{"id":206042,"date":"2025-09-18T18:02:13","date_gmt":"2025-09-18T18:02:13","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=206042"},"modified":"2025-09-18T18:51:11","modified_gmt":"2025-09-18T18:51:11","slug":"as-metricas-de-seo-que-realmente-importam-e-como-usar-a-similarweb-para-monitora-las","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/pt\/marketing\/seo\/as-metricas-de-seo-que-realmente-importam-e-como-usar-a-similarweb-para-monitora-las\/","title":{"rendered":"As m\u00e9tricas de SEO que realmente importam \u2014 e como usar a Similarweb para monitor\u00e1-las"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O e-commerce brasileiro vive um momento de disputa acirrada. Hoje, mais de um ter\u00e7o do tr\u00e1fego digital do setor est\u00e1 concentrado em apenas dois players: <\/span><b>Mercado Livre (18,43%) e Temu (16,16%)<\/b><span style=\"font-weight: 400;\">. Logo atr\u00e1s, gigantes como Amazon (13,21%) e Shopee (10,66%) seguem brigando por relev\u00e2ncia, enquanto dezenas de outros players dividem o espa\u00e7o que sobra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa polariza\u00e7\u00e3o mostra uma realidade clara: <\/span><b>cada ponto percentual de tr\u00e1fego pode significar milh\u00f5es em receita<\/b><span style=\"font-weight: 400;\">. E, diante de um mercado altamente competitivo, o SEO se torna pe\u00e7a-chave para conquistar visibilidade e n\u00e3o perder terreno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas o desafio n\u00e3o est\u00e1 em falta de dados \u2014 pelo contr\u00e1rio. A quest\u00e3o \u00e9 saber <\/span><b>quais m\u00e9tricas acompanhar<\/b><span style=\"font-weight: 400;\"> e, principalmente, <\/span><b>como transform\u00e1-las em a\u00e7\u00f5es concretas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neste artigo, reunimos as m\u00e9tricas essenciais para qualquer estrat\u00e9gia de SEO e mostramos como as solu\u00e7\u00f5es da Similarweb podem ajudar voc\u00ea a mensur\u00e1-las com mais precis\u00e3o e contexto.<\/span><\/p>\n<h2><b>1. Rankings de palavras-chave<\/b><\/h2>\n<p><b>Por que importa:<\/b><span style=\"font-weight: 400;\"> acompanhar a posi\u00e7\u00e3o das suas p\u00e1ginas na SERP \u00e9 a base de qualquer estrat\u00e9gia. Mais do que saber <\/span><i><span style=\"font-weight: 400;\">se<\/span><\/i><span style=\"font-weight: 400;\"> voc\u00ea est\u00e1 rankeando, o essencial \u00e9 monitorar tend\u00eancias, quedas e a evolu\u00e7\u00e3o de concorrentes.<\/span><\/p>\n<p><b>Como medir com a Similarweb? Com Rank Tracker:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitore palavras-chave por grupos, tags e volumes de busca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare a performance com concorrentes em tempo real.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entenda quais termos trazem mais tr\u00e1fego e quais precisam de otimiza\u00e7\u00e3o.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-206037\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-tags-over-time.png\" alt=\"\" width=\"911\" height=\"552\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-tags-over-time.png 911w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-tags-over-time-300x182.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-tags-over-time-768x465.png 768w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/p>\n<p><span style=\"font-size: 8pt;\">Visualiza\u00e7\u00e3o da ferramenta Tags Over Time na plataforma da Similarweb.<\/span><\/p>\n<h2><b>2. Tr\u00e1fego org\u00e2nico<\/b><\/h2>\n<p><b>Por que importa:<\/b><span style=\"font-weight: 400;\"> aumentar o tr\u00e1fego org\u00e2nico qualificado \u00e9 o principal objetivo do SEO. Mas olhar apenas para seu pr\u00f3prio dom\u00ednio n\u00e3o \u00e9 suficiente: \u00e9 preciso comparar com o mercado e entender de onde vem o tr\u00e1fego dos concorrentes, <\/span><span style=\"font-weight: 400;\">quais termos geram crescimento para os concorrentes, medir o share of voice e identificar as fontes de tr\u00e1fego org\u00e2nico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dados da Similarweb mostram que, no setor de <\/span><b>Ecommerce &amp; Shopping no Brasil (jan\u2013ago\/2025)<\/b><span style=\"font-weight: 400;\">, a maior parte do tr\u00e1fego vem de acessos <\/span><b>diretos (44,97%)<\/b><span style=\"font-weight: 400;\">, seguido por <\/span><b>org\u00e2nico (30,83%)<\/b><span style=\"font-weight: 400;\">. Isso refor\u00e7a o peso do SEO como canal de aquisi\u00e7\u00e3o \u2014 muito \u00e0 frente de social (9,13%) e m\u00eddia paga (9,48%).<\/span><\/p>\n<p><b>Como medir com a Similarweb? Com Web Intelligence:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualize o share de tr\u00e1fego org\u00e2nico do setor e veja quais players est\u00e3o ganhando ou perdendo espa\u00e7o.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare crescimento por canal (org\u00e2nico, direto, social, referral) e identifique oportunidades.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-206038\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-Marketing-Channels_Pet-1024x385.png\" alt=\"\" width=\"1024\" height=\"385\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-Marketing-Channels_Pet-1024x385.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-Marketing-Channels_Pet-300x113.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-Marketing-Channels_Pet-768x289.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-Marketing-Channels_Pet-1536x577.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-Marketing-Channels_Pet.png 1548w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-size: 8pt;\">Visualiza\u00e7\u00e3o dos canais de marketing de players do setor Pet no Brasil no m\u00eas de agosto de 2025.<\/span><\/p>\n<h2><b>3. Tend\u00eancias de palavras-chave<\/b><\/h2>\n<p><b>Por que importa:<\/b><span style=\"font-weight: 400;\"> detectar termos antes que atinjam o pico de buscas pode ser decisivo. Entrar cedo em um tema garante menor custo e maior vantagem competitiva.<\/span><\/p>\n<p><b>Como medir com a Similarweb? Com Keyword Trends &amp; AI SEO<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitore termos emergentes e descubra como buscadores e at\u00e9 mesmo chatbots est\u00e3o moldando o tr\u00e1fego.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifique lacunas de palavras-chave entre seu site e concorrentes.<\/span><\/li>\n<\/ul>\n<h2><b>4. Zero-click searches: como transformar desafio em oportunidade<\/b><\/h2>\n<p><b>Por que importa:<\/b><span style=\"font-weight: 400;\"> nas buscas atuais, conquistar a primeira posi\u00e7\u00e3o n\u00e3o garante tr\u00e1fego. Cada vez mais consultas s\u00e3o resolvidas direto na SERP em snippets, pain\u00e9is de conhecimento, People Also Ask e, agora, AI Overviews. Esses <\/span><b>zero-click searches<\/b><span style=\"font-weight: 400;\"> podem parecer uma amea\u00e7a ao tr\u00e1fego org\u00e2nico, mas tamb\u00e9m representam uma oportunidade de <\/span><b>construir visibilidade, autoridade e confian\u00e7a da marca diretamente na p\u00e1gina de resultados<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Como medir e agir com a Similarweb?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use o <\/span><b>Keyword Tool<\/b><span style=\"font-weight: 400;\"> para identificar os termos que mais geram zero-clicks e entender onde o usu\u00e1rio encontra respostas sem sair da SERP.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No <\/span><b>Rank Tracker \u2013 SERP Features Report<\/b><span style=\"font-weight: 400;\">, descubra em quais recursos (snippets, People Also Ask, AI Overview) sua marca j\u00e1 aparece e onde ainda est\u00e1 ausente, mas os concorrentes est\u00e3o presentes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analise <\/span><b>concorrentes<\/b><span style=\"font-weight: 400;\"> que conquistaram destaque em features da SERP para entender formatos de conte\u00fado (listas, FAQs, guias passo a passo, tabelas) que funcionam melhor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitore a <\/span><b>taxa de zero-click<\/b><span style=\"font-weight: 400;\"> ao longo do tempo para avaliar se quedas de tr\u00e1fego org\u00e2nico est\u00e3o ligadas a novas features da SERP e ajustar sua estrat\u00e9gia.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O foco aqui n\u00e3o \u00e9 apenas gerar cliques, mas <\/span><b>estar presente onde o usu\u00e1rio busca respostas<\/b><span style=\"font-weight: 400;\">. Otimizar conte\u00fado para aparecer em snippets, pain\u00e9is e AI Overviews garante que a sua marca siga vis\u00edvel e relevante, mesmo quando o clique n\u00e3o acontece.<\/span><\/p>\n<h2><b>5. Sa\u00fade t\u00e9cnica e experi\u00eancia do usu\u00e1rio<\/b><\/h2>\n<p><b>Por que importa:<\/b><span style=\"font-weight: 400;\"> Core Web Vitals s<\/span><span style=\"font-weight: 400;\">\u00e3o um conjunto de m\u00e9tricas criadas pelo Google para medir a experi\u00eancia de usu\u00e1rio em p\u00e1ginas da web, focando em velocidade, interatividade e estabilidade visual,<\/span><span style=\"font-weight: 400;\"> que impactam diretamente no ranqueamento e na experi\u00eancia.<\/span><\/p>\n<p><b>Como medir com a Similarweb? Com Site Audit.<\/b><\/p>\n<p><b>O recurso Site Audit realiza uma auditoria t\u00e9cnica no seu website ou no do concorrente, com a solu\u00e7\u00e3o voc\u00ea:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obt\u00e9m relat\u00f3rios completos de velocidade, indexa\u00e7\u00e3o e crawl stats.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualiza erros, saiba o impacto real de cada ajuste e receba recomenda\u00e7\u00f5es pr\u00e1ticas de otimiza\u00e7\u00e3o.<\/span><\/li>\n<\/ul>\n<h2><b>6. Backlinks e autoridade de dom\u00ednio<\/b><\/h2>\n<p><b>Por que importa:<\/b><span style=\"font-weight: 400;\"> links de qualidade continuam sendo um dos principais fatores de ranqueamento. Al\u00e9m disso, analisar dom\u00ednios de refer\u00eancia ajuda a entender a estrat\u00e9gia de conte\u00fado dos concorrentes.<\/span><\/p>\n<p><b>Como medir com a Similarweb? Com Backlinks &amp; Referring Domains.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relat\u00f3rio com m\u00e9tricas como Referring Domain, Domain Trust Score, Backlinks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare a evolu\u00e7\u00e3o dos links do seu site vs. concorrentes.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-206039\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-backlinks-1024x380.png\" alt=\"\" width=\"1024\" height=\"380\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-backlinks-1024x380.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-backlinks-300x111.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-backlinks-768x285.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-backlinks-1536x569.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/09\/attachment-backlinks.png 1578w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-size: 8pt;\">Visualiza\u00e7\u00e3o de overview sobre Backlinks e Referring Domains na plataforma da Similarweb.<\/span><\/p>\n<h2><b>Dados certos, decis\u00f5es melhores<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Monitorar m\u00e9tricas de SEO n\u00e3o deve ser uma tarefa isolada. O verdadeiro valor est\u00e1 em conectar essas informa\u00e7\u00f5es, de <\/span><b>rankings a backlinks, de tend\u00eancias a sa\u00fade t\u00e9cnica<\/b><span style=\"font-weight: 400;\"> \u2014 em uma vis\u00e3o integrada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na Similarweb, ajudamos profissionais de SEO a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definir prioridades com base em dados confi\u00e1veis.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Antecipar tend\u00eancias antes do mercado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transformar insights em crescimento org\u00e2nico real.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/similarweb2.orthisbe.com\/calendar\/team\/t\/7\"><b>Entre em contato com nosso time<\/b><\/a><span style=\"font-weight: 400;\"> e veja na pr\u00e1tica como nossas solu\u00e7\u00f5es podem fortalecer sua estrat\u00e9gia digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">__<\/span><\/p>\n<p><a href=\"https:\/\/support.similarweb.com\/hc\/en-us\/articles\/360001631538-Similarweb-Data-Methodology\"><span style=\"font-weight: 400;\">Metodologia Similarweb<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Os times de Insights &amp; Comunica\u00e7\u00e3o da Similarweb podem extrair dados adicionais ou ainda mais atualizados a pedido de ve\u00edculos de imprensa no Brasil (jornalistas podem escrever para<\/span> <span style=\"font-weight: 400;\">juliane.mergener@similarweb.com<\/span><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cita\u00e7\u00e3o: ao citar nossos dados, fa\u00e7a refer\u00eancia \u00e0 Similarweb como a fonte. Refer\u00eancias \u00e0 Similarweb devem preferencialmente constar como \u201cplataforma de Intelig\u00eancia de Marketing Digital\u201d e estar associadas ao<\/span> <a href=\"https:\/\/www.similarweb.com\/\"><span style=\"font-weight: 400;\">site da empresa<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isen\u00e7\u00e3o de responsabilidade: todos os dados, relat\u00f3rios e outros materiais fornecidos ou disponibilizados pela Similarweb s\u00e3o baseados em dados obtidos por terceiros, e incluem estimativas e extrapola\u00e7\u00f5es com base nesses dados. A Similarweb n\u00e3o ser\u00e1 respons\u00e1vel pela exatid\u00e3o dos materiais e n\u00e3o ter\u00e1 nenhuma responsabilidade por qualquer decis\u00e3o de terceiros baseada no todo ou em parte destes materiais.<\/span><\/p>\n<p>An\u00e1lise e Insights:<br \/>\nPor Vicky de Almeida, Insights Leader LATAM na Similarweb<\/p>\n<p>Edi\u00e7\u00e3o de texto:<br \/>\nPor Juliane Mergener, Content Specialist Brazil na Similarweb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O e-commerce brasileiro vive um momento de disputa acirrada. Hoje, mais de um ter\u00e7o do tr\u00e1fego digital do setor est\u00e1 concentrado em apenas dois players: Mercado Livre (18,43%) e Temu (16,16%). Logo atr\u00e1s, gigantes como Amazon (13,21%) e Shopee (10,66%) seguem brigando por relev\u00e2ncia, enquanto dezenas de outros players dividem o espa\u00e7o que sobra. Essa [&hellip;]<\/p>\n","protected":false},"author":561,"featured_media":206035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6353],"tags":[8744,8605,8740,8736,8726,8738,8742,8746],"class_list":["post-206042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-estrategias-de-seo","tag-inteligencia-competitiva","tag-marketing-digital","tag-metricas-de-seo","tag-seo","tag-seo-2025","tag-trafego-organico","tag-zero-click-searches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As m\u00e9tricas de SEO que realmente importam \u2014 e como usar a Similarweb para monitor\u00e1-las | Similarweb<\/title>\n<meta name=\"description\" content=\"Descubra as m\u00e9tricas de SEO que realmente importam e como usar a Similarweb para monitor\u00e1-las e transformar dados em crescimento org\u00e2nico.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/pt\/marketing\/seo\/as-metricas-de-seo-que-realmente-importam-e-como-usar-a-similarweb-para-monitora-las\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juliane Mergener\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" 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