GEO\u306fSEO\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308a\u307e\u3059\u304b\uff1f<\/strong><\/p>\nGEO\u306fSEO\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308a\u307e\u305b\u3093\u3002\u660e\u78ba\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u5927\u306eAI\u642d\u8f09\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\uff08Google AI Overviews\u3001Google AI\u30e2\u30fc\u30c9\u3001Bing AI\u3001Copilot\uff09\u306f\u305d\u308c\u305e\u308c\u306e\u691c\u7d22\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u304b\u3089\u60c5\u5831\u3092\u5f15\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n
Google\u3067\u9806\u4f4d\u3092\u6301\u305f\u306a\u3044\u30da\u30fc\u30b8\u306fGoogle AI\u30e2\u30fc\u30c9\u3067\u5f15\u7528\u3055\u308c\u307e\u305b\u3093\u3002\u6700\u5927\u306e\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u6301\u3064\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306eAI\u5f15\u7528\u3078\u306e\u5165\u5834\u5238\u306f\u3001\u4f9d\u7136\u3068\u3057\u3066\u5f93\u6765\u306eSEO\u9806\u4f4d\u3067\u3059\u3002GEO\u306f\u4ed8\u52a0\u7684\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n
\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3092\u7d4c\u7531\u305b\u305a\u76f4\u63a5\u8a2a\u308c\u308b\u5bfe\u8a71\u578bAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08ChatGPT\u3001Perplexity\u3001Claude\uff09\u3078\u306e\u53ef\u8996\u6027\u3092\u62e1\u5f35\u3057\u307e\u3059\u3002<\/p>\n
ChatGPT\u3068Perplexity\u306b\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u5f15\u7528\u3055\u305b\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/strong><\/p>\nChatGPT\u3068Perplexity\u3067\u306e\u5f15\u7528\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u6b21\u306e5\u70b9\u306b\u96c6\u4e2d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n
\n- (1) robots.txt\u3067GPTBot\u307e\u305f\u306fPerplexityBot\u3092\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n
- (2) \u5404\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u72ec\u7acb\u3057\u3066\u62bd\u51fa\u53ef\u80fd\u306a\u3088\u3046BLUF\u30aa\u30fc\u30d7\u30ca\u30fc\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u69cb\u9020\u5316\u3059\u308b\u3002<\/li>\n
- (3) \u4e00\u6b21\u60c5\u5831\u6e90\u3092\u5f15\u7528\u3057\u305f\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u3002<\/li>\n
- (4) \u5358\u4e00\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u306a\u304f\u30c8\u30d4\u30c3\u30af\u306e\u30af\u30a8\u30ea\u30d5\u30a1\u30f3\u30a2\u30a6\u30c8\u5168\u4f53\u3092\u30ab\u30d0\u30fc\u3059\u308b\u3002<\/li>\n
- (5) \u3053\u308c\u3089\u306eAI\u30a8\u30f3\u30b8\u30f3\u304c\u5f15\u7528\u3059\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30d6\u30e9\u30f3\u30c9\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u3002<\/li>\n<\/ul>\n
Perplexity\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b0\u9bae\u3055\u306b\u7279\u306b\u654f\u611f\u306a\u305f\u3081\u3001\u30b3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u516c\u958b\u30fb\u66f4\u65b0\u65e5\u3092\u6700\u65b0\u306b\u4fdd\u3064\u3053\u3068\u304c\u5b9f\u8df5\u7684\u306a\u30ec\u30d0\u30fc\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n
GEO\u306e\u7d50\u679c\u304c\u51fa\u308b\u307e\u3067\u3069\u306e\u304f\u3089\u3044\u304b\u304b\u308a\u307e\u3059\u304b\uff1f<\/strong><\/p>\n\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u30c9\u30e1\u30a4\u30f3\u306e\u3088\u304f\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070\u30014\u301c8\u9031\u9593\u4ee5\u5185\u306b\u521d\u671f\u306e\u6210\u679c\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u307e\u305f\u3044\u3060\u4e00\u8cab\u3057\u305f\u5b89\u5b9a\u3057\u305fAI\u53ef\u8996\u6027\u306e\u69cb\u7bc9\u306b\u306f\u3001\u901a\u5e383\u301c6\u304b\u6708\u306e\u6301\u7d9a\u7684\u306a\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n
SEO\u3068\u306f\u7570\u306a\u308a\u3001\u9806\u4f4d\u304c\u4f55\u5e74\u3082\u6301\u7d9a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001AI\u306e\u5f15\u7528\u30d1\u30bf\u30fc\u30f3\u306f\u9ad8\u5ea6\u306b\u5909\u52d5\u3057\u307e\u3059\u300230\u65e5\u9593\u306e\u6e2c\u5b9a\u30b5\u30a4\u30af\u30eb\u304c\u9032\u6357\u8ffd\u8de1\u306e\u6700\u4f4e\u9650\u306e\u4fe1\u983c\u3067\u304d\u308b\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u3067\u3059\u3002<\/p>\n
GEO\u306fWeb\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6e1b\u3089\u3057\u307e\u3059\u304b\uff1f<\/strong><\/p>\n\u305d\u3046\u306a\u308b\u53ef\u80fd\u6027\u306f\u3042\u308a\u307e\u3059\u3002AI\u30a8\u30f3\u30b8\u30f3\u306f\u30af\u30ea\u30c3\u30af\u306a\u3057\u306b\u30af\u30a8\u30ea\u3092\u89e3\u6c7a\u3059\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001AI\u56de\u7b54\u306b\u8868\u793a\u3055\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u30c8\u30c3\u30d7\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u9806\u4f4d\u304c\u751f\u307f\u51fa\u3059\u3088\u308a\u3082\u76f4\u63a5\u8a2a\u554f\u304c\u5c11\u306a\u304f\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
\u305d\u306e\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5\u306f\u3001\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3088\u308a\u65e9\u3044\u6bb5\u968e\u3067\u306e\u5f71\u97ff\u529b\u3067\u3059\u3002Similarweb\u306e\u30c7\u30fc\u30bf\u306fAI\u7531\u6765\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c7%\u3067\u3042\u308a\u3001Google\u306e\u30ea\u30d5\u30a1\u30e9\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e5%\u3092\u4e0a\u56de\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u304a\u308a\u3001AI\u3092\u7d4c\u7531\u3057\u3066\u8a2a\u308c\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3088\u308a\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n
GEO\u306fLLMO\u3001AIO\u3001GSO\u3068\u540c\u3058\u3067\u3059\u304b\uff1f<\/strong><\/p>\n\u306f\u3044\u3001\u3059\u3079\u3066\u540c\u3058\u624b\u6cd5\u3092\u6307\u3057\u307e\u3059\u3002\u5927\u898f\u6a21\u8a00\u8a9e\u30e2\u30c7\u30eb\u6700\u9069\u5316\uff08LLMO\uff1aLarge Language Model Optimization\uff09\u3001AI\u6700\u9069\u5316\uff08AIO\uff1aAI Optimization\uff09\u3001\u751f\u6210\u7684\u691c\u7d22\u6700\u9069\u5316\uff08GSO\uff1aGenerative Search Optimization\uff09\u3001AI\u691c\u7d22\u6700\u9069\u5316\u306f\u3001AI\u751f\u6210\u306e\u56de\u7b54\u306b\u542b\u307e\u308c\u308b\u3088\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u696d\u754c\u7528\u8a9e\u3067\u3059\u3002<\/p>\n
GEO\u304c\u305d\u306e\u624b\u6cd5\u3092\u6b63\u5f0f\u5316\u3057\u305f2024\u5e74\u306e\u30d7\u30ea\u30f3\u30b9\u30c8\u30f3\u5927\u5b66\u306e\u7814\u7a76\u8ad6\u6587\u306b\u57fa\u3065\u304f\u6700\u3082\u5e83\u304f\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u3067\u3059\u3002\u7528\u8a9e\u306f\u30d9\u30f3\u30c0\u30fc\u3084\u5730\u57df\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u57fa\u790e\u3068\u306a\u308b\u30e1\u30ab\u30cb\u30ba\u30e0\u306f\u540c\u4e00\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
2024\u5e745\u6708\u6642\u70b9\u3067\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u95a2\u9023\u306eGoogle\u691c\u7d22\u306e\u3046\u306156%\u304c\u3001\u4e00\u5ea6\u3082Web\u30b5\u30a4\u30c8\u306b\u9077\u79fb\u3059\u308b\u3053\u3068\u306a\u304f\u5b8c\u7d50\u3057\u3066\u3044\u307e\u3057\u305f\u3002 2025\u5e745\u6708\u306b\u306f\u305d\u306e\u5272\u5408\u304c69%\u307e\u3067\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002Similarweb\u306e\u30bc\u30ed\u30af\u30ea\u30c3\u30af\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001Google AI Overviews\u306e\u5c55\u958b\u304b\u3089\u308f\u305a\u304b1\u5e74\u306713\u30dd\u30a4\u30f3\u30c8\u306e\u6025\u5897\u3067\u3059\u3002SEO\u306e\u6210\u679c\u3092\u4eca\u3082\u81ea\u7136\u691c\u7d22\u304b\u3089\u306e\u30af\u30ea\u30c3\u30af\u6570\u3067\u4e3b\u306b\u6e2c\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u6570\u5024\u81ea\u4f53\u304c\u3059\u3067\u306b\u6e1b\u5c11\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002 SEO\u3067\u7a4d\u307f\u4e0a\u3052\u3066\u304d\u305f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001AI\u306b\u3088\u308b\u56de\u7b54\u3078\u6d41\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u691c\u7d22\u884c\u52d5\u306e\u5909\u5316\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u304c\u5909\u308f\u308a\u3064\u3064\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002 Similarweb\u306e2026\u5e74\u7248\u751f\u6210AI\u30d6\u30e9\u30f3\u30c9\u53ef\u8996\u6027\u6307\u6570\u306b\u3088\u308b\u3068\u3001\u5546\u54c1\u767a\u898b\u306e\u6bb5\u968e\u3067AI\u3092\u6d3b\u7528\u3059\u308b\u7c73\u56fd\u306e\u6d88\u8cbb\u8005\u306f35%\u306b\u9054\u3057\u3066\u304a\u308a\u3001\u691c\u7d22\u3092\u5229\u7528\u3059\u308b13.6%\u3092\u5927\u304d\u304f\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30d0\u30fc\u3092\u958b\u304f\u524d\u306e\u6bb5\u968e\u3067\u3001\u3059\u3067\u306b\u5019\u88dc\u3068\u306a\u308b\u30d6\u30e9\u30f3\u30c9\u304c\u7d5e\u3089\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u30e6\u30fc\u30b6\u30fc\u304cChatGPT\u306b\u300c\u304a\u3059\u3059\u3081\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u306f\uff1f\u300d\u3068\u8cea\u554f\u3057\u305f\u308a\u3001Google\u306eAI\u30e2\u30fc\u30c9\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u89e3\u8aac\u3092\u6c42\u3081\u305f\u308a\u3059\u308b\u3068\u304d\u3001\u305d\u306e\u56de\u7b54\u3092\u69cb\u6210\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u81ea\u793e\u306e\u3082\u306e\u3067\u3042\u308b\u53ef\u80fd\u6027\u306f\u5341\u5206\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u304c\u660e\u793a\u7684\u306b\u5f15\u7528\u3055\u308c\u306a\u3051\u308c\u3070\u3001\u305d\u306e\u3084\u308a\u53d6\u308a\u306e\u4e2d\u3067\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u306f\u30bc\u30ed\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u3082\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3082\u3001\u8a8d\u77e5\u3082\u751f\u307e\u308c\u307e\u305b\u3093\u3002 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