{"id":204989,"date":"2025-07-24T13:24:33","date_gmt":"2025-07-24T13:24:33","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=204989"},"modified":"2025-11-24T12:45:04","modified_gmt":"2025-11-24T12:45:04","slug":"similarweb-partners-affinity","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/similarweb-partners-affinity\/","title":{"rendered":"Powering Smarter Deal Discovery: Similarweb Partners with Affinity"},"content":{"rendered":"<p>We\u2019re excited to announce our collaboration with Affinity, the relationship intelligence platform for dealmakers, on the launch of <a href=\"https:\/\/www.affinity.co\/press-release\/affinity-sourcing-to-transform-deal-discovery-for-investors\"><b>Affinity Sourcing<\/b><\/a>, a new AI-powered solution designed to change the way investment teams identify and prioritize opportunities.<\/p>\n<p>Affinity Sourcing brings together predictive signals and relationship insights to surface high-potential companies early in their growth trajectory. By integrating <b>Similarweb\u2019s trusted digital signals<\/b>, the platform delivers investors timely <a href=\"https:\/\/www.similarweb.com\/corp\/stocks\/company-performance\/\">visibility into company momentum<\/a>, online performance, and emerging market trends.<\/p>\n<blockquote><p>\u201cInvestors today need a clear edge in identifying tomorrow\u2019s market leaders before the rest of the world catches on. By integrating Similarweb\u2019s digital signals into Affinity Sourcing, investment teams gain early, reliable visibility into real-time company momentum, helping them act with speed and conviction. We\u2019re proud to partner with Affinity to make data-driven sourcing faster, smarter, and more accessible.\u201d<br \/>\n<strong>Alyssa Lewis, VP Investors at Similarweb<\/strong><\/p>\n<p>\u201cAffinity Sourcing uses AI to help firms identify companies worth pursuing, weeks or even months ahead of traditional methods. This partnership with Similarweb enables us to incorporate powerful <a href=\"https:\/\/www.similarweb.com\/website\/\">web traffic<\/a> signals into our sourcing engine, giving our users a more complete picture of company activity and growth potential.\u201d<br \/>\n<strong>Ken Fine, CEO of Affinity<\/strong><\/p><\/blockquote>\n<h2>Two leaders in their respective fields<\/h2>\n<p>The partnership brings together two leaders in their respective fields to unlock greater speed and intelligence for deal teams. <a href=\"https:\/\/www.similarweb.com\/corp\/ourdata\/\">Similarweb\u2019s data<\/a> provides a trusted foundation for decision-making, while Affinity\u2019s platform translates those insights into actionable sourcing opportunities.<\/p>\n<p>Affinity joins a growing roster of OEM clients who rely on Similarweb data for M&amp;A, private equity, and due diligence workflows.<\/p>\n<p>We look forward to continuing to support Affinity\u2019s mission to modernize deal discovery and helping more investment teams act with confidence and clarity.<\/p>\n<p>Stay tuned as we expand our OEM ecosystem and bring the power of <a href=\"https:\/\/www.similarweb.com\/\">digital intelligence<\/a> to new industries and use cases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to announce our collaboration with Affinity, the relationship intelligence platform for dealmakers, on the launch of Affinity Sourcing, a new AI-powered solution designed to change the way investment teams identify and prioritize opportunities. Affinity Sourcing brings together predictive signals and relationship insights to surface high-potential companies early in their growth trajectory. By integrating [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":204999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6726,6698],"tags":[],"class_list":["post-204989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Powering Smarter Deal Discovery: Similarweb Partners with Affinity | Similarweb<\/title>\n<meta name=\"description\" content=\"Similarweb partners with Affinity to launch Affinity Sourcing, an AI solution giving investment teams early visibility into high-growth opportunities.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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