{"id":201877,"date":"2025-03-25T09:29:42","date_gmt":"2025-03-25T09:29:42","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=201877"},"modified":"2025-10-29T12:09:01","modified_gmt":"2025-10-29T12:09:01","slug":"chatbot-referral-traffic-tracking","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/","title":{"rendered":"Introducing AI Chatbot Traffic Tracking"},"content":{"rendered":"<p>Hi everyone \u2013 Roie Gotler here, Product Marketing Manager for <a href=\"https:\/\/www.similarweb.com\/corp\/web\/\">Web Intelligence<\/a> at Similarweb.<\/p>\n<p>As marketers, we all know that AI is no longer a distant trend. It\u2019s already transforming how people discover information online. Popular GenAI tools like ChatGPT, Perplexity, and Claude are quickly becoming go-to sources for answers, reshaping the way users (search for and) engage with content and make decisions.<\/p>\n<p>As these <a href=\"https:\/\/www.similarweb.com\/corp\/ai\/agents\/\">AI agents<\/a> become more integrated into the user journey, one big question emerges:<\/p>\n<h2>How can SEOs and digital marketers measure AI traffic impact?<\/h2>\n<p>We\u2019re excited to announce a major step forward &#x1f941;\u2026<\/p>\n<p>\u2026 &#x1f941;<b>AI Chatbot Referral Traffic<\/b> is now <a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/ai-traffic\/false\/999\/3m?webSource=Total\">available in Similarweb<\/a>.<\/p>\n<h3>Why is this a big thing<\/h3>\n<p>Until now, referral traffic from AI chatbots has been either a blind spot or time-consuming to track down. You might have noticed new traffic trends or unexpected visits, but had to work hard to be able to attribute them.<\/p>\n<p>With this new feature, you can finally track traffic coming from AI platforms and understand how users are discovering your content through chatbot recommendations. This gives you a new lens on your performance in the age of AI-assisted discovery.<\/p>\n<h2>How it works: A quick walkthrough<\/h2>\n<p>Here\u2019s how to find and use the new <a href=\"https:\/\/www.similarweb.com\/corp\/search\/gen-ai-intelligence\/ai-chatbot-traffic\/\">AI Chatbot Traffic view in Similarweb<\/a>:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Search for any domain<\/b><br \/>\nStart by entering your website &#8211; or a competitor\u2019s &#8211; into the Similarweb search bar.<\/li>\n<li aria-level=\"1\"><b>Navigate to Website Performance &gt; Referrals<\/b><br \/>\nThis section shows referral traffic sources and trends over time.<\/li>\n<li aria-level=\"1\"><b>Go to \u2018Referring Sites\u2019<\/b><br \/>\nYou&#8217;ll see a table of domains that have driven referral traffic.<\/li>\n<li aria-level=\"1\"><b>Apply the \u2018Traffic Source Group\u2019 filter<\/b><br \/>\nUse this new filter to select <b>AI Chatbot Referrals<\/b> and isolate traffic coming from AI platforms like chat.openai.com (ChatGPT), perplexity.ai, and more.<\/li>\n<li aria-level=\"1\"><b>Analyze performance<\/b><br \/>\nYou\u2019ll get a clear view of:<\/p>\n<ul>\n<li aria-level=\"1\">Visit volume from each AI chatbot<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.similarweb.com\/blog\/research\/business-benchmarking\/benchmarking-engagement-metrics\/\">Engagement metrics<\/a> (bounce rate, visit duration, pages per visit)<\/li>\n<li aria-level=\"1\">Share of overall traffic<\/li>\n<li aria-level=\"1\">Traffic trends over time<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-202099 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-AI-Chatbot-Traffic.gif\" alt=\"How it works - AI Chatbot Traffic Tracking\" width=\"1280\" height=\"720\" \/><\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/ai-traffic\/false\/999\/3m?webSource=Total\">Check out your AI chatbot traffic<\/a><\/p>\n<p>As part of this feature, you can also view the <b>Top Landing Pages from Chatbots<\/b> report. It highlights the specific pages AI chatbots are directing users to, giving you valuable insight into what people are asking, and how they\u2019re using chatbots as an alternative to search engines. It\u2019s also a great way to understand which content or products different chatbots are most likely to recommend.<\/p>\n<p>Going beyond this, you can also <strong>monitor what AI prompts are driving traffic <\/strong>to your landing pages\u2014and your competitors&#8217;. From here, you can locate content gaps to boost visibility and put your brand to the front of any GenAI response. <a href=\"https:\/\/pro.similarweb.com\/?#\/digitalsuite\/websiteanalysis\/ai-traffic\/false\/999\/2024.03-2025.02\">Check it out here<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-202089\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Ai-Chat.png\" alt=\"ai landing pages\" width=\"1077\" height=\"666\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Ai-Chat.png 1077w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Ai-Chat-300x186.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Ai-Chat-1024x633.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Ai-Chat-768x475.png 768w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/><\/p>\n<p>Why do you need this? Simply put, these are the questions people are asking about your business or product. Does it match brand perception? And what about the questions about your competitor&#8217;s site? Now you know you need your brand to be in those queries too.<\/p>\n<h3>Real-world example: AI referrals in action<\/h3>\n<p>Imagine you\u2019re managing SEO for a leading skincare brand. You notice a spike in traffic to your hero product page, but it\u2019s not coming from Google or social media. Instead, a new source shows up: <b>chatgpt.com<\/b>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-201892 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Screenshot-2025-03-25-at-11.28.20.png\" alt=\"See AI chatbot traffic distribution\" width=\"538\" height=\"285\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Screenshot-2025-03-25-at-11.28.20.png 538w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Screenshot-2025-03-25-at-11.28.20-300x159.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p>With Similarweb, you dig deeper and discover why: ChatGPT is recommending your product when users ask questions like, <i>\u201cWhat\u2019s the best serum for sensitive skin?\u201d<\/i> Those AI-generated answers are now driving meaningful traffic to your site.<\/p>\n<p>In fact, referrals from <b>ChatGPT now make up 7% of your total referral traffic, over 1 million visits each month<\/b>. This isn\u2019t just a passing trend. It\u2019s a new, measurable channel. While it may not be as straightforward to optimize for as traditional search, it\u2019s one you can begin adapting your <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/seo-strategy\/\">SEO strategy<\/a> to support. (Think FAQs, Support Center, website pages for your key products, and informational blogs).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-201894 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Screenshot-2025-03-25-at-11.28.57.png\" alt=\"See total AI chatbot traffic over time\" width=\"532\" height=\"301\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Screenshot-2025-03-25-at-11.28.57.png 532w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Screenshot-2025-03-25-at-11.28.57-300x170.png 300w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\n<p>This kind of insight opens the door to new opportunities. Whether it\u2019s adjusting content to match how people phrase questions to chatbots or uncovering what drives visibility within these AI platforms.<\/p>\n<h2>What this means for SEOs everywhere<\/h2>\n<p>This shift in traffic patterns isn\u2019t a one-off \u2013 it\u2019s the beginning of a new chapter in digital discovery. Here are a few key takeaways:<\/p>\n<ol>\n<li aria-level=\"1\"><b>Search is expanding.<\/b><br \/>\nPeople are still using search engines, but they\u2019re also turning to AI tools for answers. These platforms are becoming an important part of the discovery journey.<\/li>\n<li aria-level=\"1\"><b>New visibility signals.<\/b><br \/>\nTraditional keyword rankings remain important, but now there&#8217;s an added layer: whether your brand is being recommended by AI agents.<\/li>\n<li aria-level=\"1\"><b>Smarter competitive analysis.<\/b><br \/>\nWant to know if your competitors are being surfaced by ChatGPT or Perplexity? Now you can track it directly.<\/li>\n<li aria-level=\"1\"><b>Content strategy evolution.<\/b><br \/>\nAs user behavior shifts, optimizing for chatbot discovery may become as relevant as optimizing for search. Understanding this traffic gives you a head start.<\/li>\n<\/ol>\n<h2>Looking ahead: Your strategy just got smarter<\/h2>\n<p>AI agents are becoming a core part of how people search and discover online. With <b>Similarweb\u2019s AI Chatbot Referral Traffic<\/b>, you can finally measure that shift.<\/p>\n<p>This new data gives you the visibility to stay ahead of emerging trends, adapt your SEO strategy, and identify new opportunities \u2013 both for your site and across your competitive landscape.<\/p>\n<p>The way people search is changing. Now you have the insights to lead that change.<\/p>\n<p><a href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/ai-traffic\/false\/999\/3m?webSource=Total\"><b>Start exploring your AI chatbot traffic in Similarweb today<\/b><\/a> \u2013 and turn your website\u2019s referral data into actionable insights for your digital strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi everyone \u2013 Roie Gotler here, Product Marketing Manager for Web Intelligence at Similarweb. As marketers, we all know that AI is no longer a distant trend. It\u2019s already transforming how people discover information online. Popular GenAI tools like ChatGPT, Perplexity, and Claude are quickly becoming go-to sources for answers, reshaping the way users (search [&hellip;]<\/p>\n","protected":false},"author":544,"featured_media":201879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8793,6712,6698],"tags":[],"class_list":["post-201877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing AI Chatbot Traffic Tracking | Similarweb<\/title>\n<meta name=\"description\" content=\"Track chatbot referrals from ChatGPT, Perplexity, Claude, and more. Discover how AI is reshaping SEO, and how you can easily measure its impact with Similarweb.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roie Gortler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/\"},\"author\":{\"name\":\"Roie Gortler\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e097854343380503f22638a18df9e5ce\"},\"headline\":\"Introducing AI Chatbot Traffic Tracking\",\"datePublished\":\"2025-03-25T09:29:42+00:00\",\"dateModified\":\"2025-10-29T12:09:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/\"},\"wordCount\":920,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Product-Update-OG-Thumbnail-Template-1.png\",\"articleSection\":[\"Generative Engine Optimization\",\"Product Updates\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/\",\"name\":\"Introducing AI Chatbot Traffic Tracking | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Product-Update-OG-Thumbnail-Template-1.png\",\"datePublished\":\"2025-03-25T09:29:42+00:00\",\"dateModified\":\"2025-10-29T12:09:01+00:00\",\"description\":\"Track chatbot referrals from ChatGPT, Perplexity, Claude, and more. Discover how AI is reshaping SEO, and how you can easily measure its impact with Similarweb.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Product-Update-OG-Thumbnail-Template-1.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Product-Update-OG-Thumbnail-Template-1.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing AI Chatbot Traffic Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e097854343380503f22638a18df9e5ce\",\"name\":\"Roie Gortler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/roie.gortler.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/roie.gortler.jpg\",\"caption\":\"Roie Gortler\"},\"description\":\"A seasoned marketer with 10+ years of experience in product marketing, strategy, branding, and PR. Roie has driven growth at agencies (Saatchi &amp; Saatchi) and leading tech companies (Similarweb, Beamery, Tinder, Mrs Wordsmith) by launching products and enabling go-to-market teams with competitive intelligence and positioning.\",\"sameAs\":[\"https:\/\/www.similarweb.com\/\",\"https:\/\/www.linkedin.com\/in\/roie-gortler-908b3852\/\"],\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/roie-gortler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing AI Chatbot Traffic Tracking | Similarweb","description":"Track chatbot referrals from ChatGPT, Perplexity, Claude, and more. Discover how AI is reshaping SEO, and how you can easily measure its impact with Similarweb.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/","twitter_misc":{"Written by":"Roie Gortler","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/"},"author":{"name":"Roie Gortler","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e097854343380503f22638a18df9e5ce"},"headline":"Introducing AI Chatbot Traffic Tracking","datePublished":"2025-03-25T09:29:42+00:00","dateModified":"2025-10-29T12:09:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/"},"wordCount":920,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Product-Update-OG-Thumbnail-Template-1.png","articleSection":["Generative Engine Optimization","Product Updates","Updates"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/","url":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/","name":"Introducing AI Chatbot Traffic Tracking | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Product-Update-OG-Thumbnail-Template-1.png","datePublished":"2025-03-25T09:29:42+00:00","dateModified":"2025-10-29T12:09:01+00:00","description":"Track chatbot referrals from ChatGPT, Perplexity, Claude, and more. Discover how AI is reshaping SEO, and how you can easily measure its impact with Similarweb.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Product-Update-OG-Thumbnail-Template-1.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-Product-Update-OG-Thumbnail-Template-1.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/chatbot-referral-traffic-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Introducing AI Chatbot Traffic Tracking"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/e097854343380503f22638a18df9e5ce","name":"Roie Gortler","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/roie.gortler.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/roie.gortler.jpg","caption":"Roie Gortler"},"description":"A seasoned marketer with 10+ years of experience in product marketing, strategy, branding, and PR. Roie has driven growth at agencies (Saatchi &amp; Saatchi) and leading tech companies (Similarweb, Beamery, Tinder, Mrs Wordsmith) by launching products and enabling go-to-market teams with competitive intelligence and positioning.","sameAs":["https:\/\/www.similarweb.com\/","https:\/\/www.linkedin.com\/in\/roie-gortler-908b3852\/"],"url":"https:\/\/www.similarweb.com\/blog\/author\/roie-gortler\/"}]}},"lang":"en","translations":{"en":201877,"ja":203081},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/201877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/544"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=201877"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/201877\/revisions"}],"predecessor-version":[{"id":206506,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/201877\/revisions\/206506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/201879"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=201877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=201877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=201877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}