The result? Cleaner reporting. Sharper insights. Faster decisions. Plus, an analysis that aligns with how your team actually works. Just what you need for this year\u2019s 4-day Prime Day event.<\/b><\/p>\nThe problem with product groups and ASIN lists<\/h2>\n
So, you’ve been using Product Groups<\/b> and ASIN Lists<\/b>? They’re like a trusty old car. Sure, it’s old enough to have a CD player, but you know it’ll get you from point A to point B. But somewhere at the back of your mind, you know you’re ready for an upgrade.<\/p>\n
Here\u2019s why?<\/p>\n
- \n
- Product Groups<\/b> offer scale, but sometimes you need a tighter grip on the reins<\/li>\n
- ASIN Lists<\/b> give you precision, but can be static or time-consuming to manage<\/li>\n<\/ul>\n
Neither option truly mirrors how your business organizes its product lines, assortments, or competitive sets. It’s like trying to fit a European plug into a US socket. And if you’re a large-scale consumer goods company, you need to be able to build and analyze categories at scale, <\/b>quickly, flexibly, and in a way that aligns with your team\u2019s reporting logic.<\/p>\n
Wouldn\u2019t it be great if there was a tool that gave you both scale and<\/em> control, all while fitting perfectly with your business structure?<\/p>\n
Meet Custom Categories: built for how you work<\/h2>\n
![\"Custom](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-cats.gif\")
<\/p>\nSay hello 👋 to Custom Categories<\/b>: Pulling together Product Groups and ASIN Lists, but without the baggage. It’s one tool to rule them all, with a workflow so clear, it’s practically self-explanatory.<\/p>\n
Flexible? Check. Scalable? Double-check. Does it work the way your team actually works? Yes!<\/p>\n
Build categories using a range of inclusion\/exclusion filters, manual ASIN picks, or a mix of both. No more choosing between control or scale. Now you can have your cake and eat it too.<\/p>\n
Whether you\u2019re organizing by product line, competitive set, or retailer taxonomy, Shopper Intelligence\u2019s new Custom Categories adapts to your business<\/strong> like a Swiss Army knife. With real-time previews, you see exactly what you\u2019re building before you commit.<\/p>\n
![\"Product](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-custom-categories-1.png\")
<\/p>\nSmarter groupings. Better insights. Faster action<\/h2>\n
With Custom Categories, you\u2019re no longer stuck with Amazon\u2019s default taxonomy. Build categories that reflect your internal product lines, competitive sets, or retailer taxonomies. Choose whatever makes sense for you.<\/p>\n
The reporting is cleaner. The insights are sharper, and because everything is aligned, business decisions come faster.<\/p>\n
You can also preview your group in real time. No more silos. No more second-guessing.<\/p>\n
Customers have two options available for creating custom categories:<\/p>\n
- \n
- Lite<\/b> lets you group up to 10,000 ASINs – perfect for quick wins and trend spotting<\/li>\n
- Pro<\/b> gives you unlimited ASINs, pre-calculated data, and will soon include full-platform reach, including Category pages. Each account receives 10 Custom Categories Pro categories to use across the team, making it ideal for going through large lists and datasets<\/li>\n<\/ul>\n
![\"Product](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-lite-pro.png\")
<\/p>\nEither way, you get the tools to move faster, think clearly, and work smarter.<\/p>\n
\nUPDATE: Custom Categories have been added to Sales Performance<\/h2>\n
\nAs of July 2025, users can create, update, and fully analyze their own categories directly, just like standard Amazon categories.<\/p>\n<\/div>\n
\nYou can now track performance over time for key metrics such as units sold, revenue, product views, conversion rates (CVR), and more, all focused on the products that matter most to them.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n![\"\"](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/06\/attachment-Clipboard-20250710-134132-269.gif\")
<\/div>\n<\/div>\nAny custom categories created will conveniently appear under the Favorites tab<\/strong> in the Category dropdown, making it much easier to find and revisit. This update provides users with a truly tailored analysis of the products they care about, whether across different subcategories, price points, ASIN lists, or custom inclusion\/exclusion filters they define.<\/div>\nYour structure, your logic, your insights \u2013 finally in sync<\/h2>\n
Try Custom Categories today and say goodbye to product grouping headaches.<\/b><\/p>\n
Custom Categories make product analysis clear and simple. One tool, one workflow, built to match how your team works (not how Amazon thinks you should).<\/p>\n
- Pro<\/b> gives you unlimited ASINs, pre-calculated data, and will soon include full-platform reach, including Category pages. Each account receives 10 Custom Categories Pro categories to use across the team, making it ideal for going through large lists and datasets<\/li>\n<\/ul>\n
- ASIN Lists<\/b> give you precision, but can be static or time-consuming to manage<\/li>\n<\/ul>\n