching for can be a great opportunity to win traffic from competitors.<\/p>\n<h3>Take a deeper look at the industry: For example, Jackets segment<\/h3>\n<p>Now, let\u2019s build a <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/industry-analysis\/\"><strong>customized industry analysis<\/strong><\/a> for these three brands, specifically for jackets.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196729 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3.png\" alt=\"Winter Jackets market shares\" width=\"1600\" height=\"976\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-300x183.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-1024x625.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-768x468.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-1536x937.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-512x312.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>Patagonia surpassed the other two brands in year-over-year (YoY) growth in traffic share with a 2.78pp increase from Oct &#8217;24 to Mar &#8217;24.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196730 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4.png\" alt=\"Market Quadrant analysis\" width=\"1600\" height=\"966\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-300x181.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-1024x618.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-768x464.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-1536x927.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-512x309.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<ul>\n<li><strong>The North Face<\/strong> continues to dominate in overall <a href=\"https:\/\/www.similarweb.com\/website\/\" target=\"_blank\" rel=\"noopener\">web traffic<\/a>, but its <strong>growth is slowly plateauing<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196731 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5.png\" alt=\"Patagonia\" width=\"1600\" height=\"941\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-300x176.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-1024x602.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-768x452.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-1536x903.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-512x301.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<ul>\n<li>In contrast, <strong>Patagonia has emerged as a strong contender<\/strong>, showing <strong>gains in new unique visitors<\/strong> compared to the previous year in the same period.<\/li>\n<\/ul>\n<p>This indicates that while The North Face maintains a larger audience, Patagonia is effectively attracting fresh customer interest and expanding its reach in the competitive outdoor apparel market.<\/p>\n<h2>2. Find the ideal split between selling DTC and on Amazon<\/h2>\n<p>Brands are looking to find the right balance between selling directly to consumers (D2C) and selling through <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/online-marketplaces\/\">online marketplaces<\/a> (like Amazon).<\/p>\n<p>To achieve the right balance and maximize product visibility, it&#8217;s essential to analyze where your audience is between D2C and marketplace channels.<\/p>\n<p><strong>Analyze traffic share on the web for relevant keywords<\/strong><\/p>\n<p>Who is capturing the maximum traffic share on the web for \u2018winter jackets\u2019 related keywords?<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196732 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6.png\" alt=\"Organic clicks over time for Winter Jackets\" width=\"1600\" height=\"765\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-300x143.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-1024x490.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-768x367.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-1536x734.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-512x245.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em>Search click share for the \u201cwinter jackets\u201d keyword list<\/em><\/p>\n<p>We can see that Amazon captures most of the search traffic for the &#8220;winter jackets&#8221; keyword group, followed by REI and Temu. The keyword group is based on terms these brands are optimizing for.<\/p>\n<p>Patagonia is leading in direct consumer traffic compared to the other two brands online.<\/p>\n<p>A strong Amazon strategy is essential for success across the entire ecommerce landscape.<\/p>\n<p><strong>Analyze traffic share on Amazon for the same keywords\u00a0<\/strong><\/p>\n<p>Using the <strong>Similarweb Shopper Intelligence platform<\/strong>, we understand the share of clicks on Amazon for our keyword list:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196877 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53.png\" alt=\"paid and organic clics\" width=\"2554\" height=\"1320\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53.png 2554w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-300x155.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-1024x529.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-768x397.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-1536x794.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-2048x1058.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-512x265.png 512w\" sizes=\"(max-width: 2554px) 100vw, 2554px\" \/><\/p>\n<ul>\n<li><strong>Columbia has a higher share of clicks on Amazon<\/strong> compared to The North Face<\/li>\n<li><strong>Patagonia is currently not capturing \u2018winter jacket\u2019<\/strong> demand on Amazon<\/li>\n<li>Seasonal trends are also evident in paid clicks, with the share of paid clicks rising as expected during peak winter months.<\/li>\n<\/ul>\n<p>We can then identify the top-selling products on Amazon for the keyword list:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196878 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40.png\" alt=\"coats on amazon\" width=\"2574\" height=\"1208\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40.png 2574w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-300x141.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-1024x481.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-768x360.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-1536x721.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-2048x961.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-512x240.png 512w\" sizes=\"(max-width: 2574px) 100vw, 2574px\" \/><\/p>\n<p>This reveals that Columbia women\u2019s jackets are a popular choice on Amazon. Optimizing women\u2019s jacket listings is an effective way for other brands to capitalize on the demand for \u201cwinter jackets.\u201d<\/p>\n<h2>3. Craft an effective keyword strategy to drive more traffic to your product pages<\/h2>\n<p>Fine-tuning your keyword strategy on Amazon and Google is essential for improving visibility and targeting the right consumers. By analyzing both branded and non-branded searches, as well as competitor keywords, you can <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/optimize-amazon-listings\/\" target=\"_blank\" rel=\"noopener\">optimize your product listings<\/a> and paid ads to better align with consumer intent.<\/p>\n<p>Similarweb helps you refine your approach, ensuring you capture high-value traffic and boost conversions across both platforms (Amazon and Google).<\/p>\n<h3>Amazon keyword strategy<\/h3>\n<p>With Similarweb\u2019s Shopper Intelligence Platform<strong>, <\/strong>you get powerful, data-driven capabilities to optimize your presence, defend your brand, and accelerate growth in a complex marketplace.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196735 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9.png\" alt=\"Winter Jackets on Columbia\" width=\"1600\" height=\"653\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-300x122.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-1024x418.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-768x313.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-1536x627.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-512x209.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>Here we can see that Columbia has a 50% brand share for clicks for the \u2018patagonia jackets women\u2019 keyword.<\/strong><\/p>\n<p>As Patagonia has a limited presence on Amazon, this allows Columbia to bid on their branded keywords to attract high-intent consumers.<\/p>\n<p>Columbia products are also showing up organically for the branded keyword &#8216;patagonia for women.\u2019<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196736 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10.png\" alt=\"Winter Jackets on Amazon\" width=\"1600\" height=\"622\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-300x117.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-1024x398.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-768x299.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-1536x597.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-512x199.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><img decoding=\"async\" class=\"alignnone wp-image-196737 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11.png\" alt=\"Amazon search bar\" width=\"1600\" height=\"188\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-300x35.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-1024x120.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-768x90.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-1536x180.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-512x60.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><img decoding=\"async\" class=\"alignnone wp-image-196738 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12.png\" alt=\"Winter Jackets results\" width=\"1600\" height=\"898\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-300x168.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-1024x575.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-768x431.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-1536x862.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-512x287.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>Top keywords optimization opportunities for The North Face <\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196740 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13.png\" alt=\"The North Face top keywords\" width=\"1600\" height=\"765\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-300x143.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-1024x490.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-768x367.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-1536x734.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-512x245.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>\u2018Puffer jacket womens<\/strong>\u2019 keyword is high in demand, with more than a <strong>whopping 3852% increase YoY for the selected period<\/strong>.<\/p>\n<p>North Face\u2019s current brand share for this keyword is 7.4%, but optimizing for this keyword in its product description pages (PDP) listings can help improve their Amazon ranking organically in line with consumer searches.<\/p>\n<h3>Google keyword strategy<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196742 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14.png\" alt=\"Winter Jackets search trends\" width=\"1600\" height=\"759\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-300x142.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-1024x486.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-768x364.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-1536x729.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-512x243.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>When it comes to Google, Patagonia emerges as a clear leader in branded search volume for keywords related to winter jackets, surpassing both Columbia and The North Face.<\/p>\n<p>With Similarweb\u2019s <a href=\"https:\/\/www.similarweb.com\/corp\/web\/trend-analysis\/\">Demand Analysis tool<\/a>, gain unprecedented insights to macro and micro trends, enabling a nuanced understanding of consumer behavior.<\/p>\n<h2>Mastering ecommerce with a comprehensive approach<\/h2>\n<p>For brands selling through their website and Amazon, or those planning to launch on Amazon, leveraging an all-in-one <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/ecommerce-analytics\/\">ecommerce analysis<\/a> and <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\" target=\"_blank\" rel=\"noopener\">marketplace intelligence platform<\/a> is crucial for gaining a competitive edge.<\/p>\n<p>Whether benchmarking website performance, analyzing consumer search behavior, or fine-tuning keyword strategies, <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\" target=\"_blank\" rel=\"noopener\">Similarweb\u2019s data<\/a> provides the insights you need to boost product visibility, optimize marketing strategies to your <a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/ideal-customer-profile\/\" target=\"_blank\" rel=\"noopener\">Ideal Customer Profile<\/a> (ICP), and \u2013 most importantly \u2013 drive more ecommerce sales.<\/p>\n<p><strong>By strategically optimizing your digital presence, you can better position your brand to capture consumer attention, respond to <\/strong><a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-demand\/\" target=\"_blank\" rel=\"noopener\"><strong>market demands<\/strong><\/a><strong>, and succeed in both the D2C world and Amazon.<\/strong><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Nail your Amazon strategy with Shopper Intelligence<\/p>\n                                    <p class=\"post-banner__subtitle\">Analyze shopper behaviors and optimize your growth strategies on Amazon and beyond<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\/journey\/registration?ntflow=shopper-solution\"\n                           data-disable-dynamic-tracking\n                        >Explore the platform now<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2><\/h2>\n<div id=\"lv-root\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Winter is just around the corner and brands need to do more than just sell \u2013 especially during the holiday season. You need to strategically optimize your digital assets across your website, Google, and Amazon, and gain a comprehensive understanding of where your brand stands and how to improve. With Similarweb\u2019s all-in-one platform, you can [&hellip;]<\/p>\n","protected":false},"author":516,"featured_media":196880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6602,6189,6588],"tags":[],"class_list":["post-196744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-insights","category-ecommerce","category-retail-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering a 360\u00b0 Ecommerce Strategy: Analyze, Optimize, and Win | Similarweb<\/title>\n<meta name=\"description\" content=\"Learn how to boost your ecommerce strategy with competitive insights to drive traffic, optimize keywords, and succeed on both your D2C site and on Amazon.\" \/>\n<meta name=\"robots\" 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