{"id":200121,"date":"2025-02-07T14:28:29","date_gmt":"2025-02-07T14:28:29","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=200121"},"modified":"2025-08-05T11:36:16","modified_gmt":"2025-08-05T11:36:16","slug":"january-2025","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/january-2025\/","title":{"rendered":"January\u2019s Product Updates: New Year, New Features"},"content":{"rendered":"<p>Month one, 2025 is done. And wow \u2014 what a start! New challenges, new opportunities, and some seriously powerful Similarweb updates to keep you ahead of the pack.<\/p>\n<p>First, let&#8217;s talk about some of the moments that shook up January:<\/p>\n<ul>\n<li><b>China Enters the AI Race<\/b>: <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ai-news\/deepseek-explodes-on-the-ai-scene-challenging-chatgpt\/\">Chinese LLM DeepSeek released a new model using cheaper processors<\/a> \u2014 causing the stock price of advanced AI chip maker Nvidia to drop 17%<\/li>\n<li><b>Similarweb Digital 100<\/b>: <a href=\"https:\/\/www.similarweb.com\/corp\/digital-100\/\">Our list of the fastest-growing sites in 2024<\/a>. News-related content was particularly successful, with Newsweek rising +71%. While the overall winner across apps and websites was Substack (+88%)<\/li>\n<li><b>Holiday season trends<\/b>: Now that the tinsel has settled, <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/marketing-insights\/2024-holiday-shopping-trends\/\">here&#8217;s our take on the holiday period<\/a>. TLDR; shoppers have more power than ever, price is crucial, and personalization is a must<\/li>\n<\/ul>\n<p>But while the industry was shifting, we were busy rolling out some exciting updates. From expanded market share insights and smarter dashboards to intuitive sales prospecting tools, you have everything you need for a successful start to 2025.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/EvaY0fSNkuE?si=jDF5cGB_37s_iKSp\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Market Analysis Domains: A complete view of market share<\/h2>\n<p>Think you know your competitors? Think again. Analyzing just one of their domains can give you a misleading picture of their true market power.<\/p>\n<p>Now, with the latest update to <strong>Market Analysis<\/strong>, you see total traffic across all domains owned by a competitor \u2014 so you&#8217;re never guessing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-200127 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/Market-analysis-Domains.gif\" alt=\"See market shares in Similarweb\" width=\"1240\" height=\"677\" \/><\/p>\n<p>Now, with the latest update to the <strong>Players page in Market Analysis<\/strong>, you get the whole picture. This feature reveals <strong>total traffic across all domains<\/strong> owned by an industry player in a specific country.<\/p>\n<p>Why this matters. You can:<\/p>\n<ul>\n<li>See <strong>total market share at a glance<\/strong>, not just one domain at a time<\/li>\n<li><strong>Identify hidden competitors<\/strong> who own multiple properties<\/li>\n<li>Gain a more accurate view of <strong>industry dynamics and opportunities<\/strong><\/li>\n<\/ul>\n<h2>Demand Analysis enhancement: Follow consumer trends as they change<\/h2>\n<p>Consumer demand is like the tide \u2014 it rises and falls, shifts in direction, and varies from one place to another.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-200128 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-14.17.54.png\" alt=\"Market demand screen in Similarweb\" width=\"915\" height=\"246\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-14.17.54.png 915w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-14.17.54-300x81.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-14.17.54-768x206.png 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/p>\n<p>That&#8217;s why we&#8217;ve <strong>supercharged our <a href=\"https:\/\/www.similarweb.com\/corp\/web\/trend-analysis\/\">Demand Analysis tool<\/a><\/strong>\u00a0to make trend-tracking effortless. Here&#8217;s what&#8217;s new:<\/p>\n<ul>\n<li><b>Search volume distribution by geography<\/b>: Instantly spot countries where demand is surging or declining<\/li>\n<li><b>Period-over-period view<\/b>: Track seasonal shifts and growth rates as they happen<\/li>\n<\/ul>\n<h2>Custom Dashboards: Data served up the way you want it<\/h2>\n<p>Data is only as useful as the way it&#8217;s presented.<\/p>\n<p>That&#8217;s why we&#8217;ve introduced C<strong>ustom Dashboards<\/strong> \u2014 a flexible way to visualize and interact with <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">Similarweb data<\/a> in a format that works for you.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-200130 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/dashboard-e1738938142184.png\" alt=\"Custom dashboards in Similarweb\" width=\"839\" height=\"469\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/dashboard-e1738938142184.png 839w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/dashboard-e1738938142184-300x168.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/02\/dashboard-e1738938142184-768x429.png 768w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/p>\n<p>With this update, you can:<\/p>\n<ul>\n<li><b>Build fully customized reports<\/b> that align with your focus<\/li>\n<li><b>Combine multiple datasets<\/b> into a single, dynamic dashboard<\/li>\n<li><b>Adjust layouts and <a href=\"https:\/\/www.similarweb.com\/blog\/daas\/data-basics\/data-visualization\/\">visualizations<\/a><\/b> to highlight the most critical metrics<\/li>\n<\/ul>\n<p>Whether you&#8217;re tracking performance, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/competitive-benchmarking\/\">benchmarking competitors<\/a>, or presenting insights to stakeholders, Custom Dashboards turns raw data into actionable intelligence \u2014 faster and more efficiently than ever.<\/p>\n<h2>SERP Players &amp; Pages enhancements: Pinpoint the competition<\/h2>\n<p>Keeping tabs on who&#8217;s winning the search results page just got even easier. We&#8217;ve introduced new filters in our <strong>SERP Players and Pages reports<\/strong>, giving you more control over how you analyze competitive performance.<\/p>\n<p>Now, you can track growth and decline trends over time, spot shifts in rankings, and <strong>isolate specific competitors or platforms like Reddit<\/strong> to see who&#8217;s capturing the traffic you&#8217;re after.<\/p>\n<h2>Search by company: Find and analyze prospects in seconds<\/h2>\n<p>Hunting for new prospects? You can waste time searching domain by domain. Or\u2026 you can use our new Company Tab in <a href=\"https:\/\/www.similarweb.com\/corp\/sales\/\">Sales Intelligence<\/a>.<\/p>\n<p>The<strong>\u00a0Company Tab<\/strong> eliminates the guesswork. Instead of searching domain by domain, you can now <a href=\"https:\/\/www.similarweb.com\/company\/\">look up an entire company<\/a> and instantly <strong>access all of its regional websites in one place<\/strong>. This streamlined view helps you see the full scope of their online presence with just one click.<\/p>\n<p>Why this matters. You can:<\/p>\n<ul>\n<li><b>Save time<\/b> by accessing all regional domains in a single view<\/li>\n<li><b>Compare market performance<\/b> across different regions effortlessly<\/li>\n<li><b><a href=\"https:\/\/www.similarweb.com\/blog\/sales\/prospecting\/sales-prospecting-guide\/\">Identify top prospects<\/a> faster<\/b> with a complete picture of their online activity<\/li>\n<\/ul>\n<h2>To be continued\u2026<\/h2>\n<p>We have big things planned for 2025, starting with tools that give you clearer insights and more control over your digital strategy.<\/p>\n<p>First up is our <a href=\"https:\/\/www.similarweb.com\/corp\/web\/advertising\/\"><strong>Ad Intelligence Suite<\/strong><\/a>, designed to help you analyze ad performance and track publisher and advertiser activity.<\/p>\n<p>We&#8217;re also introducing <a href=\"https:\/\/www.similarweb.com\/corp\/apps\/\"><strong>App Intelligence<\/strong><\/a> as a standalone tool, making it simpler to <a href=\"https:\/\/www.similarweb.com\/app\/\">uncover app performance<\/a> trends and market opportunities. On top of that, <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\"><strong>Shopper Intelligence<\/strong><\/a> is getting an upgrade, offering a deeper understanding of consumer behavior to refine your ecommerce approach.<\/p>\n<p>And this is just the beginning \u2014 more updates and enhancements are always in the pipeline.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Month one, 2025 is done. And wow \u2014 what a start! New challenges, new opportunities, and some seriously powerful Similarweb updates to keep you ahead of the pack. First, let&#8217;s talk about some of the moments that shook up January: China Enters the AI Race: Chinese LLM DeepSeek released a new model using cheaper processors [&hellip;]<\/p>\n","protected":false},"author":524,"featured_media":200131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6726,6712,6698],"tags":[],"class_list":["post-200121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>January\u2019s Product Updates: New Year, New Features | Similarweb<\/title>\n<meta name=\"description\" content=\"Read up on all of Similarweb\u2019s product updates for January 2025, including your Market Analysis 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