{"id":201176,"date":"2025-03-13T14:45:19","date_gmt":"2025-03-13T14:45:19","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=201176"},"modified":"2025-08-05T11:18:55","modified_gmt":"2025-08-05T11:18:55","slug":"february-2025","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/","title":{"rendered":"February\u2019s Product Updates: Big Things in a Short Month"},"content":{"rendered":"<p>February may be the shortest month of the year, but it certainly didn\u2019t lack excitement. As 2025 picks up momentum, we\u2019ve been rolling out product updates to make data access faster, easier, and more intuitive.<\/p>\n<p>Take a look at February\u2019s monumental moments:<\/p>\n<ul>\n<li><strong>The Super Bowl delivered more than just touchdowns:<\/strong> The biggest advertising event of the year kept us all on our toes, and we made sure you stayed in the loop on <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/see-who-winning-super-bowl-advertisers\/\">which advert won<\/a><\/li>\n<li><strong>DeepSeek is here to stay:<\/strong> After its arrival last month, GenAI app DeepSeek has already <a href=\"https:\/\/www.linkedin.com\/posts\/similarweb_our-new-global-ai-tracker-reveals-that-after-activity-7303023599135694849-ldG-\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAADBALDYBrmjqVfx0f8t0oO7tNC4tfJbZLcc\">carved out its share of the market<\/a><\/li>\n<li><strong>2025 is the year of waking up:<\/strong> Fastest-growing sleep app Rise talks to us about <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/ecommerce-news\/rise-sleep-app-awakes-to-digital-100-win\/\">what\u2019s possible for digital wellness brands<\/a><\/li>\n<\/ul>\n<p>In the spirit of staying awake, alert and ahead of the curve, these are our February product updates designed to supercharge your workflow and insights. Here\u2019s what\u2019s new:<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/_JDSVv6vXMM\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Keyword list homepage revamp<\/h2>\n<p>Keyword lists allow you to <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-search-volume\/\">analyze overall search volume<\/a>, traffic performance, trends, and changes. With the new homepage, managing your keyword lists is more intuitive than ever. It allows you to:<\/p>\n<ul>\n<li>Create, filter and edit lists with just one click<\/li>\n<li>Easily share your lists with all users in your account<\/li>\n<li>See key stats at a glance<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-201181 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Keyword-lists.png\" alt=\"New keyword list sharing feature\" width=\"2796\" height=\"1314\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Keyword-lists.png 2796w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Keyword-lists-300x141.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Keyword-lists-1024x481.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Keyword-lists-768x361.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Keyword-lists-1536x722.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Keyword-lists-2048x962.png 2048w\" sizes=\"(max-width: 2796px) 100vw, 2796px\" \/><\/p>\n<h2>Universal rank<\/h2>\n<p>With more disruption than ever in search results, we\u2019ve added <strong>Universal Rank<\/strong> to our main Rank Tracking report.<\/p>\n<p>Now you can see your organic position, universal rank, and the clicks you get in one view, so you can identify if SERP features, <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/ai-overviews\/\">AI overviews<\/a> or paid ads are the cause of changes to your traffic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-201182 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Universal-position.png\" alt=\"New universal rank feature\" width=\"2468\" height=\"1170\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Universal-position.png 2468w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Universal-position-300x142.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Universal-position-1024x485.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Universal-position-768x364.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Universal-position-1536x728.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Universal-position-2048x971.png 2048w\" sizes=\"(max-width: 2468px) 100vw, 2468px\" \/><\/p>\n<h2>Rank tracker email alerts<\/h2>\n<p>Staying informed on your rankings just got easier! We\u2019ve added weekly email alerts to provide a summary of your share of search and key changes in ranking trends.<\/p>\n<p>Subscribe to the weekly digest for:<\/p>\n<ul>\n<li>Share of search<\/li>\n<li>Core drops<\/li>\n<li>Increases in rank<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-201183 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Subscribe.png\" alt=\"New subscription to weekly digest \" width=\"2758\" height=\"1334\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Subscribe.png 2758w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Subscribe-300x145.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Subscribe-1024x495.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Subscribe-768x371.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Subscribe-1536x743.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Subscribe-2048x991.png 2048w\" sizes=\"(max-width: 2758px) 100vw, 2758px\" \/><\/p>\n<h2>Rank tracker annotations<\/h2>\n<p>You can now <strong>add annotations<\/strong> on any chart within <a href=\"https:\/\/www.similarweb.com\/corp\/search\/rank-tracker\/\">Rank Tracker<\/a>.<\/p>\n<p>Record things like:<\/p>\n<ul>\n<li>Internal changes<\/li>\n<li>Content updates<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/google-algorithm-updates\/\">Algorithm updates<\/a><\/li>\n<\/ul>\n<h2>Microsoft Excel add-in<\/h2>\n<p>Meet the new <a href=\"https:\/\/www.similarweb.com\/corp\/daas\/integrations\/excel\/\"><strong>Similarweb Excel add-in<\/strong><\/a>. The simplest way to bring <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic and engagement data<\/a> directly into Excel.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-201184 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Excel-add-on.png\" alt=\"Excel feature to download from Microsoft marketplace\" width=\"1580\" height=\"908\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Excel-add-on.png 1580w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Excel-add-on-300x172.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Excel-add-on-1024x588.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Excel-add-on-768x441.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Excel-add-on-1536x883.png 1536w\" sizes=\"(max-width: 1580px) 100vw, 1580px\" \/><\/p>\n<p>How to use it:<\/p>\n<ul>\n<li><a href=\"https:\/\/appsource.microsoft.com\/en-us\/product\/office\/wa200007983\">Install the add-in<\/a> from <strong>Microsoft\u2019s marketplace<\/strong><\/li>\n<li>Use <strong>easy-to-apply Excel formulas<\/strong> to pull real-time web traffic data<\/li>\n<li>Track key metrics like <strong>total visits, <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/bounce-rate\/\">bounce rate<\/a>, and unique visitors<\/strong><\/li>\n<\/ul>\n<p>And the best part? All data will be <strong>automatically updated<\/strong> in your reports.<\/p>\n<h2>All traffic in Segment Marketing Channels<\/h2>\n<p>You asked, we delivered! We\u2019ve introduced an <strong>\u2018All Traffic\u2019 view<\/strong> when analyzing segments within marketing channels.<\/p>\n<ul>\n<li>No need to pick between <strong>mobile and web traffic<\/strong> \u2013 get the <strong>full picture<\/strong> in one view<\/li>\n<li>Get a complete breakdown of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/website-traffic-sources\/\"><strong>traffic sources<\/strong><\/a><\/li>\n<\/ul>\n<h2>Sales Intelligence has revamped the sidebar quick view<\/h2>\n<p>We\u2019ve given the sidebar quick view a <strong>sleek new design<\/strong> and added enhanced functionality to access actionable insights faster. Now, when viewing a company, you can:<\/p>\n<ul>\n<li>Quickly <a href=\"https:\/\/www.similarweb.com\/company\/\"><strong>check company performance<\/strong><\/a> at a glance<\/li>\n<li>Tap into <a href=\"https:\/\/www.similarweb.com\/corp\/ai\/agents\/sales-outreach\/\"><strong>SAM AI insights<\/strong><\/a> to generate your outreach<\/li>\n<li>Identify <strong>key decision-makers<\/strong> in seconds via the <strong>contacts data tab<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-201185 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-SI-sidebar.png\" alt=\"New sales intelligence sidebar\" width=\"2048\" height=\"964\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-SI-sidebar.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-SI-sidebar-300x141.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-SI-sidebar-1024x482.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-SI-sidebar-768x362.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-SI-sidebar-1536x723.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h2>More contacts, more coverage<\/h2>\n<p>We\u2019ve expanded our contact database significantly by integrating a <strong>new leading provider<\/strong>.<\/p>\n<p>In certain countries, our coverage has grown exponentially, and we now offer <strong>over 470 million contacts<\/strong>, making it easier than ever to find the right person to reach out to in your prospect list.<\/p>\n<h2>To be continued\u2026<\/h2>\n<p>Stay tuned. We&#8217;ll be back again in March with more updates!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>February may be the shortest month of the year, but it certainly didn\u2019t lack excitement. As 2025 picks up momentum, we\u2019ve been rolling out product updates to make data access faster, easier, and more intuitive. Take a look at February\u2019s monumental moments: The Super Bowl delivered more than just touchdowns: The biggest advertising event of [&hellip;]<\/p>\n","protected":false},"author":543,"featured_media":201190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-201176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>February\u2019s Product Updates: Big Things in a Short Month | Similarweb<\/title>\n<meta name=\"description\" content=\"Take a look at February&#039;s new updates. Including Microsoft excel add-in, rank tracker annotations, email alert, and the new Sales Intelligence sidebar.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gila Holder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/\"},\"author\":{\"name\":\"Gila Holder\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/80d07460317810afa2cf343c405a6f2e\"},\"headline\":\"February\u2019s Product Updates: Big Things in a Short Month\",\"datePublished\":\"2025-03-13T14:45:19+00:00\",\"dateModified\":\"2025-08-05T11:18:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/\"},\"wordCount\":588,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-02_YOUTUBE-THUMBNAIL-PRODUCT-UPDATES_FEB-24-1.png\",\"articleSection\":[\"Product Updates\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/\",\"name\":\"February\u2019s Product Updates: Big Things in a Short Month | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/february-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-02_YOUTUBE-THUMBNAIL-PRODUCT-UPDATES_FEB-24-1.png\",\"datePublished\":\"2025-03-13T14:45:19+00:00\",\"dateModified\":\"2025-08-05T11:18:55+00:00\",\"description\":\"Take a look at February's new updates. 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