AI Assistants respond with ready-made answers, and they choose which websites to cite as sources. This is why many companies have started focusing on Generative Engine Optimization<\/a> (GEO), making sure their content is structured and clear enough to be pulled into AI-generated answers.<\/p>\n If your content helps shape that answer, you earn traffic. If not, you\u2019re simply not part of the conversation.<\/p>\n However, you can absolutely show up in these answers; you just need a process for finding the right prompt answers that get cited and the content angles that AI prefers.<\/p>\n Here are the 6 best ways to get traffic from AI. I\u2019ll break each of them into a step-by-step guide, using Netflix as an example<\/p>\n The goal is simple: increase the number of times my site is cited, because more citations mean more chances to earn clicks.<\/p>\n The first step was to identify the topics I should focus on. I began analyzing my competitive landscape<\/a> using Similarweb\u2019s AI Traffic Tracker<\/a>.<\/p>\n I started looking at the Chatbot Traffic Distribution<\/b> chart that shows the month-by-month volume of traffic AI chatbots send to each domain.<\/p>\n In Netflix\u2019s case, Netflix consistently dominates, but in months where Disney+ or Prime Video spikes, that signals topics they might be missing.<\/p>\n Then I looked at the Prompts Examples Comparison<\/b> dashboard.<\/p>\n For Netflix vs. Hulu vs. Disney+ vs. Prime Video, I found:<\/p>\n For example:<\/p>\n Netflix prompts include:<\/p>\n Disney+ prompts include:<\/p>\n Prime Video prompts include:<\/p>\n These aren\u2019t keywords; they\u2019re questions people ask (AKA prompts), and their answers lead users to Netflix and its competitors’ pages.<\/p>\n This step helps me understand the main topics that drive clicks, so I know exactly where demand already exists.<\/p>\n Next, I used Similarweb\u2019s AI Brand Visibility tool<\/a> and checked the Prompt Analysis <\/b>feature to see:<\/p>\n For Netflix, prompts like:<\/p>\n When I clicked into any prompt, I got to the Prompt Insights<\/b>, where I saw the list of citations AI assistants pull from. For example, the prompt \u201cWhich streaming service offers the best value for families?\u201d<\/i> pulls citations from:<\/p>\n These sites tend to publish:<\/p>\n If you want to appear in this prompt\u2019s answer, your content must match the informational format AI prefers and offer the missing angle.<\/p>\n I also looked at Similarweb\u2019s AI Citation Analysis tool<\/a> to understand which domains AI trusts currently and pulls information from. For Netflix, the top cited domains<\/a> include sites like:<\/p>\n This tells me two important things:First, AI frequently draws from large, authoritative sources, especially those with clear factual information or strong editorial coverage. Second, competitor pages (like Hulu) can appear in answers even when queries relate to Netflix\u2019s category. That means competitors can shape the narrative in responses that should include Netflix.<\/p>\n When I scrolled down to the Cited URLs table, I could see which individual pages were consistently used as sources, how influential they were, and which topics they covered. Many of the top cited URLs relate to best streaming services, subscription plan comparisons, entertainment guides, and documentary recommendations.<\/p>\n One powerful feature here is the ability to click on any cited URL and immediately see every prompt where that page is mentioned, along with the prompts where your brand is not mentioned. In the example below, I noticed that Netflix wasn\u2019t mentioned in the prompt \u201cWhat are the best platforms for streaming original family series?\u201d for the cited URL – tvguide.com\/news\/features\/best-streaming-services-tv-shows-movies-sports-documentaries<\/b>.<\/p>\n This signals an opportunity to create similar content, such as FAQs that cover this topic, so I can compete for that and increase my chances of earning a citation.<\/p>\n By performing AI citation analysis<\/a>, I now know not only which prompts matter and who gets cited for them, but also exactly which competitor pages appear in those answers and where my brand is missing.<\/p>\n After reviewing prompts and citations, the next step is to understand which keywords actually generate clicks from AI Overviews<\/a> (AIOs) and how your competitors benefit from them.<\/p>\n Using Similarweb\u2019s Rank Tracker<\/a> set to \u201cAI Overview ? Clicks,\u201d I can see exactly where Netflix, Hulu, Prime Video, and others gain traffic from AIO results.<\/p>\n In the Netflix example:<\/p>\n AI Overviews don\u2019t show links for every search, but when they do, they often highlight only a few<\/i> domains. If I want to earn clicks from AIOs, I need to focus on the keywords and topics my competitors are winning on.<\/p>\n Once I understood which prompt answers drive clicks from citations and which keywords generate AI Overview traffic, the next step was to turn all of these insights into a single, focused opportunity list. This list becomes my roadmap, the exact topics, prompts, and AIO keywords I need to focus on.<\/p>\n To build it, I combined everything I learned from the earlier steps:<\/p>\n This list shows me exactly where competitors are already earning citations and clicks. It\u2019s the foundation for planning content that has a real chance of being included in AI citations.<\/p>\n To make this process easier, I also created a template you can use to build your own AI Traffic Opportunity List – download it here<\/b><\/a>: all you have to do is copy it and start using!<\/p>\n After building my list of topics, prompts, and AIO keywords to focus on, the next step is turning those insights into content that can actually earn citations and clicks. To do that, I need to create and refine pages that address these questions directly, match the formats AI prefers, and offer clear, reliable information. Here\u2019s how I approach it:<\/p>\n AI relies on clarity. Pages organized with strong headings, short sections, comparison tables, and quick answer blocks are far easier for them to interpret. A well-structured page helps AI pull the exact information needed to support their answers.<\/p>\n When structuring my content, I make sure to create a clear outline, a solid storyline, and make sure I provide clear answers to questions that were asked in prompts that I target for my brand.<\/p>\n FAQs are one of the most powerful tools for earning citations. I used the prompts I identified earlier and answered them directly on the page.<\/p>\n For example, if people frequently ask \u201cWhich streaming service has the best value for families?\u201d, I included an FAQ that addresses this question specifically, with details on pricing, bundles, and the unique perspective your brand can offer.<\/p>\n The list of prompts and AIO queries I created before shouldn\u2019t just sit in a spreadsheet. This list should guide the way I write. I used these exact questions in my content wherever they naturally fit: blog post headlines, product page FAQs, report page FAQs, and more.<\/p>\n When AI recognizes that the content directly responds to the questions people ask, it increases my chances of being cited and ultimately clicked.<\/p>\n High-quality citations tend to come from pages that include real examples, data points, updated prices, case studies, new releases, or trusted external sources.<\/p>\n AI tends to prefer content that feels reliable, current, and well-supported, which is why I make sure to include real Similarweb data and refer to authoritative sources in the topics I want to be cited for.<\/p>\nHow to Get Traffic From AI?<\/h2>\n
![\"How](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image10-2.png\")
<\/p>\n1. Check Your Competitors\u2019 Traffic From AI Search<\/h3>\n
![\"Chatbot](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image9-2.png\")
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![\"Prompts](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image3-3.png\")
<\/p>\n2. Find The Cited Prompt Gaps<\/h3>\n
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![\"Find](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image8-2.png\")
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\nThese are the sites driving traffic from these answers.<\/p>\n\n
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![\"Prompt](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image7-2.png\")
<\/p>\n3. Analyze Which Domains AI Already Relies On<\/h3>\n
\nThis view shows me exactly which websites dominate citations in responses that mention my brand<\/a> and which sites appear most often in responses that don\u2019t mention me at all.<\/p>\n\n
![\"The](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image6-2.png\")
<\/p>\n![\"Cited](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image1-6.png\")
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\nThis makes it incredibly easy to understand why a competitor\u2019s page keeps getting cited and exactly which prompts you\u2019re losing visibility on.<\/p>\n![\"Mentioned](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image5-2.png\")
<\/p>\n![\"Not](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image2-4.png\")
<\/p>\n4. Reveal What AIOs Got Clicks<\/h3>\n
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\nThis makes the clicks incredibly competitive and incredibly valuable.<\/p>\n![\"AI](\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/11\/attachment-image4-3.png\")
<\/p>\n5. Build Your AI Traffic Opportunity List [+ Free Template]<\/h3>\n
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6. Optimize Content for AI Engines<\/h3>\n
Keep my Content Clean and Organized<\/h4>\n
Strengthen my FAQ Sections<\/h4>\n
Answer my targeted Prompts & AIO Queries Directly In the Content<\/h4>\n
Back Up my Claims With Real data & trusted Information<\/h4>\n
Optimize my Structured Data<\/h4>\n