{"id":24504,"date":"2015-03-09T09:36:00","date_gmt":"2015-03-09T06:36:00","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=7069"},"modified":"2025-08-06T05:55:52","modified_gmt":"2025-08-06T05:55:52","slug":"similarweb-famous","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/","title":{"rendered":"We’re Kind of Famous! Similarweb in the News"},"content":{"rendered":"

We\u2019re at hard work as usual, and it\u2019s really starting to pay off.<\/p>\n

At Similarweb we\u2019re no stranger to making headlines, and so far in 2015, we\u2019ve had our fair share of press. The company has more than doubled in size in the past year, and along with that came new projects and exciting ventures. 2014 saw the advent of our Mobile App Analysis<\/a> platform, and last week our App Engagement feature officially left the beta phase to enter the SMB market.
\nIn the past two months, there\u2019s been quite a bit of buzz<\/a> about App Engagement, because it gives insight into app stickiness based on usage patterns<\/a> and user behavior, not just install volume and store rank.<\/p>\n

We\u2019ve published quite a few articles using this new feature, including the top 50 most used Android apps in the US<\/a> \u2013 and more recently, the most addictive social apps<\/a> in America.
\nThe New York Times<\/a>, Mashable<\/a>, BusinessWeek<\/a>, and TechCrunch<\/a> (among others) have used our actionable data to draw insights<\/a> into the digital world, and these findings are\u00a0featured in their stories.<\/p>\n

Sometimes we\u2019re asked to provide our thoughts on how certain new products are performing \u2013 like this article<\/a> for International Business Times<\/a> on Youtube\u2019s new \u201cWhat\u2019s Next\u201d feature. Other times we\u2019re asked to comment directly on interesting trends we\u2019ve noticed by using our platform. With the ability to measure usage patterns for mobile apps, we\u2019ve discovered the existence of \u201czombie apps,\u201d and we\u2019ve written about our predictions<\/a> on what this means for the app ecosystem.<\/p>\n

We\u2019ve been asked about our thoughts on where the digital world is headed<\/a> by leading industry publications like Search Engine Watch<\/a>, and we always deliver \u2013 using insights from our continually evolving platform.
\nOthers in the marketing industry have written about Similarweb, including using the platform to analyze other market intelligence platforms. \u00a0Most recently, hostingadvice.com<\/a> gave Similarweb a whirl, and they thoroughly enjoyed<\/a> the ride.<\/p>\n

We also have a new channel on The Next Web<\/a> featuring our data-driven stories. And speaking of stories, our CEO and founder, Or Offer was recently interviewed by Jobspotting about Similarweb and how this \u201clittle startup that could\u201d is now a global presence, recognized by industry professionals as a leader in digital measurement.
\nSo to pat ourselves on the back a bit more: Here\u2019s to us. And here\u2019s to you, our clients and users, who have helped us make this digital dream a reality.<\/p>\n

\"Tweet<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re at hard work as usual, and it\u2019s really starting to pay off. At Similarweb we\u2019re no stranger to making headlines, and so far in 2015, we\u2019ve had our fair share of press. The company has more than doubled in size in the past year, and along with that came new projects and exciting ventures. […]<\/p>\n","protected":false},"author":178,"featured_media":188781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-24504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"\nWe're Kind of Famous! Similarweb in the News | Similarweb<\/title>\n<meta name=\"description\" content=\"There\u2019s been quite a buzz about App Engagement giving insight based on usage patterns and user behavior, not just installs and store rank. Click to see why\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Meir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/\"},\"author\":{\"name\":\"Lauren Meir\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/38353626294af7101229f2993b616dce\"},\"headline\":\"We’re Kind of Famous! Similarweb in the News\",\"datePublished\":\"2015-03-09T06:36:00+00:00\",\"dateModified\":\"2025-08-06T05:55:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/03\/in-the-news.jpg\",\"articleSection\":[\"Product Updates\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/\",\"name\":\"We're Kind of Famous! Similarweb in the News | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/03\/in-the-news.jpg\",\"datePublished\":\"2015-03-09T06:36:00+00:00\",\"dateModified\":\"2025-08-06T05:55:52+00:00\",\"description\":\"There\u2019s been quite a buzz about App Engagement giving insight based on usage patterns and user behavior, not just installs and store rank. Click to see why\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/03\/in-the-news.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/03\/in-the-news.jpg\",\"width\":1000,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"We’re Kind of Famous! Similarweb in the News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/38353626294af7101229f2993b616dce\",\"name\":\"Lauren Meir\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/936b9511b27de63ba32486800edee89f01efcba8045e9c9887e99e28c428256d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/936b9511b27de63ba32486800edee89f01efcba8045e9c9887e99e28c428256d?s=96&d=mm&r=g\",\"caption\":\"Lauren Meir\"},\"description\":\"Lauren Meir is a writer and the Creative Content Manager at Similarweb. Her expertise lies in content marketing and creative branding. She has experience writing for a variety of industries including the art world and online gaming, and her work has appeared in publications such as the Huffington Post, Provokator and the Detroit Jewish News.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/lauren-meir\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"We're Kind of Famous! Similarweb in the News | Similarweb","description":"There\u2019s been quite a buzz about App Engagement giving insight based on usage patterns and user behavior, not just installs and store rank. Click to see why","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/","twitter_misc":{"Written by":"Lauren Meir","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/"},"author":{"name":"Lauren Meir","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/38353626294af7101229f2993b616dce"},"headline":"We’re Kind of Famous! Similarweb in the News","datePublished":"2015-03-09T06:36:00+00:00","dateModified":"2025-08-06T05:55:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/"},"wordCount":424,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/03\/in-the-news.jpg","articleSection":["Product Updates","Updates"],"inLanguage":""},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/","url":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/","name":"We're Kind of Famous! Similarweb in the News | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/03\/in-the-news.jpg","datePublished":"2015-03-09T06:36:00+00:00","dateModified":"2025-08-06T05:55:52+00:00","description":"There\u2019s been quite a buzz about App Engagement giving insight based on usage patterns and user behavior, not just installs and store rank. Click to see why","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/03\/in-the-news.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/03\/in-the-news.jpg","width":1000,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"We’re Kind of Famous! Similarweb in the News"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/38353626294af7101229f2993b616dce","name":"Lauren Meir","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/936b9511b27de63ba32486800edee89f01efcba8045e9c9887e99e28c428256d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/936b9511b27de63ba32486800edee89f01efcba8045e9c9887e99e28c428256d?s=96&d=mm&r=g","caption":"Lauren Meir"},"description":"Lauren Meir is a writer and the Creative Content Manager at Similarweb. Her expertise lies in content marketing and creative branding. She has experience writing for a variety of industries including the art world and online gaming, and her work has appeared in publications such as the Huffington Post, Provokator and the Detroit Jewish News.","url":"https:\/\/www.similarweb.com\/blog\/author\/lauren-meir\/"}]}},"lang":"en","translations":{"en":24504},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/178"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=24504"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24504\/revisions"}],"predecessor-version":[{"id":205307,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24504\/revisions\/205307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/188781"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=24504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=24504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=24504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}