{"id":198130,"date":"2024-12-12T13:13:14","date_gmt":"2024-12-12T13:13:14","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=198130"},"modified":"2025-07-08T08:50:34","modified_gmt":"2025-07-08T08:50:34","slug":"november-2024","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/november-2024\/","title":{"rendered":"Similarweb Product Updates: The November 2024 Edition"},"content":{"rendered":"<p>As November fades into December and the holidays take center stage, it\u2019s the perfect time to look back at the digital stories that turned heads last month.<\/p>\n<p>From social media shake-ups to Black Friday winners, November had no shortage of excitement. Here are three standout moments:<\/p>\n<ul>\n<li class=\"p1\"><b>Bluesky finds its moment:<\/b> After years of steady build-up, <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/bluesky-sustained-growth\/\">Bluesky usage surged 519%<\/a> in the US, drawing users from X as election season tensions rose. It\u2019s now hot on Threads\u2019 heels in the social media race.<\/li>\n<li class=\"p1\"><b>ASOS leads Black Friday fashion:<\/b> In the UK, ASOS captured the most consumer attention this Black Friday, outpacing high-street staples like M&amp;S and H&amp;M.<\/li>\n<li class=\"p1\"><b>ChatGPT breaks records on its second birthday:<\/b> <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/chatgpt-notebooklm\/\">November traffic hit a stunning 3.7 billion visits<\/a>, marking a 115.9% year-over-year surge.<\/li>\n<\/ul>\n<p>While these stories dominated the headlines, we\u2019ve been busy behind the scenes with product updates to keep your strategies sharp and your insights impactful.<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what was new in November:\u00a0\u00a0<\/span><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/Wi7ro04xBZE\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">A smarter report menu in Data Exporter<\/span><\/h2>\n<p><span data-sheets-root=\"1\">We\u2019ve just rolled out an updated navigation menu in the Data Exporter to make finding datasets and metrics a breeze.<\/span><\/p>\n<p>Here\u2019s what\u2019s new:<\/p>\n<ul>\n<li>Easier Navigation: Quickly search and access the right datasets with our new categories and search bar.<\/li>\n<li>Dataset Previews: See key details like supported devices, historical data, and metrics upfront.<\/li>\n<li>Popular Datasets Highlighted: Spot the most-used datasets in no time.<\/li>\n<\/ul>\n<p>Start building your reports with the data you need\u2014faster and smarter.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-198175 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/Exporter-new-menu.gif\" alt=\"Data Exporter\" width=\"1220\" height=\"720\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Rank Tracker competitive tracking increase<\/span><\/h2>\n<p><span data-sheets-root=\"1\">Seeing double on <a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">Rank Tracker<\/a>? Don&#8217;t adjust your glasses, we&#8217;ve doubled the number of core competitors you can track from 5 to 10. So while the competitive report still shows your top 100 competitors, with core competitor tracking you can keep close tabs on the competitors you care about most.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-198183 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-31.png\" alt=\"Rank Tracker\" width=\"2172\" height=\"1138\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-31.png 2172w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-31-300x157.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-31-1024x537.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-31-768x402.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-31-1536x805.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-31-2048x1073.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-31-512x268.png 512w\" sizes=\"(max-width: 2172px) 100vw, 2172px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Historical data in Website Keywords<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our Website Keywords feature now lets you dive into historical data with a 12-month date picker. Analyze trends back to January 2023, compare organic, paid, and total search, and spot keyword gaps or opportunities across up to five websites.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-198184 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-32.png\" alt=\"Historical data in Website Keywords\" width=\"1064\" height=\"1108\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-32.png 1064w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-32-288x300.png 288w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-32-983x1024.png 983w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-32-768x800.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-32-492x512.png 492w\" sizes=\"(max-width: 1064px) 100vw, 1064px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">New vs. Returning Visitors: Navigation enhancement<\/span><\/h2>\n<p>Analyze retention metrics like never before. Now, you can track the ratio of new users vs. returning users over time for your site and the competition. Better yet? <span style=\"font-weight: 400;\">The metric is now part of the Traffic &amp; Engagement page, giving you easy access to user trends in the right context.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-198185 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-33.png\" alt=\"New vs. Returning Visitors\" width=\"2168\" height=\"830\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-33.png 2168w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-33-300x115.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-33-1024x392.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-33-768x294.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-33-1536x588.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-33-2048x784.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-33-512x196.png 512w\" sizes=\"(max-width: 2168px) 100vw, 2168px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Market Players: Period-over-period view<\/span><\/h2>\n<p><span data-sheets-root=\"1\">Quickly spot changes in market share and performance with the new period-over-period view on the Market Players page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-198189 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-37.png\" alt=\"Market Players\" width=\"2160\" height=\"718\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-37.png 2160w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-37-300x100.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-37-1024x340.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-37-768x255.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-37-1536x511.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-37-2048x681.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-37-512x170.png 512w\" sizes=\"(max-width: 2160px) 100vw, 2160px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Keyword list generator<\/span><\/h2>\n<p><span data-sheets-root=\"1\">Our Keyword List Generator in <a href=\"https:\/\/www.similarweb.com\/corp\/web\/trend-analysis\/\">Demand Analysis<\/a> just got even better thanks to a revamped suggestion pop-up. We&#8217;ve made it easier than ever to create a keyword list by enhancing both the interface and the suggestions themselves. Now, keyword phrasing and relevance scores are seamlessly combined into a single, optimized list\u2014helping you find the best options in just one click.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-198190 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-39.png\" alt=\"Keyword list generator\" width=\"1362\" height=\"948\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-39.png 1362w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-39-300x209.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-39-1024x713.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-39-768x535.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-39-512x356.png 512w\" sizes=\"(max-width: 1362px) 100vw, 1362px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Marketing Channels<\/span><\/h2>\n<p><span data-sheets-root=\"1\">Easily identify and compare shifts in marketing channel performance with our updated Marketing Channels tool. <a href=\"https:\/\/www.similarweb.com\/website\/\">Analyze traffic<\/a> period-over-period, with detailed breakdowns for both mobile and desktop. Choose how you view channel distribution changes\u2014by percentage or volume\u2014based on your needs. Then, decide whether to analyze the competition by \u201cdomain\u201d or by specific \u201cchannels,\u201d depending on what information you need.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-198187 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-35.png\" alt=\"Marketing Channels\" width=\"2158\" height=\"700\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-35.png 2158w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-35-300x97.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-35-1024x332.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-35-768x249.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-35-1536x498.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-35-2048x664.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-35-512x166.png 512w\" sizes=\"(max-width: 2158px) 100vw, 2158px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Geo map and country domain<\/span><\/h2>\n<p><span data-sheets-root=\"1\">Find a clearer and more tangible visualization of the winning sites by country. With a tangible global map visualization of website traffic per country, you can get a real competitive share of each brand and a better representation of each market, including the ability to include all country domains.<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-198188 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-36.png\" alt=\"Geo map and country domain\" width=\"2054\" height=\"910\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-36.png 2054w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-36-300x133.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-36-1024x454.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-36-768x340.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-36-1536x681.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-36-2048x907.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/12\/image-36-512x227.png 512w\" sizes=\"(max-width: 2054px) 100vw, 2054px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">More updates to brighten your holiday season<\/span><\/h2>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"992e7fb4-d15a-461c-83b2-3fea32e10eca\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>As you dive into holiday campaigns and year-end planning, we were busy fine-tuning tools and building new features to ensure you have the sharpest digital insights at your fingertips. Stay festive, stay focused, and stay tuned for even more updates in the new year!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As November fades into December and the holidays take center stage, it\u2019s the perfect time to look back at the digital stories that turned heads last month. From social media shake-ups to Black Friday winners, November had no shortage of excitement. Here are three standout moments: Bluesky finds its moment: After years of steady build-up, [&hellip;]<\/p>\n","protected":false},"author":388,"featured_media":198192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-198130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Similarweb Product Updates: The November 2024 Edition | Similarweb<\/title>\n<meta name=\"description\" content=\"Read up on all of Similarweb\u2019s product updates for November 2024, including smarter Data Exporter navigation, historical keyword insights, and more.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, 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