{"id":24797,"date":"2016-01-21T15:56:19","date_gmt":"2016-01-21T12:56:19","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=9712"},"modified":"2024-03-12T13:38:26","modified_gmt":"2024-03-12T13:38:26","slug":"expanding-our-direct-measurement","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/","title":{"rendered":"Expanding Our Direct Measurement"},"content":{"rendered":"

We\u2019ve recently expanded our global direct measurement, which means increased accuracy for all our data.<\/p>\n

As a result, you may see an increase in desktop visits for websites specifically in the UK and Japan. These changes may continue over the next few months as we expand our learning set in these markets.<\/p>\n

Our data comes from four key sources, including our direct measurement learning sets – over 100,000 websites and apps sharing their analytics data directly with us. We use this data to refine our statistical estimations for any website<\/a> or app in the entire digital world.<\/p>\n

Join our community of over 100,000 websites and apps that have already connected their analytics<\/a> directly with us, either publicly or anonymously.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve recently expanded our global direct measurement, which means increased accuracy for all our data. As a result, you may see an increase in desktop visits for websites specifically in the UK and Japan. These changes may continue over the next few months as we expand our learning set in these markets. Our data comes […]<\/p>\n","protected":false},"author":61,"featured_media":28408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-24797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"\nExpanding Our Direct Measurement | Similarweb<\/title>\n<meta name=\"description\" content=\"Get more accurate and granular insights into your website's traffic with Similarweb's expanded direct measurement capabilities. Learn more now.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Bohm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/\"},\"author\":{\"name\":\"Jessica Bohm\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/3779d452f441d0f6aff8dd53c74eb4ac\"},\"headline\":\"Expanding Our Direct Measurement\",\"datePublished\":\"2016-01-21T12:56:19+00:00\",\"dateModified\":\"2024-03-12T13:38:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/\"},\"wordCount\":122,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/01\/background1.png\",\"articleSection\":[\"Product Updates\",\"Updates\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/\",\"name\":\"Expanding Our Direct Measurement | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/01\/background1.png\",\"datePublished\":\"2016-01-21T12:56:19+00:00\",\"dateModified\":\"2024-03-12T13:38:26+00:00\",\"description\":\"Get more accurate and granular insights into your website's traffic with Similarweb's expanded direct measurement capabilities. Learn more now.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/01\/background1.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/01\/background1.png\",\"caption\":\"Expanding Our Direct Measurement\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expanding Our Direct Measurement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/3779d452f441d0f6aff8dd53c74eb4ac\",\"name\":\"Jessica Bohm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7e868921376acd476d578a7b1e55209f94f21d1e6fb48e184b7159247be37a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7e868921376acd476d578a7b1e55209f94f21d1e6fb48e184b7159247be37a2?s=96&d=mm&r=g\",\"caption\":\"Jessica Bohm\"},\"description\":\"Jessica Bohm is a Product Marketing Manager at Similarweb. She has a background specializing in Management Consulting and Performance Marketing, as well as founding her own mobile app startup company. Jessica holds a Masters degree in Economics from Cambridge University.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/jessicab\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Expanding Our Direct Measurement | Similarweb","description":"Get more accurate and granular insights into your website's traffic with Similarweb's expanded direct measurement capabilities. Learn more now.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/","twitter_misc":{"Written by":"Jessica Bohm","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/"},"author":{"name":"Jessica Bohm","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/3779d452f441d0f6aff8dd53c74eb4ac"},"headline":"Expanding Our Direct Measurement","datePublished":"2016-01-21T12:56:19+00:00","dateModified":"2024-03-12T13:38:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/"},"wordCount":122,"commentCount":0,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/01\/background1.png","articleSection":["Product Updates","Updates"],"inLanguage":"","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/","url":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/","name":"Expanding Our Direct Measurement | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/01\/background1.png","datePublished":"2016-01-21T12:56:19+00:00","dateModified":"2024-03-12T13:38:26+00:00","description":"Get more accurate and granular insights into your website's traffic with Similarweb's expanded direct measurement capabilities. Learn more now.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/01\/background1.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2016\/01\/background1.png","caption":"Expanding Our Direct Measurement"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/expanding-our-direct-measurement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Expanding Our Direct Measurement"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/3779d452f441d0f6aff8dd53c74eb4ac","name":"Jessica Bohm","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d7e868921376acd476d578a7b1e55209f94f21d1e6fb48e184b7159247be37a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d7e868921376acd476d578a7b1e55209f94f21d1e6fb48e184b7159247be37a2?s=96&d=mm&r=g","caption":"Jessica Bohm"},"description":"Jessica Bohm is a Product Marketing Manager at Similarweb. She has a background specializing in Management Consulting and Performance Marketing, as well as founding her own mobile app startup company. Jessica holds a Masters degree in Economics from Cambridge University.","url":"https:\/\/www.similarweb.com\/blog\/author\/jessicab\/"}]}},"lang":"en","translations":{"en":24797},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=24797"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24797\/revisions"}],"predecessor-version":[{"id":187561,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24797\/revisions\/187561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/28408"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=24797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=24797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=24797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}