{"id":24835,"date":"2015-07-20T20:11:12","date_gmt":"2015-07-20T20:11:12","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=8272"},"modified":"2025-08-05T10:34:18","modified_gmt":"2025-08-05T10:34:18","slug":"welcome-swayy","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/","title":{"rendered":"Similarweb Welcomes the Swayy Team to our Rapidly Growing Family"},"content":{"rendered":"<p>We&#8217;ve had a lot to <a title=\"Awards and Accolades for Similarweb\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/accolades\/\">celebrate<\/a> in the past several months, which began with <a title=\"We\u2019re Kind of Famous! Similarweb in the News\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/similarweb-famous\/\">our data being featured<\/a> in several news stories and publications.<\/p>\n<p>Now we have another big win to celebrate: Our second acquisition, of the content curation platform Swayy.<\/p>\n<p>Swayy is a personalized content curation platform that helps brands discover and share the most engaging content with their audiences on social media. The Swayy team will join Similarweb and the Swayy App will be decommissioned in the near future.<\/p>\n<p>The Swayy team will be applying their skills to Similarweb to improve data around the <a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/app-usage-patterns\/\">usage patterns<\/a> of millions of apps and websites. Backed by investors Elevator Fund, Star Farm Ventures, and RSL, Swayy launched in 2013 and has enabled brands around the world to find and share hundreds of thousands of pieces of content. Swayy\u2019s 4 founders Ohad Frankfurt, Oz Katz, Shlomi Babluki, and Lior Degani will join Similarweb\u2019s rapidly expanding team.<\/p>\n<p>\u201cThe Swayy team are super talented and we have been tracking their progress for a while. When the opportunity came to bring them into the Similarweb fold we didn\u2019t hesitate for a second. We have great ambitions at Similarweb, having grown from 70 to close to 200 employees over the last 12 months. The Swayy team will help us improve the quality and depth of our products right from the start,\u201d said Or Offer, CEO and founder of Similarweb.<\/p>\n<p>You can read the full coverage on <a href=\"https:\/\/techcrunch.com\/2015\/07\/20\/digital-measurement-service-similarweb-acquires-content-discovery-platform-swayy\/\">TechCrunch<\/a> or <a href=\"https:\/\/thenextweb.com\/news\/web-and-apps-tracker-similarweb-snaps-up-swayy-for-content-discovery-and-curation-skills\">NextWeb<\/a>. In the meantime, we&#8217;d like to extend a warm welcome to our newest talent!<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8275\" title=\"Swayy Team\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/Swayy-Team.png\" alt=\"Swayy Team\" width=\"600\" height=\"515\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve had a lot to celebrate in the past several months, which began with our data being featured in several news stories and publications. Now we have another big win to celebrate: Our second acquisition, of the content curation platform Swayy. Swayy is a personalized content curation platform that helps brands discover and share the [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":106717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6726,6698],"tags":[],"class_list":["post-24835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Similarweb Acquires Content Curation Platform Swayy | Similarweb<\/title>\n<meta name=\"description\" content=\"Similarweb, the global leader in digital measurement, has just acquired content curation platform Swayy. This is their 2nd acquisition to date.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Similarweb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/\"},\"author\":{\"name\":\"Similarweb\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/a00030ceb7cb7355cb3a957f9b4b064f\"},\"headline\":\"Similarweb Welcomes the Swayy Team to our Rapidly Growing Family\",\"datePublished\":\"2015-07-20T20:11:12+00:00\",\"dateModified\":\"2025-08-05T10:34:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/\"},\"wordCount\":267,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/07\/Similarweb-Welcomes-the-Swayy-Team-to-our-Rapidly-Growing-Family.jpg\",\"articleSection\":[\"Announcements\",\"Updates\"],\"inLanguage\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/\",\"name\":\"Similarweb Acquires Content Curation Platform Swayy | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/announcements\/welcome-swayy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2015\/07\/Similarweb-Welcomes-the-Swayy-Team-to-our-Rapidly-Growing-Family.jpg\",\"datePublished\":\"2015-07-20T20:11:12+00:00\",\"dateModified\":\"2025-08-05T10:34:18+00:00\",\"description\":\"Similarweb, the global leader in digital measurement, has just acquired content curation platform Swayy. 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