{"id":24688,"date":"2018-09-14T14:25:21","date_gmt":"2018-09-14T11:25:21","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=17210"},"modified":"2024-01-03T13:32:26","modified_gmt":"2024-01-03T13:32:26","slug":"google-flights","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/","title":{"rendered":"Google Flights &#8211; Partenariat avec Delta valid\u00e9"},"content":{"rendered":"<ul>\n<li><strong>Les compagnies a\u00e9riennes constatent une baisse du volume de trafic provenant des referrals, car elles acheminent plus de trafic direct et par le biais de recherches payantes et organiques. <\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>L\u2019accord entre Google Flights et Delta continue \u00e0 \u00e9roder la part de KAYAK sur le march\u00e9 des referrals vers les sites des principales compagnies a\u00e9riennes.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Google Flights soutient son trafic de referral en fournissant de meilleures statistiques d\u2019engagement pour Delta.<\/strong><\/li>\n<\/ul>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/Z7U-BZtnMEA\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nCet article examine l\u2019\u00e9volution de l\u2019importance donn\u00e9e au trafic de referral vers <a href=\"https:\/\/www.similarweb.com\/fr\/top-websites\/united-states\/travel-and-tourism\/air-travel\/\">les sites Web des principales compagnies a\u00e9riennes aux Etats-Unis<\/a>. Au cours des trois derniers mois, de mai \u00e0 juillet 2018, le volume de trafic de referral des Etats-Unis vers ces sites a chut\u00e9 par rapport aux m\u00eames trois mois de l\u2019ann\u00e9e 2017. En m\u00eame temps, il n\u2019y a pas eu de baisse \u00e9quivalente du trafic total, ce qui indique que ces sites ach\u00e8tent du trafic ailleurs.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_958a0d07-bfd2-412e-ad3e-eb97f7f844d9\" data-title=\"blog_googletrav_ref_0818\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?fO6\"><\/div>\n<br \/>\nLorsque nous avons parl\u00e9 de l\u2019arriv\u00e9e de Google dans le secteur des voyages, en f\u00e9vrier dernier, Google Flights envoyait d\u00e9j\u00e0 du trafic de referral vers <a href=\"https:\/\/www.similarweb.com\/fr\/website\/united.com\/\">united.com<\/a>, <a href=\"https:\/\/www.similarweb.com\/fr\/website\/alaskaair.com\/\">alaskaair.com<\/a> et <a href=\"https:\/\/www.similarweb.com\/fr\/website\/flyfrontier.com\/\">flyfrontier.com<\/a>. En f\u00e9vrier 2018, Google Flights a lanc\u00e9 son partenariat de referral avec Delta Air Lines, <a href=\"https:\/\/en.wikipedia.org\/wiki\/World%27s_largest_airlines\">deuxi\u00e8me op\u00e9rateur mondial<\/a>, \u00e0 la fois en termes de chiffre d\u2019affaires et de nombre de passagers.<br \/>\nDe mai \u00e0 juillet 2018, le trafic provenant de <a href=\"https:\/\/www.similarweb.com\/fr\/website\/flights.google.com\/\">flights.google.com<\/a> repr\u00e9sentait 39,2% des referrals vers <a href=\"https:\/\/www.similarweb.com\/fr\/website\/delta.com\/\">delta.com<\/a>, depuis un ordinateur. Tout comme les autres sites de compagnies a\u00e9riennes, la plupart de ces referrals ont \u00e9t\u00e9 effectu\u00e9s au d\u00e9triment de <a href=\"https:\/\/www.similarweb.com\/fr\/website\/kayak.com\/\">kayak.com<\/a>, dont la part du trafic de referral diminuait pour chaque nouvelle compagnie a\u00e9rienne qui s\u2019associait avec Google Flights.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_6b010de5-265e-447e-ad9e-7f0083a23d1a\" data-title=\"blog_googletrav_compare_0818\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?tqT\"><\/div>\n<br \/>\nCette mutation vers Google Flights au frais de KAYAK se refl\u00e8te \u00e9galement dans la r\u00e9partition du trafic de referral vers les 10 principaux sites a\u00e9riens, o\u00f9 la part de Google Flights augmente de moins de 10% \u00e0 plus de 25%, tandis que les referrals kayak.com diminuent de plus de 7 points, passant de 33,4% \u00e0 26,3%.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_c94c7da3-98d5-4f5f-812c-4b9b14a51bdb\" data-title=\"Copy: Copy: Copy: Copy: Chart Template\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?yaC\"><\/div>\n<\/p>\n<h2>Delta et Google Flights<\/h2>\n<p>Delta Air Lines est l\u2019un des seuls sites du top 10 \u00e0 voir son trafic provenant des referrals cro\u00eetre au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e. On peut clairement attribuer cette progression \u00e0 son partenariat avec Google Flights, car la part du trafic de referral de <a href=\"https:\/\/www.similarweb.com\/fr\/website\/googleadservices.com\/\">googleadservices.com<\/a> \u00e0 delta.com a bondi de 0% \u00e0 plus de 40% au cours des six derniers mois. Au cours de la m\u00eame p\u00e9riode, la part de referrals de kayak.com a chut\u00e9 de 21 points, passant de 49% \u00e0 28%.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_07fe5a4b-de91-47a7-842a-748167a790d1\" data-title=\"blog_googletrav_delta_0818\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?BMN\"><\/div>\n<\/p>\n<h2>Qualit\u00e9 du trafic referral de Google Flights<\/h2>\n<p>Alors que delta.com commen\u00e7ait seulement \u00e0 recevoir du trafic referral de googletraveladservices.com, on a pu observer une am\u00e9lioration simultan\u00e9e des statistiques d\u2019engagement, y compris le taux de rebond, la dur\u00e9e par visite et les pages par visite. Cela indique que le trafic provenant de cette nouvelle source de referral est de meilleure qualit\u00e9 que celui re\u00e7u par ses partenaires historiques. Il s\u2019agit d\u2019une validation forte du partenariat nouveau et croissant avec Google Flights.<br \/>\n    <div class=\"js-infographic-script\" data-id=\"infogram_0_975d23ff-d19e-47f7-abbb-f7a418043fb6\" data-title=\"bog_googletrav_deltaeng_0818\" data-src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?hJc\"><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les compagnies a\u00e9riennes constatent une baisse du volume de trafic provenant des referrals, car elles acheminent plus de trafic direct et par le biais de recherches payantes et organiques. L\u2019accord entre Google Flights et Delta continue \u00e0 \u00e9roder la part de KAYAK sur le march\u00e9 des referrals vers les sites des principales compagnies a\u00e9riennes. Google [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":29819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8307,8327,7897],"tags":[],"class_list":["post-24688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airlines-news","category-travel-news","category-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Flights - Partenariat avec Delta valid\u00e9 | Similarweb<\/title>\n<meta name=\"description\" content=\"Le partenariat entre Google Flights et Delta Air Lines continue d&#039;impacter KAYAK sur le march\u00e9 des referrals vers les sites des principales compagnies a\u00e9riennes.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/\"},\"author\":{\"name\":\"Paloma Bernard\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\"},\"headline\":\"Google Flights &#8211; Partenariat avec Delta valid\u00e9\",\"datePublished\":\"2018-09-14T11:25:21+00:00\",\"dateModified\":\"2024-01-03T13:32:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/\"},\"wordCount\":665,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/08\/shutterstock_654072142.jpg\",\"articleSection\":[\"Actualit\u00e9s des compagnies a\u00e9riennes\",\"Actualit\u00e9s voyage\",\"Insights\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/\",\"name\":\"Google Flights - Partenariat avec Delta valid\u00e9 | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/08\/shutterstock_654072142.jpg\",\"datePublished\":\"2018-09-14T11:25:21+00:00\",\"dateModified\":\"2024-01-03T13:32:26+00:00\",\"description\":\"Le partenariat entre Google Flights et Delta Air Lines continue d'impacter KAYAK sur le march\u00e9 des referrals vers les sites des principales compagnies a\u00e9riennes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/08\/shutterstock_654072142.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/08\/shutterstock_654072142.jpg\",\"caption\":\"Google Flights \u2013 Partenariat avec Delta valid\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Flights &#8211; Partenariat avec Delta valid\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\",\"name\":\"Paloma Bernard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png\",\"caption\":\"Paloma Bernard\"},\"description\":\"Paloma Bernard is Field Marketing Senior Manager at Similarweb. She has been working at Similarweb for 3 years and has enjoyed building teams, managing end-to-end projects 360 Marketing strategies, and making a Global company feel local. She loves the Tech start-up mode, scaling up and working in a fast-paced environment alongside multicultural teams. Paloma is also passionate about Food, Travels, and Family!\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/paloma-bernard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Flights - Partenariat avec Delta valid\u00e9 | Similarweb","description":"Le partenariat entre Google Flights et Delta Air Lines continue d'impacter KAYAK sur le march\u00e9 des referrals vers les sites des principales compagnies a\u00e9riennes.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/","twitter_misc":{"Written by":"Paloma Bernard","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/"},"author":{"name":"Paloma Bernard","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c"},"headline":"Google Flights &#8211; Partenariat avec Delta valid\u00e9","datePublished":"2018-09-14T11:25:21+00:00","dateModified":"2024-01-03T13:32:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/"},"wordCount":665,"commentCount":0,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/08\/shutterstock_654072142.jpg","articleSection":["Actualit\u00e9s des compagnies a\u00e9riennes","Actualit\u00e9s voyage","Insights"],"inLanguage":"","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/","url":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/","name":"Google Flights - Partenariat avec Delta valid\u00e9 | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/08\/shutterstock_654072142.jpg","datePublished":"2018-09-14T11:25:21+00:00","dateModified":"2024-01-03T13:32:26+00:00","description":"Le partenariat entre Google Flights et Delta Air Lines continue d'impacter KAYAK sur le march\u00e9 des referrals vers les sites des principales compagnies a\u00e9riennes.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/08\/shutterstock_654072142.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2018\/08\/shutterstock_654072142.jpg","caption":"Google Flights \u2013 Partenariat avec Delta valid\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/fr\/insights\/airlines-news\/google-flights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Google Flights &#8211; Partenariat avec Delta valid\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c","name":"Paloma Bernard","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png","caption":"Paloma Bernard"},"description":"Paloma Bernard is Field Marketing Senior Manager at Similarweb. She has been working at Similarweb for 3 years and has enjoyed building teams, managing end-to-end projects 360 Marketing strategies, and making a Global company feel local. She loves the Tech start-up mode, scaling up and working in a fast-paced environment alongside multicultural teams. Paloma is also passionate about Food, Travels, and Family!","url":"https:\/\/www.similarweb.com\/blog\/author\/paloma-bernard\/"}]}},"lang":"fr","translations":{"fr":24688},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=24688"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24688\/revisions"}],"predecessor-version":[{"id":185018,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24688\/revisions\/185018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/29819"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=24688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=24688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=24688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}