{"id":206215,"date":"2025-10-09T11:26:59","date_gmt":"2025-10-09T11:26:59","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=206215"},"modified":"2025-11-20T16:24:04","modified_gmt":"2025-11-20T16:24:04","slug":"shopper-update-q3-2025","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/shopper-update-q3-2025\/","title":{"rendered":"New in Shopper Intelligence: 5 Ways to See (and Win) More on Amazon"},"content":{"rendered":"<p>This quarter, we focused on customization and a deeper understanding of the consumer, two key steps toward delivering insights that fit your business.<\/p>\n<p>From <strong>AI-powered keyword discovery to a new central workspace<\/strong>, every update in <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/\">Similarweb Shopper Intelligence<\/a> <strong>helps you connect the dots across the customer journey, from search to purchase.<\/strong><\/p>\n<p>Let&#8217;s dive into what\u2019s new and how these updates help ecommerce and marketplace teams get more value from shopper insights. &#x1f447;<\/p>\n<p><iframe title=\"Shopper Intelligence Highlights for Fall 2025\" src=\"https:\/\/player.vimeo.com\/video\/1137667869?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Similarweb Shopper Intelligence<\/p>\n                                    <p class=\"post-banner__subtitle\">The all-in-one solution to drive sales on Amazon<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\/journey\/registration?ntflow=shopper-solution\"\n                           data-disable-dynamic-tracking\n                        >Start your free trial<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n<h2>1. AI Amazon keyword agent: Find high-intent keywords faster<\/h2>\n<p><em>Meet your AI-powered assistant for more innovative keyword planning.<\/em><\/p>\n<p>Our new <strong>AI Amazon Keyword Agent<\/strong> automatically surfaces the most impactful keywords from any seed term, helping you move from ideas to actionable lists in seconds.<\/p>\n<p>Here&#8217;s what it can do for you:<\/p>\n<p>&#x1f916; <strong>Generate up to 50 high-intent keywords instantly:<\/strong> Just enter one seed term and let the agent handle the heavy lifting<br \/>\n&#x1f4c8; <strong>Build <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-clusters\/\">keyword clusters<\/a>:<\/strong> Track trends weekly or monthly and refine campaigns in real time<br \/>\n&#x1f4ac; <strong>Go beyond search volume:<\/strong> Connect every keyword to real clicks and sales, not just impressions<\/p>\n<p><em><strong>Why it matters:<\/strong> Smarter keyword lists mean sharper campaigns and better ROI. The faster you discover what shoppers are actually searching for, the quicker you can appear where it counts.<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-206218 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-AIAgentDemo-ezgif.com-video-to-gif-converter.gif\" alt=\"AI-powered Amazon keyword tool\" width=\"800\" height=\"569\" \/><\/p>\n<p>&#x1f449; <a href=\"https:\/\/shopper.similarweb.com\/keywords\/analysis?from=2025-01&amp;to=2025-08&amp;domain=amazon.co.uk&amp;keyword=shoes&amp;comparison=yoy\">Build smarter keyword lists<\/a> \u279d<\/p>\n<h2>2. Audience Overlap: See your shoppers&#8217; journeys in action<\/h2>\n<p>See where your customers are browsing, including the platforms, brands, or communities they visit on the same day as their purchase.<\/p>\n<p><strong>Audience Overlap now covers all industries<\/strong>, revealing where the same users spend time across websites, from Amazon to media outlets, <strong>GenAI platforms like ChatGPT<\/strong>, and more.<\/p>\n<p>With Audience Overlap, you can:<\/p>\n<p>&#x1f30d; <strong>Explore shopper behavior across categories:<\/strong> From media and community sites to retail and D2C<br \/>\n&#x1f4ca; <strong>Optimize marketing and retail media strategies:<\/strong> See which channels actually influence purchase intent<br \/>\n&#x1f91d; <strong>Spot new partnership opportunities:<\/strong> Identify the platforms your audience loves before competitors do<\/p>\n<p><em><strong>Why it matters:<\/strong> Your audience&#8217;s attention is split across platforms. Understanding that the full journey helps you reach, influence, and convert them smarter.<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-206230\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-Audience-Overlap-GIF.gif\" alt=\"New audience overlap feature in Shopper Intelligence\" width=\"480\" height=\"306\" \/><\/p>\n<p>&#x1f449; <a href=\"https:\/\/shopper.similarweb.com\/traffic-sources\/shopper-overlap?from=2024-09&amp;to=2025-08&amp;domain=amazon.com&amp;category=172282&amp;brand=All+Brands\">Analyze shopper journeys<\/a> \u279d<\/p>\n<h2>3. My Assets: Your new hub for everything that matters<\/h2>\n<p>All your keywords, categories, and trackers in one place.<\/p>\n<p>The new <strong>My Assets<\/strong> dashboard gives you a central command center <strong>for everything you create in Shopper Intelligence<\/strong>, including keyword lists, product trackers, favorite categories, and custom assets.<\/p>\n<p>With My Assets, you can:<\/p>\n<p>&#x1f4cb; <strong>Keep all your assets in one place:<\/strong> No more tab switching or hunting through menus<br \/>\n&#x26a1; <strong>Get to insights faster:<\/strong> Guided workflows help you create and manage assets with ease<br \/>\n&#x1f91d; <strong>Collaborate and stay aligned:<\/strong> Your <a href=\"https:\/\/www.similarweb.com\/corp\/teams\/ecommerce\/\">ecommerce teams<\/a> can now monitor progress side by side<\/p>\n<p><em><strong>Why it matters:<\/strong> When all your data lives in one place, insights come together faster &#8211; and teams move as one.<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-206220 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-image-13.png\" alt=\"New 'My Assets' dashboard for analysing all your metrics in one place\" width=\"1600\" height=\"822\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-image-13.png 1600w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-image-13-300x154.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-image-13-1024x526.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-image-13-768x395.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-image-13-1536x789.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&#x1f449; <a href=\"https:\/\/shopper.similarweb.com\/my-assets\">Explore your new dashboard<\/a> \u279d<\/p>\n<h2>4. Custom Categories: Now available for every report<\/h2>\n<p>Define your product categories your way, anywhere in the platform.<\/p>\n<p>With <a href=\"https:\/\/www.similarweb.com\/corp\/shopper\/category-management\/\">Custom Categories<\/a>, you can now analyze <strong>any list of products directly inside<\/strong> Category and Brand pages, for more advanced analysis capabilities.<\/p>\n<p>Here&#8217;s what&#8217;s new:<\/p>\n<p>&#x1f9e9; <strong>Broader visibility:<\/strong> Use your custom groupings across Category and Brand views<br \/>\n&#x1f680; <strong>Pro-level analysis:<\/strong> Select Custom Categories Pro to unlock full category coverage across modules<br \/>\n&#x1f4ca; <strong>Unlimited insight:<\/strong> Analyze any set of products without limits<\/p>\n<p><em><strong>Why it matters:<\/strong> Your data should match your business logic. With Custom Categories on all pages, you can structure insights exactly how your teams think and sell.<\/em><\/p>\n<p>&#x1f449; <a href=\"https:\/\/shopper.similarweb.com\/product\/reports\">Build custom categories<\/a> \u279d<\/p>\n<h2>5. Brand Share of Search: See who&#8217;s winning Amazon clicks and how<\/h2>\n<p>Use the <strong>Brand Share of Search<\/strong> widget to track how much demand brands capture from Amazon search results, so you can <strong>spot shifts early<\/strong> and outpace competitors<\/p>\n<p>You can now:<\/p>\n<p>&#x1f50d; <strong>Discover who&#8217;s winning clicks:<\/strong> Identify top brands for your priority keywords<br \/>\n&#x1f4b8; <strong>Compare organic vs. paid:<\/strong> Fine-tune your retail media spend for maximum efficiency<br \/>\n&#x1f4c8; <strong>Catch demand shifts early:<\/strong> React fast when brand performance changes<\/p>\n<p><em><strong>Why it matters:<\/strong> In Amazon search, small share gains mean big sales growth. This feature lets you act before the market shifts, not after.<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-206221\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/10\/attachment-BrandedShareofSearch-ezgif.com-video-to-gif-converter.gif\" alt=\"Track Amazon demand with the new Brand share of search feature\" width=\"800\" height=\"495\" \/><\/p>\n<p>&#x1f449; <a href=\"https:\/\/shopper.similarweb.com\/product\/reports\">Start analyzing brand share<\/a> \u279d<\/p>\n<h2>What&#8217;s next<\/h2>\n<p>We&#8217;re not stopping there. Q4 introduces two exciting new screens &#8211; Brand Share Analysis and Cross Retail IQ, providing you with cross-market visibility and a deeper understanding of how every action impacts sales.<\/p>\n<blockquote><p>Whether you&#8217;re uncovering new keywords, mapping your audience&#8217;s journeys, or building smarter categories, each feature is designed to help you work faster, see more clearly, and grow smarter.<\/p><\/blockquote>\n<p>&#x1f449; <a href=\"https:\/\/shopper.similarweb.com\/home\">Explore what&#8217;s new in Shopper<\/a> \u279d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This quarter, we focused on customization and a deeper understanding of the consumer, two key steps toward delivering insights that fit your business. From AI-powered keyword discovery to a new central workspace, every update in Similarweb Shopper Intelligence helps you connect the dots across the customer journey, from search to purchase. Let&#8217;s dive into what\u2019s [&hellip;]<\/p>\n","protected":false},"author":543,"featured_media":206224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-206215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New in Shopper Intelligence: 5 Ways to See More on Amazon | Similarweb<\/title>\n<meta name=\"description\" content=\"New for Q3 2025: Use Similarweb&#039;s AI Keyword Agent, Audience Overlap, and Brand Share of Search to accelerate your Amazon market growth and category analysis.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, 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