{"id":24665,"date":"2018-08-16T13:53:10","date_gmt":"2018-08-16T10:53:10","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=17021"},"modified":"2024-01-03T13:15:32","modified_gmt":"2024-01-03T13:15:32","slug":"netflix-presence-internationale","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/media-entertainment-news\/netflix-presence-internationale\/","title":{"rendered":"Netflix continue d\u2019\u00e9tendre sa pr\u00e9sence internationale"},"content":{"rendered":"<p>Lorsque votre entreprise devient si forte que votre offre est synonyme de votre secteur d\u2019activit\u00e9s, on peut supposer qu\u2019\u00e0 un moment donn\u00e9, votre march\u00e9 principal pourrait devenir satur\u00e9. Cas concret\u00a0: Netflix.<br \/>\nEn avril, le g\u00e9ant du divertissement a <a href=\"https:\/\/s22.q4cdn.com\/959853165\/files\/doc_financials\/quarterly_reports\/2018\/q1\/FINAL-Q1-18-Shareholder-Letter.pdf\">annonc\u00e9<\/a> avoir per\u00e7u 50% de ses revenus de march\u00e9s internationaux, et avoir atteint 55% d&#8217;adh\u00e9sions hors Etats-Unis. Ce qui a men\u00e9 \u00e0 une croissance de 32% par rapport \u00e0 l&#8217;ann\u00e9e pr\u00e9c\u00e9dente et est un symbole extr\u00eamement positif t\u00e9moignant de l\u2019\u00e9norme potentiel de croissance de Netflix.<br \/>\nMais est-ce que cette dynamique s\u2019est maintenue au 2<sup>\u00e8me<\/sup> trimestre\u00a0?<br \/>\n<iframe src=\"\/\/www.youtube.com\/embed\/LiA5ElUPP6o?t=4s\" width=\"100%\" height=\"400\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2>D\u00e9clin du trafic am\u00e9ricain ?<\/h2>\n<p>Alors que le trafic vers netflix.com a diminu\u00e9 aux Etats-Unis, le trafic mondial continue de cro\u00eetre. Pourtant, m\u00eame aux US, ce d\u00e9clin n\u2019indique pas vraiment une baisse du march\u00e9. Il existe plus probablement une diversit\u00e9 croissante dans les types d\u2019appareils sur lesquels le contenu Netflix est consomm\u00e9, dont une quantit\u00e9 massive d\u2019utilisation de Smart TV et applications. Cet argument est soutenu par une croissance de 11% d\u2019une ann\u00e9e sur l\u2019autre dans les installations d\u2019applications aux US seuls.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_377048fe-0899-480b-8cff-4b0a988f126e\" data-title=\"blog_netflix_trafficdist_0718\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?h7Q\"><\/div>\n<\/p>\n<h2>D&#8217;abord les US, maintenant le monde<\/h2>\n<p>Bien que la force des US soit impressionnante, c&#8217;est la croissance internationale de Netflix qui pourrait bien surprendre les actionnaires. En 2012, Netflix est entr\u00e9 au Royaume-Uni, puis en France et en Allemagne en 2014, et tous ces march\u00e9s continuent \u00e0 cro\u00eetre. Le Royaume-Uni, d\u00e9sormais 3<sup>\u00e8me<\/sup> march\u00e9 de Netflix, repr\u00e9sente actuellement 5,7% du trafic total, soit une augmentation de 15% entre le 2<sup>\u00e8me<\/sup> trimestre 2017 et le 2<sup>\u00e8me<\/sup> trimestre 2018. La France et l\u2019Allemagne enregistrent quant \u00e0 elles respectivement 42% et 22% de croissance, leurs parts atteignant respectivement 3,7% et 3,8% du trafic total de Netflix.<\/p>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_e1dda7ac-1cbf-4bea-8492-af744d29e9d3\" data-title=\"Copy: Copy: Copy: Chart Template\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?y01\"><\/div>\n\n<h2>Accro\u00eetre la demande mondiale<\/h2>\n<p>Bien que de tels chiffres suffiraient \u00e0 satisfaire l\u2019app\u00e9tit de la plupart des entreprises, le Juggernaut Netflix est si puissant que ce n\u2019est probablement pas l\u2019indicateur mondial le plus impressionnant.<br \/>\nD\u00e9but 2016, Netflix a annonc\u00e9 son entr\u00e9e dans 130 nouveaux pays et les r\u00e9sultats ont \u00e9t\u00e9 impressionnants. Le trafic en Gr\u00e8ce a augment\u00e9 de 317%, celui de la Tha\u00eflande de 271%, celui de la Turquie de 199% et celui de la Pologne de 135%.<br \/>\nLe seul vrai d\u00e9fi semble \u00eatre en Inde, o\u00f9 la croissance a \u00e9t\u00e9 \u00ab\u00a0limit\u00e9e\u00a0\u00bb \u00e0 93% entre le 2<sup>\u00e8me<\/sup> trimestre 2017 et le 2<sup>\u00e8me<\/sup> trimestre 2018. Il est probable que sa croissance soit l\u00e9g\u00e8rement plus lente en Inde \u00e0 cause de l&#8217;arriv\u00e9e sur le march\u00e9 d&#8217;Amazon Prime Video qui s&#8217;attaque \u00e0 la m\u00eame audience et propose du contenu local.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_c5288c70-4af0-4040-9b8f-d518f44caf4c\" data-title=\"blog_netflix_2016entries_0718\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Pvb\"><\/div>\n<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_b9a531bd-aa7e-4ec8-ab41-e4251e8a7335\" data-title=\"blog_netflix_india_0718\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Kg3\"><\/div>\n<\/p>\n<h2>Localiser le contenu est-ce l&#8217;avenir ?<\/h2>\n<p>Bien que la croissance de Netflix soit stup\u00e9fiante, il pourrait y avoir encore du potentiel si on s\u2019attarde sur les meilleurs titres par r\u00e9gion. D\u2019apr\u00e8s <a href=\"https:\/\/qz.com\/india\/1205896\/how-amazon-edged-past-netflix-in-india\">ce point de vue<\/a>, le leadership continu d\u2019Amazon Prime Vid\u00e9o en Inde s\u2019explique par une plus forte proportion de contenu Hindi. Dans les autres r\u00e9gions, la pr\u00e9pond\u00e9rance de la langue anglaise et de contenus ax\u00e9s US demeure. Si Netflix parvenait \u00e0 cibler plus efficacement des r\u00e9gions sp\u00e9cifiques avec du contenu local, le potentiel global pourrait \u00eatre encore plus important qu\u2019il ne l\u2019est aujourd\u2019hui.<br \/>\n<iframe style=\"border: none;\" title=\"Netflix by Country\" src=\"https:\/\/e.infogram.com\/c14d5a2c-1c33-4160-a274-7ad52bd7a4d2?src=embed\" width=\"550\" height=\"531\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque votre entreprise devient si forte que votre offre est synonyme de votre secteur d\u2019activit\u00e9s, on peut supposer qu\u2019\u00e0 un moment donn\u00e9, votre march\u00e9 principal pourrait devenir satur\u00e9. Cas concret\u00a0: Netflix. En avril, le g\u00e9ant du divertissement a annonc\u00e9 avoir per\u00e7u 50% de ses revenus de march\u00e9s internationaux, et avoir atteint 55% d&#8217;adh\u00e9sions hors Etats-Unis. [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":29790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8321,7897],"tags":[],"class_list":["post-24665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-entertainment-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix continue d\u2019\u00e9tendre sa pr\u00e9sence internationale | Similarweb<\/title>\n<meta name=\"description\" content=\"Bien que la force des US soit impressionnante, c&#039;est la croissance internationale de Netflix qui pourrait bien surprendre les actionnaires.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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