{"id":203158,"date":"2025-04-22T11:53:38","date_gmt":"2025-04-22T11:53:38","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=203158"},"modified":"2026-05-17T14:14:09","modified_gmt":"2026-05-17T14:14:09","slug":"new-shopper-intelligence","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/new-shopper-intelligence\/","title":{"rendered":"Ready to Conquer the Digital Shelf? Retail Intelligence 2.0 Is Here"},"content":{"rendered":"

Hi, I\u2019m Daniel, a Product Marketing Manager here at Similarweb, and I have a really exciting announcement for ecommerce brands and retailers.<\/p>\n

Every week, we sit down with ecommerce leaders who share the same frustrations: \u201cShopper behavior is unpredictable,\u201d \u201cMarket trends shift overnight,\u201d and \u201cRetail media costs are spiraling.\u201d Lately, it\u2019s gotten worse with tariffs and other layers of complexity no one has seen coming. Sound familiar? That\u2019s why we’re launching Retail Intelligence 2.0<\/b><\/a>.<\/p>\n

So if you and your team are thinking: “We need sharper data, faster signals, and more granular insights to react in real-time.<\/i>”<\/p>\n

Well, that\u2019s exactly what we\u2019ve built.<\/b><\/p>\n

\"Sharper<\/p>\n

The next generation of ecommerce insights<\/h2>\n

Ecommerce competition fiercer than ever, retail media spend rising, and shopper journeys more fragmented. So we\u2019ve reimagined Retail Intelligence to give you:<\/p>\n

✅ Unmatched visibility into Amazon performance<\/b>
\n✅ Cross-retailer analytics to scale your omnichannel strategy<\/b>
\n✅ Full-funnel insight into what shoppers search (on or off Amazon), click, and buy<\/b><\/p>\n

The new and improved dataset in Retail Intelligence 2.0<\/b> is your single source of truth for ecommerce growth, combining the best of digital shelf analytics<\/a>, retail traffic intel, and granular product, category, and consumer behavior data.<\/p>\n

Here’s what we\u2019ve introduced:<\/p>\n

1. Weekly granularity and best-in-class data quality<\/h2>\n

No more waiting weeks to spot a trend.<\/b> With weekly data updates, you can stay in sync with the market and react quickly to competitive shifts, category spikes, or campaign momentum.<\/p>\n

🔍 Why this matters:<\/b><\/p>\n