{"id":207230,"date":"2025-12-01T11:53:01","date_gmt":"2025-12-01T11:53:01","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=207230"},"modified":"2026-01-08T08:43:29","modified_gmt":"2026-01-08T08:43:29","slug":"how-ai-is-changing-retail","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/insights\/how-ai-is-changing-retail\/","title":{"rendered":"From Prompts to Purchases: How ChatGPT and Rufus are Changing How We Shop"},"content":{"rendered":"<p>Gen AI has officially crossed the line from a \u2018pretty cool tool\u2019 to a measurable force in ecommerce.<\/p>\n<p>In our latest webinar, From Search to Shop, we went deep into the world of ChatGPT, Amazon Rufus and AI-native discovery and how it\u2019s changing the consumer journey at a speed never before seen.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/3IZhaWayQgE\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The takeaway is clear:<\/p>\n<p>AI is no longer happening <em>around<\/em> ecommerce, it\u2019s happening<em> inside it<\/em>. AI has now moved past helping shoppers search for products, and is now redefining how they shop, too. And a lot of the impact is not currently obvious to retail brands.<\/p>\n<p>Below, we break down the most important insights and actionable takeaways from the discussion:<\/p>\n<h2>1. AI is the new starting point on the customer journey<\/h2>\n<p>The biggest shift isn\u2019t technological, it\u2019s behavioral.<\/p>\n<p>Consumers are no longer going straight to retailers, search engines or marketplaces. Their starting point is an AI assistant.<\/p>\n<p>Take ChatGPT. Shoppers have been using it to ask questions, compare products and get recommendations for a while. But now, more and more, they are clicking the product links that are recommended in the thread.<\/p>\n<p>So, we\u2019re looking at 2 billion monthly visits and 800% growth in outbound referrals for ChatGPT. And this new behavior is growing extremely fast.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-207231\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-ChatGPT-referral-traffic.png\" alt=\"ChatGPT referral traffic\" width=\"685\" height=\"460\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-ChatGPT-referral-traffic.png 685w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-ChatGPT-referral-traffic-300x201.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/p>\n<p>This matters because: <strong>AI changes when and how demand forms.<\/strong><\/p>\n<p>For example, in the electronics buying funnel, we\u2019ve seen that:<\/p>\n<ul>\n<li>38% of <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/geo\/geo-search-intent\/\">AI prompts<\/a> occur in the interest stage<\/li>\n<li>24% in consideration<\/li>\n<li>Only 11% make it to evaluation<\/li>\n<\/ul>\n<p>Meaning: <strong>89% of AI-driven influence happens before retailers see a single site visit.<\/strong><\/p>\n<h2>2. ChatGPT is driving 5x more shopping behavior than you think<\/h2>\n<p>If you only<a href=\"https:\/\/www.similarweb.com\/corp\/search\/gen-ai-intelligence\/ai-chatbot-traffic\/chatgpt-traffic-tracker\/\"> track referral traffic from ChatGPT<\/a>, you\u2019re looking at the tip of the iceberg.<\/p>\n<p>People don\u2019t <strong>only<\/strong> click referral links from ChatGPT. They\u2019re more likely to xtake the recommendation, open a browser and <em>then<\/em> buy. If you only measure the click, you miss out on a big part of the consumer journey.<\/p>\n<p>Most users treat ChatGPT like a trusted advisor and then take things into their own hands. It may look something like this:<\/p>\n<p><strong>Get recommendations from ChatGPT, open Google \u2192 Walmart \u2192 Amazon directly.<\/strong><\/p>\n<p>So, their behavior is <strong>shaped<\/strong> by ChatGPT, but <strong>attributed elsewhere<\/strong>.<\/p>\n<p>And brands that rely on last-click attribution simply won\u2019t get the full picture.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-207232\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.44-scaled.png\" alt=\"Traffic from ChatGPT\" width=\"2560\" height=\"1600\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.44-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.44-300x188.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.44-1024x640.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.44-768x480.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.44-1536x960.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.44-2048x1280.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>3. Walmart is gaining more traffic with Paid Search and GenAI<\/h2>\n<p>One of the biggest trends highlighted in the discussion was <a href=\"https:\/\/www.forbes.com\/sites\/tylerroush\/2025\/11\/20\/walmart-shares-soar-6-after-online-shopping-surge-fuels-earnings\/\">Walmart\u2019s recent digital surge<\/a>.<\/p>\n<p>Why Walmart is gaining shares:<\/p>\n<ol>\n<li>Amazon strategically cut Google paid search spend<\/li>\n<li>Walmart increased its spend 64% year-over-year (YoY) in August to September<\/li>\n<li>ChatGPT referrals rose to 18.5% of all Walmart referral traffic in October<\/li>\n<li>Telcos entered the chat with locked\/unlocked iPhone 17 listings<\/li>\n<li>Smartphone and laptop pageviews also spiked<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone wp-image-207233 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.03-scaled-e1764588191156.png\" alt=\"Amazon's reduced PPC spend 2025\" width=\"2560\" height=\"1263\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.03-scaled-e1764588191156.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.03-scaled-e1764588191156-300x148.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.03-scaled-e1764588191156-1024x505.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.03-scaled-e1764588191156-768x379.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.03-scaled-e1764588191156-1536x758.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Screenshot-2025-11-25-at-12.06.03-scaled-e1764588191156-2048x1010.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>The relationship between having a successful paid search strategy and GenAI recommendation is showing measurable growth in Walmart\u2019s<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/marketing-strategy\/traffic-share\/\"> traffic share<\/a>.<\/p>\n<p>Walmart benefited from Amazon\u2019s paid search pullback as well as from where GenAI is sending shoppers next, because GenAI is redistributing clicks as well as competitive advantage.<\/p>\n<p>Walmart didn\u2019t just benefit from Amazon\u2019s paid search pullback, they benefited from where GenAI is sending shoppers next &#8211; because GenAI isn\u2019t just redistributing clicks, but competitive advantage, too.<\/p>\n<h2>4. Amazon\u2019s Rufus actually converts<\/h2>\n<p>A huge misconception is that <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/amazon-rufus\/\">Rufus<\/a> competes with ChatGPT for the research part of the new customer journey.<\/p>\n<p>It doesn\u2019t. Rufus is turning out to be more of a <strong>conversional tool<\/strong> that helps shoppers validate decisions, compare attributes and justify that final purchase.<\/p>\n<p>Similarweb\u2019s data supports this:<\/p>\n<ul>\n<li>Rufus to PDP traffic is picking up speed<\/li>\n<li>Total volume is still small but influential<\/li>\n<li><strong>Conversion rates on Amazon went up 1 percentage point<\/strong> since Rufus launched<\/li>\n<li>High-intent periods like Prime Day cause spikes in Rufus usage<\/li>\n<li>Categories <strong>most reliant on decisive journeys,<\/strong> like tools and electronics, over-index in Rufus usage<\/li>\n<\/ul>\n<p>Basically, ChatGPT gets you to the airport, but Rufus helps you <em>land the plane.\u00a0<\/em><\/p>\n<p>It\u2019s the first clear separation of discovery AI vs. <a href=\"https:\/\/www.similarweb.com\/blog\/research\/market-research\/ai-retail-industry\/\">decision AI in retail<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-207234\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-quotes-scaled.png\" alt=\"Rufus quotes\" width=\"2560\" height=\"1434\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-quotes-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-quotes-300x168.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-quotes-1024x574.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-quotes-768x430.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-quotes-1536x861.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-quotes-2048x1147.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2>5. Search isn\u2019t dying, its role is just \u2018under construction\u2019<\/h2>\n<p>Don\u2019t worry, on-site search is still growing pretty dramatically.<\/p>\n<p>For top retailers, it\u2019s:<\/p>\n<ul>\n<li>Walmart: +41%<\/li>\n<li>Target: +25%<\/li>\n<li>Amazon: +9%<\/li>\n<\/ul>\n<p>This may seem counterintuitive in an AI-first world, until you understand the new flow:<\/p>\n<p><strong>AI \u2192 Retailer Search \u2192 Product Page \u2192 AI Assistant \u2192 Purchase<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-207235\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-Traffic-to-PDPs.png\" alt=\"Rufus Traffic to PDPs\" width=\"823\" height=\"541\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-Traffic-to-PDPs.png 823w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-Traffic-to-PDPs-300x197.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Rufus-Traffic-to-PDPs-768x505.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/p>\n<p>Consumers use ChatGPT to scope the product out, then search a retailer to actually purchase it.<\/p>\n<p>AI doesn\u2019t replace search fully, it just changes which searches matter. And this reinforces that retailers and brands must <strong>treat on-site search as a primary strategic channel<\/strong>, not an operational one.<\/p>\n<h2>What every brand\u2019s strategy should look like in 2026<\/h2>\n<p>We\u2019ve created a quick strategic playbook, built directly from the webinar\u2019s key insights:<\/p>\n<h3>1. Treat AI visibility like SEO, but more <em>urgently<\/em><\/h3>\n<p><strong>Every brand needs a GenAI visibility strategy:<\/strong><\/p>\n<ul>\n<li>Improve<a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/geo\/ai-citation-analysis\/\"> AI citation analysis<\/a><\/li>\n<li>Strengthen brand authority (Wikipedia, press, trusted sources)<\/li>\n<li>Fix entity accuracy<\/li>\n<li>Influence the topics you want ChatGPT to associate you with<\/li>\n<li>Use content to \u201ctrain\u201d LLMs about your products<\/li>\n<\/ul>\n<p>ChatGPT is already shaping demand.<\/p>\n<p>So brands must start shaping ChatGPT. Start by checking out your <a href=\"https:\/\/www.similarweb.com\/corp\/search\/gen-ai-intelligence\/ai-brand-visibility\/\">AI brand visibility<\/a>.<\/p>\n<h3>2. Reinforce your position in on-site search<\/h3>\n<p>Search remains the #1 entry point on Amazon and Walmart. But the starting point for search is now influenced upstream by AI. Learn more about <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/geo\/ai-brand-mentions\/\">AI brand mentions<\/a> to understand how to make yourself more visible to AI.<\/p>\n<p>Also, if ChatGPT users ask about \u2018best laptops for students,\u2019 that keyword spike will show up on retailers days or weeks later.<\/p>\n<p><strong>Brands must:<\/strong><\/p>\n<ul>\n<li>Know their top keywords<\/li>\n<li>Protect their click share<\/li>\n<li>Update weekly<\/li>\n<li>Track <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/geo\/competitive-ai-analysis\/\">competitor\u2019s AI performance<\/a><\/li>\n<\/ul>\n<h3>3. Reevaluate retail media investment with AI in mind<\/h3>\n<p>As you can see below, Samsung\u2019s Prime Day case study in the webinar showed that strong AI visibility, organic brand demand and optimized PDPs can lift sales without increasing <a href=\"https:\/\/www.similarweb.com\/blog\/ecommerce\/retail-insights\/retail-media\/\">retail media<\/a> spend:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-207236\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Samsung-scaled.png\" alt=\"Prime Day Samsung results\" width=\"2560\" height=\"1496\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Samsung-scaled.png 2560w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Samsung-300x175.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Samsung-1024x599.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Samsung-768x449.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Samsung-1536x898.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Samsung-2048x1197.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>This is the first signal of AI de-prioritizing paid search when done right.<\/p>\n<h3>4. Create conversationally-rich PDPs<\/h3>\n<p>One of the most practical insights from the webinar is that AI systems don\u2019t rank products the same way traditional search engines do. They don\u2019t care about <a href=\"https:\/\/www.similarweb.com\/blog\/marketing\/seo\/keyword-stuffing\/\">keyword stuffing<\/a>, rigid formatting or short bullet points.<\/p>\n<p><strong>AI now rewards context<\/strong>. Rufus, ChatGPT and other LLM-driven tools are built to understand things like nuances, scenarios, problems, personal needs and comparisons.<\/p>\n<p>This means the content that performs best in AI-driven shopping isn\u2019t very SEO-like at all. It\u2019s more about real language that\u2019s rooted in human experience, and the more detailed the better!<\/p>\n<p>The example from <strong>Skechers proved it. <\/strong>They\u2019re the #1 brand in traffic from Rufus within Clothing, Shoes and Jewelry. And their content is rich in:<\/p>\n<ul>\n<li>Context<\/li>\n<li>Use cases<\/li>\n<li>Conditions<\/li>\n<li>Customer stories<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-207237\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Sketchers-rufus.png\" alt=\"Sketchers rufus\" width=\"1244\" height=\"604\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Sketchers-rufus.png 1244w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Sketchers-rufus-300x146.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Sketchers-rufus-1024x497.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2025\/12\/attachment-Sketchers-rufus-768x373.png 768w\" sizes=\"(max-width: 1244px) 100vw, 1244px\" \/><\/p>\n<p>This is the content that wins with AI modules like Rufus.<\/p>\n<h2>A final word\u2026<\/h2>\n<p>AI is quickly rewriting the entire shopping journey, as well as changing the boundaries of search and slowly redefining what \u2018visibility\u2019 means for brands.<\/p>\n<p>The market is changing fast, so you need the most comprehensive digital intelligence to keep up. Similarweb is positioned at the center of this transformation, with the data, the behavioral signals, and the analytics to help brands not just keep pace, but lead in this new AI era.<\/p>\n    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">From Search to Shop<\/p>\n                                    <p class=\"post-banner__subtitle\">Discover the biggest AI retail trends<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                    <div\n    data-contact-us=\"split\"\ndata-corp-form-type=\"split-download\"\ndata-contact-us-should-get-chilipiper=\"false\"\ndata-contact-us-i18n-subtitle3_tell_us_more=\" \"\ndata-contact-us-boolean-always-show-phone=\"false\"\ndata-contact-us-i18n-title=\"Get your insights now\"\ndata-contact-us-i18n-subtitle1=\"Transform your strategy with real-user data\"\ndata-contact-us-i18n-submit_button=\"Download\"\ndata-contact-us-i18n-success_title=\"Thanks for downloading the report\"\ndata-contact-us-i18n-success_subtitle=\"Now find the trends to help you win in your market!\"\ndata-contact-us-i18n-success_sub_subtitle=\"Ready to dive deeper?\"\ndata-contact-us-file-url=\"<\/span>https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/11\/attachment-From-Search-to-Shop_-How-ChatGPT-and-Rufus-Are-Rewriting-Ecommerce-Webinar-_-November-2025.pdf\"\ndata-contact-us-hidden-file-url=\"<\/span>https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/11\/attachment-From-Search-to-Shop_-How-ChatGPT-and-Rufus-Are-Rewriting-Ecommerce-Webinar-_-November-2025.pdf\"\ndata-contact-us-hidden-asset-type=\"Report\"\ndata-contact-us-hidden-campaign-name=\"Shopper Report\"\ndata-contact-us-hidden-campaign-region=\"ALL\"\ndata-contact-us-hidden-campaign-solution=\"Shopper Intelligence\"\ndata-contact-us-hidden-sub-subject=\" \"\ndata-contact-us-hidden-subject=\"no cu\"\ndata-contact-us-hidden-message=\"I want to download the file\"\ndata-contact-us-hidden-cta-description=\"Transform your strategy with real-user data\"\ndata-contact-us-hidden-cta-url=\"<\/span>https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/2025\/11\/attachment-From-Search-to-Shop_-How-ChatGPT-and-Rufus-Are-Rewriting-Ecommerce-Webinar-_-November-2025.pdf\"\ndata-contact-us-hidden-button-caption=\"Download report\"\n>\n            <button\n                class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\" data-analytics-category=\"Form\"\ndata-analytics-label=\"From Prompts to Purchases: How ChatGPT and Rufus are Changing How We Shop\"\n>\n            Download report        <\/button>\n    <\/div>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Gen AI has officially crossed the line from a \u2018pretty cool tool\u2019 to a measurable force in ecommerce. In our latest webinar, From Search to Shop, we went deep into the world of ChatGPT, Amazon Rufus and AI-native discovery and how it\u2019s changing the consumer journey at a speed never before seen. The takeaway is [&hellip;]<\/p>\n","protected":false},"author":497,"featured_media":207239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8272,7892],"tags":[],"class_list":["post-207230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT, Rufus and the Future of Online Shopping | Similarweb<\/title>\n<meta name=\"description\" content=\"See how GenAI tools like ChatGPT and Amazon Rufus are changing the shopping journey and impacting ecommerce performance.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/insights\/how-ai-is-changing-retail\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monique Ellis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/how-ai-is-changing-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/insights\/how-ai-is-changing-retail\/\"},\"author\":{\"name\":\"Monique Ellis\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/79593bbb448dc67cbd3d21e00aa1cf46\"},\"headline\":\"From Prompts to Purchases: How ChatGPT and Rufus are Changing How We 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