{"id":202013,"date":"2025-03-26T01:56:21","date_gmt":"2025-03-26T01:56:21","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=202013"},"modified":"2025-03-26T05:13:03","modified_gmt":"2025-03-26T05:13:03","slug":"ecommerce-strategy-2","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ja\/ecommerce\/amazon-insights\/ecommerce-strategy\/","title":{"rendered":"\u81ea\u793e\u30b5\u30a4\u30c8\u3068Amazon\u3092\u6d3b\u7528\u3057\u3066\u3001e\u30b3\u30de\u30fc\u30b9\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u305f\u3081\u306b\u5fc5\u8981\u306a\u7af6\u5408\uff0f\u30c1\u30e3\u30cd\u30eb\u5206\u6790\u3068\u306f\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400\">\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4ee5\u964d\u3001\u30ea\u30c6\u30fc\u30eb\u696d\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306f\u65b0\u305f\u306a\u30d5\u30a7\u30fc\u30ba\u306b\u7a81\u5165\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u7d71\u5408\u3059\u308b\u300cOMO\uff08Online Merges with Offline\uff09\u300d\u6226\u7565\u306f\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002SNS\u3001\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3001\u30e1\u30fc\u30ab\u30fc\u76f4\u8ca9\u30b5\u30a4\u30c8\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u60c5\u5831\u53ce\u96c6\u30fb\u8cfc\u8cb7\u30c1\u30e3\u30cd\u30eb\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u591a\u69d8\u5316\u3057\u3066\u304a\u308a\u3001\u5f93\u6765\u306e\u4e00\u65b9\u5411\u7684\u306a\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u306f\u6a5f\u80fd\u3057\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30d6\u30e9\u30f3\u30c9\u306f\u300c\u58f2\u308b\u3053\u3068\u300d\u4ee5\u4e0a\u306e\u53d6\u308a\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u304a\u3044\u3066\u306f\u3001\u305d\u306e\u91cd\u8981\u6027\u304c\u3055\u3089\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u81ea\u793e\u30b5\u30a4\u30c8\u3001Google\u3001Amazon\u3068\u3044\u3063\u305f\u5404\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u30a2\u30bb\u30c3\u30c8\u3092\u6226\u7565\u7684\u306b\u6700\u9069\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u73fe\u5728\u5730\u3068\u6539\u5584\u4f59\u5730\u3092\u5305\u62ec\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">Similarweb\u306e\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001e\u30b3\u30de\u30fc\u30b9\u6226\u7565\u3092\u7cbe\u7dfb\u306b\u8abf\u6574\u3057\u3001\u7af6\u5408\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u306a\u304c\u3089\u3001\u5909\u5316\u3057\u7d9a\u3051\u308b\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u306b\u4e00\u6b69\u5148\u3093\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h2><b>1.\u52b9\u679c\u7684\u306ae\u30b3\u30de\u30fc\u30b9\u6226\u7565\u3068\u306f\uff1f<\/b><\/h2>\n<p>\u52b9\u679c\u7684\u306ae\u30b3\u30de\u30fc\u30b9\u6226\u7565\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u306e\u5411\u4e0a\u3068\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u6307\u91dd\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u91cd\u8981\u306a\u8981\u7d20\u304c\u542b\u307e\u308c\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>\u7af6\u5408\u30ea\u30b5\u30fc\u30c1\u3068\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/b><span style=\"font-weight: 400\">\uff1aD2C\uff08Direct to Consumer\uff09\u30d6\u30e9\u30f3\u30c9\u3092\u4e2d\u5fc3\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u3092\u6bd4\u8f03\u5206\u6790\u3057\u3001SEO\u3084\u6709\u6599\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068<\/span><\/li>\n<li style=\"font-weight: 400\"><b>D2C\u30b5\u30a4\u30c8\u3068Amazon\u306e\u30d0\u30e9\u30f3\u30b9\u8abf\u6574<\/b><span style=\"font-weight: 400\">\uff1a\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u56f3\u306b\u5408\u308f\u305b\u3001\u30d6\u30e9\u30f3\u30c9\u76f4\u8ca9\u30b5\u30a4\u30c8\u3068Amazon\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u8ca9\u58f2\u6bd4\u7387\u3092\u8abf\u6574\u3059\u308b\u3053\u3068<\/span><\/li>\n<li style=\"font-weight: 400\"><b>\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u306e\u69cb\u7bc9\u3068\u88fd\u54c1\u306e\u8996\u8a8d\u6027\u5411\u4e0a<\/b><span style=\"font-weight: 400\">\uff1aGoogle\u3001Amazon\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306a\u3069\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u5e83\u544a\u30fb\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u691c\u7d22\u306b\u5bfe\u5fdc\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u5546\u54c1\u304c\u898b\u3064\u3051\u3089\u308c\u3084\u3059\u304f\u306a\u308b\u3088\u3046\u6700\u9069\u5316\u3059\u308b\u3053\u3068<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u6700\u7d42\u7684\u306a\u76ee\u6a19\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u58f2\u4e0a\u3052\u306e\u6700\u5927\u5316\u3067\u3059\u3002\u30d0\u30e9\u30f3\u30b9\u306e\u3068\u308c\u305f\u6226\u7565\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u62e1\u5927\u3001\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5897\u52a0\u3001\u305d\u3057\u3066\u30ea\u30c6\u30fc\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u8cc7\u52b9\u679c\uff08ROI\uff09\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f8b\u3048\u3070\u30b8\u30e3\u30b1\u30c3\u30c8\u30ab\u30c6\u30b4\u30ea\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u51ac\u306e\u30b7\u30fc\u30ba\u30f3\u306b\u304a\u3044\u3066\u306f\u3001The North Face\u3001Patagonia\u3001Columbia\u3068\u3044\u3063\u305f\u4e3b\u529b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u30b8\u30e3\u30b1\u30c3\u30c8\u306e\u8ca9\u58f2\u7af6\u4e89\u306f\u6700\u91cd\u8981\u30c6\u30fc\u30de\u306e\u3072\u3068\u3064\u3067\u3057\u305f\u3002<\/span><\/p>\n<h2><b>2.\u7af6\u5408\u4ed6\u793e\u3088\u308a\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u306a\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u884c\u3046<\/b><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196871 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25.png\" alt=\"engagement benchmarking\" width=\"2252\" height=\"1280\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25.png 2252w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-300x171.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-1024x582.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-768x437.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-1536x873.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-2048x1164.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.24.25-512x291.png 512w\" sizes=\"(max-width: 2252px) 100vw, 2252px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u4ee5\u4e0b\u306f\u3001Similarweb\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u4e3b\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>The North Face<\/strong>\u306f\u3001\u4ed6\u306e2\u30d6\u30e9\u30f3\u30c9\uff08Patagonia\u304a\u3088\u3073Columbia\uff09\u3068\u6bd4\u8f03\u3057\u3066\u3001\u6708\u9593\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570\u304c\u6700\u3082\u591a\u304f\u3001<a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360005009398-Deduplicated-Audience\">\u91cd\u8907\u3092\u9664\u3044\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/a>\u7372\u5f97\u306b\u304a\u3044\u3066\u3082\u30ea\u30fc\u30c9\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>The North Face<\/strong>\u306f<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/unique-visitors\/\">\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc<\/a>\u306e\u96c6\u5ba2\u529b\u306b\u512a\u308c\u3066\u304a\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u91cd\u8907\u7ba1\u7406\u3082\u52b9\u679c\u7684\u306b\u884c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c1\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4e21\u9762\u3067\u7af6\u5408\u306b\u5bfe\u3059\u308b\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u4e00\u65b9\u3067\u3001<strong>Patagonia<\/strong>\u306e\u8a2a\u554f\u8005\u306f1\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u95b2\u89a7\u30da\u30fc\u30b8\u6570\u304c\u591a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6a5f\u4f1a\u304c\u3088\u308a\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3>\u4e3b\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u6df1\u6398\u308a\u5206\u6790\u3059\u308b<\/h3>\n<p><span style=\"font-weight: 400\">\u6b21\u306b\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u727d\u5f15\u3057\u3066\u3044\u308b\u4e3b\u8981\u306a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/marketing-channels\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb<\/a>\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002\u691c\u7d22\u7d4c\u7531\u306a\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u30ea\u30d5\u30a1\u30e9\u30eb\uff08\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u6d41\u5165\uff09\u306a\u306e\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u3046\u3057\u305f\u4eba\u6c17\u30c1\u30e3\u30cd\u30eb\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u7dfb\u306a<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/competitive-analysis\/\">\u7af6\u5408\u5206\u6790<\/a>\u306b\u57fa\u3065\u3044\u3066\u81ea\u793e\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8abf\u6574\u3057\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2<\/a>\u306e\u62e1\u5927\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196872 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18.png\" alt=\"channels for Winter Jackets\" width=\"2294\" height=\"1214\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18.png 2294w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-300x159.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-1024x542.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-768x406.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-1536x813.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-2048x1084.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.25.18-512x271.png 512w\" sizes=\"(max-width: 2294px) 100vw, 2294px\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u4e88\u60f3\u901a\u308a\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u691c\u7d22\uff08\u6709\u6599\u30fb\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\uff09\u304c\u3053\u308c\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u4e2d\u3067\u3082Columbia\u306f\u3001Google\u7d4c\u7531\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u304a\u3044\u3066\u4ed6\u30d6\u30e9\u30f3\u30c9\u306b\u5f8c\u308c\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u3002\u88fd\u54c1\u8aac\u660e\u3001\u30d6\u30ed\u30b0\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306a\u3069\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/content-optimization\/\">\u30a6\u30a7\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4<\/a>\u3092\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u691c\u7d22\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u7af6\u5408\u304b\u3089\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u596a\u3046\u7d76\u597d\u306e\u6a5f\u4f1a\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u696d\u754c\u3092\u6df1\u6398\u308a\u3059\u308b\uff1a\u4f8b\u3048\u3070\u3001\u300c\u30b8\u30e3\u30b1\u30c3\u30c8\u300d\u30ab\u30c6\u30b4\u30ea\u30fc<\/h3>\n<p>\u305d\u308c\u3067\u306f\u3001\u696d\u754c\u5168\u4f53\u3092\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u300c\u30b8\u30e3\u30b1\u30c3\u30c8\u300d\u30ab\u30c6\u30b4\u30ea\u3092\u4f8b\u306b\u3068\u3063\u3066\u307f\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u30b8\u30e3\u30b1\u30c3\u30c8\u30ab\u30c6\u30b4\u30ea\u306b\u7279\u5316\u3057\u305f\u3001\u3053\u308c\u30893\u30d6\u30e9\u30f3\u30c9\uff08The North Face\u3001Patagonia\u3001Columbia\uff09\u5411\u3051\u306e<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/industry-analysis\/\">\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u696d\u754c\u5206\u6790<\/a>\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196729 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3.png\" alt=\"Winter Jackets market shares\" width=\"1600\" height=\"976\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-300x183.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-1024x625.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-768x468.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-1536x937.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_3-512x312.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Patagonia\u306f\u30012024\u5e7410\u6708\u304b\u30892024\u5e743\u6708\u306b\u304b\u3051\u3066\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306b\u304a\u3044\u3066\u524d\u5e74\u540c\u671f\u6bd4\uff08YoY\uff09\u3067+2.78\u30dd\u30a4\u30f3\u30c8\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u3001\u4ed6\u306e2\u30d6\u30e9\u30f3\u30c9\u3092\u4e0a\u56de\u308b\u6210\u9577\u3092\u898b\u305b\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196730 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4.png\" alt=\"Market Quadrant analysis\" width=\"1600\" height=\"966\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-300x181.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-1024x618.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-768x464.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-1536x927.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_4-512x309.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<ul>\n<li><strong><span style=\"font-weight: 400\"><strong>The North Face<\/strong>\u306f\u4f9d\u7136\u3068\u3057\u3066\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u5727\u5012\u7684\u306a\u30ea\u30fc\u30c9\u3092\u4fdd\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e<strong>\u6210\u9577\u7387\u306f\u5f90\u3005\u306b\u920d\u5316<\/strong>\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/span><\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196731 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5.png\" alt=\"Patagonia\" width=\"1600\" height=\"941\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-300x176.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-1024x602.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-768x452.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-1536x903.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_5-512x301.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<ul>\n<li>\u4e00\u65b9\u3001<span style=\"font-weight: 400\"><strong>Patagonia<\/strong><\/span>\u306f\u5f37\u529b\u306a\u7af6\u4e89\u76f8\u624b\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u3066\u304a\u308a\u3001\u524d\u5e74\u306e\u540c\u6642\u671f\u3068\u6bd4\u8f03\u3057\u3066<strong>\u65b0\u898f\u8a2a\u554f\u8005\u6570\u304c\u5897\u52a0<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u306f\u3001<span style=\"font-weight: 400\">The North Face<\/span>\u304c\u3088\u308a\u5927\u304d\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001<span style=\"font-weight: 400\">Patagonia<\/span>\u306f\u65b0\u3057\u3044\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u4ed8\u3051\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30a2\u30a6\u30c8\u30c9\u30a2\u30a6\u30a7\u30a2\u5e02\u5834\u3067\u306e\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>3. <b>D2C\u8ca9\u58f2\u3068Amazon\u8ca9\u58f2\u306e\u7406\u60f3\u7684\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u901a\u3058\u305fD2C\uff08Direct to Consumer\uff09\u8ca9\u58f2\u3068\u3001Amazon\u306e\u3088\u3046\u306a<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/online-marketplaces\/\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9<\/a>\u7d4c\u7531\u3067\u306e\u8ca9\u58f2\u306e\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u9069\u5207\u306b\u4fdd\u3061\u3001\u88fd\u54c1\u306e\u8996\u8a8d\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304cD2C\u30c1\u30e3\u30cd\u30eb\u3068\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306e\u3069\u3061\u3089\u306b\u591a\u304f\u5b58\u5728\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><strong>\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30a6\u30a7\u30d6\u4e0a\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u5206\u6790\u3059\u308b<\/strong><\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u304a\u3051\u308b\u30a6\u30a7\u30d6\u4e0a\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u4f8b\u3048\u3070<\/span><span style=\"font-weight: 400\"> \u300cwinter jackets\uff08\u51ac\u7528\u30b8\u30e3\u30b1\u30c3\u30c8\uff09\u300d\u95a2\u9023\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3001\u6700\u3082\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u306e\u306f\u3069\u306e\u30b5\u30a4\u30c8\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196732 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6.png\" alt=\"Organic clicks over time for Winter Jackets\" width=\"1600\" height=\"765\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-300x143.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-1024x490.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-768x367.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-1536x734.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_6-512x245.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><em><span style=\"font-weight: 400\">\u300cwinter jackets\u300d\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u304a\u3051\u308b\u691c\u7d22\u30af\u30ea\u30c3\u30af\u30b7\u30a7\u30a2\u306e\u72b6\u6cc1<\/span><\/em><\/p>\n<p>\u300c<span style=\"font-weight: 400\">winter jackets\uff08\u51ac\u7528\u30b8\u30e3\u30b1\u30c3\u30c8\uff09<\/span>\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u30b0\u30eb\u30fc\u30d7\u306b\u304a\u3044\u3066\u3001Amazon\u304c\u6700\u3082\u591a\u304f\u306e\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u304a\u308a\u3001\u6b21\u3044\u3067REI\u3068Temu\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u3053\u308c\u3089\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u7528\u8a9e\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u307e\u305f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u306fPatagonia\u304c\u3001\u4ed6\u306e2\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u76f4\u63a5\u8a2a\u554f\uff08D2C\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u3067\u512a\u4f4d\u306b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u306e\u3053\u3068\u304b\u3089\u3001e\u30b3\u30de\u30fc\u30b9\u5168\u4f53\u306b\u304a\u3051\u308b\u6210\u529f\u306e\u9375\u306f\u3001\u5f37\u529b\u306aAmazon\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><strong>\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u3064\u3044\u3066Amazon\u3067\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u5206\u6790\u3059\u308b<\/strong><\/p>\n<p>Similarweb\u306e Shopper Intelligence\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u306b\u5bfe\u3059\u308bAmazon\u3067\u306e\u30af\u30ea\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<br \/>\n\u203bShopper Intelligence\u306fAmazon.co.jp\u306b\u306f\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196877 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53.png\" alt=\"paid and organic clics\" width=\"2554\" height=\"1320\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53.png 2554w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-300x155.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-1024x529.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-768x397.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-1536x794.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-2048x1058.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-15.57.53-512x265.png 512w\" sizes=\"(max-width: 2554px) 100vw, 2554px\" \/><\/p>\n<ul>\n<li><strong>Columbia<\/strong>\u306f\u3001The North Face\u3088\u308a\u3082<strong>Amazon\u3067\u306e\u30af\u30ea\u30c3\u30af\u30b7\u30a7\u30a2\u304c\u9ad8\u3044<\/strong><\/li>\n<li><strong>Patagonia<\/strong>\u306f\u3001Amazon\u3067<strong>\u300c\u51ac\u30b8\u30e3\u30b1\u30c3\u30c8\u300d\u306e\u9700\u8981\u3092\u53d6\u308a\u8fbc\u3081\u3066\u3044\u306a\u3044<\/strong><\/li>\n<li>\u5b63\u7bc0\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3082Paid\u30af\u30ea\u30c3\u30af\u306b\u3042\u3089\u308f\u308c\u3066\u304a\u308a\u3001\u30d4\u30fc\u30af\u306e\u51ac\u5b63\u306b\u306fPaid\u30af\u30ea\u30c3\u30af\u306e\u30b7\u30a7\u30a2\u304c\u4e88\u60f3\u901a\u308a\u5897\u52a0\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<p class=\"\" data-start=\"270\" data-end=\"310\">\u6b21\u306b\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b9\u30c8\u306b\u57fa\u3065\u3044\u3066Amazon\u3067\u306e\u30c8\u30c3\u30d7\u30bb\u30ea\u30f3\u30b0\u5546\u54c1\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196878 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40.png\" alt=\"coats on amazon\" width=\"2574\" height=\"1208\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40.png 2574w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-300x141.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-1024x481.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-768x360.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-1536x721.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-2048x961.png 2048w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-01-at-16.08.40-512x240.png 512w\" sizes=\"(max-width: 2574px) 100vw, 2574px\" \/><\/p>\n<p>Columbia\u306e\u5973\u6027\u7528\u30b8\u30e3\u30b1\u30c3\u30c8\u304cAmazon\u3067\u6700\u3082\u58f2\u308c\u3066\u3044\u308b\u5546\u54c1\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u5973\u6027\u7528\u30b8\u30e3\u30b1\u30c3\u30c8\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u300c\u51ac\u30b8\u30e3\u30b1\u30c3\u30c8\u300d\u306e\u9700\u8981\u3092\u6d3b\u304b\u3059\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<h2>4. \u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b<\/h2>\n<p class=\"\" data-start=\"102\" data-end=\"248\">Amazon\u3084Google\u3067\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u306f\u3001\u88fd\u54c1\u306e\u9732\u51fa\u3092\u9ad8\u3081\u3001\u9069\u5207\u306a\u6d88\u8cbb\u8005\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u975e\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u3055\u3089\u306b\u7af6\u5408\u4ed6\u793e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/optimize-amazon-listings\/\">\u88fd\u54c1\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0<\/a>\u3084\u6709\u6599\u5e83\u544a\u3092\u6d88\u8cbb\u8005\u306e\u610f\u56f3\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"\" data-start=\"250\" data-end=\"331\">Similarweb\u306f\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u652f\u63f4\u3057\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u52b9\u679c\u7684\u306b\u96c6\u3081\u3001Amazon\u3068Google\u306e\u4e21\u65b9\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>Amazon\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565<\/h3>\n<p>Similarweb\u306eShopper Intelligence\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5f37\u529b\u306a\u6a5f\u80fd\u3092\u901a\u3058\u3066\u3001\u5e02\u5834\u3067\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u5b88\u308a\u3001\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196735 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9.png\" alt=\"Winter Jackets on Columbia\" width=\"1600\" height=\"653\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-300x122.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-1024x418.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-768x313.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-1536x627.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_9-512x209.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>\u4f8b\u3048\u3070\u3001\u300cpatagonia jackets women\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3001Columbia\u304c50\uff05\u306e\u30af\u30ea\u30c3\u30af\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/strong><\/p>\n<p class=\"\" data-start=\"538\" data-end=\"624\">Patagonia\u306fAmazon\u3067\u306e\u5b58\u5728\u611f\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001Columbia\u306f\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5165\u672d\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u3092\u5f15\u304d\u5bc4\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p class=\"\" data-start=\"626\" data-end=\"694\">\u307e\u305f\u3001Columbia\u306e\u88fd\u54c1\u306f\u300cpatagonia for women\u300d\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u306b\u3082\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196736 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10.png\" alt=\"Winter Jackets on Amazon\" width=\"1600\" height=\"622\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-300x117.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-1024x398.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-768x299.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-1536x597.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_10-512x199.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><img decoding=\"async\" class=\"alignnone wp-image-196737 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11.png\" alt=\"Amazon search bar\" width=\"1600\" height=\"188\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-300x35.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-1024x120.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-768x90.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-1536x180.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_11-512x60.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><img decoding=\"async\" class=\"alignnone wp-image-196738 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12.png\" alt=\"Winter Jackets results\" width=\"1600\" height=\"898\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-300x168.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-1024x575.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-768x431.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-1536x862.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_12-512x287.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>The North Face\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u6700\u9069\u5316\u306e\u6a5f\u4f1a <\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196740 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13.png\" alt=\"The North Face top keywords\" width=\"1600\" height=\"765\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-300x143.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-1024x490.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-768x367.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-1536x734.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_13-512x245.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p class=\"\" data-start=\"731\" data-end=\"804\">\u300cPuffer jacket womens\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u975e\u5e38\u306b\u9700\u8981\u304c\u9ad8\u304f\u3001\u9078\u5b9a\u3057\u305f\u671f\u9593\u5185\u3067\u524d\u5e74\u6bd43852\uff05\u3068\u3044\u3046\u9a5a\u7570\u7684\u306a\u5897\u52a0\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p class=\"\" data-start=\"806\" data-end=\"930\">\u73fe\u5728\u3001The North Face\u306e\u30d6\u30e9\u30f3\u30c9\u30b7\u30a7\u30a2\u306f7.4\uff05\u3067\u3059\u304c\u3001\u3053\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u88fd\u54c1\u8aac\u660e\u30da\u30fc\u30b8\uff08PDP\uff09\u306e\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u3067\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001Amazon\u5185\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306b\u5411\u4e0a\u3055\u305b\u3001\u6d88\u8cbb\u8005\u306e\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u305f\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>Google\u306b\u304a\u3051\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-196742 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14.png\" alt=\"Winter Jackets search trends\" width=\"1600\" height=\"759\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-300x142.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-1024x486.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-768x364.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-1536x729.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2024\/11\/winter_is_just_around_the_14-512x243.png 512w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p class=\"\" data-start=\"955\" data-end=\"1052\">Google\u3067\u306e\u691c\u7d22\u7d50\u679c\u3067\u306f\u3001Patagonia\u304c\u51ac\u7528\u30b8\u30e3\u30b1\u30c3\u30c8\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u5727\u5012\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u8a87\u308a\u3001Columbia\u3084The North Face\u3092\u5927\u304d\u304f\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"\" data-start=\"1054\" data-end=\"1144\">Similarweb\u306e\u9700\u8981\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u95a2\u3059\u308b\u30de\u30af\u30ed\u304a\u3088\u3073\u30de\u30a4\u30af\u30ed\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u6df1\u304f\u6d1e\u5bdf\u3057\u3001\u6d88\u8cbb\u8005\u306e\u52d5\u5411\u3092\u3088\u308a\u7cbe\u7dfb\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 data-start=\"1054\" data-end=\"1144\">5.<b>\u30bd\u30fc\u30b7\u30e3\u30eb\u3084AI\u691c\u7d22\u306a\u3069\u30ad\u30fc\u30ef\u30fc\u30c9\u4ee5\u5916\u306e\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316\u3092\u306f\u304b\u308b<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u6700\u8fd1\u3067\u306f\u3001\u5f93\u6765\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4ee5\u5916\u306b\u3082\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306a\u3069\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306bAI\u306b\u3088\u308b\u691c\u7d22\uff08ChatGPT\u306a\u3069\uff09\u3092\u7d4c\u7531\u3057\u305f\u30a2\u30af\u30bb\u30b9\u306f\u3001\u65b0\u305f\u306a\u8cfc\u8cb7\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u7121\u8996\u3067\u304d\u306a\u3044\u5b58\u5728\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-202030\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot.jpeg\" alt=\"\" width=\"766\" height=\"260\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot.jpeg 766w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot-300x102.jpeg 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/p>\n<p><span style=\"font-weight: 400\">2025\u5e742\u6708\u6642\u70b9\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001Nike\u3001Adidas\u3001New Balance\u3001Foot Locker\u3001HOKA\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u306b\u306f\u3001\u6708\u9593177,200\u4ef6\u306e\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u7531\u6765\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u767a\u751f\u3057\u3066\u304a\u308a\u3001\u5168\u30ea\u30d5\u30a1\u30e9\u30eb\u306e3%\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u305d\u306e\u3046\u3061<\/span><b>92.71%\u306fChatGPT.com\u7531\u6765<\/b><span style=\"font-weight: 400\">\u3001<\/span><b>6.96%\u304cPerplexity.ai\u7531\u6765<\/b><span style=\"font-weight: 400\">\u3068\u306a\u3063\u3066\u304a\u308a\u3001AI\u691c\u7d22\u7d4c\u7531\u3067\u306e\u6d41\u5165\u6700\u9069\u5316\u304c\u65b0\u305f\u306aSEO\u6226\u7565\u306e\u4e00\u90e8\u306b\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-202031\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot-lp.jpeg\" alt=\"\" width=\"740\" height=\"181\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot-lp.jpeg 740w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot-lp-300x73.jpeg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p><span style=\"font-weight: 400\">nike.com\u306b\u7740\u5730\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6210AI\u3078\u306e\u8cea\u554f\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u516c\u5f0f\u30b5\u30a4\u30c8\u304b\u3089\u8cfc\u5165\u3057\u305f\u3044\u3001\u6700\u65b0\u4f5c\u3092\u63a2\u3057\u3066\u3044\u308b\u3001\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3057\u3066\u3044\u308b\u306a\u3069\u3001\u3069\u306e\u3088\u3046\u306a\u8208\u5473\u95a2\u5fc3\u304b\u3089\u30b5\u30a4\u30c8\u306b\u7740\u5730\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-202032\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot-prompt.jpeg\" alt=\"\" width=\"629\" height=\"829\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot-prompt.jpeg 629w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/03\/attachment-chatbot-prompt-228x300.jpeg 228w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u306e\u3088\u3046\u306a\u6d41\u5165\u5143\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u306e\u691c\u7d22\u306b\u4f9d\u5b58\u3057\u306a\u3044\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u3092\u78ba\u7acb\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2>6.<b>\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067e\u30b3\u30de\u30fc\u30b9\u3092\u6210\u529f\u3078\u5c0e\u304f<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u81ea\u793e\u30b5\u30a4\u30c8\u3068Amazon\u306e\u4e21\u65b9\u3067\u8ca9\u58f2\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u3001\u3042\u308b\u3044\u306f\u3053\u308c\u304b\u3089Amazon\u3067\u306e\u5c55\u958b\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001e\u30b3\u30de\u30fc\u30b9\u5206\u6790\u3068<a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9<\/a>\u3092\u4e00\u4f53\u5316\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u4e0a\u3067\u304d\u308f\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3001\u6d88\u8cbb\u8005\u306e\u691c\u7d22\u884c\u52d5\u306e\u5206\u6790\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u306e\u7cbe\u7dfb\u5316\u2500\u2500\u3069\u306e\u89b3\u70b9\u306b\u304a\u3044\u3066\u3082\u3001<a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">Similarweb\u306e\u30c7\u30fc\u30bf<\/a>\u306f\u3001\u88fd\u54c1\u306e\u8996\u8a8d\u6027\u5411\u4e0a\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/sales\/b2b-sales\/ideal-customer-profile\/\">\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf<\/a>\uff08ICP\uff09\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u3001\u305d\u3057\u3066\u4f55\u3088\u308ae\u30b3\u30de\u30fc\u30b9\u58f2\u4e0a\u306e\u62e1\u5927\u306b\u76f4\u7d50\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30c7\u30b8\u30bf\u30eb\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u6226\u7565\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001<\/span><b>\u30d6\u30e9\u30f3\u30c9\u306f\u3088\u308a\u52b9\u679c\u7684\u306b\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001<a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/market-demand\/\">\u5e02\u5834\u30cb\u30fc\u30ba<\/a>\u306b\u7684\u78ba\u306b\u5fdc\u3048\u3001D2C\u3068Amazon\u306e\u4e21\u9818\u57df\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/b><span style=\"font-weight: 400\">\u306e\u3067\u3059\u3002<\/span><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u653b\u7565\u306e\u30ab\u30ae\u306f\u3053\u308c\uff01<\/p>\n                                    <p class=\"post-banner__subtitle\">\u6700\u65b0\u30c7\u30fc\u30bf\u3092\u6d3b\u304b\u3057\u3066\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u3064\u304b\u307f\u307e\u3057\u3087\u3046<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\/registration\"\n                           data-disable-dynamic-tracking\n                        >Similarweb\u3067\u30d2\u30f3\u30c8\u3092\u3064\u304b\u3080<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<div id=\"lv-root\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u4ee5\u964d\u3001\u30ea\u30c6\u30fc\u30eb\u696d\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306f\u65b0\u305f\u306a\u30d5\u30a7\u30fc\u30ba\u306b\u7a81\u5165\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u7d71\u5408\u3059\u308b\u300cOMO\uff08Online Merges with Offline\uff09\u300d\u6226\u7565\u306f\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002SNS\u3001\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3001\u30e1\u30fc\u30ab\u30fc\u76f4\u8ca9\u30b5\u30a4\u30c8\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u60c5\u5831\u53ce\u96c6\u30fb\u8cfc\u8cb7\u30c1\u30e3\u30cd\u30eb\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u591a\u69d8\u5316\u3057\u3066\u304a\u308a\u3001\u5f93\u6765\u306e\u4e00\u65b9\u5411\u7684\u306a\u8cfc\u8cb7\u30d5\u30a1\u30cd\u30eb\u306f\u6a5f\u80fd\u3057\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u30d6\u30e9\u30f3\u30c9\u306f\u300c\u58f2\u308b\u3053\u3068\u300d\u4ee5\u4e0a\u306e\u53d6\u308a\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306b\u304a\u3044\u3066\u306f\u3001\u305d\u306e\u91cd\u8981\u6027\u304c\u3055\u3089\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002 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Face\u3001Patagonia\u3001Columbia\u3068\u3044\u3063\u305f\u4e3b\u529b\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3001\u30b8\u30e3\u30b1\u30c3\u30c8\u306e\u8ca9\u58f2\u7af6\u4e89\u306f\u6700\u91cd\u8981\u30c6\u30fc\u30de\u306e\u3072\u3068\u3064\u3067\u3057\u305f\u3002 2.\u7af6\u5408\u4ed6\u793e\u3088\u308a\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u306a\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u884c\u3046 \u4ee5\u4e0b\u306f\u3001Similarweb\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u4e3b\u8981\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3067\u3059\u3002 The North Face\u306f\u3001\u4ed6\u306e2\u30d6\u30e9\u30f3\u30c9\uff08Patagonia\u304a\u3088\u3073Columbia\uff09\u3068\u6bd4\u8f03\u3057\u3066\u3001\u6708\u9593\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570\u304c\u6700\u3082\u591a\u304f\u3001\u91cd\u8907\u3092\u9664\u3044\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u7372\u5f97\u306b\u304a\u3044\u3066\u3082\u30ea\u30fc\u30c9\u3057\u3066\u3044\u307e\u3059\u3002 The North Face\u306f\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u306e\u96c6\u5ba2\u529b\u306b\u512a\u308c\u3066\u304a\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u91cd\u8907\u7ba1\u7406\u3082\u52b9\u679c\u7684\u306b\u884c\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c1\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4e21\u9762\u3067\u7af6\u5408\u306b\u5bfe\u3059\u308b\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002 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\u305d\u308c\u3067\u306f\u3001\u696d\u754c\u5168\u4f53\u3092\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u300c\u30b8\u30e3\u30b1\u30c3\u30c8\u300d\u30ab\u30c6\u30b4\u30ea\u3092\u4f8b\u306b\u3068\u3063\u3066\u307f\u307e\u3059\u3002 \u30b8\u30e3\u30b1\u30c3\u30c8\u30ab\u30c6\u30b4\u30ea\u306b\u7279\u5316\u3057\u305f\u3001\u3053\u308c\u30893\u30d6\u30e9\u30f3\u30c9\uff08The North Face\u3001Patagonia\u3001Columbia\uff09\u5411\u3051\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u696d\u754c\u5206\u6790\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 Patagonia\u306f\u30012024\u5e7410\u6708\u304b\u30892024\u5e743\u6708\u306b\u304b\u3051\u3066\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30b7\u30a7\u30a2\u306b\u304a\u3044\u3066\u524d\u5e74\u540c\u671f\u6bd4\uff08YoY\uff09\u3067+2.78\u30dd\u30a4\u30f3\u30c8\u306e\u5897\u52a0\u3092\u8a18\u9332\u3057\u3001\u4ed6\u306e2\u30d6\u30e9\u30f3\u30c9\u3092\u4e0a\u56de\u308b\u6210\u9577\u3092\u898b\u305b\u307e\u3057\u305f\u3002 The North Face\u306f\u4f9d\u7136\u3068\u3057\u3066\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u5727\u5012\u7684\u306a\u30ea\u30fc\u30c9\u3092\u4fdd\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u6210\u9577\u7387\u306f\u5f90\u3005\u306b\u920d\u5316\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002 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