{"id":24456,"date":"2014-07-24T11:08:44","date_gmt":"2014-07-24T08:08:44","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=4029"},"modified":"2024-07-04T07:33:35","modified_gmt":"2024-07-04T07:33:35","slug":"similarweb-api-benefits","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-api-benefits\/","title":{"rendered":"3 Benefits of Using the Similarweb API to Automate Better Lead Scoring"},"content":{"rendered":"

Connecting sales with leads is the heart of any business, but finding and qualifying leads is messy. Marketing campaigns, no matter which channel is being utilized, by nature are designed to bring in large amounts of leads. Delivering too many leads to a salesperson can be just as harmful as under delivering leads, especially if the leads are irrelevant.
\nIt\u2019s relatively easy to collect names and email addresses for people who have shown, or ought to show, some interest in your business. You may have a newsletter subscription box, you may spend lots of time in a CRM tool, or you may be really good at finding relevant contact information around the web.
\nBut when facing a high volume of leads you need to make sure that your sales team knows which leads are the most important so that they can invest their time in the most effective fashion.<\/p>\n

How explicit and implicit lead scoring helps<\/h2>\n

One study from RainToday.com<\/a>\u00a0found that less than 25% of all new leads are actually ready to receive a pitch. This means that the other 75% will require different engagement strategies to build the relationship until the leads have been nurtured enough to get pitched. Lead scoring, a method in which each prospect is graded according to where he is in the sales funnel<\/a>, allows companies to market more efficiently and effectively. Cold prospects<\/a> can be ignored, warm ones can be nurtured and almost-buyers can be gently pushed towards closing.
\nLead scoring is based on both explicit and implicit scoring. Explicit scoring is based on information provided to you by the prospect and other direct information, such as demographics, industry, job title and company size. Implicit scoring is what can be inferred about the lead, based on online behavior.
\nCollecting explicit information can be prohibitively time-consuming. That\u2019s where the Similarweb API\u2019s Email Lead Qualification Tool\u00a0comes in handy. When you use this handy and easy tool, the Similarweb API<\/a>\u00a0allows you to enter email addresses of prospects and pull explicit information automatically – including company category, global rank and estimated traffic.
\n\"lead-scoring-sheet\"
\nAll the data is uploaded into a Google Spreadsheet, where it can be easily sorted for efficient lead scoring<\/a>. You can upload your contacts on separate sheets, to separate prospects from different marketing avenues, such as newsletter subscribers, former customers, tool users etc.
\nDecide which metrics are the most important to your company, and then add new columns for lead score and give each contact a grade. For a step-by-step guide on how to score your leads, we recommend referencing Act-On\u2019s \u201cIntroduction to Integrated Marketing: Lead Scoring.\u201d<\/p>\n

Key benefits of lead scoring with the Similarweb API<\/h3>\n

Czech software company Kentico<\/a> asked website owners\u00a0who use lead scoring how this powerful practice had changed the game for them, with eye-opening results.<\/p>\n

\"lead-scoring
\nIn this context, integrating your organization\u2019s lead scoring activities with the Similarweb API gives you access to the following key benefits.<\/p>\n

1. Increase results<\/h4>\n

It makes sense that just 10% improvement in lead quality scores results in a 40% increase in sales effectiveness. About 42% of those polled by Kentico named measurable ROI on their lead generation program as a main benefit, while 38% named increased conversion rates.
\nArmed with the Similarweb API\u2019s data on your prospects\u2019 company category, global rank<\/a>, and estimated traffic<\/a>, you\u2019ll have valuable intelligence regarding prospects\u2019 relevance, all in one integrated and sortable spreadsheet view.<\/p>\n

2. Allow representatives to focus on the best marketing leads and shelve the unqualified ones<\/h4>\n

Nearly one-third of the people surveyed in the Kentico study said that increased efficiency was the greatest benefit.
\nFocusing on the right accounts and the right contacts within those accounts can save both marketing and sales teams a lot of time. And using the Similarweb API to pull relevant data into a spreadsheet allows you to build automated formulas that reveal the \u201clowest hanging fruit.\u201d<\/p>\n

3. Create a common lead definition across all marketing and sales platforms and strategies<\/h4>\n

19% cited increased alignment of marketing and sales efforts as the top benefit of lead scoring. Common definitions and rules for when a prospect is passed from marketing over to sales, increases efficiency and makes for smoother processes.
\nWith the Similarweb API, you can segment leads according to department and use a unified method to score every row.<\/p>\n

Check it out<\/h3>\n

To get started now with the Email Lead Qualification Tool\u00a0on a trial basis for free, register for your temporary API key, and then follow the simple instructions on the resource page.<\/p>\n","protected":false},"excerpt":{"rendered":"

Connecting sales with leads is the heart of any business, but finding and qualifying leads is messy. Marketing campaigns, no matter which channel is being utilized, by nature are designed to bring in large amounts of leads. Delivering too many leads to a salesperson can be just as harmful as under delivering leads, especially if […]<\/p>\n","protected":false},"author":214,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-24456","post","type-post","status-publish","format-standard","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"\nWhat\u2019s the Secret to Better Lead Scoring | Similarweb<\/title>\n<meta name=\"description\" content=\"Learn how to automate better lead scoring using Similarweb API with 3 key benefits. Enhance your sales and marketing strategies. 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