{"id":199735,"date":"2025-01-28T07:41:51","date_gmt":"2025-01-28T07:41:51","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=199735"},"modified":"2025-02-04T09:49:06","modified_gmt":"2025-02-04T09:49:06","slug":"global-political-trends-2025","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/","title":{"rendered":"Digital 100: Global and Political Events Shape Online Choices"},"content":{"rendered":"<p>The world feels more uncertain than ever.<\/p>\n<p>Headlines in 2024 were dominated by natural disasters, rising social unrest, and ongoing conflicts \u2014 and there\u2019s evidence it is changing our digital habits.<\/p>\n<p>It\u2019s clear that many people are seeking security, preparedness, and values-driven purchases to gain a sense of control in uncertain times. This behavioral shift was a key takeaway from the <a href=\"https:\/\/www.similarweb.com\/corp\/digital-100\/\"><b>2025 Digital 100<\/b><\/a>, our annual ranking of the fastest-growing websites across industries.<\/p>\n<p>We\u2019ll look at what\u2019s driving these changes and highlight some of the brands experiencing rapid growth.<\/p>\n<p>Here&#8217;s a sneak peek of the insights report:<\/p>\n<p><iframe src=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vRg89_e1AtH043oAnQhURJ80hSarJcmOJgo7yKTLRGnvDRUpA9K35-CkkHY6fbZKGslpJuN9JKYw1TR\/embed?start=false&amp;loop=false&amp;delayms=3000\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Digital 100 2025 Insights Report<\/p>\n                                    <p class=\"post-banner__subtitle\">Download Similarweb\u2019s annual report of the most important digital trends in the US<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"Get your free report now\"\ndata-contact-us-i18n-subtitle1=\"Get your free report now\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading the report\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/01\/2025-Digital-100-Insights-Report.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/01\/2025-Digital-100-Insights-Report.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Digital 100 2025\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"Marketing\"\ndata-contact-us-hidden-sfcmpid=\"701QB00000Ny82HYAR\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"Get your free report now\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/01\/2025-Digital-100-Insights-Report.pdf\"\ndata-contact-us-hidden-button-caption=\"Download now\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"Digital 100: Global and Political Events Shape Online Choices\"\n>\n            Download now        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>The shift toward preparedness and security<\/h2>\n<p>Last year brought a wave of turmoil, especially in the US and UK. Social unrest intensified, natural disasters broke records, and global conflicts deepened. The events of 2024 drove US and UK consumers to seek out products offering peace of mind and self-reliance.<\/p>\n<p>Here\u2019s how we saw this play out:<\/p>\n<h3>Home security on the rise<\/h3>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/website\/ring.com\/\"><strong>Visits to <\/strong><strong>ring.com\u2019s<\/strong><\/a><strong> su<\/strong><b>bscription pages surged 35% year-over-year<\/b> (YoY) as Americans sought remote monitoring and real-time alerts<\/li>\n<li aria-level=\"1\"><b>Demand for smart home devices<\/b> like surveillance cameras, motion detectors, and smart locks <b>increased significantly, reflecting growing concerns about personal safety<\/b><\/li>\n<\/ul>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_4a248da4-21cf-431e-b6d8-e901b4d5d559\" data-title=\"Home\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?MIu\"><\/div>\n\n<h3>Preparedness beyond the home<\/h3>\n<p>When uncertainty looms, consumers gravitate toward products that offer control over their environment and reduce vulnerability.<\/p>\n<p>The <a href=\"https:\/\/www.climate.gov\/news-features\/blogs\/beyond-data\/2024-active-year-us-billion-dollar-weather-and-climate-disasters\">US faced costs of over $1 billion in climate disasters<\/a>, including Hurricanes Helene and Milton, causing $40 billion in damages. Wildfires, floods, and droughts added to the devastation. While <a href=\"https:\/\/www.wtwco.com\/en-vn\/insights\/2024\/07\/natural-catastrophe-review-january-june-2024\">Europe also endured severe flooding<\/a>, exposing vulnerabilities in infrastructure and disaster preparedness.<\/p>\n<ul>\n<li aria-level=\"1\">The US saw a <b>111% YoY growth in portable power solutions<\/b>, including solar energy products and power stations<\/li>\n<li aria-level=\"1\">These tools provided a <b>sense of self-reliance for those in hurricane<\/b> and wildfire-prone areas<\/li>\n<\/ul>\n<h2>How political polarization reshaped news consumption<\/h2>\n<p>In 2024, political polarization profoundly changed how people consumed news.<\/p>\n<p>The fastest-growing platforms were partisan, catering to narrow, ideologically aligned audiences and signaling a shift away from traditional media. The 2024 election intensified these trends, as polarized media thrived on political alignment.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_a66fdfd2-46bd-44c3-84b7-ce8f38cdd512\" data-title=\"Traffic\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?2gM\"><\/div>\n\n<h3>Echo chambers dominate news and media growth<\/h3>\n<p>Partisan news sites have created fragmented media ecosystems. These principally limit exposure to diverse perspectives and provide news that is aligned with an individual\u2019s worldview.<\/p>\n<p>In terms of growth, the Digital 100 showed right-wing sites were the main benefit of this trend. A good example of it is the rise of media sites like:<\/p>\n<ul>\n<li aria-level=\"1\"><b>GBnews.com<\/b> \u2014 a massive 402% growth (in the US) from 2023. It is a free-to-air news channel that UK regulators have investigated over the breaking of impartiality rules.<\/li>\n<li aria-level=\"1\"><b>Tuckercarlson.com<\/b> \u2014 saw a 200% rise. It serves as a hub for conservative pundit Carlson&#8217;s post-Fox News media ventures<\/li>\n<\/ul>\n<h3>Independent voices gain momentum<\/h3>\n<p>Platforms like Substack.com soared in popularity, offering audiences direct access to independent creators with strong, unfiltered opinions.<\/p>\n<p>Substack experienced significant growth in 2024, with a 37% increase in <a href=\"https:\/\/www.similarweb.com\/website\/\">website traffic<\/a> and a 139% increase in app usage. Creators include:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Matt Taibbi:<\/b> A journalist and author, Taibbi has written extensively on finance, politics, and media. He is known for his critical coverage of Wall Street<\/li>\n<li aria-level=\"1\"><b>Andrew Sullivan:<\/b> A writer and blogger, Sullivan is known for his conservative views on social and political issues<\/li>\n<\/ul>\n<h3>A rare counter-trend<\/h3>\n<p>Digital outlets like Ground News bucked the trend by helping users identify bias in media coverage. This small but significant demand for balanced perspectives indicates there\u2019s still an appetite for a neutral viewpoint.<\/p>\n<p>But the overall result? A fractured media landscape where trust and alignment are key to engagement.<\/p>\n<h2>Conclusion: security, alignment, and opportunity<\/h2>\n<p>In a world of uncertainty and division, consumer priorities shift toward control, personalization, and alignment with values.<\/p>\n<p>Whether it\u2019s investing in smart home security or consuming partisan news, people are making choices that reflect their need for safety and relevance in an unpredictable environment. For brands, these shifts present an opportunity.<\/p>\n<p><b>Companies emphasizing transparency, purpose, and tailored solutions are well-positioned to thrive in this landscape.<\/b><\/p>\n<p>For a deeper analysis of these trends and a look at the fastest-growing digital brands, download the <b>2025 Digital 100 Insights Report<\/b>.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Digital 100 2025 Insights Report<\/p>\n                                    <p class=\"post-banner__subtitle\">Download Similarweb\u2019s annual report of the most important digital trends in the US<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"Get your free report now\"\ndata-contact-us-i18n-subtitle1=\"Get your free report now\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading the report\"\ndata-contact-us-i18n-success_subtitle=\"Sit back, relax, and enjoy!\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/01\/2025-Digital-100-Insights-Report.pdf\"\ndata-contact-us-hidden-file-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/01\/2025-Digital-100-Insights-Report.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Digital 100 2025\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"Marketing\"\ndata-contact-us-hidden-sfcmpid=\"701QB00000Ny82HYAR\"\ndata-contact-us-hidden-member-status=\"Downloaded\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"Get your free report now\"\ndata-contact-us-hidden-cta-url=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/01\/2025-Digital-100-Insights-Report.pdf\"\ndata-contact-us-hidden-button-caption=\"Download now\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"Digital 100: Global and Political Events Shape Online Choices\"\n>\n            Download now        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<p><i>The <\/i><a href=\"https:\/\/www.similarweb.com\/corp\/about\/press-data\/\"><i>Similarweb Press Office<\/i><\/a><i> can pull additional or updated data on request for the news media (write to <\/i><a href=\"mailto:press@similarweb.com\"><i>press@similarweb.com<\/i><\/a><i>). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or <\/i><a href=\"https:\/\/www.similarweb.com\/blog\/insights\/\"><i>similarweb.com\/blog\/insights\/<\/i><\/a><i>.<\/i><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><b>Methodology<\/b><\/a><\/p>\n<p><b>Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners.<\/b> The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world feels more uncertain than ever. Headlines in 2024 were dominated by natural disasters, rising social unrest, and ongoing conflicts \u2014 and there\u2019s evidence it is changing our digital habits. It\u2019s clear that many people are seeking security, preparedness, and values-driven purchases to gain a sense of control in uncertain times. This behavioral shift [&hellip;]<\/p>\n","protected":false},"author":524,"featured_media":199736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7892],"tags":[],"class_list":["post-199735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Global and Political Events Shape Online Choices | Similarweb<\/title>\n<meta name=\"description\" content=\"Explore how global events shaped online behavior in 2024. See the fastest-growing brands as consumers turn to security and preparedness in uncertain times.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Quilter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/\"},\"author\":{\"name\":\"James Quilter\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/86ca3f1a765ffd5519cfd41958ee589e\"},\"headline\":\"Digital 100: Global and Political Events Shape Online Choices\",\"datePublished\":\"2025-01-28T07:41:51+00:00\",\"dateModified\":\"2025-02-04T09:49:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/\"},\"wordCount\":1129,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/BLOG-THUMBNAIL-News-Media.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/\",\"name\":\"How Global and Political Events Shape Online Choices | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/global-political-trends-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/01\/BLOG-THUMBNAIL-News-Media.png\",\"datePublished\":\"2025-01-28T07:41:51+00:00\",\"dateModified\":\"2025-02-04T09:49:06+00:00\",\"description\":\"Explore how global events shaped online behavior in 2024. 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