{"id":203041,"date":"2025-04-09T13:28:38","date_gmt":"2025-04-09T13:28:38","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=203041"},"modified":"2025-10-21T14:10:56","modified_gmt":"2025-10-21T14:10:56","slug":"get-traffic-to-amazon-listing","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/ecommerce\/amazon-insights\/get-traffic-to-amazon-listing\/","title":{"rendered":"How To Get Traffic To Amazon Listings From Google Search"},"content":{"rendered":"

If your focus is mastering Amazon on-site search, your head\u2019s in the right place. With 60.1% of all Amazon US traffic being direct<\/strong> (according to Similarweb data<\/a>), most of your audience is already there.<\/p>\n

But what about the remaining 39.9%?<\/p>\n

If you’re serious about scaling on Amazon, you can’t just optimize for what happens after shoppers arrive. You need to optimize for their entire journey which, more often than not, starts before they even set foot on Amazon. Understanding your user journey and accompanying them from the research to decision-making stages gives you an advantage over your competitors.<\/p>\n

Let\u2019s take a look at why external traffic to Amazon from Google matters and how you can turn it into your secret weapon to increase product views, unit sales, and market share.<\/p>\n

\"Total<\/p>\n

Why drive traffic from Google to Amazon?<\/h2>\n

Here\u2019s the thing: a total of $563.3 billion<\/strong> was spent on Amazon US in 2024 (Similarweb). People are spending on Amazon, and there is no sign of slowing down.<\/p>\n

\"Amazon<\/p>\n

If you can bring more traffic to your Amazon listings, you\u2019re setting yourself up to capture a bigger portion of that spend. But that\u2019s not the only reason for analyzing external traffic to Amazon.<\/p>\n

Here\u2019s why Google traffic<\/strong> is especially valuable:<\/p>\n

\"Why<\/p>\n

1. Amazon rewards external traffic<\/h3>\n

When you bring outside shoppers (say, from Instagram, Google, or email lists) to Amazon, you’re doing the “heavy-lifting” marketing for them. As a result, Amazon rewards sellers by boosting their organic rankings<\/strong> and improving their Best Seller Rank (BSR)<\/strong>.<\/p>\n

\"Bestseller<\/p>\n

2. Buyers on Google have intent<\/h3>\n

When someone types into Google things like: \u201cBest wireless headphones under $100\u201d, \u201cBuy yoga mats online\u201d, or \u201cReviews for portable blenders\u201d, they’re ready to buy or compare products.<\/p>\n

If you show up with a link to your Amazon listing (or a blog post that links to it), you\u2019re catching people already in shopping mode.<\/p>\n

Intent + Amazon\u2019s trust = Higher conversion rate.<\/p><\/blockquote>\n

3. Amazon listings rank well on Google<\/h3>\n

Amazon has massive domain authority<\/a>. That means your Amazon product pages can actually rank pretty high on Google. Faster than your own website would.<\/p>\n

Driving traffic there gives you a shortcut to be “on Page 1” without having to do months of SEO.<\/p>\n

4. You win shoppers who prefer Amazon<\/h3>\n

Most people trust Amazon more than a random website because of:<\/p>\n