{"id":24652,"date":"2018-07-18T12:36:39","date_gmt":"2018-07-18T09:36:39","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=16824"},"modified":"2024-01-03T12:59:28","modified_gmt":"2024-01-03T12:59:28","slug":"nespresso","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/nespresso\/","title":{"rendered":"Nestl\u00e9 En Vedette &#8211; Nespresso Autour Du Monde"},"content":{"rendered":"<ul>\n<li><b>Nespresso est une marque mondiale au sein de Nestl\u00e9 dont l\u2019attrait transcende les fronti\u00e8res g\u00e9ographiques.<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Les visites du site diff\u00e8rent d\u2019un pays \u00e0 l\u2019autre, notamment en termes de sources et d&#8217;int\u00e9r\u00eats.<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Comprendre ces diff\u00e9rences en observant\u00a0les pages populaires permet d\u2019optimiser sa strat\u00e9gie de gestion des stocks ou encore de lancement de nouveaux produits.<\/b><\/li>\n<\/ul>\n<p>Nespresso est une unit\u00e9 op\u00e9rationnelle au sein de l&#8217;entreprise suisse d&#8217;alimentation et de boissons Nestl\u00e9. La soci\u00e9t\u00e9 vend des machines \u00e0 caf\u00e9, des capsules de caf\u00e9 aromatis\u00e9es et d&#8217;autres accessoires li\u00e9s au caf\u00e9, dans le monde entier, par le biais de son site nespresso.com.<br \/>\nAu cours des 12 derniers mois, nespresso.com a re\u00e7u en moyenne 8,3 millions de visites mensuelles de par le monde. L\u2019entreprise a vu son trafic culminer pendant la saison des f\u00eates, de novembre \u00e0 d\u00e9cembre, avec respectivement 11,7 millions et 13,7 millions de visites.<br \/>\nLe site compte un nombre moyen de visites mensuelles de 8,3 millions, dont une moyenne de 4,5 millions de visiteurs uniques, soit pratiquement 2 visites par visiteur unique. Ce qui semble conforme au mod\u00e8le de l&#8217;entreprise qui consiste \u00e0 vendre une machine \u00e0 caf\u00e9 et les capsules associ\u00e9es, qui incitent \u00e0 revenir sur le site.<br \/>\nLa fonction de pages populaires de Similarweb nous permet d\u2019identifier les pages les plus visit\u00e9es d&#8217;un domaine afin d&#8217;identifier le volume de trafic du site qui m\u00e8ne \u00e0 un contenu ou \u00e0 des groupes de pages sp\u00e9cifiques. \u00c9tant donn\u00e9 que Nespresso utilise la m\u00eame URL dans tous les pays, les pages les plus populaires nous donnent une indication des diff\u00e9rences de culture et de go\u00fbt d\u2019un pays \u00e0 l\u2019autre.<\/p>\n<h2>Visites par type de produits Nespresso<\/h2>\n<p>En examinant la r\u00e9partition des pages visit\u00e9es par type de produits, on peut \u00e9galement se faire une id\u00e9e de la nature des activit\u00e9s de Nespresso dans chaque territoire. Aux Etats-Unis, environ 34% des visites vers les pages produits sur nespresso.com concernent les machines \u00e0 caf\u00e9, alors qu&#8217;en France, ce chiffre est inf\u00e9rieur \u00e0 20%. Ce sont les capsules de caf\u00e9 qui rencontrent le plus grand succ\u00e8s en France, puisqu\u2019elles enregistrent 70% des visites vers les pages produits, contre moins de 55% aux Etats-Unis. Cela sugg\u00e8re que chaque march\u00e9 est \u00e0 un stade de maturit\u00e9 diff\u00e9rent\u00a0: les clients existants en France retournent acheter plus de caf\u00e9, alors que le march\u00e9 am\u00e9ricain a beaucoup de place pour la croissance, puisqu\u2019une proportion plus \u00e9lev\u00e9e de visiteurs s\u2019interroge encore sur le mod\u00e8le de machine qu\u2019elle souhaite acheter.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_34ab6573-859d-4d7d-8881-bafca4486fa0\" data-title=\"Blog_NespressoProdCountry_0618\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?WxR\"><\/div>\n<\/p>\n<h2>Saveurs populaires par pays<\/h2>\n<p><a href=\"https:\/\/www.similarweb.com\/fr\/website\/nespresso.com\/\">L\u2019analyse des pages populaires de nespresso.com<\/a> nous permet de d\u00e9terminer quelles saveurs de caf\u00e9 sont populaires dans chaque pays. Certaines de ces variations de go\u00fbts d\u2019un pays \u00e0 l\u2019autre pourraient \u00eatre dues aux diff\u00e9rences de sorties de nouvelles saveurs \u00e0 travers le monde, mais il y a suffisamment de points communs entre les sorties produits aux \u00c9tats-Unis et en France pour que les diff\u00e9rences soient notables.<br \/>\nAux \u00c9tats-Unis et en France, les collections de plusieurs ar\u00f4mes repr\u00e9sentent \u00e0 peu pr\u00e8s la m\u00eame part de visites. Mais quand il s\u2019agit d\u2019ar\u00f4mes individuels, les diff\u00e9rences sont flagrantes. Sur le march\u00e9 am\u00e9ricain on craque pour Cuba \u00ab\u00a0fait \u00e0 100% de grains de caf\u00e9 arabica cubain\u00a0\u00bb et la s\u00e9lection festive\u00a0Confetto \u00ab\u00a0aux saveurs Orangette et R\u00e9glisse\u00a0\u00bb. En France, le grand favori est l&#8217;espresso Volutto \u00ab\u00a0classique, tout en rondeur, avec des notes de biscuits sucr\u00e9s et de fruits\u00a0\u00bb.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_0c692f84-6112-4b92-84c7-6ca79d48b1b8\" data-title=\"Blog_NespressoBlendsCountry_0618\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?qmz\"><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nespresso est une marque mondiale au sein de Nestl\u00e9 dont l\u2019attrait transcende les fronti\u00e8res g\u00e9ographiques. Les visites du site diff\u00e8rent d\u2019un pays \u00e0 l\u2019autre, notamment en termes de sources et d&#8217;int\u00e9r\u00eats. Comprendre ces diff\u00e9rences en observant\u00a0les pages populaires permet d\u2019optimiser sa strat\u00e9gie de gestion des stocks ou encore de lancement de nouveaux produits. Nespresso est [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":29764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8317,7897],"tags":[],"class_list":["post-24652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nestl\u00e9 en vedette - Caf\u00e9 Nespresso autour du monde | Similarweb<\/title>\n<meta name=\"description\" content=\"Similarweb analyse la performance du site pour comprendre comment adapter sa strat\u00e9gie commerciale en fonction des sp\u00e9cificit\u00e9s de chaque pays.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/nespresso\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/nespresso\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/ecommerce-news\/nespresso\/\"},\"author\":{\"name\":\"Paloma Bernard\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\"},\"headline\":\"Nestl\u00e9 En Vedette &#8211; 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