{"id":198012,"date":"2025-02-24T01:02:42","date_gmt":"2025-02-24T01:02:42","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=198012"},"modified":"2025-03-06T12:17:03","modified_gmt":"2025-03-06T12:17:03","slug":"direct-indirect-competitors","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/marketing\/marketing-strategy\/direct-indirect-competitors\/","title":{"rendered":"\u76f4\u63a5\u7af6\u5408 vs. \u9593\u63a5\u7af6\u5408\uff1a\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u306a\u305c\u306a\u3089\u3001\u7af6\u5408\u306f\u81ea\u793e\u3068\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u72d9\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7af6\u5408\u306f\u8ab0\u306a\u306e\u304b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7af6\u5408\u306f\u3069\u306e\u3088\u3046\u306b<a href=\"https:\/\/www.similarweb.com\/blog\/ja\/research\/market-research\/market-share-guide\/\">\u5e02\u5834\u30b7\u30a7\u30a2<\/a>\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u306e\u304b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u81ea\u793e\u304c\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u6d3b\u7528\u3059\u3079\u304d\u6226\u7565\u306f\u4f55\u304b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7af6\u5408\u306b\u306f\u3001\u300c\u76f4\u63a5\u7af6\u5408\u300d\u3068\u300c\u9593\u63a5\u7af6\u5408\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u305d\u308c\u305e\u308c<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitors-types\/\">\u7af6\u5408\u306e\u4ed5\u65b9<\/a>\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u4e21\u8005\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u7a3f\u3067\u306f\u3001\u76f4\u63a5\u7af6\u4e89\u3068\u9593\u63a5\u7af6\u4e89\u306e\u9055\u3044\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001\u7af6\u4e89\u306e\u5f71\u97ff\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u52b9\u679c\u7684\u306b\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h2>\u76f4\u63a5\u7af6\u4e89\u3068\u9593\u63a5\u7af6\u4e89\u3068\u306f\uff1f<\/h2>\n<p>\u76f4\u63a5\u7af6\u4e89\u3068\u306f\u3001\u81ea\u793e\u3068\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5bfe\u3057\u3066\u3001\u540c\u3058\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u7af6\u5408\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u9593\u63a5\u7af6\u4e89\u3068\u306f\u3001\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4ee3\u66ff\u3068\u306a\u308a\u5f97\u308b\u7af6\u5408\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u57fa\u672c\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u7af6\u4e89\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u76f4\u63a5\u7af6\u5408\u3092\u7406\u89e3\u3059\u308b<\/h3>\n<p>\u76f4\u63a5\u7af6\u5408<span style=\"font-weight: 400;\">\u3068\u306f\u3001\u81ea\u793e\u3068\u985e\u4f3c\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u540c\u3058<a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/a>\u3092\u72d9\u3046\u4f01\u696d\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u76f4\u63a5\u7af6\u5408\u95a2\u4fc2\u306b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">FedEx \u3068 UPS<span style=\"font-weight: 400;\">\uff1a\u5b85\u914d\u30fb\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u696d\u754c\u3067\u306e\u76f4\u63a5\u7af6\u5408<\/span><\/li>\n<li style=\"font-weight: 400;\">Nike \u3068 Adidas<span style=\"font-weight: 400;\">\uff1a\u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba\u30fb\u30a2\u30d1\u30ec\u30eb\u5e02\u5834\u306b\u304a\u3051\u308b\u76f4\u63a5\u306e\u30e9\u30a4\u30d0\u30eb<\/span><\/li>\n<li style=\"font-weight: 400;\">Boeing \u3068 Airbus<span style=\"font-weight: 400;\">\uff1a\u5546\u696d\u822a\u7a7a\u6a5f\u696d\u754c\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u7af6\u5408<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306f\u901a\u5e38\u3001\u304a\u6c17\u306b\u5165\u308a\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5fe0\u8aa0\u5fc3\u3092\u3082\u3061\u307e\u3059\u304c\u3001\u72b6\u6cc1\u306b\u3088\u3063\u3066\u306f\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3078\u4e57\u308a\u63db\u3048\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u76f4\u63a5\u7af6\u5408\u306f\u81ea\u793e\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u8105\u304b\u3059\u5b58\u5728\u3068\u306a\u308a\u5f97\u307e\u3059\u3002\u7af6\u5408\u304c\u5e38\u306b\u9867\u5ba2\u3092\u596a\u304a\u3046\u3068\u72d9\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f4\u63a5\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b\u65b9\u6cd5\u3084\u7af6\u4e89\u306b\u6253\u3061\u52dd\u3064\u6226\u7565\u306b\u5165\u308b\u524d\u306b\u3001\u9593\u63a5\u7af6\u5408\u306b\u3064\u3044\u3066\u3082\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3>\u9593\u63a5\u7af6\u5408\u3092\u7406\u89e3\u3059\u308b<\/h3>\n<p>\u9593\u63a5\u7af6\u5408<span style=\"font-weight: 400;\">\u3082\u307e\u305f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u8105\u5a01\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u9593\u63a5\u7af6\u5408\u3082\u540c\u3058\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3060\u3057\u3001\u76f4\u63a5\u7af6\u5408\u3068\u7570\u306a\u308b\u306e\u306f\u3001\u305d\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u65b9\u6cd5\u304c\u7570\u306a\u308b\u70b9\u3067\u3059\u3002\u901a\u5e38\u3001\u7570\u306a\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u7af6\u4e89\u304c\u751f\u3058\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u6b21\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u30db\u30c6\u30eb\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba<span style=\"font-weight: 400;\"> \u2192 \u4ee3\u308f\u308a\u306b\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\uff08Airbnb\u306a\u3069\uff09\u3092\u5229\u7528\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\">\u307b\u3046\u304d\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba<span style=\"font-weight: 400;\"> \u2192 \u4ee3\u308f\u308a\u306b\u6383\u9664\u6a5f\u3092\u8cfc\u5165\u3059\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\">\u30d5\u30eb\u30fc\u30c4\u30b8\u30e5\u30fc\u30b9\u3092\u98f2\u307f\u305f\u3044\u4eba<span style=\"font-weight: 400;\"> \u2192 \u4ee3\u308f\u308a\u306b\u30b9\u30dd\u30fc\u30c4\u30c9\u30ea\u30f3\u30af\u3092\u9078\u3076<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u9078\u629e\u80a2\u306b\u306f\u5e38\u306b\u4ee3\u66ff\u624b\u6bb5\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001\u9593\u63a5\u7af6\u5408\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3060\u3051\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/target-market\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834<\/a>\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u624b\u6bb5\u306f\u8907\u6570\u3042\u308a\u3001\u305d\u306e\u4e2d\u3067\u7af6\u4e89\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306e\u7591\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u3067\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9593\u63a5\u7af6\u5408\u306f\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3082\u5165\u308a\u8fbc\u307f\u3001SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u3084SNS\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u3053\u3046\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001<\/span>\u5150\u7ae5\u5fc3\u7406\u5b66\u8005\u304c\u884c\u52d5\u4e0a\u306e\u554f\u984c\u306b\u3064\u3044\u3066\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u6295\u7a3f\u3057\u3001\u305d\u3053\u304b\u3089\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3088\u3046\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u8a18\u4e8b\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5c4a\u304b\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u3059\u308b\u691c\u7d22\u7d50\u679c\u306e\u591a\u304f\u304c\u3001\u3059\u3067\u306b\u30d6\u30ed\u30ac\u30fc\u3084<a href=\"https:\/\/www.similarweb.com\/ja\/top-websites\/news-and-media\/\">\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8<\/a>\u306b\u3088\u3063\u3066<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">\u5360\u3081\u3089\u308c\u3066\u3044\u308b<\/a>\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u307e\u3067\u3067\u3001\u76f4\u63a5\u7af6\u5408\u3068\u9593\u63a5\u7af6\u5408\u306e\u9055\u3044\u3092\u7406\u89e3\u3067\u304d\u305f\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u5b9f\u969b\u306b\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u7af6\u4e89\u306b\u3069\u3046\u5bfe\u51e6\u3059\u308b\u3079\u304d\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u7af6\u5408\u3092\u5206\u6790\u3057\u3088\u3046<\/p>\n                                    <p class=\"post-banner__subtitle\">\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3001\u3088\u308a\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Similarweb\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>\u76f4\u63a5\u7af6\u5408\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5<\/h2>\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306b\u81ea\u793e\u306e\u7af6\u5408\u3092\u7279\u5b9a\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u8907\u96d1\u306a\u305f\u3081\u3001\u8907\u6570\u306e\u65b9\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u7af6\u5408\u3092\u898b\u3064\u3051\u3066\u8a55\u4fa1\u3059\u308b\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6226\u7565\u304b\u3089\u3001\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306a\u65b9\u6cd5\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6d3b\u7528\u3057\u3066\u7af6\u5408\u3092\u7406\u89e3\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u7279\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306b\u6ce8\u76ee\u3057\u307e\u3059\u304c\u3001\u88fd\u54c1\u306e\u5e02\u5834\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u8003\u3048\u308b\u969b\u306b\u3082\u3001\u540c\u3058\u8996\u70b9\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>Similarweb\u306e\u300c\u985e\u4f3c\u30b5\u30a4\u30c8\u300d\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p><span style=\"font-weight: 400;\">\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u6700\u3082\u304a\u3059\u3059\u3081\u306e\u65b9\u6cd5\u306e\u3072\u3068\u3064\u304c\u3001Similarweb\u306e\u300c\u985e\u4f3c\u30b5\u30a4\u30c8\u300d\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u304c\u512a\u308c\u3066\u3044\u308b\u7406\u7531\u306f2\u3064\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h4>1. \u7af6\u4e89\u74b0\u5883\u3092\u4fef\u77b0\u3067\u304d\u308b<\/h4>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3001\u7af6\u4e89\u74b0\u5883\u3092\u5e83\u3044\u8996\u91ce\u3067\u3068\u3089\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u3066\u985e\u4f3c\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u30b3\u30f3\u30c6\u30f3\u30c4<\/b><span style=\"font-weight: 400;\">\uff08\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b\u304b\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/b><span style=\"font-weight: 400;\">\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u5c64\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u30ad\u30fc\u30ef\u30fc\u30c9<\/b><span style=\"font-weight: 400;\">\uff08\u691c\u7d22\u6d41\u5165\u306e\u4e3b\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u30ea\u30d5\u30a1\u30e9\u30eb<\/b><span style=\"font-weight: 400;\">\uff08\u3069\u3053\u304b\u3089\u306e\u6d41\u5165\u304c\u591a\u3044\u304b\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306b\u3088\u308a\u3001\u5358\u4e00\u306e\u6307\u6a19\u306b\u4f9d\u5b58\u305b\u305a\u3001\u7dcf\u5408\u7684\u306b\u7af6\u5408\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4>2. \u696d\u754c\u5225\u306b\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u53ef\u80fd<\/h4>\n<p>\u985e\u4f3c\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u305f\u5f8c\u3001\u696d\u754c\u5225\u306b\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u76f4\u63a5\u7af6\u5408\u306e\u307f\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u696d\u754c\u3092\u9650\u5b9a\u305b\u305a\u306b\u5206\u6790\u3059\u308c\u3070\u3001\u9593\u63a5\u7af6\u5408\u3082\u8996\u91ce\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4>\u5177\u4f53\u4f8b\uff1aParents.com \u306e\u7af6\u5408\u5206\u6790<\/h4>\n<p><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u5b9f\u969b\u306bparents.com<\/span><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u30b5\u30a4\u30c8\u3092\u4f8b\u306b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183242 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/similar-sites-report.png\" alt=\"The Similarweb Similar Sites report\" width=\"1565\" height=\"508\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/similar-sites-report.png 1565w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/similar-sites-report-300x97.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/similar-sites-report-1024x332.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/similar-sites-report-768x249.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/similar-sites-report-1536x499.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/similar-sites-report-512x166.png 512w\" sizes=\"(max-width: 1565px) 100vw, 1565px\" \/><\/p>\n<p>Similarweb\u306e\u300c\u985e\u4f3c\u30b5\u30a4\u30c8\u300d\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3066\u3001Parents.com\u3068\u985e\u4f3c\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6301\u3064\u30b5\u30a4\u30c8\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u307f\u307e\u3057\u305f\u3002\u696d\u754c\u6b04\u3092\u898b\u308b\u3068\u3001\u591a\u304f\u306e\u30b5\u30a4\u30c8\u304c\u300chealth\u300d\u30ab\u30c6\u30b4\u30ea\u306b\u5c5e\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>Parents.com \u306f\u300c\u5b50\u3069\u3082\u306e\u5065\u5eb7\u300d\u306b\u7279\u5316\u3057\u305f\u30b5\u30a4\u30c8\u3067\u3059\u304c\u3001hebump.com\u3084whattoexpect.com\u306f\u300c\u598a\u5a20\u30fb\u51fa\u7523\u300d\u306b\u95a2\u9023\u3059\u308b\u30b5\u30a4\u30c8\u3067\u3042\u308a\u3001\u300c\u80b2\u5150\u300d\u305d\u306e\u3082\u306e\u304c\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30b5\u30a4\u30c8\u304c\u4f3c\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6301\u3064\u306e\u306f\u5f53\u7136\u3067\u3059\u3002Parents.com \u306fSEO\u3092\u6d3b\u7528\u3057\u3001\u89aa\u5411\u3051\u306e\u60c5\u5831\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7a4d\u6975\u7684\u306b\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u540c\u69d8\u306b\u3001thebump.com\u3084whattoexpect.com\u3082\u691c\u7d22\u6d41\u5165\u3092\u91cd\u8996\u3057\u3001\u89aa\u5411\u3051\u306e\u60c5\u5831\u767a\u4fe1\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u30b5\u30a4\u30c8\u306f\u76f4\u63a5\u7af6\u5408\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u540c\u3058\u88fd\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li style=\"font-weight: 400;\">\u53ce\u76ca\u30e2\u30c7\u30eb\u306f\u4f3c\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<\/ul>\n<p>\u3082\u3057\u3053\u308c\u3089\u306e\u30b5\u30a4\u30c8\u304c\u7570\u306a\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u3082\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u3089\u306f\u9593\u63a5\u7af6\u5408\u306b\u5206\u985e\u3067\u304d\u307e\u3059\uff08\u9593\u63a5\u7af6\u4e89\u306b\u3064\u3044\u3066\u306f\u5f8c\u307b\u3069\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\uff09<\/p>\n<p>\u696d\u754c\u30d5\u30a3\u30eb\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001<a href=\"https:\/\/www.similarweb.com\/ja\/top-websites\/health\/childrens-health\/\">\u300c\u5b50\u3069\u3082\u306e\u5065\u5eb7\u300d\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u9650\u5b9a\u3057\u305f\u30b5\u30a4\u30c8<\/a>\u306e\u307f\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183243 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-filter.png\" alt=\"Filtering the results to show 'Childrens Health' sites\" width=\"731\" height=\"477\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-filter.png 731w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-filter-300x196.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-filter-512x334.png 512w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>\u3044\u3044\u3067\u3059\u306d\u3002\u3053\u308c\u3067\u3001\u300c\u5b50\u3069\u3082\u306e\u5065\u5eb7\u300d\u5206\u91ce\u3067\u76f4\u63a5\u7af6\u5408\u3059\u308b\u30b5\u30a4\u30c8\u306e\u30ea\u30b9\u30c8\u304c\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183244 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-table.png\" alt=\"The Similar Sites reports displaying filtered results\" width=\"1543\" height=\"424\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-table.png 1543w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-table-300x82.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-table-1024x281.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-table-768x211.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-table-1536x422.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/childrens-health-table-512x141.png 512w\" sizes=\"(max-width: 1543px) 100vw, 1543px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3066\u3001Similarweb\u306e\u30c7\u30fc\u30bf\u306f\u78ba\u8a8d\u3067\u304d\u307e\u3057\u305f\u306d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b21\u306f\u3001Google\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u304c\u5f97\u3089\u308c\u308b\u304b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3>Google\u306e\u30aa\u30fc\u30c8\u30b5\u30b8\u30a7\u30b9\u30c8\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>\u7af6\u5408\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001Google\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u7279\u306bGoogle\u306e\u30aa\u30fc\u30c8\u30b5\u30b8\u30a7\u30b9\u30c8\u6a5f\u80fd\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u6bd4\u8f03\u691c\u7d22\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u9867\u5ba2\u306f\u8cfc\u5165\u524d\u306b\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305d\u306e\u969b\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u7af6\u5408\u5546\u54c1\u3068\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u691c\u7d22\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p><strong>[\u81ea\u793e\u306e\u5546\u54c1] vs. [\u7af6\u5408\u306e\u5546\u54c1]<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001<\/span>\u30d6\u30e9\u30f3\u30c9\u306e\u77e5\u540d\u5ea6\u304c\u9ad8\u304f\u3001\u5546\u54c1\u304c\u7af6\u4e89\u529b\u3092\u3082\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u7279\u306b\u6709\u52b9<span style=\"font-weight: 400;\">\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001Apple headphones\uff08Apple\u306e\u30d8\u30c3\u30c9\u30d5\u30a9\u30f3\uff09\u3068\u7af6\u5408\u3059\u308b\u88fd\u54c1\u3092\u8abf\u3079\u308b\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u306e\u30aa\u30fc\u30c8\u30b5\u30b8\u30a7\u30b9\u30c8\u3092\u4f7f\u3046\u3068\u3001<\/span>\u95a2\u9023\u3059\u308b\u7af6\u5408\u88fd\u54c1\u304c\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3055\u308c\u307e\u3059<span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183245 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/google-autosuggest.png\" alt=\"Google's Autosuggest displaying 'apple headphones' results\" width=\"317\" height=\"443\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/google-autosuggest.png 317w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/google-autosuggest-215x300.png 215w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/p>\n<p>\u3055\u3089\u306b\u3001Similarweb\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb<\/a>\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30aa\u30fc\u30c8\u30b5\u30b8\u30a7\u30b9\u30c8\u306e\u60c5\u5831\u3092\u62e1\u5f35\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001Similarweb\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/keyword-generator\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/a>\u3092\u4f7f\u3044\u3001\u300capple headphones\u300d\u3092\u30b7\u30fc\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u3057\u3066\u691c\u7d22\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u691c\u7d22\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u3001\u300cvs\u300d\u3092\u542b\u3080\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u307f\u3092\u62bd\u51fa\u3059\u308b\u3068\u3001\u5b9f\u969b\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u6bd4\u8f03\u3057\u3066\u3044\u308b\u88fd\u54c1\u306e\u4e00\u89a7\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183246 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-research-filter.png\" alt=\"Filtering the results to only show keywords that include 'vs'\" width=\"430\" height=\"198\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-research-filter.png 430w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-research-filter-300x138.png 300w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/p>\n<p>\u3054\u89a7\u306e\u901a\u308a\u3001\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u985e\u4f3c\u5546\u54c1\u3092\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306b\u884c\u3063\u305f\u691c\u7d22\u306e\u30ea\u30b9\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183247 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-generator.png\" alt=\"Similarweb Keyword Generator showing filtered results\" width=\"978\" height=\"551\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-generator.png 978w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-generator-300x169.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-generator-768x433.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-generator-512x288.png 512w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/p>\n<p>\u3053\u3053\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001SEO\u5bfe\u7b56\u3068\u3057\u3066\u72d9\u3046\u3079\u304d\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30fc\u30c8\u30b5\u30b8\u30a7\u30b9\u30c8\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u5b9f\u969b\u306b\u5e02\u5834\u3067\u7af6\u4e89\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u300d \u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3067\u3001\u76f4\u63a5\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b\u65b9\u6cd5\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u306d\u3002<\/p>\n<p>\u6b21\u306b\u3001\u9593\u63a5\u7af6\u5408\u306e\u7279\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u6398\u308a\u4e0b\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2><b>\u9593\u63a5\u7af6\u5408<\/b><b>\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5<\/b><\/h2>\n<p>\u9593\u63a5\u7af6\u5408\u3068\u306f\u3001\u81ea\u793e\u3068\u540c\u3058\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u304c\u3001\u7570\u306a\u308b\u5f62\u3067\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u308b\u4f01\u696d\u3084\u30b5\u30a4\u30c8\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u5f7c\u3089\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/sales-funnel-guide\/\">\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb<\/a>\u306e\u7570\u306a\u308b\u6bb5\u968e\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u63a5\u70b9\u3092\u3082\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u8003\u3048\u308b\u4e0a\u3067\u7121\u8996\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<h3><b>\u7570\u306a\u308b\u696d\u754c\u306e\u9593\u63a5\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b<\/b><\/h3>\n<p>\u524d\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u7d39\u4ecb\u3057\u305fSimilarweb\u306e\u300c\u985e\u4f3c\u30b5\u30a4\u30c8\u300d\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30ea\u30d5\u30a1\u30e9\u30eb\u306e\u89b3\u70b9\u304b\u3089\u3001\u81ea\u793e\u3068\u985e\u4f3c\u3057\u305f\u30b5\u30a4\u30c8\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u76f4\u63a5\u7af6\u5408\u3092\u63a2\u3059\u5834\u5408\u306f\u3001\u7570\u696d\u7a2e\u306e\u30b5\u30a4\u30c8\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u9664\u5916\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u306b\u5bfe\u3057\u3066\u3001\u9593\u63a5\u7af6\u5408\u3092\u63a2\u3059\u5834\u5408\u306f\u3001\u7570\u696d\u7a2e\u306e\u30b5\u30a4\u30c8\u3092\u3042\u3048\u3066\u542b\u3081\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>parents.com \u306e\u5834\u5408\u3067\u3044\u3048\u3070\u3001\u3053\u306e\u30b5\u30a4\u30c8<span style=\"font-weight: 400;\">\u306f<\/span>\u5b50\u3069\u3082\u306e\u5065\u5eb7<span style=\"font-weight: 400;\">\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u30b5\u30a4\u30c8\u3067\u3059\u304c\u3001<\/span>\u9593\u63a5\u7af6\u5408\u3092\u63a2\u3059\u305f\u3081\u306b<a href=\"https:\/\/www.similarweb.com\/ja\/top-websites\/health\/womens-health\/\">\u300cWemen&#8217;s Health\u300d\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5c5e\u3059\u308b\u30b5\u30a4\u30c8<\/a>\u3067\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u304b\u3051\u3066\u307f\u307e\u3057\u3087\u3046<span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183248 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/womens-health-filter.png\" alt=\"Results filtered to only show 'Womens Health' sites \" width=\"721\" height=\"484\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/womens-health-filter.png 721w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/womens-health-filter-300x201.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/womens-health-filter-512x344.png 512w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/p>\n<p>\u3059\u308b\u3068\u3053\u306e\u3088\u3046\u306b\u3001\u76f4\u63a5\u7684\u306a\u80b2\u5150\u60c5\u5831\u30b5\u30a4\u30c8\u3067\u306f\u306a\u3044\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u91cd\u306a\u308b\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><b>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u57fa\u6e96\u306b\u9593\u63a5\u7af6\u5408\u3092\u7279\u5b9a\u3059\u308b<\/b><\/h3>\n<p>\u95a2\u7bc0\u7af6\u5408\u3092\u63a2\u3059\u3082\u30461\u3064\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u4f3c\u305f\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u63a2\u3059\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Similarweb\u306e\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u300d\u30e1\u30cb\u30e5\u30fc\u5185\u306b\u3042\u308b\u300c\u7af6\u5408\u3092\u691c\u7d22\u300d\u6a5f\u80fd<span style=\"font-weight: 400;\">\u3092\u4f7f\u3046\u3068\u3001<\/span>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u91cd\u8907\u5ea6\u5408\u3044<span style=\"font-weight: 400;\">\u304b\u3089\u7af6\u5408\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001<\/span>nerdwallet.com<span style=\"font-weight: 400;\">\u3092\u300c\u7af6\u5408\u3092\u691c\u7d22\u300d\u6a5f\u80fd\u3067<\/span><span style=\"font-weight: 400;\">\u5165\u529b\u3059\u308b\u3068\u3001<\/span>\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306e\u7af6\u5408\u300d\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3067\u7af6\u5408\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u4e00\u89a7<span style=\"font-weight: 400;\">\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183249 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/organic-competitors-report.png\" alt=\"Organic Competitors results\" width=\"1252\" height=\"559\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/organic-competitors-report.png 1252w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/organic-competitors-report-300x134.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/organic-competitors-report-1024x457.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/organic-competitors-report-768x343.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/organic-competitors-report-512x229.png 512w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<p>\u3053\u306e\u6a5f\u80fd\u306e\u7279\u5fb4\u306f\u3001\u300c\u985e\u4f3c\u30b5\u30a4\u30c8\u300d\u6a5f\u80fd\u3088\u308a\u3082\u5e83\u7bc4\u306a\u7af6\u5408\u304c\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u3053\u306e\u6a5f\u80fd\u306f\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u91cd\u8907\u300d\u306e\u307f\u3092\u57fa\u6e96\u306b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5546\u54c1\u30ec\u30d9\u30eb\u3067\u306f\u7af6\u4e89\u3057\u3066\u3044\u306a\u3044\u4f01\u696d\u3082\u542b\u307e\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u3053\u3067\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u9593\u63a5\u7af6\u5408\u306e\u30ea\u30b9\u30c8\u3092\u3055\u3089\u306b\u62e1\u5f35\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><b>\u6700\u3082\u91cd\u8981\u306a\u60c5\u5831\u6e90\uff1a\u300c\u9867\u5ba2\u306e\u58f0\u300d<\/b><\/h3>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3053\u305d\u304c\u3001\u7af6\u4e89\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u306e\u6700\u5f37\u306e\u60c5\u5831\u6e90\u3067\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u3059\u3067\u306b\u3042\u306a\u305f\u306e\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u904e\u3057\u305f\u9867\u5ba2\u306f\u3001\u5c06\u6765\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u540c\u3058\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u305f\u304c\u3063\u3066\u3001\u7af6\u5408\u3092\u7406\u89e3\u3057\u305f\u3044\u5834\u5408\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8cea\u554f\u3092\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u306a\u305c\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3060\u306e\u304b\uff1f<\/li>\n<li style=\"font-weight: 400;\">\u691c\u8a0e\u3057\u305f\u4ee3\u66ff\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u3042\u3063\u305f\u304b\uff1f<\/li>\n<li style=\"font-weight: 400;\">\u305d\u306e\u4ee3\u66ff\u6848\u3068\u81ea\u793e\u88fd\u54c1\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u3069\u3053\u304c\u9055\u3063\u305f\u306e\u304b\uff1f<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u60c5\u5831\u53ce\u96c6\u306e\u65b9\u6cd5\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zoom\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u3067\u306e\u30d2\u30a2\u30ea\u30f3\u30b0<\/span><\/li>\n<\/ul>\n<p>\u3069\u306e\u65b9\u6cd5\u3092\u4f7f\u3046\u306b\u305b\u3088\u3001\u9867\u5ba2\u306e\u56de\u7b54\u306f\u8cb4\u91cd\u306a\u60c5\u5831\u3067\u3059\u3002\u7af6\u4e89\u74b0\u5883\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u3057\u3063\u304b\u308a\u3068\u8a18\u9332\u3092\u53d6\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\uff1f<\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u307e\u3067\u3067\u3001\u81ea\u793e\u306e<\/span>\u76f4\u63a5\u7af6\u5408\u30fb\u9593\u63a5\u7af6\u5408<span style=\"font-weight: 400;\">\u3092\u7279\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3067\u306f\u3001<\/span>\u6b21\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\uff1f<\/p>\n<p><span style=\"font-weight: 400;\">\u7af6\u5408\u3092\u7279\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306f\u305d\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001<\/span>\u5e02\u5834\u3067\u306e\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3084\u5dee\u5225\u5316\u6226\u7565\u3092\u8003\u3048\u308b\u30d5\u30a7\u30fc\u30ba\u306b\u9032\u307f\u307e\u3059<span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p>\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u7af6\u4e89\u74b0\u5883\u3092\u6d3b\u304b\u3057\u305f\u6226\u7565\u69cb\u7bc9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2><b>\u7af6\u5408\u3078\u306e\u5bfe\u51e6\u65b9\u6cd5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\">\u7af6\u4e89\u5e02\u5834\u3092\u7406\u89e3\u3057\u305f\u4eca<\/a>\u3001\u6b21\u306f\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3059\u308b\u65b9\u6cd5\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u306e\u4e2d\u3067\u3001\u3069\u3053\u306b\u6226\u7565\u7684\u306b\u96c6\u4e2d\u3059\u3079\u304d\u304b\u3092\u898b\u304d\u308f\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7af6\u5408\u3078\u306e\u5bfe\u5fdc\u306b\u306f\u6226\u7565\u7684\u306a\u8a08\u753b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u7af6\u4e89\u5e02\u5834\u3092\u3057\u3063\u304b\u308a\u3068\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u304c\u62b1\u3048\u308b\u7279\u5b9a\u306e\u5f31\u70b9\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u3055\u307e\u3056\u307e\u306a\u9818\u57df\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u5404\u9805\u76ee\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<span style=\"font-weight: 400;\">\uff08\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\uff09<\/span><\/li>\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<span style=\"font-weight: 400;\">\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u4e0e\u5ea6\uff09<\/span><\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<span style=\"font-weight: 400;\">\uff08\u6210\u7d04\u7387\uff09<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6539\u5584\u3059\u3079\u304d\u70b9\u3092\u7279\u5b9a\u3057\u305f\u3089\u3001\u5b9f\u969b\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7af6\u5408\u4ed6\u793e\u306e\u65b9\u304c\u81ea\u793e\u3088\u308a\u3082\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084SNS\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u3001\u6539\u5584\u306e\u65b9\u5411\u6027\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u63d0\u793a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/strategic-market-analysis\/\">\u6226\u7565\u7684\u306a\u5206\u6790<\/a>\u306e\u9032\u3081\u65b9\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3084\u8003\u616e\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u56de\u306e\u4f8b\u3067\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6307\u6a19\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u3001\u5e02\u5834\u3067\u306e\u81ea\u793e\u5546\u54c1\u306e\u4f4d\u7f6e\u3065\u3051\u3084\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9867\u5ba2\u3078\u3068\u8ee2\u63db\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u3082\u3001\u540c\u69d8\u306e\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h3><b>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\uff1a\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u6bd4\u8f03<\/b><\/h3>\n<p>\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/digital-marketing-strategy\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u306b\u6d3b\u304b\u305b\u308b\u7af6\u5408\u306e\u5f31\u70b9\u3092\u63a2\u308a\u307e\u3059\u3002\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u4e3b\u8981\u306a\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u5dee\u304c\u3042\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001nerdwallet.com\u3092Similarweb\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u30c4\u30fc\u30eb\u306b\u5165\u529b\u3057\u3001\u696d\u754c\u5185\u306e\u4e3b\u8981\u306a\u7af6\u54084\u793e\u3068\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6bd4\u8f03\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u91cd\u8981\u306a\u6307\u6a19\u3092\u898b\u304d\u308f\u3081\u3001\u660e\u78ba\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u767a\u898b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183250 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/website-performance.png\" alt=\"Website Performance report\" width=\"1577\" height=\"465\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/website-performance.png 1577w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/website-performance-300x88.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/website-performance-1024x302.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/website-performance-768x226.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/website-performance-1536x453.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/website-performance-512x151.png 512w\" sizes=\"(max-width: 1577px) 100vw, 1577px\" \/><\/p>\n<p>\u6700\u521d\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff06\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u306e\u306f\u3001marketwatch.com\u304c\u3001\u4ed6\u306e\u5206\u6790\u5bfe\u8c61\u30b5\u30a4\u30c8\u306b\u6bd4\u3079\u3066\u5727\u5012\u7684\u306b\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183251 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-1.png\" alt=\"Similarweb Traffic &amp; Engagaement report\" width=\"779\" height=\"429\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-1.png 779w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-1-300x165.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-1-768x423.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/traffic-and-engagement-1-512x282.png 512w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6b21\u306b\u3001\u300c<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb<\/a>\u6982\u8981\u300d\u3092\u4f7f\u3063\u3066\u3001marketwatch.com\u304c\u3069\u3053\u304b\u3089\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183252 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview.png\" alt=\"Channels overview showing parents.com and its competitors\" width=\"1466\" height=\"423\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview.png 1466w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-300x87.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-1024x295.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-768x222.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-512x148.png 512w\" sizes=\"(max-width: 1466px) 100vw, 1466px\" \/><\/p>\n<p>\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3068\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u975e\u5e38\u306b\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3082\u76ee\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30c7\u30fc\u30bf\u304b\u3089\u4ee5\u4e0b\u306e2\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u529b<\/b>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304cURL\u3092\u76f4\u63a5\u5165\u529b\u3057\u305f\u308a\u3001\u30d6\u30c3\u30af\u30de\u30fc\u30af\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3057\u305f\u308a\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><b>\u5916\u90e8\u30b5\u30a4\u30c8\u3068\u306e\u95a2\u4fc2\u6027\u306e\u5f37\u3055<\/b>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u4ed6\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3084\u3001\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u7d4c\u7531\u3067\u591a\u304f\u306e\u8a2a\u554f\u8005\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p data-start=\"0\" data-end=\"59\">\u3067\u306f\u3001\u6226\u7565\u5206\u6790\u306b\u5165\u308b\u524d\u306b\u3001\u3082\u30461\u3064\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u304c\u591a\u3044\u307b\u3069\u3001\u5f7c\u3089\u306e\u6226\u7565\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n<p data-start=\"61\" data-end=\"148\" data-is-last-node=\"\" data-is-only-node=\"\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3053\u3068\u3067\u3001marketwatch.com \u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u8a73\u7d30\u3084\u3001nerdwallet.com \u306b\u5bfe\u3057\u3066\u512a\u4f4d\u306b\u7acb\u3063\u3066\u3044\u308b\u7406\u7531\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183253 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/engagement.png\" alt=\"Similarweb Engagement report\" width=\"1410\" height=\"553\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/engagement.png 1410w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/engagement-300x118.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/engagement-1024x402.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/engagement-768x301.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/engagement-512x201.png 512w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/><\/p>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3068\u3001marketwatch.com\u306e\u6708\u9593\u8a2a\u554f\u6570\u306fnerdwallet.com\u306e2\u500d\u4ee5\u4e0a\u3067\u3059\u304c\u3001\u6708\u9593\u30e6\u30cb\u30fc\u30af\u8a2a\u554f\u8005\u6570\u306fnerdwallet.com\u306e\u65b9\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3069\u3046\u3044\u3046\u3053\u3068\u304b\uff1f<\/p>\n<p>\u300c\u8a2a\u554f\u56de\u6570\/\u30e6\u30cb\u30fc\u30af\u8a2a\u554f\u8005\u6570\u300d\u306e\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3068\u3001<\/p>\n<ul>\n<li>nerdwallet.com<span style=\"font-weight: 400;\"> \u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5e74\u9593\u5e73\u5747 <\/span>1.47\u56de<span style=\"font-weight: 400;\"> \u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u3044\u308b\u3002<\/span><\/li>\n<li>marketwatch.com<span style=\"font-weight: 400;\"> \u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5e74\u9593\u5e73\u5747 <\/span>3.43\u56de<span style=\"font-weight: 400;\"> \u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001marketwatch.com\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u591a\u3044\u7406\u7531\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u300c\u30b5\u30a4\u30c8\u304c\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5f15\u304d\u3064\u3051\u3066\u3044\u308b\u300d\u3053\u3068\u306b\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u305d\u306e\u7406\u7531\u3092\u8a73\u3057\u304f\u7406\u89e3\u3059\u308b\u524d\u306b\u3001\u307e\u305a marketwatch.com \u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183257 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/marketwatch-home-page.png\" alt=\"Data displayed on the MarketWatch home page\" width=\"1286\" height=\"295\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/marketwatch-home-page.png 1286w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/marketwatch-home-page-300x69.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/marketwatch-home-page-1024x235.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/marketwatch-home-page-768x176.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/marketwatch-home-page-512x117.png 512w\" sizes=\"(max-width: 1286px) 100vw, 1286px\" \/><\/p>\n<p>marketwatch.com\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u898b\u308b\u3068\u3001\u682a\u4fa1\u60c5\u5831\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3001nerdwallet.com\u306e\u65b9\u304c\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u7dcf\u6570\u306f\u591a\u3044\u3082\u306e\u306e\u3001marketwatch.com\u306fdrudgereport.com\u3084wsj.com\u3068\u3044\u3063\u305f\u5927\u624b\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u6b21\u306e\u3088\u3046\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li style=\"font-weight: 400;\">marketwatch.com\u306f\u3001\u91d1\u878d\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3068\u3057\u3066\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u78ba\u7acb\u3057\u3001\u5b9a\u671f\u7684\u306a\u8a2a\u554f\u3092\u4fc3\u3057\u3066\u3044\u308b\u3002<\/li>\n<li style=\"font-weight: 400;\">\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u5411\u3051\u306b\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5927\u91cf\u306e\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<p>\u3067\u306f\u3001nerdwallet.com\u3082\u540c\u3058\u6226\u7565\u3092\u53d6\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3053\u306e\u5224\u65ad\u306f\u3001\u5f7c\u3089\u306e\u30c1\u30fc\u30e0\u6b21\u7b2c\u3067\u3059\u3002<\/p>\n<h3><b>\u3082\u30461\u3064\u306e\u4f8b\uff1a\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u7af6\u5408\u306e\u7279\u5b9a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">parents.com\u3092\u7af6\u5408\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u8208\u5473\u6df1\u3044\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183258 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/total-visits.png\" alt=\"Total Visits report displaying parents.com and its competitors\" width=\"709\" height=\"319\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/total-visits.png 709w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/total-visits-300x135.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/total-visits-512x230.png 512w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/p>\n<p>kidshealth.org\u306f\u3001\u4ed6\u306e\u7af6\u5408\u3088\u308a\u3082\u5727\u5012\u7684\u306b\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u6982\u8981\u300d\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5185\u8a33\u3092\u898b\u308b\u3068\u3001\u305d\u306e\u5927\u90e8\u5206\u304c\u300c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183259 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-1.png\" alt=\"Channels Overview report showing results for parents.com and its competitors\" width=\"1466\" height=\"423\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-1.png 1466w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-1-300x87.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-1-1024x295.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-1-768x222.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/comparative-channel-overview-1-512x148.png 512w\" sizes=\"(max-width: 1466px) 100vw, 1466px\" \/><\/p>\n<p>\u3067\u306f\u3001parents.com\u306f\u540c\u3058\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u72d9\u3046\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3046\u307e\u304f\u884c\u304f\u53ef\u80fd\u6027\u306f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u305d\u308c\u3092\u76ee\u6307\u3059\u306a\u3089\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-competitive-analysis\/\">\u7af6\u5408SEO\u5206\u6790<\/a>\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u8a73\u3057\u304f\u306f\u3053\u306e\u8a18\u4e8b\u3067\u306f\u89e6\u308c\u307e\u305b\u3093\u304c\u3001\u307e\u305a\u59cb\u3081\u308b\u305f\u3081\u306e1\u3064\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>Similarweb\u306e<a href=\"https:\/\/www.similarweb.com\/corp\/ja\/marketing\/features\/keyword-gap\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30ae\u30e3\u30c3\u30d7\u30c4\u30fc\u30eb<\/a>\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-183260 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-gap.png\" alt=\"Similarweb Keyword Gap tool\" width=\"1347\" height=\"517\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-gap.png 1347w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-gap-300x115.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-gap-1024x393.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-gap-768x295.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2023\/11\/keyword-gap-512x197.png 512w\" sizes=\"(max-width: 1347px) 100vw, 1347px\" \/><\/p>\n<p>\u3053\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u3092\u5165\u529b\u3057\u305f\u5f8c\u3001\u300c\u30aa\u30dd\u30c1\u30e5\u30cb\u30c6\u30a3\uff08\u6a5f\u4f1a\uff09\u300d\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u9069\u7528\u3059\u308b\u3068\u3001\u7af6\u5408\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u5165\u3057\u3066\u3044\u308b\u304c\u81ea\u793e\u304c\u7372\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4e00\u89a7\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u77ed\u671f\u30fb\u4e2d\u671f\u30fb\u9577\u671f\u3067\u306eSEO\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u7af6\u5408\u3092\u5206\u6790\u3057\u3088\u3046<\/p>\n                                    <p class=\"post-banner__subtitle\">\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3001\u3088\u308a\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Similarweb\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u7af6\u5408\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u6226\u7565\u3092\u5206\u6790\u3057\u3001\u305d\u3053\u304b\u3089\u5f97\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3082\u3068\u306b\u3001\u81ea\u793e\u306e\u6210\u9577\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2>\u7af6\u5408\u3078\u306e\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n<p>\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u4f01\u696d\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u628a\u63e1\u3057\u305f\u3089\u3001\u6b21\u306f\u6226\u7565\u7684\u306a\u8a08\u753b\u3092\u7acb\u3066\u308b\u6bb5\u968e\u3067\u3059\u3002<\/p>\n<p>\u7af6\u5408\u3068\u5411\u304d\u5408\u3046\u305f\u3081\u306b\u6d3b\u7528\u3067\u304d\u308b\u6226\u7565\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002\u6226\u7565\u306f\u7d44\u307f\u5408\u308f\u305b\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3069\u306e\u6226\u7565\u3092\u9078\u3076\u304b\u306f\u81ea\u793e\u306e\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u76f4\u63a5\u7af6\u5408\u3068\u9593\u63a5\u7af6\u5408\u306b\u5206\u3051\u3066\u6226\u7565\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u76f4\u63a5\u7af6\u5408\u3078\u306e\u6226\u7565<\/h3>\n<p><span style=\"font-weight: 400;\">\u76f4\u63a5\u7af6\u5408\u3068\u5bfe\u5cd9\u3059\u308b\u969b\u306e\u6700\u5927\u306e\u8ab2\u984c\u306f\u3001\u5e02\u5834\u306e\u4e2d\u3067\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3057\u3001\u81ea\u793e\u3092\u969b\u7acb\u305f\u305b\u308b\u304b\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u65b9\u6cd5\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/product-differentiation\/\">\u30d7\u30ed\u30c0\u30af\u30c8\u5dee\u5225\u5316<\/a><span style=\"font-weight: 400;\">\uff1a\u72ec\u81ea\u306e\u6a5f\u80fd\u3084\u9ad8\u54c1\u8cea\u3001\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u5e02\u5834\u306b\u7279\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b<\/span><\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<span style=\"font-weight: 400;\">\uff1a\u7af6\u5408\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u70b9\u3092\u5f37\u8abf\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3059\u308b<\/span><\/li>\n<li>\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a<span style=\"font-weight: 400;\">\uff1a\u4fa1\u683c\u7af6\u4e89\u529b\u3092\u6301\u305f\u305b\u305f\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u30d0\u30f3\u30c9\u30eb\u3057\u3066\u4ed8\u52a0\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b<\/span><\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<span style=\"font-weight: 400;\">\uff1a\u512a\u308c\u305f\u9867\u5ba2\u5bfe\u5fdc\u3084\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/span><\/li>\n<\/ul>\n<h3>\u9593\u63a5\u7af6\u5408\u3078\u306e\u6226\u7565<\/h3>\n<p><span style=\"font-weight: 400;\">\u9593\u63a5\u7af6\u5408\u306b\u5bfe\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li><b>\u5e02\u5834\u62e1\u5927<\/b><span style=\"font-weight: 400;\">\uff1a\u9593\u63a5\u7af6\u5408\u304c<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/customer-segmentation\/\">\u307e\u3060\u308a\u30fc\u3061\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u5c64<\/a>\u3084\u5e02\u5834\u3092\u958b\u62d3\u3059\u308b<\/span><\/li>\n<li><b>\u4e8b\u696d\u306e\u591a\u89d2\u5316<\/b><span style=\"font-weight: 400;\">\uff1a\u65e2\u5b58\u9867\u5ba2\u306e\u3055\u3089\u306a\u308b\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5e45\u3092\u5e83\u3052\u308b<\/span><\/li>\n<li><b>\u5354\u696d\u306e\u6d3b\u7528<\/b><span style=\"font-weight: 400;\">\uff1a\u9593\u63a5\u7af6\u5408\u3068\u63d0\u643a\u3057\u3001\u4e92\u3044\u306e\u5f37\u307f\u3092\u88dc\u5b8c\u3059\u308b\u5f62\u3067\u5e02\u5834\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/span><\/li>\n<li><b>\u9867\u5ba2\u6559\u80b2<\/b><span style=\"font-weight: 400;\">\uff1a\u81ea\u793e\u88fd\u54c1\u304c\u4ee3\u66ff\u54c1\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u70b9\u3092\u9867\u5ba2\u306b\u4f1d\u3048\u308b<\/span><\/li>\n<li><b>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u63a8\u9032<\/b><span style=\"font-weight: 400;\">\uff1a\u7814\u7a76\u958b\u767a\u306b\u6295\u8cc7\u3057\u3001\u9593\u63a5\u7af6\u5408\u3092\u4e0a\u56de\u308b\u65b0\u3057\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059<\/span><\/li>\n<\/ul>\n<h2>\u7af6\u5408\u5206\u6790\u3092\u4fef\u77b0\u7684\u306b\u898b\u308b<\/h2>\n<p>\u3053\u3053\u307e\u3067\u3067\u3001\u76f4\u63a5\u7af6\u5408\u3068\u9593\u63a5\u7af6\u5408\u306e\u9055\u3044\u3084\u3001\u305d\u308c\u305e\u308c\u306e\u6226\u7565\u3092\u7406\u89e3\u3067\u304d\u305f\u306f\u305a\u3067\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u304c\u5e02\u5834\u3067\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u63a1\u3063\u3066\u3044\u308b\u304b\u3082\u628a\u63e1\u3067\u304d\u305f\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u81ea\u793e\u3092\u5e02\u5834\u3067\u969b\u7acb\u305f\u305b\u3001\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u7af6\u5408\u3068\u5411\u304d\u5408\u3046\u969b\u306b\u53d6\u308c\u308b\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5927\u304d\u304f2\u3064\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u7af6\u5408\u3088\u308a\u3082\u512a\u308c\u305f\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b<\/li>\n<li style=\"font-weight: 400;\">\u8ab0\u3082\u3084\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u3059\u308b<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u300c\u7af6\u5408\u3088\u308a\u3082\u512a\u308c\u305f\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u300d\u3068\u306f\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-share-increase\/\">\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7af6\u5408\u304b\u3089\u596a\u3046<\/a>\u305f\u3081\u306b\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u9ad8\u3081\u305f\u308a\u3001SEO\u5bfe\u7b56\u3092\u5f37\u5316\u3057\u305f\u308a\u3001\u5e83\u544a\u6295\u8cc7\u3092\u5897\u3084\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p>\u4e00\u65b9\u3001\u300c\u8ab0\u3082\u3084\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u3092\u3059\u308b\u300d\u3068\u3044\u3046\u306e\u306f\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u3067\u72ec\u81ea\u306e\u624b\u6cd5\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001<a href=\"https:\/\/www.similarweb.com\/ja\/website\/marketwatch.com\/\">marketwatch.com\u304c\u7af6\u5408\u3068\u306f\u7570\u306a\u308b\u624b\u6cd5\u3067\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97<\/a>\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u4ed6\u793e\u304c\u6ce8\u76ee\u3057\u3066\u3044\u306a\u3044\u9818\u57df\u3092\u958b\u62d3\u3059\u308b\u3053\u3068\u3082\u4e00\u3064\u306e\u6226\u7565\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u3069\u3061\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u6709\u52b9\u3067\u3059\u304c\u3001\u6700\u3082\u6301\u7d9a\u7684\u306a\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3059\u306e\u306f\u3069\u306e\u6226\u7565\u306a\u306e\u304b\u3092\u898b\u304d\u308f\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u7af6\u5408\u3092\u5206\u6790\u3057\u3088\u3046<\/p>\n                                    <p class=\"post-banner__subtitle\">\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3001\u3088\u308a\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Similarweb\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQs\uff09<\/h2>\n<p><b>\u6709\u540d\u306a\u76f4\u63a5\u7af6\u5408\u306e\u4f8b\u306f\uff1f<\/b><\/p>\n<p>\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306b\u304a\u3051\u308b\u76f4\u63a5\u7af6\u5408\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>1. e\u30b3\u30de\u30fc\u30b9:<\/p>\n<ul>\n<li>Amazon vs. Alibaba<\/li>\n<li>Walmart vs. Target<\/li>\n<\/ul>\n<p>2. \u81ea\u52d5\u8eca:<\/p>\n<ul>\n<li>Toyota vs. Honda<\/li>\n<li>Ford vs. General Motors<\/li>\n<\/ul>\n<p>3. \u822a\u7a7a:<\/p>\n<ul>\n<li>Delta Air Lines vs. American Airlines<\/li>\n<li>Emirates vs. Qatar Airways<\/li>\n<\/ul>\n<p>4. \u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9:<\/p>\n<ul>\n<li>Netflix vs. Hulu<\/li>\n<li>Amazon Prime Video vs. Disney+<\/li>\n<\/ul>\n<p><b>\u6709\u540d\u4f01\u696d\u3068\u305d\u306e\u9593\u63a5\u7af6\u5408\u306e\u4f8b\u306f\uff1f<\/b><\/p>\n<p>1. Apple (iPhone):<\/p>\n<ul>\n<li>\u76f4\u63a5\u7af6\u5408: Samsung, Google Pixel<\/li>\n<li>\u9593\u63a5\u7af6\u5408: Canon (cameras), Nintendo (portable gaming devices)<\/li>\n<\/ul>\n<p>2. Coca-Cola:<\/p>\n<ul>\n<li>\u76f4\u63a5\u7af6\u5408: PepsiCo, Dr. Pepper Snapple Group<\/li>\n<li>\u9593\u63a5\u7af6\u5408: Starbucks (beverages), bottled water brands<\/li>\n<\/ul>\n<p>3. Amazon (ecommerce):<\/p>\n<ul>\n<li>\u76f4\u63a5\u7af6\u5408: Walmart, eBay<\/li>\n<li>\u9593\u63a5\u7af6\u5408: Netflix (streaming services), Shopify (e-commerce platform)<\/li>\n<\/ul>\n<p>4. Nike (athletic footwear and apparel):<\/p>\n<ul>\n<li>\u76f4\u63a5\u7af6\u5408: Adidas, Puma<\/li>\n<li>\u9593\u63a5\u7af6\u5408: Lululemon (athleisure), Under Armour (sportswear)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u7af6\u5408\u306f\u81ea\u793e\u3068\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u72d9\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u7af6\u5408\u306f\u8ab0\u306a\u306e\u304b \u7af6\u5408\u306f\u3069\u306e\u3088\u3046\u306b\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u306e\u304b 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\u76f4\u63a5\u7af6\u5408\u3068\u306f\u3001\u81ea\u793e\u3068\u985e\u4f3c\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u72d9\u3046\u4f01\u696d\u306e\u3053\u3068\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f01\u696d\u306f\u76f4\u63a5\u7af6\u5408\u95a2\u4fc2\u306b\u3042\u308a\u307e\u3059\u3002 FedEx \u3068 UPS\uff1a\u5b85\u914d\u30fb\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u696d\u754c\u3067\u306e\u76f4\u63a5\u7af6\u5408 Nike \u3068 Adidas\uff1a\u30b9\u30dd\u30fc\u30c4\u30b7\u30e5\u30fc\u30ba\u30fb\u30a2\u30d1\u30ec\u30eb\u5e02\u5834\u306b\u304a\u3051\u308b\u76f4\u63a5\u306e\u30e9\u30a4\u30d0\u30eb Boeing \u3068 Airbus\uff1a\u5546\u696d\u822a\u7a7a\u6a5f\u696d\u754c\u306b\u304a\u3051\u308b\u4e3b\u8981\u306a\u7af6\u5408 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