{"id":24795,"date":"2021-08-09T10:00:56","date_gmt":"2021-08-09T10:00:56","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=9420"},"modified":"2025-03-27T12:11:16","modified_gmt":"2025-03-27T12:11:16","slug":"fresh-mobile-data","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/research\/market-research\/fresh-mobile-data\/","title":{"rendered":"Fresh Desktop and Mobile Web Data for Any Website"},"content":{"rendered":"

As people spend more time on their desktop and mobile devices, analyzing website traffic<\/a> is essential to improve your site\u2019s overall digital performance.<\/p>\n

Using Similarweb\u2019s Web Intelligence<\/a>, you can enhance your analysis and broaden your reach in the multi-platform digital world. <\/b><\/p>\n

Keep reading to find out how.<\/p>\n

\"Similarweb<\/p>\n

Top websites for total traffic<\/h2>\n

Are you a top website for total traffic? How do you compare to your industry?<\/p>\n

Similarweb\u2019s Industry Leaders feature lists top-performing websites<\/a> in all categories.<\/p>\n

That\u2019s right. You can filter between all traffic, desktop, and mobile web data to see if there are different leaders on different platforms.<\/p>\n

You can locate up-and-coming competitors by measuring traffic share<\/a>.<\/p>\n

\"industry<\/p>\n

How to use our Industry Leaders tool:<\/p>\n

    \n
  1. Within Industry Research<\/a> > Web Industry Analysis, you can compare metrics for industry leaders<\/a>.<\/li>\n
  2. Using the filters in the upper right, select the period of time for your data, the country, and the type of traffic you would like to analyze (Desktop, Mobile Web, or All Traffic).<\/li>\n<\/ol>\n

    Take it a step further: <\/i><\/b>View the last three months compared to the last month to see how industry leaders change position over time.<\/i><\/p>\n

    If we stick to the competitive set above<\/a> (the tourism and travel industry) we can see that currently booking.com<\/a>, tripadvisor.com<\/a>, and uber.com<\/a> have the highest market share<\/a> worldwide for total website traffic.<\/p>\n

    However, if we look just at desktop traffic to airbnb.com<\/a> snags the third spot and uber.com drops from the list, which makes sense given that it’s a mobile app popular among consumers.<\/p>\n

    Engagement metrics that count<\/h2>\n

    Since a more highly engaged user is more likely to return and convert, benchmarking engagement metrics<\/a> on your site is critical to improving them.<\/p>\n

    With our benchmarking tools<\/a>, you can see the most up-to-date website data and compare directly against your competitors and the industry at large. Engagement metrics paint different stories for desktop versus mobile web traffic.<\/p>\n

    They can tell you important details about how and when your customers are browsing your content, what they enjoy the most, and why they may be exiting your page quicker than you\u2019d like.<\/p>\n

    \"similarweb<\/p>\n

    Need a refresher on the engagement metrics to look for measuring internet traffic? We\u2019ve got you covered:<\/p>\n