{"id":208730,"date":"2026-03-02T15:02:47","date_gmt":"2026-03-02T15:02:47","guid":{"rendered":"https:\/\/www.similarweb.com\/blog\/?p=208730"},"modified":"2026-03-17T11:00:12","modified_gmt":"2026-03-17T11:00:12","slug":"competitors-audience-analysis","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/apps\/competitors-audience-analysis\/","title":{"rendered":"Competitors&#8217; Audience Analysis in Apps: Guide and Examples"},"content":{"rendered":"<p>It\u2019s costing more and more to attract new app users, and even when you do, retention is fragile and the competition isn\u2019t letting up. That\u2019s why <a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/competitive-app-analysis\/\">competitor app analysis<\/a> is becoming essential for sustainable app growth.<\/p>\n<p>Most app marketing and growth teams know a fair amount about their own users based on downloads, sessions, retention and revenue data.<\/p>\n<p>What they often <em>can\u2019t<\/em> see is:<\/p>\n<ul>\n<li>Who their competitors are attracting, and whether their audience looks different<\/li>\n<li>Which demographics they\u2019re missing entirely<\/li>\n<li>What other apps their users rely on daily<\/li>\n<li>Where their audience is exclusive<\/li>\n<li>Where audience overlap points to a partnership opportunity or a battle for acquisition.<\/li>\n<\/ul>\n<p>That\u2019s when audience insights become a true game changer.<\/p>\n<p>We\u2019re talking detailed demographic breakdowns, cross-app usage data that shows key behavioral patterns, audience overlap analysis and much more.<\/p>\n<p>This isn\u2019t just interesting data. It can influence everything from acquisition strategy and product positioning to your partnership planning and long-term expansion goals.<\/p>\n<p>In this guide, we\u2019ll walk through<strong> four ways of using<\/strong> <a href=\"https:\/\/www.similarweb.com\/corp\/apps\/audience-analytics\/\">Similarweb\u2019s App Audience Analytics<\/a>, including <a href=\"https:\/\/www.similarweb.com\/corp\/apps\/demographics-interests\/\">App Demographic Analytics<\/a> that can help you analyze competitors\u2019 audience, uncover new target segments, identify partnership opportunities, and make more confident decisions about your app growth strategy.<\/p>\n<h2>1) Analyzing competitor demographics<\/h2>\n<p>You may know your <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/target-audience-analysis\/\">target audience<\/a>, but is that the same audience your competitors are currently winning over?<\/p>\n<p>Many product teams assume they compete for the same users, but demographic data often tells a different story.<\/p>\n<p>Let\u2019s say you manage the app growth for Prime Video, competing with Netflix and Disney+.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208732\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-demographics.png\" alt=\"Streaming apps demographics, Neflix, Amazon Prime and Disney+\" width=\"1603\" height=\"957\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-demographics.png 1603w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-demographics-300x179.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-demographics-1024x611.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-demographics-768x459.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-demographics-1536x917.png 1536w\" sizes=\"(max-width: 1603px) 100vw, 1603px\" \/><\/p>\n<p>Firstly, we see that:<\/p>\n<ul>\n<li><strong>Prime Video:<\/strong> 62.89% male and 37.11% female<\/li>\n<li><strong>Disney+:<\/strong> 60.81% male and 39.19% female<br \/>\n<strong>Netflix:<\/strong> 58.13% male and 41.87% female<\/li>\n<\/ul>\n<p>While all three platforms skew male, Prime Video does so the most strongly. This gap actually tells us something, it suggests:<\/p>\n<ul>\n<li>Prime Video\u2019s content mix or positioning resonates more with male audiences<\/li>\n<li>There\u2019s an opportunity to expand with female viewers<\/li>\n<li>Netflix holds a slight advantage in gender balance<\/li>\n<\/ul>\n<p>This sort of insight can inform Prime Video\u2019s content acquisition, creative strategy and audience targeting.<\/p>\n<p>Age distribution data can give even more direction:<\/p>\n<p>For example, Prime Video\u2019s has a strong appeal to 25\u201334 year olds, where it slightly outperforms both Netflix and Disney+. However, it under-performs in the 18\u201324 bracket, showing that Gen Z audiences are gravitating more toward Netflix and Disney+.<\/p>\n<p>This could change how you think about Prime Video\u2019s app strategy, as the demographic data here helps you decide whether to invest in younger-focused content, rebalance your acquisition targeting, or double down on your strengths.<\/p>\n<h2>2) Finding new target segments<\/h2>\n<p>Sometimes growth doesn\u2019t come from fighting harder for users, but discovering who else is <em>already<\/em> choosing your app.<\/p>\n<p>Let\u2019s say you\u2019re on the Chime app team, benchmarking against Cash App and SoFi in the U.S.<\/p>\n<p>You may assume fintech apps appeal to the young and male. But our data says otherwise.<\/p>\n<p>Chime is actually the only one of the three with a female majority audience, with over 52% female users. Cash App and SoFi both appeal more to men, especially SoFi. That alone changes how to think about positioning. If your competitors are winning with male investors, Chime appears to resonate more with women managing everyday finances.<\/p>\n<p>The age distribution adds even more insight. While 25\u201334 is the dominant segment across all three apps, Chime holds a particularly strong share there with over 43%. At the same time, it\u2019s got a strong hold among 45\u201354 and 55+ users compared to Cash App, which appeals to the younger crew, especially the 18\u201324 range.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208733\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Chime-age-and-gender-distribution.png\" alt=\"Chime age and gender distribution\" width=\"1430\" height=\"609\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Chime-age-and-gender-distribution.png 1430w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Chime-age-and-gender-distribution-300x128.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Chime-age-and-gender-distribution-1024x436.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Chime-age-and-gender-distribution-768x327.png 768w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/p>\n<p>Over at Chime, this data can reframe who you think your core audience is. Chime isn\u2019t just competing for Gen Z users, it has strong appeal with older millennials and an aging generation of users likely thinking about stability, budgeting and household finances.<\/p>\n<p>Looking beyond demographics, the category affinity data shows that Chime users engage not just with finance apps but also with communication, entertainment and gaming categories. SoFi users, in contrast, overlap heavily within finance and investing, while Cash App users show stronger lifestyle and shopping overlap.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208734\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-Chime.png\" alt=\"Category distribution Chime\" width=\"1401\" height=\"572\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-Chime.png 1401w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-Chime-300x122.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-Chime-1024x418.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-Chime-768x314.png 768w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/><\/p>\n<p>It\u2019s clear that each app shows a different behavioral pattern.<\/p>\n<p>For Chime, the opportunity isn\u2019t necessarily to chase younger users where Cash App is strongest. It may be to lean into the overlapping segments where it already has traction and build messaging, features and partnerships that support existing browsing and usage patterns.<\/p>\n<h2>3) Spotting partnerships and rev-share opportunities<\/h2>\n<p>This is where cross usage data starts acting more like a business development tool.<\/p>\n<p>In Similarweb\u2019s Audience Interest module, you\u2019re no longer analyzing demographics, instead you\u2019re able to see the broader behavior of your users: what other apps they rely on, which brands they trust and how they move through the travel journey.<\/p>\n<p>Let\u2019s assume you\u2019re on the <strong>Airbnb<\/strong> team analyzing U.S. users over the past six months.<\/p>\n<p>The cross-app data immediately shows that Airbnb users are highly active across the wider travel sector. For example, there\u2019s strong overlap with Vrbo, showing a lot of active comparison behavior within the vacation rental category. But the overlap doesn\u2019t stop at direct competitors.<\/p>\n<p>There\u2019s also interesting cross-usage with United Airlines, Alaska Airlines, and other airline apps. They go to the Turo app for car rentals, the Marriott Bonvoy app to manage loyalty points, and also use major travel comparison apps like KAYAK and Hotels.com:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208735\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Travel-apps-app-distribution.png\" alt=\"App audience distribution Expedia, booking.com and airbnb\" width=\"2354\" height=\"1616\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Travel-apps-app-distribution.png 2354w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Travel-apps-app-distribution-300x206.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Travel-apps-app-distribution-1024x703.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Travel-apps-app-distribution-768x527.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Travel-apps-app-distribution-1536x1054.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Travel-apps-app-distribution-2048x1406.png 2048w\" sizes=\"(max-width: 2354px) 100vw, 2354px\" \/><\/p>\n<p>Airbnb users aren\u2019t just booking accommodation, they\u2019re building their entire trip at the same time.<\/p>\n<p>The category affinity doubles down on this. Airbnb\u2019s audience massively over-indexes in Travel &amp; Local, as you\u2019d expected, but also shows strong affinity in Finance, Productivity, and Lifestyle. That suggests these users are planners. They\u2019re managing budgets, tracking itineraries, coordinating logistics, and optimizing travel experiences across multiple apps:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208736\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-travel-apps.png\" alt=\"Category distribution travel apps Expedia, airbnb and booking.com\" width=\"2296\" height=\"1240\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-travel-apps.png 2296w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-travel-apps-300x162.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-travel-apps-1024x553.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-travel-apps-768x415.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-travel-apps-1536x830.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Category-distribution-travel-apps-2048x1106.png 2048w\" sizes=\"(max-width: 2296px) 100vw, 2296px\" \/><\/p>\n<p>In terms of building partnerships and other business development strategies, this opens a lot of doors.<\/p>\n<p>For instance, strong Airline overlap creates an opportunity for bundled offers or loyalty programs. Car rental overlap points toward rev-share partnerships with mobility platforms. Loyalty program engagement suggests co-branded rewards or point redemption integrations would resonate well with your audience. Even travel comparison apps offer some affiliate and sponsored placement potential.<\/p>\n<p>Audience Insights doesn\u2019t just show you overlap. It shows you where collaboration can naturally fit into behaviour that is already in motion.<\/p>\n<h2>4) Understanding audience overlap vs. exclusivity<\/h2>\n<p>Not all <a href=\"https:\/\/www.similarweb.com\/blog\/research\/audience-and-brand-building\/market-audience-sizing\/\">audience overlap<\/a> is a problem, and not all exclusivity is a weakness.<\/p>\n<p>Using Similarweb\u2019s overlap app data, you can see exactly how much of your audience is shared with competitors, and how much is uniquely yours.<\/p>\n<p>This time we will be analyzing the Netflix app, comparing it to Disney+ and Prime Video.<\/p>\n<p>The cross-app data shows what you\u2019d expect in streaming: Netflix users also use other entertainment apps at very high rates. For example, cross-usage with Prime Video sits at 26.94%, and with Disney+ at 20.48%. That\u2019s a huge shared audience:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208737\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-audience-overlap.png\" alt=\"Streaming apps audience overlap Neflix, Prime Video and Disney+\" width=\"2386\" height=\"1614\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-audience-overlap.png 2386w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-audience-overlap-300x203.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-audience-overlap-1024x693.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-audience-overlap-768x520.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-audience-overlap-1536x1039.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Streaming-apps-audience-overlap-2048x1385.png 2048w\" sizes=\"(max-width: 2386px) 100vw, 2386px\" \/><\/p>\n<p>At first glance, that might look like a big competitive threat, but for streaming apps, this kind of overlap is normal. Many households subscribe to multiple streaming services at once.<\/p>\n<p>The more important question is actually: how much of your audience is exclusive?<\/p>\n<p>Looking beyond Disney+ and Prime Video, Netflix shows strong affinity with a wide range of other entertainment apps like HBO Max, Peacock, Hulu and Apple TV, but none match Netflix\u2019s total reach. The high cross-usage with Prime Video suggests shared, price-sensitive or bundle-driven households, while the Disney+ overlap likely points to overlap with family households.<\/p>\n<p>But exclusivity is where the real advantage lies.<\/p>\n<p>If about a quarter of Netflix users also use Prime Video, most of them don\u2019t. That remaining audience represents viewers who choose Netflix as their main streaming app.<\/p>\n<p>Now let\u2019s compare Disney+:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-208738\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Disney-audience-overlap.png\" alt=\"Disney+ audience overlap\" width=\"2380\" height=\"1586\" srcset=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Disney-audience-overlap.png 2380w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Disney-audience-overlap-300x200.png 300w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Disney-audience-overlap-1024x682.png 1024w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Disney-audience-overlap-768x512.png 768w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Disney-audience-overlap-1536x1024.png 1536w, https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2026\/03\/attachment-Disney-audience-overlap-2048x1365.png 2048w\" sizes=\"(max-width: 2380px) 100vw, 2380px\" \/><\/p>\n<p>Disney+ shows high cross-usage with Hulu (28.31%) and HBO Max (19.74%), suggesting it lives strongly within family and franchise-driven entertainment. Prime Video, meanwhile, overlaps meaningfully with both Disney+ (22.66%) and Hulu (22.71%), securing its role as part of bundled or add-on viewing behavior.<\/p>\n<p>High overlap identifies the level of competition, making things like content release timing, exclusives and pricing strategies really important.<\/p>\n<p>Meanwhile, exclusivity shows where your app has strength. A large exclusive audience suggests strong brand loyalty, differentiated content, or structural advantages like original programming depth.<\/p>\n<p>For Netflix, Disney+ isn&#8217;t actually &#8216;stealing&#8217; their users, but instead shows that streaming behavior is layered. Some use multiple apps but others choose to stick to one platform.<\/p>\n<h2>Turning audience insights into action<\/h2>\n<p>When audience insights become part of your regular analysis, it stops being just data and starts influencing your day to day strategy:<\/p>\n<h3>1) Monthly competitor benchmarking<\/h3>\n<p>Make audience comparison a habit: track demographic shifts, cross-usage changes, and overlap trends every month to spot movement early, before it shows up in downloads or drop offs.<\/p>\n<h3>2) Quarterly segment expansion<\/h3>\n<p>Identify one new audience segment to test each quarter. That could mean focusing on an age group, addressing an underrepresented demographic, or refining messaging for a segment competitors are currently winning over.<\/p>\n<h3>3) Partnership mapping<\/h3>\n<p>Use cross-app usage data to shortlist some high-fit partnership targets. Focus on brands your users already engage with, whether that\u2019s airlines, fintech apps, loyalty programs, or entertainment platforms.<\/p>\n<h3>4) Media buying optimization<\/h3>\n<p>Match your paid acquisition with real audience data. If your app appeals to an older, younger, more female or more niche user base than expected, your targeting and messaging should reflect that reality.<\/p>\n<p><span style=\"font-weight: 400;\">    <div class=\"post-banner post-banner--base\">\n        <div class=\"post-banner__wrapper\">\n            <div class=\"post-banner__text\">\n                                    <p class=\"post-banner__title\">Get to know your app audience<\/p>\n                                    <p class=\"post-banner__subtitle\">With the most up-to-date data in the world.<\/p>\n                                <div class=\"post-banner__button-wrapper\">\n                                            <a class=\"swui-button swui-button--solid swui-button--primary post-banner__button js-post-banner\"\n                           href=\"https:\/\/account.similarweb.com\"\n                           data-disable-dynamic-tracking\n                        >Try Similarweb free<\/a>\n                                    <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/span><\/p>\n<h2>FAQS<\/h2>\n<ol>\n<li><strong> What is competitors\u2019 audience analysis in apps?<\/strong><strong><br \/>\n<\/strong> Competitors\u2019 audience analysis is the process of examining who your competitors are attracting, including their demographics, behavioral patterns, cross-app usage, and audience overlap. It helps you understand how your audience compares to theirs and where opportunities exist for growth, differentiation, or partnerships.<\/li>\n<li><strong> Why is analyzing competitors\u2019 app audiences important?<\/strong><strong><br \/>\n<\/strong> As user acquisition costs rise and retention becomes more fragile, understanding competitor audiences gives you strategic visibility beyond your own internal data. It helps you identify underserved demographics, refine positioning, discover new growth segments, and anticipate competitive pressure before it impacts performance.<\/li>\n<li><strong> What kind of data is included in app audience insights?<\/strong><strong><br \/>\n<\/strong> App audience insights typically include gender and age distribution, category affinity, cross-app usage data, audience overlap percentages, and exclusivity metrics. Together, these data points provide a detailed view of who users are and how they behave across the broader app ecosystem.<\/li>\n<li><strong> How can demographic analysis improve acquisition strategy?<\/strong><strong><br \/>\n<\/strong> Demographic analysis reveals whether competitors are attracting different age groups or gender segments than you are. For example, if a competitor over-indexes with Gen Z while your app performs better with millennials, you can decide whether to invest in expanding into younger audiences or double down on your current strengths.<\/li>\n<li><strong> How do you identify new target segments using audience data?<\/strong><strong><br \/>\n<\/strong> By benchmarking your audience against competitors, you may uncover unexpected strengths. For instance, if your app has a stronger female audience while competitors skew male, that insight can reshape your messaging, feature development, and targeting strategy. Growth often comes from leaning into segments where you already resonate.<\/li>\n<li><strong> What is cross-app usage analysis and why does it matter?<\/strong><strong><br \/>\n<\/strong> Cross-app usage analysis shows which other apps your users actively engage with. This reveals broader behavioral patterns, such as whether users are planners, comparison shoppers, investors, or entertainment-focused consumers. Understanding these patterns helps you refine product strategy and identify complementary opportunities.<\/li>\n<li><strong> How can audience insights help identify partnership opportunities?<\/strong><strong><br \/>\n<\/strong> When your users consistently overlap with specific complementary apps, such as airlines, loyalty programs, fintech platforms, or comparison tools, it signals natural alignment. These overlaps can inform bundled offers, co-branded rewards, affiliate opportunities, and rev-share partnerships that fit into existing user behavior.<\/li>\n<li><strong> Is high audience overlap with competitors always a threat?<\/strong><strong><br \/>\n<\/strong> High overlap is not always a negative signal. In many categories, such as streaming or fintech, users commonly use multiple apps simultaneously. Overlap helps measure the level of competitive intensity, while exclusivity reveals where your app has deeper loyalty or differentiation.<\/li>\n<li><strong> What does audience exclusivity reveal about an app?<\/strong><strong><br \/>\n<\/strong> Audience exclusivity shows how much of your user base does not actively use competing apps within the same category. A strong exclusive audience can indicate brand loyalty, differentiated content or features, or structural advantages such as pricing or ecosystem integration.<\/li>\n<li><strong> How often should teams analyze competitor audience data?<\/strong><strong><br \/>\n<\/strong> Competitor audience analysis should be an ongoing process rather than a one-time exercise. Reviewing demographic shifts, cross-usage patterns, and overlap trends on a monthly basis allows teams to detect movement early, while quarterly reviews help identify new segments and strategic opportunities for expansion.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s costing more and more to attract new app users, and even when you do, retention is fragile and the competition isn\u2019t letting up. That\u2019s why competitor app analysis is becoming essential for sustainable app growth. Most app marketing and growth teams know a fair amount about their own users based on downloads, sessions, retention [&hellip;]<\/p>\n","protected":false},"author":497,"featured_media":208731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8578,2809],"tags":[],"class_list":["post-208730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitors&#039; Audience Analysis in Apps | Similarweb<\/title>\n<meta name=\"description\" content=\"Analyze your competitors\u2019 app audience using demographics, cross-app usage and overlap insights to uncover new segments, partnerships and strategies.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/competitors-audience-analysis\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monique Ellis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/apps\/competitors-audience-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/research\/apps\/competitors-audience-analysis\/\"},\"author\":{\"name\":\"Monique Ellis\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/79593bbb448dc67cbd3d21e00aa1cf46\"},\"headline\":\"Competitors&#8217; 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