Let me take you through the highlights of 2024 and some of our plans for 2025. These upgrades will help your decision-making in the upcoming 12 months and beyond.<\/p>\n
Web Intelligence<\/h2>\n
In 2024, we transformed how you access insights with smarter tools to keep your insights razor-sharp.<\/p>\n
1. Personalized homepage \u2013 the way you want it<\/h3>\n
![\"Personalized](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_1-512x317.png\")
<\/p>\n
Your time is precious. So, in 2024, we reimagined your Similarweb platform homepage to make it your go-to hub for insights that matter most to your business.<\/p>\n
Log in and you\u2019ll be able to view:<\/p>\n
- \n
- AI-powered competitive alerts<\/strong> to track market changes<\/li>\n
- First-party data integration<\/strong> for deeper insights<\/li>\n
- Share-of-voice monitoring<\/strong> to see how your brand stacks up against competitors<\/li>\n
- Keyword-based tracking<\/strong> to monitor critical search trends and opportunities<\/li>\n<\/ul>\n
Find answers quickly and access all your reports in one place \u2013\u00a0everything you need is waiting for you.<\/p>\n
Give it a try<\/a><\/strong><\/p>\n
2. Global market share visualization – see everything from up high<\/h3>\n
Getting the full picture of your market just got easier \u2013 introducing our global market share map! Now, you can view all country-specific domains as a single, unified global presence.<\/p>\n
![\"Global](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_2-512x317.png\")
<\/p>\nThis feature gives you the ability to:<\/p>\n
- \n
- Track competitors\u2019 global reach<\/strong> and spot where they\u2019re gaining ground<\/li>\n
- Benchmark performance<\/strong><\/a> across multiple regions to uncover gaps or opportunities<\/li>\n
- Identify market trends<\/strong> at a glance and plan your next move<\/li>\n<\/ul>\n
Whether you’re evaluating strategies or monitoring growth, the global market share map ensures you always have the precision and confidence to act.<\/p><\/blockquote>\n
Take a top-level view<\/a><\/strong><\/p>\n
Search Intelligence<\/h2>\n
We have rolled out significant upgrades to Search Intelligence, focusing on better data, comprehensive analysis, and streamlined workflows. Search is going through a rapid change \u2013 these updates will help users stay ahead of the curve.<\/p>\n
3. Search 3.0 – keeping up with organic search<\/h3>\n
![\"Search](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_3.png\")
<\/p>\nThis is a significant update. It blends real-user data with daily SERP scraping. The result? Not just who owns the SERP (organic, paid, or SERP features). But you\u2019ll also get exclusive metrics such as zero-click rates and URL spend, as well as the full story on volume, clicks, and SERP changes.<\/p>\n
Show me the data<\/a><\/strong><\/p>\n
4. AI Overview tracking updated daily<\/h3>\n
![\"AI](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_4-1.png\")
<\/p>\nOur Rank Tracker<\/a> now allows users to monitor Google AI Overviews daily. This includes:\u00a0<\/strong><\/p>\n
- \n
- Seeing where AI Overviews<\/a> appear<\/strong><\/li>\n
- How you and your competitors rank<\/strong> within them<\/li>\n
- When Google<\/strong> switches them on or off<\/li>\n
- How do these shifts impact your traffic<\/strong><\/li>\n<\/ul>\n
See my AI appearance<\/a><\/strong><\/p>\n
5. Backlink Analysis<\/h3>\n
This tool provides insights into backlink performance over time for any site while accessing a list of countries and domains sending links. There\u2019s also a granular view of backlink lists that are updated daily.<\/p>\n
Try it now<\/a><\/strong><\/p>\n
6. Site Audit Tool – that won\u2019t slow your site down<\/h3>\n
![\"Site](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_5-1.png\")
<\/p>\nThe Site Audit tool<\/a> runs on our servers, so it doesn\u2019t slow your site down. It schedules crawls, benchmarks performance against industry norms, and highlights the impact and effort of every optimization suggestion.<\/p>\n
Let\u2019s crawl<\/a><\/strong><\/p>\n
Market Research<\/h2>\n
7. Demand analysis \u2013 what\u2019s rising (and falling)<\/h3>\n
![\"Demand](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/This-time-last-year.png\")
<\/p>\nSpotting and monitoring trends<\/a> has never been easier. In 2024, Demand Analysis gave you the tools to:<\/p>\n
- \n
- Track pre-built topics to monitor industry-wide trends<\/strong> instantly<\/li>\n
- Zoom into sub-trends<\/strong> for deeper insights<\/li>\n
- Compare keywords to identify growth opportunities<\/strong> and refine your strategy<\/li>\n<\/ul>\n
With Demand Analysis<\/a>, you can quickly uncover what\u2019s rising, what\u2019s falling, and where your efforts will make the biggest impact.<\/p>\n
Find trends in your industry<\/a><\/strong><\/p>\n
8. Choose from predefined topics and segments<\/h3>\n
![\"Similarweb](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_7-1.png\")
<\/p>\nWith Predefined Segments, category benchmarking just got a whole lot easier.<\/p>\n
We\u2019ve done the heavy lifting with ready-made segments<\/strong> that make accurate comparisons across top companies effortless.<\/p>\n
Simply choose from 500 curated segments<\/strong> ranging from Fashion and Gardening to Laptops and Automotive Tools. So, instead of compiling topics from scratch, you can jump into the analysis right away.<\/p>\n
Analyze your category<\/a><\/strong><\/p>\n
9. Market analysis to see where you are<\/h3>\n
![\"Market](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_8-1.png\")
<\/p>\nUnderstanding market shifts<\/a> became even clearer with our improvements to Market Analytics<\/strong>. It now lets you:<\/p>\n
- \n
- Conduct Period-over-Period (PoP) comparisons<\/strong> to see how your market share<\/a> evolves over time<\/li>\n
- Spot shifts in competitor growth strategies<\/strong><\/li>\n
- Combine country-specific domains for a global view<\/strong> of competitors\u2019 worldwide presence.<\/li>\n<\/ul>\n
From benchmarking your performance to evaluating growth strategies, Market Analytics provides the clarity you need to act confidently and stay ahead of the competition.<\/p>\n
See your market share<\/a><\/strong><\/p>\n
Sales Intelligence<\/h2>\n
Refine your sales strategy<\/a> with fresh, AI-driven insights and seamless integrations \u2013 helping you close deals faster and stay ahead of the competition.<\/p>\n
10. SAM (AI Sales Assistant) \u2013 your smarter sales helper<\/h3>\n
In 2024, we introduced SAM<\/strong>, your AI-powered sales partner<\/a>. SAM uses data to help you:<\/p>\n
- \n
- Analyze competitor performance<\/strong><\/a> to refine your sales strategy<\/li>\n
- Identify traffic spikes and drops<\/strong> your prospects won\u2019t mention<\/li>\n
- Integrate insights into tools like LinkedIn, Gmail, and CRMs<\/strong>, so you always have the data you need<\/li>\n<\/ul>\n
Whether you\u2019re preparing for a pitch or identifying new opportunities, SAM ensures every sales call is smarter, sharper, and more impactful.<\/p>\n
![\"Meet](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_9-1.png\")
<\/p>\nGenerate SAM insights\u00a0<\/a><\/strong><\/p>\n
11. Sales Extensions with SAM<\/h3>\n
Integrating Similarweb data<\/a> into your workflow is now easier than ever. With our SAM-powered<\/strong> Sales Extension<\/strong>, you can:<\/p>\n
- \n
- Overlay insights directly onto platforms like LinkedIn, Gmail, or CRMs<\/strong>, eliminating interruptions.<\/li>\n
- Access real-time data on contacts, competitors, and trends \u2013 right where you need it.<\/li>\n<\/ul>\n
With HubSpot integration<\/strong>, Similarweb data flows seamlessly into your CRM, equipping your team with fresh, actionable insights.<\/p>\n
Try out our Sales Extension<\/strong><\/a><\/p>\n
![\"SAM\"](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_10-1.png\")
<\/p>\nShopper Intelligence<\/h2>\n
Ecommerce never seems to slow down, and 2024 was no exception. Shopping behavior changed, competition got fiercer, and AI rewrote the rules. That\u2019s why we made your favorite tools even better.<\/p>\n
12. Track your product rankings effortlessly<\/h3>\n
![\"Track](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_11-1.png\")
<\/p>\nWe\u2019ve continued to improve our Product Tracker<\/strong>. So you can now:<\/p>\n
- \n
- Track product rankings in the SERPs for top keywords<\/strong><\/a><\/li>\n
- Benchmark against competitors<\/a> across keyword sets to identify ranking opportunities<\/strong><\/li>\n
- Validate whether your PPC campaigns are paying off<\/strong><\/li>\n<\/ul>\n
Give it a go<\/a><\/strong><\/p>\n
13. Google Keywords for off-Amazon traffic<\/h3>\n
![\"Google](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_12-1-512x292.png\")
<\/p>\nNow you have the top-performing keywords on both Amazon <\/strong>and<\/strong> Google<\/strong> at your fingertips.<\/p>\n
Use this data to:<\/p>\n
Go deeper into external channels to optimize off-Amazon search traffic and drive more views to your product listings<\/a>.<\/p>\n
Try it out here<\/a><\/strong><\/p>\n
14. Cross Retail IQ – for the top retailers<\/h3>\n
Cross Retail IQ<\/strong> brings together product search data from multiple retailers into one unified taxonomy.<\/p>\n
<\/p>\n
Analyze market size<\/a> by product views, roll up data to the brand, retailer, or category level, and dynamically categorize products across retailers with AI tagging.<\/p>\n
Stock Intelligence<\/h2>\n
We expanded our DaaS<\/a> capabilities to help you get more value from our data. From Custom Heatmaps to enriched APIs, these updates deliver deeper, more actionable insights.<\/p>\n
15. Custom Heatmaps for clearer visualizations<\/h3>\n
![\"Stock](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_13-1.png\")
<\/p>\nIn 2024, we introduced Custom Heatmaps<\/strong><\/a>, offering an intuitive way to visualize data and uncover trends. With this feature, you can:<\/p>\n
- \n
- Highlight regional or category-specific performance with interactive visuals<\/strong><\/li>\n
- Focus on key metrics that matter most to your goals<\/li>\n
- Quickly identify patterns and opportunities<\/li>\n<\/ul>\n
Custom Heatmaps<\/strong> give you the full picture at a glance.<\/p>\n
Check it out<\/a><\/strong><\/p>\n
16. See every stock\u2019s online presence with Ticker Mapping<\/h3>\n
Our Ticker Mapping<\/a> datasets offer a comprehensive view of a stock\u2019s online presence. We have over 60,000 tickers mapped to 300,000 domains and 14,000 tickers connected to 50,000 mobile apps.<\/p>\n
Gain customized insights into:<\/p>\n
- \n
- Website traffic<\/a> and engagement metrics<\/li>\n
- Rankings<\/a><\/li>\n
- Marketing channel performance<\/li>\n
- App usage<\/a> and download trends<\/li>\n<\/ul>\n
With these insights, you\u2019ll have a full digital footprint of any stock \u2013 helping you to make faster, smarter, and more confident investment decisions.<\/p>\n
![\"Stock](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_14-1.png\")
<\/p>\nCheck it out<\/a><\/strong><\/p>\n
17. Automated updates with Signals<\/h3>\n
In 2024, Signals<\/strong> became an essential tool for staying ahead in competitive markets<\/a>. With automated updates on key website metrics<\/a> like traffic changes, technology shifts, and press mentions.<\/p>\n
Whether it\u2019s spotting a competitor\u2019s growth spike or identifying a drop in engagement, Signals gives you the real-time insights needed to adjust your strategies and act decisively.<\/p>\n
Try it now<\/strong><\/a><\/p>\n
![\"Stock](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_15-1.png\")
<\/p>\n18. Mobile App mapping now available<\/h3>\n
Stock Intelligence<\/a> now offers a 360-degree view of a stock\u2019s digital performance<\/strong> by integrating mobile app data.<\/p>\n
Combining browser and app metrics<\/a> \u2013 such as active users, downloads, and engagement \u2013 powers up your stock insights. The result? Deeper visibility into subsidiaries, industries, and growth trends.<\/p>\n
From analyzing industries<\/a> to spotting growth opportunities, this integration enhances every strategy and decision.<\/p>\n
Check it out<\/strong><\/a><\/p>\n
Data Upgrades<\/h2>\n
Data is behind everything we do. From improved accuracy to flexible exporting options, these upgrades ensure your decisions are powered by precision and efficiency.<\/p>\n
19. Enhanced data accuracy and coverage<\/h3>\n
In 2024, we sharpened the tools you rely on by delivering more accurate, reliable, and comprehensive data.<\/p>\n
Here\u2019s what\u2019s new:<\/p>\n
- \n
- Improved traffic & engagement estimates<\/strong> ensure your insights are based on the most precise data available<\/li>\n
- Integrated desktop and mobile views<\/strong> provide a complete picture of user behavior, leaving no gaps in your analysis<\/li>\n
- Expanded coverage<\/strong> across all key metrics lets you drill into performance, marketing channels<\/a>, and geographic trends with confidence<\/li>\n<\/ul>\n
These upgrades mean you can trust every insight, make faster decisions, and navigate your market more precisely. Your data is clearer and more actionable than ever \u2013\u00a0whether you\u2019re assessing today’s engagement metrics or planning tomorrow\u2019s campaigns.<\/p>\n
20. Data Exporter improvements – no more manual downloads<\/h3>\n
![\"Similarweb](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/this_time_last_year_i_16-1.png\")
<\/p>\nWe made data extraction faster, easier, and more flexible in 2024. The upgraded Data Exporter<\/strong> gives you:<\/p>\n
- \n
- Access to more datasets<\/strong> \u2013 websites, apps, keywords, and technologies<\/li>\n
- Customizable reports<\/strong> \u2013\u00a0tailored to your specific needs and goals<\/li>\n
- Scheduled deliveries<\/strong> \u2013 automating exports straight to your inbox,\u00a0daily, weekly, or monthly<\/li>\n<\/ul>\n
Goodbye to manual downloads and tedious updates. Tracking traffic trends, keyword rankings, or competitor activity \u2013 these changes mean less time wrangling data and more turning insights into actual results.<\/p>\n
- Customizable reports<\/strong> \u2013\u00a0tailored to your specific needs and goals<\/li>\n
- Integrated desktop and mobile views<\/strong> provide a complete picture of user behavior, leaving no gaps in your analysis<\/li>\n
- Rankings<\/a><\/li>\n
- Benchmark against competitors<\/a> across keyword sets to identify ranking opportunities<\/strong><\/li>\n
- Access real-time data on contacts, competitors, and trends \u2013 right where you need it.<\/li>\n<\/ul>\n
- Identify traffic spikes and drops<\/strong> your prospects won\u2019t mention<\/li>\n
- Spot shifts in competitor growth strategies<\/strong><\/li>\n
- Zoom into sub-trends<\/strong> for deeper insights<\/li>\n
- How you and your competitors rank<\/strong> within them<\/li>\n
- Benchmark performance<\/strong><\/a> across multiple regions to uncover gaps or opportunities<\/li>\n
- First-party data integration<\/strong> for deeper insights<\/li>\n