{"id":197352,"date":"2025-01-15T05:14:31","date_gmt":"2025-01-15T05:14:31","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=197352"},"modified":"2025-01-15T05:27:28","modified_gmt":"2025-01-15T05:27:28","slug":"market-research-examples","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/research\/market-research\/market-research-examples\/","title":{"rendered":"\u5e02\u5834\u8abf\u67fb\u306e\u6210\u529f\u4e8b\u4f8b9\u9078"},"content":{"rendered":"<p><strong>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u304c\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3068\u3044\u3046\u660e\u78ba\u306a\u8a3c\u62e0<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\" target=\"_blank\" rel=\"noopener\">\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u304c\u5e02\u5834\u8abf\u67fb\u306e\u5f71\u97ff\u3092\u8abf\u3079\u305f\u7814\u7a76<\/a>\u306b\u3088\u308b\u3068\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u7d44\u7e54\u306f\u3001\u53ce\u76ca\u6027\u304c\u9ad8\u304f\u3001\u9867\u5ba2\u306e\u7dad\u6301\u3084\u7372\u5f97\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u884c\u3048\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6d3b\u7528\u3057\u306a\u3044\u7d44\u7e54\u306f\u305d\u306e\u6069\u6075\u3092\u53d7\u3051\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u56de\u3001<strong>\u6210\u9577\u3092\u4fc3\u9032\u3001\u5909\u5316\u306b\u9069\u5fdc\u3001\u305d\u3057\u3066\u3001\u5fc5\u8981\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5834\u6240\u3067\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u306e\u65b9\u6cd5<\/strong>\u3092\u898b\u3064\u3051\u308b\u3079\u304f\u3001\u512a\u308c\u305f\u5e02\u5834\u8abf\u67fb\u4e8b\u4f8b\u30929\u3064\u53b3\u9078\u3057\u307e\u3057\u305f\u3002\u672c\u7a3f\u3067\u306f\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3001\u6d3b\u7528\u3055\u308c\u308b\u30d7\u30ed\u30bb\u30b9\u3084\u30c4\u30fc\u30eb\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u3053\u308c\u3089\u306e\u884c\u52d5\u3084\u6210\u679c\u3092\u518d\u73fe\u3067\u304d\u308b\u3088\u3046\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124407\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Market-research-quote-scaled.png\" alt=\"market research quote\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Market-research-quote-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Market-research-quote-300x300.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Market-research-quote-1024x1024.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Market-research-quote-150x150.png 150w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Market-research-quote-768x768.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Market-research-quote-1536x1536.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Market-research-quote-2048x2048.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 1 \u2013 \u7af6\u5408\u74b0\u5883\u3092\u628a\u63e1<\/h2>\n<p>\u3069\u306e\u898f\u6a21\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3082\u3001<strong>\u7af6\u5408\u4ed6\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u305d\u306e\u4ed6\u542b\u3080\uff09\u306b\u95a2\u3059\u308b\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u3053\u3068\u306f\u3001\u81ea\u793e\u306e\u6226\u7565\u3092\u69cb\u7bc9\u307e\u305f\u306f\u6d17\u7df4\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981<\/strong>\u3067\u3059\u3002\u3053\u306e\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7121\u99c4\u306a\u60c5\u5831\u3092\u7701\u304d\u3001\u4f55\u304c\u52b9\u679c\u7684\u306a\u306e\u304b\u3092\u628a\u63e1\u3057\u3001\u6210\u9577\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124411\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Wonderbly-market-research-example.png\" alt=\"Wonderbly market research example\" width=\"900\" height=\"300\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Wonderbly-market-research-example.png 900w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Wonderbly-market-research-example-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Wonderbly-market-research-example-768x256.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>2013\u5e74\u4ee5\u6765\u3001Wonderbly\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u98db\u8e8d\u7684\u306b\u6210\u9577\u3057\u3001\u73fe\u5728\u3067\u306f\u4e16\u754c\u4e2d\u3067600\u4e07\u4eba\u4ee5\u4e0a\u306e\u9867\u5ba2\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u672c\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u5e02\u5834\u53c2\u5165\u6226\u7565\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001\u7af6\u5408\u4ed6\u793e\u3084\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u6d1e\u5bdf\u304c\u5fc5\u8981\u3067\u3057\u305f\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u306e\u69d8\u5b50\u3067\u3059\u3002<\/p>\n<h3>1.\u7af6\u5408\u30a4\u30f3\u30b5\u30a4\u30c8<\/h3>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u4e3b\u8981\u306a\u7af6\u5408\u4ed6\u793e\u306e\u6d3b\u52d5\u306b\u95a2\u3059\u308b\u53ef\u8996\u6027\u304c\u4f4e\u3044<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1a\u7af6\u5408\u4ed6\u793e\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/demographics-audience-analysis\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u6027\u5225\u3084\u5e74\u9f62\u5206\u5e03<\/a>\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3088\u308a\u82e5\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5f15\u304d\u4ed8\u3051\u308b\u306e\u304c\u5f97\u610f\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a\u65b0\u3057\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u958b\u767a\u3057\u3001\u5c06\u6765\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6226\u7565\u306b\u91cd\u8981\u306a\u5909\u66f4\u3092\u52a0\u3048\u305f\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-124417 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image4-4.png\" alt=\"Website demographics\" width=\"904\" height=\"554\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image4-4.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image4-4-300x184.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image4-4-768x471.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<p>\u4e0a\u8a18\u306e\u753b\u50cf\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/website-demographics\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u5c64<\/a>\u3092\u4e26\u3079\u3066\u6bd4\u8f03\u3057\u305f\u3082\u306e\u3067\u3059\u3002Wonderbly\u306f\u5973\u6027\u30e6\u30fc\u30b6\u30fc\u3092\u3088\u308a\u591a\u304f\u5f15\u304d\u4ed8\u3051\u3066\u304a\u308a\u300162%\u306b\u5bfe\u3057\u3066\u7af6\u5408\u4ed6\u793e\u306f56%\u3067\u3057\u305f\u304c\u3001\u7537\u6027\u30e6\u30fc\u30b6\u30fc\u306b\u304a\u3044\u3066\u306f\u7af6\u5408\u4ed6\u793e\u304c\u512a\u52e2\u3067\u300143%\u5bfe37%\u3068\u3044\u3046\u7d50\u679c\u3067\u3057\u305f\u3002\u5e74\u9f62\u5206\u5e03\u3067\u306f\u300118\uff5e24\u6b73\u306e\u5c64\u306b\u304a\u3051\u308b\u30b7\u30a7\u30a2\u304c\u308f\u305a\u304b12%\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u7af6\u5408\u4ed6\u793e\u306f19%\u3092\u5360\u3081\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u3088\u308a\u82e5\u3044\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u660e\u78ba\u306a\u6a5f\u4f1a\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2.\u30ad\u30fc\u30ef\u30fc\u30c9\u30c8\u30ec\u30f3\u30c9<\/h3>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u65b0\u3057\u3044\u5e02\u5834\u3078\u306e\u53c2\u5165\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3053\u3068<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/keyword-seasonality\/\">\u5b63\u7bc0\u3054\u3068\u306e\u30c8\u30ec\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9<\/a>\u3092\u6d3b\u7528\u3057\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001Wonderbly\u306f\u81ea\u793e\u3067\u306f\u672a\u5bfe\u5fdc\u306e\u65b0\u3057\u3044\u30ab\u30c6\u30b4\u30ea\uff08\u7d50\u5a5a\u5f0f\u3084\u8a18\u5ff5\u65e5\uff09\u3092\u767a\u898b\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u8a3c\u660e\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u5546\u54c1\u30e9\u30a4\u30f3\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u3088\u308a\u6210\u719f\u3057\u305f\u9867\u5ba2\u5c64\u306b\u3088\u308b\u8cfc\u5165\u306769%\u306e\u53ce\u76ca\u5897\u52a0\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124418\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image7-3.png\" alt=\"Keyword seasonality\" width=\"904\" height=\"450\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image7-3.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image7-3-300x149.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image7-3-768x382.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5b63\u7bc0\u6027\u306b\u95a2\u3059\u308b\u4e0a\u56f3\u306f\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30bb\u30c3\u30c8\u306b\u304a\u3051\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30ea\u30fc\u30c0\u30fc\u3001\u305d\u308c\u3089\u306e\u5b63\u7bc0\u6027\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2<\/a>\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001CPC\u30c7\u30fc\u30bf\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3069\u3053\u3067\u6709\u6599\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<h3>3.\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf<\/h3>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u884c\u52d5\u306b\u95a2\u3059\u308b\u8996\u70b9\u304c\u9650\u5b9a\u7684\u3067\u3042\u308b\u3053\u3068<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u4ed6\u306b<a href=\"https:\/\/www.similarweb.com\/corp\/research\/audience-analysis\/\">\u3069\u306e\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u30c7\u30fc\u30bf<\/a>\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001Wonderbly\u306f\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/industry-audience-analysis\/\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3<\/a>\u3092\u6bd4\u8f03\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a\u3053\u306e\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u3001\u82f1\u56fd\u3001\u7c73\u56fd\u3001\u30ab\u30ca\u30c0\u306e\u8907\u6570\u306e\u7d44\u7e54\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7279\u5316\u3057\u305f\u65b0\u3057\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124420\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image6-3.png\" alt=\"Audience overlap\" width=\"904\" height=\"380\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image6-3.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image6-3-300x126.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image6-3-768x323.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<p>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u91cd\u8907\u306b\u95a2\u3059\u308b\u4e0a\u56f3\u306f\u3001\u9867\u5ba2\u304c\u3069\u306e\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u5f7c\u3089\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u7a0b\u5ea6\u3001\u305d\u3057\u3066\u65b0\u305f\u306a\u30ea\u30d5\u30a1\u30e9\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Wonderbly\u306e\u6210\u529f\u306e\u5168\u8c8c\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Wonderbly-Success-Story-Jan-22_v0.1-1.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124421\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image9-2.png\" alt=\"69% Revenue increase in books bought for grown-ups by tapping into new audiences in 2021\" width=\"904\" height=\"300\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image9-2.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image9-2-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image9-2-768x255.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 2 \u2013 \u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9<\/h2>\n<p>\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u81ea\u5206\u305f\u3061\u306e\u5e02\u5834\u306b\u3064\u3044\u3066\u5341\u5206\u306a\u7406\u89e3\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7af6\u4e89\u306e\u5148\u3092\u884c\u304d\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u5e02\u5834\u3092\u6df1\u304f\u3001\u305d\u3057\u3066\u983b\u7e41\u306b\u6398\u308a\u4e0b\u3052\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u52d5\u7684\u306a\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306b\u6d6e\u4e0a\u3059\u308b\u6a5f\u4f1a\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u898b\u3064\u3051\u51fa\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124408\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/redarbour-market-research-example.png\" alt=\"Redarbour market research example\" width=\"900\" height=\"300\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/redarbour-market-research-example.png 900w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/redarbour-market-research-example-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/redarbour-market-research-example-768x256.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Red Arbor\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/top-websites\/jobs-and-career\/jobs-and-employment\/\">\u4e16\u754c\u30673\u756a\u76ee\u306b\u5927\u304d\u306a\u6c42\u4eba\u30b5\u30a4\u30c8<\/a>\u3067\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/corp\/research\/\">\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9<\/a>\u306f\u305d\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u8907\u6570\u306e\u5e02\u5834\u306b\u308f\u305f\u308b\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u300c\u7406\u7531\u300d\u3068\u300c\u65b9\u6cd5\u300d\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u95a2\u9023\u3059\u308b\u5e02\u5834\u5185\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u3001\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306e\u5168\u4f53\u3067\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u304c\u56f0\u96e3\u3060\u3063\u305f\u3002<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1a\u7af6\u5408\u304a\u3088\u3073\u5e02\u5834\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001Red Arbor\u306f\u5e02\u5834\u306e\u52d5\u304d\u3084\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306e\u5909\u52d5\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a\u4e3b\u8981\u306a\u30c7\u30fc\u30bf\u3092\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/new-competitors\/\">\u65b0\u305f\u306b\u6d6e\u4e0a\u3059\u308b\u7af6\u5408\u4ed6\u793e<\/a>\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u3001Red Arbor\u30d6\u30e9\u30f3\u30c9\u304c\u5e02\u5834\u30ea\u30fc\u30c0\u30fc\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u8fc5\u901f\u306b\u57cb\u3081\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u304d\u3001\u5404\u30d6\u30e9\u30f3\u30c9\u306f\u6700\u5f37\u306e\u7af6\u5408\u3068\u306a\u308a\u3001\u5e02\u5834\u30ea\u30fc\u30c0\u30fc\u306e\u5730\u4f4d\u3092\u7dad\u6301\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Red Arbor\u306e\u6210\u529f\u3057\u305f\u5e02\u5834\u8abf\u67fb\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/02\/Red-Arbor-Success-Story-Dec-21-1.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-124422 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image12-2.png\" alt=\"Red Arbur's successful market research example\" width=\"904\" height=\"306\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image12-2.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image12-2-300x102.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image12-2-768x260.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 3 \u2013 \u65b0\u5e02\u5834\u3078\u306e\u53c2\u5165<\/h2>\n<p>\u591a\u69d8\u5316\u306f\u751f\u304d\u6b8b\u308a\u306e\u9375\u3002\u88fd\u54c1\u30d9\u30fc\u30b9\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u30b5\u30fc\u30d3\u30b9\u30d9\u30fc\u30b9\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/new-market-strategy\/\">\u65b0\u3057\u3044\u5e02\u5834<\/a>\u3078\u306e\u53c2\u5165\u306f\u9593\u9055\u3044\u306a\u304f\u5927\u304d\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6642\u9593\u3084\u52b4\u529b\u3092\u6295\u8cc7\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u6a5f\u4f1a\u3092\u5b8c\u5168\u306b\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124412\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Airbnb-market-research-example.png\" alt=\"Airbnb market research example\" width=\"900\" height=\"300\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Airbnb-market-research-example.png 900w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Airbnb-market-research-example-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Airbnb-market-research-example-768x256.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Airbnb\u306f\u4eca\u3084\u8ab0\u3082\u304c\u77e5\u308b\u540d\u524d\u3067\u3042\u308a\u3001\u305d\u306e\u6210\u529f\u306e\u5927\u90e8\u5206\u306f\u65b0\u5e02\u5834\u3078\u306e\u9032\u51fa\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u5e02\u5834\u306b\u306f\u3001\u56fa\u6709\u306e\u8981\u56e0\u3001\u30ea\u30b9\u30af\u3001\u305d\u3057\u3066\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u304c\u30a4\u30b9\u30e9\u30a8\u30eb\u5e02\u5834\u306b\u53c2\u5165\u3057\u3088\u3046\u3068\u3057\u305f\u969b\u306b\u306f\u3001\u5730\u5143\u304a\u3088\u3073\u56fd\u969b\u7684\u306a\u30ea\u30fc\u30c0\u30fc\u4f01\u696d\u3001\u65b0\u8208\u30d7\u30ec\u30a4\u30e4\u30fc\u306e\u72b6\u6cc1\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u7af6\u5408\u4ed6\u793e\u306f\u3001\u3059\u3067\u306b\u7a4d\u6975\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u3053\u306e\u6d3b\u6c17\u3042\u3075\u308c\u308b\u65b0\u5e02\u5834\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u307e\u3067\u306e\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u7af6\u4e89\u7684\u306a\u65b0\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1aAirbnb\u306f\u3059\u3067\u306b\u5e02\u5834\u306e\u30ea\u30fc\u30c0\u30fc\u4f01\u696d\u3084\u7a4d\u6975\u7684\u306b\u6d3b\u52d5\u3057\u3066\u3044\u308b\u5730\u5143\u306e\u7af6\u5408\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u81ea\u4fe1\u3092\u6301\u3063\u3066\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u305f\u3081\u3001\u5404\u7af6\u5408\u306e\u6210\u9577\u6226\u7565\u3092\u8a73\u7d30\u306b\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002<a href=\"https:\/\/www.similarweb.com\/website\/\">\u8a73\u7d30\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790<\/a>\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4e3b\u8981\u306a\u7af6\u5408\u4ed6\u793e\u304c\u4ee5\u4e0b\u306e4\u3064\u306e\u30b3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u96c6\u4e2d\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul style=\"list-style-type: disc\">\n<li>\u30cb\u30c3\u30c1\u30b5\u30a4\u30c8\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u69cb\u7bc9<\/li>\n<li>AdWords\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u691c\u7d22\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/li>\n<li>\u5730\u5143\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u304a\u3088\u3073\u6709\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff09<\/li>\n<li>\u5730\u5143\u306e\u30c7\u30b8\u30bf\u30eb\u30cb\u30e5\u30fc\u30b9\u51fa\u7248\u793e\u306e\u5e83\u544a\u904b\u7528<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124423\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image11-2.png\" alt=\"Top industry players \" width=\"1430\" height=\"617\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image11-2.png 1430w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image11-2-300x129.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image11-2-1024x442.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image11-2-768x331.png 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p>\u30d6\u30c3\u30ad\u30f3\u30b0\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u304c\u671f\u9593\u4e2d\u306b140\u4e07\u4eba\u306e\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u3092\u7372\u5f97\u3057\u3001\u5e74\u959357\uff05\u306e\u5909\u5316\u3092\u898b\u305b\u305f\u306e\u306b\u5bfe\u3057\u3001Airbnb\u306e\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u306f24\u4e079000\u4eba\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f42\uff05\u5897\u52a0\u3057\u305f\u30022\u3064\u306e\u4e3b\u8981\u30d7\u30ec\u30fc\u30e4\u30fc\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5931\u3063\u3066\u304a\u308a\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306f42\uff05\u4ee5\u4e0a\u6e1b\u5c11\u3057\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u540c\u5e02\u5834\u306b\u304a\u3044\u30663000%\u4ee5\u4e0a\u306e\u5927\u5e45\u306a\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u308b5\u3064\u306e\u65b0\u8208\u30d7\u30ec\u30fc\u30e4\u30fc\u3092\u7279\u5b9a\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u8abf\u67fb\u306e\u7d50\u679c\u3001\u5177\u4f53\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b5\u30a4\u30c8\u3001\u304a\u3088\u3073\u30ea\u30d5\u30a1\u30e9\u30eb\u5143\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u3001\u305d\u308c\u3089\u3092\u6d3b\u7528\u3057\u3066\u5f37\u529b\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3067\u65b0\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1aAirbnb\u306f\u3001\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u6226\u8853\u3092\u4f7f\u7528\u3059\u3079\u304d\u304b\u306b\u3064\u3044\u3066360\u5ea6\u306e\u8996\u70b9\u3092\u6301\u3063\u305f\u72b6\u614b\u3067\u65b0\u5e02\u5834\u306b\u53c2\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Airbnb\u304c\u3069\u306e\u3088\u3046\u306b\u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3057\u305f\u304b\u306e\u8a73\u7d30\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2016\/05\/Airbnb-Success-Story.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u63a8\u6e2c\u306b\u983c\u3089\u305a\u3001\u30c7\u30fc\u30bf\u3067\u89e3\u6c7a\u3057\u307e\u3057\u3087\u3046<\/p>\n                                    <p class=\"post-banner__subtitle\">\u5e02\u5834\u7406\u89e3\u306b\u5f79\u7acb\u3064\u5b9f\u7528\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u306fSimilarweb\u3067\u5165\u624b\u3067\u304d\u307e\u3059<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >\u7121\u6599\u7248\u3092\u8a66\u3059<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 4 \u2013 \u30d3\u30b8\u30cd\u30b9\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u7af6\u5408\u74b0\u5883\u306e\u628a\u63e1<\/h2>\n<p><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-in-business\/\">\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0<\/a>\u306f\u3001\u81ea\u793e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u767a\u898b\u3001\u7406\u89e3\u3001\u6539\u5584\u3001\u6210\u9577\u3057\u3001\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u6210\u529f\u3059\u308b\u5e02\u5834\u8abf\u67fb\u306e\u4f8b\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u307b\u3057\u3044\u3053\u3068\u304c\u4e00\u3064\u3042\u308b\u3068\u3059\u308c\u3070\u3001\u305d\u308c\u306f\u300c\u983b\u7e41\u306b\u3001\u305d\u3057\u3066\u52b9\u679c\u7684\u306b<a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/ultimate-guide-benchmarking\/\">\u30d9\u30f3\u30c1\u30de\u30fc\u30ad\u30f3\u30b0<\/a>\u3092\u884c\u3046\u3053\u3068\u306e\u91cd\u8981\u6027\u300d\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124415\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Croud-market-research-example.png\" alt=\"Croud market research example\" width=\"900\" height=\"300\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Croud-market-research-example.png 900w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Croud-market-research-example-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Croud-market-research-example-768x256.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Croud\u306f\u3001\u4e16\u754c\u6709\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3001\u65e5\u3005\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u958b\u767a\u3057\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Croud\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u4e00\u8cab\u3057\u3066\u6210\u529f\u3059\u308b\u6210\u9577\u6226\u7565\u3092\u5f62\u6210\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u3002<\/p>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u5404\u5e02\u5834\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u304a\u3088\u3073\u30ab\u30c6\u30b4\u30ea\u30fc\u30ec\u30d9\u30eb\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u304c\u9650\u5b9a\u7684\u3067\u3042\u308b\u3053\u3068\u3002<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1a\u8a73\u7d30\u306a\u30b5\u30a4\u30c8\u30ec\u30d9\u30eb\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3068<a href=\"https:\/\/www.similarweb.com\/app\/\">\u7af6\u5408\u30a2\u30d7\u30ea\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19<\/a>\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001Croud\u306f\u3001\u4eba\u3005\u304c\u3069\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u304b\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3001\u9577\u671f\u7684\u306a\u6210\u9577\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u81ea\u8eab\u306e\u6210\u9577\u3068\u30e9\u30a4\u30d0\u30eb\u3068\u306e\u6bd4\u8f03\u306a\u3069\u3092\u8fc5\u901f\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a \u5e02\u5834\u8abf\u67fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u304cCroud\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3084\u53ce\u76ca\u6a5f\u4f1a\u3092\u5f62\u6210\u3059\u308b\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u3001\u4fe1\u983c\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u53ce\u76ca\u304c\u69cb\u7bc9\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u3042\u308b\u4e16\u754c\u7684\u306a\u30e9\u30f3\u30b8\u30a7\u30ea\u30fc\u4f01\u696d\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5fae\u8abf\u6574\u3057\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u53cd\u6620\u3055\u305b\u308b\u305f\u3081\u306b\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/sem-ppc\/writing-ad-copy\/\">\u5e83\u544a\u30b3\u30d4\u30fc<\/a>\u306f\u5fae\u8abf\u6574\u3055\u308c\u3001\u65b0\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u767a\u898b<\/li>\n<li>\u3042\u308b\u30d3\u30c7\u30aa\u30fb\u30aa\u30f3\u30fb\u30c7\u30de\u30f3\u30c9\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u5e02\u5834\u306b\u53c2\u5165\u3057\u3066\u304f\u308b\u65b0\u8208\u30d7\u30ec\u30a4\u30e4\u30fc\u3084\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u6226\u8853\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3002<\/li>\n<li>\u3042\u308b\u5728\u5b85\u4ecb\u8b77\u5c0f\u58f2\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u6210\u529f\u3057\u305f\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002<\/li>\n<\/ul>\n<p>Croud\u306e\u5e02\u5834\u8abf\u67fb\u6210\u529f\u4e8b\u4f8b\u306e\u8a73\u7d30\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/croud-case-study.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124424\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image14.png\" alt=\"Market research success story from Croud\" width=\"904\" height=\"316\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image14.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image14-300x105.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image14-768x268.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 5 \u2013 \u65b0\u88fd\u54c1\u958b\u767a<\/h2>\n<p>\u7d44\u7e54\u304c\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a08\u753b\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3001\u6295\u8cc7\u3001\u305d\u3057\u3066\u6642\u306b\u306f\u5c11\u3057\u306e\u76f4\u611f\u304c\u5fc5\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u65e9\u304f\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u3084\u884c\u52d5\u306e\u5909\u5316\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124410\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Staysure-market-research-example.png\" alt=\"Staysure market research example\" width=\"900\" height=\"300\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Staysure-market-research-example.png 900w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Staysure-market-research-example-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Staysure-market-research-example-768x256.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u5b9f\u969b\u3001\u65c5\u884c\u696d\u754c\u306f\u524d\u5e74\u6bd4\u7d0470\uff05\u306e\u640d\u5931\u3092\u88ab\u3063\u305f\u3002\u5e02\u5834\u306e\u9700\u8981\u306f\u7570\u5e38\u4e8b\u614b\u3068\u306a\u308a\u3001\u591a\u304f\u306e\u30e9\u30a4\u30d0\u30eb\u304c\u5ec3\u696d\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u305f\u3002\u30d3\u30b8\u30cd\u30b9\u304c\u76f4\u9762\u3057\u3046\u308b\u6700\u3082\u53b3\u3057\u3044\u6642\u671f\u306e\u3072\u3068\u3064\u3092\u4e57\u308a\u5207\u308b\u305f\u3081\u306b\u3001Staysure\u306f\u30d4\u30dc\u30c3\u30c8\u3057\u3001\u9069\u5fdc\u3057\u3001\u65b0\u3057\u3044\u65b9\u5411\u306b\u9032\u3080\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306b\u72b6\u6cc1\u3092\u597d\u8ee2\u3055\u305b\u305f\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u4e16\u754c\u7684\u306a\u5927\u6d41\u884c\u3092\u4e57\u308a\u5207\u308a\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3092\u8ee2\u63db\u3057\u3066\u3001\u79fb\u308a\u5909\u308f\u308a\u306e\u6fc0\u3057\u3044\u696d\u754c\u306e\u65b0\u88fd\u54c1\u9700\u8981\u306b\u5bfe\u5fdc\u3059\u308b\u3002<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1aSimilarweb\u30c7\u30b8\u30bf\u30eb\u30ea\u30b5\u30fc\u30c1\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u4f7f\u7528\u3057\u3001Staysure\u306f\u7af6\u5408\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-tactics\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853<\/a>\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5206\u6790\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306b\u3088\u308a\u3001\u30ed\u30c3\u30af\u30c0\u30a6\u30f3\u5f8c\u306e\u56de\u5fa9\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/digital-analysis\/trendspotting\/\">\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9<\/a>\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a\u3053\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u533b\u7642\u8cbb\u3001\u672c\u56fd\u9001\u9084\u304b\u3089\u6d88\u8cbb\u8005\u3092\u5b88\u308b\u65b0\u3057\u3044\u4fdd\u967a\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3002<\/p>\n<p>\u6700\u3082\u56f0\u96e3\u306a\u6642\u671f\u306b\u3001Staysure\u304c\u3069\u306e\u3088\u3046\u306b\u65b0\u5546\u54c1\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u51fa\u3057\u305f\u304b\u3001\u8a73\u3057\u304f\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Staysure-case-study.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124426\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image16.png\" alt=\"Staysure identified a new product opportunity for its business\" width=\"904\" height=\"324\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image16.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image16-300x108.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image16-768x275.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 6 \u2013 \u3088\u308a\u5f37\u529b\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b<\/h2>\n<p>\u5c06\u6765\u306b\u3064\u3044\u3066\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u6c7a\u65ad\u3092\u4e0b\u3059\u306e\u306f\u3001\u3069\u3093\u306a\u6642\u3067\u3082\u96e3\u3057\u3044\u3002\u4e16\u754c\u7684\u306a\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3001\u79c1\u305f\u3061\u304c\u77e5\u3063\u3066\u3044\u308b\u30b0\u30ed\u30fc\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u7d42\u7109\u306e\u53ef\u80fd\u6027\u3001\u305d\u3057\u3066\u305d\u306e\u4ed6\u306e\u5909\u52d5\u8981\u56e0\u3092\u52a0\u3048\u308b\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u306f\u3053\u306e\u3088\u3046\u306a\u6642\u4ee3\u3092\u77e5\u3089\u306a\u3044\u3002\u3069\u306e\u3088\u3046\u306a\u7d44\u7e54\u306b\u3068\u3063\u3066\u3082\u3001\u5c06\u6765\u3092\u898b\u636e\u3048\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u306f\u5fc5\u9808\u3067\u3042\u308a\u3001\u73fe\u5728\u306e\u60c5\u52e2\u3067\u306f\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u308b\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u3044\u3064\u3067\u3082\u53d6\u308b\u3079\u304d\u552f\u4e00\u306e\u8ad6\u7406\u7684\u306a\u30eb\u30fc\u30c8\u3060\u304c\u3001\u4eca\u307b\u3069\u305d\u306e\u50be\u5411\u304c\u5f37\u3044\u6642\u306f\u306a\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124416\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/etoro-market-research-example.png\" alt=\"eToro market research example\" width=\"900\" height=\"300\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/etoro-market-research-example.png 900w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/etoro-market-research-example-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/etoro-market-research-example-768x256.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>eToro\u306f\u5e02\u5834\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001100\u30ab\u56fd\u4ee5\u4e0a\u3067\u5c55\u958b\u3057\u3001\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u6570\u306f2,700\u4e07\u4eba\u3092\u8d85\u3048\u308b\u3002\u5404\u5730\u57df\u306f\u7570\u306a\u308b\u898f\u5236\u306e\u4e2d\u3067\u904b\u55b6\u3055\u308c\u3066\u304a\u308a\u3001\u72ec\u81ea\u306e\u5e02\u5834\u9700\u8981\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002eToro\u306e\u56fd\u969b\u7684\u306a\u62e1\u5927\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e16\u754c\u4e2d\u3067\u9867\u5ba2\u7372\u5f97\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306e\u6700\u65b0\u304b\u3064\u6b63\u78ba\u306a\u60c5\u5831\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u56fd\u969b\u5e02\u5834\u306b\u304a\u3044\u3066\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-intelligence\/\">\u4fe1\u983c\u3067\u304d\u308b\u7af6\u4e89\u529b\u306e\u3042\u308b\u60c5\u5831<\/a>\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u5165\u624b\u3059\u308b\u3053\u3068\u3002<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1aeToro\u306e\u5c02\u4efb<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/advertising\/media-buying\/\">\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0<\/a>\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-monitoring\/\">\u7af6\u5408\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30e2\u30cb\u30bf\u30fc<\/a>\u3057\u3001\u6f5c\u5728\u7684\u306a\u30e1\u30c7\u30a3\u30a2\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3001\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u3001Similarweb\u30c7\u30b8\u30bf\u30eb\u30ea\u30b5\u30fc\u30c1\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u7af6\u5408\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u95a2\u3059\u308b\u6df1\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7528\u3044\u3066\u3001\u5730\u57df\u3068\u56fd\u306e\u4e21\u65b9\u306e\u30ec\u30d9\u30eb\u3067\u5b9a\u671f\u7684\u306b\u30c8\u30ec\u30f3\u30c9\u3092\u8a55\u4fa1\u3057\u3001\u65b0\u3057\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u306e\u767a\u898b\u3001\u65e2\u5b58\u306e\u30e1\u30c7\u30a3\u30a2\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u8a55\u4fa1\u3068\u6700\u9069\u5316\u3001\u6bce\u6708\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb<\/a>\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u30a4\u30f3\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u6539\u5584\u3055\u308c\u305f\u3053\u3068\u3067\u3001eToro\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u4ea4\u6e09\u306b\u5f79\u7acb\u3063\u305f\u3002\u5e83\u544a\u306e\u914d\u7f6e\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u7d50\u679c\u3001ROI\u304c\u5411\u4e0a\u3057\u3001\u30e9\u30a4\u30d0\u30eb\u3092\u51fa\u3057\u629c\u3044\u3066<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-guide\/\">\u5e02\u5834\u30b7\u30a7\u30a2<\/a>\u3092\u7372\u5f97\u3059\u308b\u80fd\u529b\u304c\u9ad8\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>eToro\u306e\u30c1\u30fc\u30e0\u304c\u30c7\u30b8\u30bf\u30eb\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u4f7f\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u6642\u9593\u3092\u7bc0\u7d04\u3057\u3001\u3088\u308a\u30b9\u30de\u30fc\u30c8\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3063\u305f\u304b\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/eToro-Case-Study-Final-1.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124427\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image18.png\" alt=\"eToro used digital insights to save time \" width=\"904\" height=\"236\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image18.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image18-300x78.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image18-768x200.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 7 \u2013 \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u5b9a<\/h2>\n<p>\u6210\u529f\u3057\u305f\u5e02\u5834\u8abf\u67fb\u306e\u4f8b\u306f\u3001\u3069\u308c\u3082\u9867\u5ba2\u3092\u4e2d\u5fc3\u306b\u59cb\u307e\u308a\u3001\u9867\u5ba2\u3067\u7d42\u308f\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/buyer-persona\/\">\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca<\/a>\u306f\u3001\u88fd\u54c1\u3001\u4fa1\u683c\u3001\u6d41\u901a\u306e\u5f62\u3092\u6c7a\u5b9a\u3057\u3001\u3059\u3079\u3066\u306e\u7d44\u7e54\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u3069\u306e\u5e02\u5834\u306b\u304a\u3044\u3066\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u660e\u78ba\u306b\u7279\u5b9a\u3059\u308b\u80fd\u529b\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e02\u5834\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/a>\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u78ba\u7acb\u3055\u308c\u305f\u4f01\u696d\u3067\u3042\u3063\u3066\u3082\u5e38\u306b\u76e3\u8996\u3092\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124409\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Simplr-market-research-example.png\" alt=\"Simplr market research example\" width=\"900\" height=\"300\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Simplr-market-research-example.png 900w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Simplr-market-research-example-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Simplr-market-research-example-768x256.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Simplr\u306f\u3001\u6210\u9577\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u5411\u3051\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u9060\u9694\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068AI\u306b\u3088\u308b\u4eba\u6750\u6d3e\u9063\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u4ed6\u306e\u30b5\u30fc\u30d3\u30b9\u578b\u30d3\u30b8\u30cd\u30b9\u3068\u540c\u69d8\u3001\u9069\u5207\u306a\u9867\u5ba2\u3092\u898b\u3064\u3051\u3001\u60f9\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u306f\u3001\u6210\u9577\u3068\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002\u540c\u793e\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/what-is-market-research\/\">\u5e02\u5834\u8abf\u67fb<\/a>\u3092\u5229\u7528\u3057\u3066\u512a\u79c0\u306a\u898b\u8fbc\u307f\u5ba2\u3092\u898b\u3064\u3051\u3001\u9069\u683c\u6027\u3092\u9ad8\u3081\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u4fdd\u3057\u305f\u3002<\/p>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1aSimplr\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30fb\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u65b0\u30d6\u30e9\u30f3\u30c9\u304c\u6700\u3082\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u3044\u308b\u304b\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u9069\u5408\u6027\u3068\u30cb\u30fc\u30ba\u306e\u9ad8\u307e\u308a\u306b\u57fa\u3065\u3044\u3066\u3001\u6f5c\u5728\u7684\u306a\u4f01\u696d\u3092\u7279\u5b9a\u3057\u3001\u9078\u5225\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u6bce\u6708\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5909\u5316\u3084\u30ab\u30b9\u30bf\u30e0\u5206\u91ce\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6025\u5897\u3092\u793a\u3059\u3055\u307e\u3056\u307e\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u57fa\u76e4\u304c\u62e1\u5927\u3057\u3001\u305d\u308c\u306b\u4f34\u3044Simplr\u306e\u3088\u3046\u306a\u30b5\u30dd\u30fc\u30c8\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u9ad8\u6210\u9577\u30b5\u30a4\u30c8\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-sizing\/\">\u5e02\u5834\u898f\u6a21\u8abf\u67fb<\/a>\u306f\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306b\u306a\u308a\u3001\u5341\u5206\u306a\u60c5\u5831\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u55b6\u696d\u52b9\u7387\u304c\u5411\u4e0a\u3057\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u6539\u5584\u3055\u308c\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u55b6\u696d\u304c\u3088\u308a\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u305f\u3081\u3001\u55b6\u696d\u6210\u7e3e\u304c\u3088\u308a\u52b9\u679c\u7684\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u73fe\u5728\u3001Simplr\u306f\u3001\u6210\u9577\u306e\u30d4\u30fc\u30af\u6642\u306b\u898b\u8fbc\u307f\u5ba2\u3092\u7279\u5b9a\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u306e\u7d50\u679c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Simplr\u304c\u3069\u306e\u3088\u3046\u306b\u5e02\u5834\u8abf\u67fb\u3092\u6210\u529f\u3055\u305b\u3001\u3088\u308a\u591a\u304f\u306e\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u305f\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u305f\u304b\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Simplr-Success-Story-New-Branding-Jan-22.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124428\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image20.png\" alt=\"how Simplr used successful market research\" width=\"904\" height=\"242\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image20.png 904w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image20-300x80.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/image20-768x206.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 8 \u2013 ROI\u3092\u751f\u3080\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u7279\u5b9a<\/h2>\n<p>\u826f\u3044\u6642\u3082\u60aa\u3044\u6642\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u6700\u9069\u5316\u3057\u3001\u6642\u9593\u3001\u52b4\u529b\u3001\u8cc7\u91d1\u3092\u78ba\u5b9f\u306b\u6210\u679c\u306e\u51fa\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3002\u5e02\u5834\u8abf\u67fb\u306e\u826f\u3044\u4f8b\u3068\u3057\u3066\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u52b9\u679c\u7684\u3067\u3001\u30e9\u30a4\u30d0\u30eb\u304c\u3069\u3053\u3067\u52dd\u3061\u3001\u3069\u3053\u3067\u8ca0\u3051\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u305f\u3081\u306b\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/aip.media\/\">\u30a8\u30cb\u30b7\u30f3\u30b0\u30fb\u30a4\u30ba\u30fb\u30dd\u30c3\u30b7\u30d6\u30eb<\/a>\uff08AIP\uff09\u306f\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/advertising\/media-planning\/\">\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0<\/a>\uff06\u30d0\u30a4\u30a4\u30f3\u30b0\u4f1a\u793e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u3042\u3089\u3086\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u308b\u3002\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u305d\u306e\u76ee\u6a19\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u3001\u6d1e\u5bdf\u306b\u6e80\u3061\u305f\u30bf\u30a4\u30e0\u30ea\u30fc\u306a\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u3067\u3059\u3002<\/p>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u30b3\u30ed\u30ca\u306e\u671f\u9593\u4e2d\u3001\u91cd\u8981\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\uff08Institute of Cancer Research\uff09\u306f\u5bc4\u4ed8\u91d1\u306e\u6e1b\u5c11\u306b\u76f4\u9762\u3057\u3066\u3044\u305f\u3002\u751f\u304d\u6b8b\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u898b\u3064\u3051\u3001\u5bc4\u4ed8\u3078\u3068\u5909\u3048\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1aAIP\u306fSimilarweb\u306e\u30c7\u30b8\u30bf\u30eb\u30ea\u30b5\u30fc\u30c1\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3092\u5229\u7528\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u4e3b\u8981\u306a\u30e9\u30a4\u30d0\u30eb\u306e\u57fa\u672c\u7684\u306a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\">\u7af6\u5408\u5206\u6790<\/a>\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u3069\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u6700\u9069\u304b\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u3067\u306e\u7d39\u4ecb\u306f\u3069\u3053\u304b\u3089\u304c\u591a\u3044\u304b\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30ac\u30fc\u30c7\u30a3\u30a2\u30f3\u306e\u3088\u3046\u306a\u30d7\u30ec\u30df\u30a2\u30e0\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30b5\u30a4\u30c8\u304c\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306b\u5927\u91cf\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u9001\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305fguardian.com\u306e\u30da\u30fc\u30b8\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-141846 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Quote-from-Anything-is-possible.png\" alt=\"Quote from Anything is Possible\" width=\"1424\" height=\"530\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Quote-from-Anything-is-possible.png 1424w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Quote-from-Anything-is-possible-300x112.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Quote-from-Anything-is-possible-1024x381.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Quote-from-Anything-is-possible-768x286.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/06\/Quote-from-Anything-is-possible-512x191.png 512w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<p><strong>\u6210\u679c<\/strong>\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u5927\u6210\u529f\u3092\u53ce\u3081\u3001\u4ee5\u524d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092817%\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002AIP\u304c\u3069\u306e\u3088\u3046\u306bSimilarweb\u3092\u4f7f\u3044\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u7406\u89e3\u3057\u305f\u306e\u304b\u3001\u8a73\u3057\u304f\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/AIP.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u5e02\u5834\u8abf\u67fb\u306e\u4e8b\u4f8b 9 \u2013 \u30c8\u30ec\u30f3\u30c9\u3092\u898b\u3064\u3051\u3066\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u767a\u898b<\/h2>\n<p>\u30b3\u30ed\u30ca\u306e\u6700\u4e2d\u3001\u63a5\u5ba2\u696d\u3092\u55b6\u3080\u591a\u304f\u306e\u4f01\u696d\u304c\u9589\u9396\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u305f\u3002\u305d\u308c\u306f\u6226\u3046\u304b\u9003\u3052\u308b\u304b\u306e\u9078\u629e\u3067\u3042\u308a\u3001\u52dd\u8005\u3068\u6557\u8005\u304c\u306f\u3063\u304d\u308a\u3057\u305f\u3002\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u5bdf\u77e5\u3057\u3001\u7d20\u65e9\u304f\u9069\u5fdc\u3059\u308b\u80fd\u529b\u3092\u6301\u3064\u3053\u3068\u304c\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u751f\u304d\u6b8b\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u3063\u305f\u3002\u3053\u306e\u5e02\u5834\u8abf\u67fb\u306e\u4f8b\u3067\u306f\u3001\u3042\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u304c\u3001\u6fc0\u52d5\u306e\u6642\u4ee3\u306b\u3044\u304b\u306b\u3057\u3066\u9867\u5ba2\u306e\u30d4\u30dc\u30c3\u30c8\u3068\u6210\u529f\u3092\u652f\u63f4\u3067\u304d\u305f\u304b\u3092\u63a2\u308b\u3002<\/p>\n<p>Wiideman Consulting Group\u306f\u3001SEO\u8abf\u67fb\u3001\u76e3\u67fb\u3001\u6226\u7565\u30b5\u30fc\u30d3\u30b9\u3092\u591a\u62e0\u70b9\u30d6\u30e9\u30f3\u30c9\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p><strong>\u8ab2\u984c<\/strong>\uff1a\u30b3\u30ed\u30ca\u306e\u6700\u4e2d\u3001\u5916\u98df\u30c1\u30a7\u30fc\u30f3\u306f\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u306e\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u3084\u30c7\u30ea\u30d0\u30ea\u30fc\u30b5\u30fc\u30d3\u30b9\u306b\u8ef8\u8db3\u3092\u79fb\u3055\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u3002IHOP\u3068Applebee&#8217;s\u3092\u4e3b\u8981\u9867\u5ba2\u3068\u3059\u308b\u540c\u793e\u306f\u3001\u9867\u5ba2\u304c\u751f\u304d\u6b8b\u308b\u305f\u3081\u306e\u5f37\u56fa\u306a\u6226\u7565\u3092\u8fc5\u901f\u306b\u958b\u767a\u3059\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f\u3002\u6d88\u8cbb\u8005\u304c\u6599\u7406\u306e\u30c7\u30ea\u30d0\u30ea\u30fc\u3084\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u30b5\u30fc\u30d3\u30b9\u3092\u63a2\u3059\u305f\u3081\u306b\u975e\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u3092\u884c\u3046\u4e2d\u3001\u3053\u308c\u3089\u306e\u4f1d\u7d71\u7684\u306a\u30c0\u30a4\u30cb\u30f3\u30b0\u30ec\u30b9\u30c8\u30e9\u30f3\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u306f\u77e5\u540d\u5ea6\u304c\u306a\u304f\u3001\u30c0\u30a4\u30cb\u30f3\u30b0\u30ec\u30b9\u30c8\u30e9\u30f3\u304c\u9589\u5e97\u3057\u3066\u3044\u308b\u9593\u306b\u4ee3\u66ff\u306e\u98df\u4e8b\u624b\u6bb5\u3092\u6ce8\u6587\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4eba\u3005\u306b\u898b\u3064\u3051\u3066\u3082\u3089\u3048\u306a\u3044\u5371\u967a\u6027\u304c\u3042\u3063\u305f\u3002<\/p>\n<p><strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1aSimilarweb\u3092\u4f7f\u7528\u3057\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u6a5f\u4f1a\u3001\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u3001\u30c7\u30ea\u30d0\u30ea\u30fc\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6301\u3061\u5e30\u308a\u3084\u30c7\u30ea\u30d0\u30ea\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u5834\u6240\u3067\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u30da\u30fc\u30b8\u5185\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u518d\u914d\u7f6e\u3057\u3001\u30ea\u30fc\u30c9\u3068\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316<\/a>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u5e02\u5834\u8abf\u67fb\u306b\u3088\u3063\u3066\u3001\u540c\u793e\u306f3\u3064\u306e\u91cd\u8981\u306a\u5909\u66f4\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u305f\u3002<\/p>\n<ul>\n<li>Google\u30de\u30a4\u30d3\u30b8\u30cd\u30b9\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u6700\u9069\u5316\u3057\u3001\u30e9\u30f3\u30c1\u3001\u30c7\u30a3\u30ca\u30fc\u3001\u5bb6\u65cf\u5411\u3051\u306e\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u5f37\u8abf\u3059\u308b\u3002<\/li>\n<li>\u5404\u5e97\u8217\u306e\u65b0\u3057\u3044\u30c7\u30ea\u30d0\u30ea\u30fc\u3068\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u306e\u30b5\u30d6\u30da\u30fc\u30b8\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c55\u958b\u3002<\/li>\n<li>\u3059\u3079\u3066\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30da\u30fc\u30b8\u306b\u3001\u30d5\u30ed\u30fc\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u3057\u3066\u300c\u6ce8\u6587\u958b\u59cb\u300d\u30dc\u30bf\u30f3\u3092\u8ffd\u52a0\u3002<\/li>\n<\/ul>\n<p><strong>\u6210\u679c<\/strong>\uff1aSimilarweb\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u304d\u3001\u3053\u308c\u3089\u306e\u6226\u8853\u306f\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u5206\u91ce\u306e\u4e21\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u597d\u7d50\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u4e21\u30d6\u30e9\u30f3\u30c9\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f63\uff05\u306837\uff05\u6539\u5584\u3002<\/li>\n<li>\u58f2\u4e0a\u306f\u524d\u5e74\u6bd4167\uff05\u306870\uff05\u5897\u52a0\u3002<\/li>\n<\/ul>\n<p><img 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href=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2022\/01\/Wiideman-Case-Study.pdf\">\u3053\u3061\u3089<\/a>\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u307e\u3068\u3081<\/h3>\n<p>\u5e02\u5834\u8abf\u67fb\u306f\u30011\u56de\u3067\u7d42\u308f\u308a\u3068\u3044\u3046\u6d3b\u52d5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001\u9ad8\u5ea6\u306b\u7fd2\u6163\u5316\u3055\u308c\u305f\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f37\u529b\u306a\u6b66\u5668\u3067\u3059\u3002\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u5e02\u5834\u529b\u5b66\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u3084\u6226\u7565\u5bb6\u306f\u3001\u6210\u9577\u306b\u96c6\u4e2d\u3057\u306a\u304c\u3089<a 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<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u304c\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3068\u3044\u3046\u660e\u78ba\u306a\u8a3c\u62e0\u304c\u3042\u308a\u307e\u3059\u3002 \u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u304c\u5e02\u5834\u8abf\u67fb\u306e\u5f71\u97ff\u3092\u8abf\u3079\u305f\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u7d44\u7e54\u306f\u3001\u53ce\u76ca\u6027\u304c\u9ad8\u304f\u3001\u9867\u5ba2\u306e\u7dad\u6301\u3084\u7372\u5f97\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u884c\u3048\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6d3b\u7528\u3057\u306a\u3044\u7d44\u7e54\u306f\u305d\u306e\u6069\u6075\u3092\u53d7\u3051\u3089\u308c\u307e\u305b\u3093\u3002 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