{"id":24838,"date":"2015-07-27T13:18:50","date_gmt":"2015-07-27T10:18:50","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=8367"},"modified":"2025-07-01T11:02:06","modified_gmt":"2025-07-01T11:02:06","slug":"more-countries","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/","title":{"rendered":"More Countries Added to App Engagement on Similarweb Platform!"},"content":{"rendered":"<p>Since <a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/dive-in\/\">launching<\/a> App Engagement on Similarweb platform in January, we\u2019ve been getting amazing feedback from our users, who say that this section has now become an essential part of their competitive and market <a href=\"https:\/\/www.similarweb.com\/app\/\">app analysis<\/a> process.<\/p>\n<p>With features such as \u2018Current Installs\u2019, \u2018Active Users\u2019, and \u2018Retention\u2019, it\u2019s now easier than ever to understand the true value of any mobile app, and to approach new markets and industries with the information required to succeed.<\/p>\n<p>Up until now, all App Engagement features were available for 3 markets \u2013 US, UK and India. <strong>We\u2019re super excited to announce the release of 15 additional countries!<\/strong><\/p>\n<p><strong>App Engagement users will now be able to contact their account manager and ask for access to any of these 18 countries:<\/strong><\/p>\n<ul>\n<li>Argentina<\/li>\n<li>Australia<\/li>\n<li>Austria<\/li>\n<li>Brazil<\/li>\n<li>France<\/li>\n<li>Germany<\/li>\n<li>Italy<\/li>\n<li>India<\/li>\n<li>Netherlands<\/li>\n<li>Philippines<\/li>\n<li>Poland<\/li>\n<li>Russia<\/li>\n<li>South Africa<\/li>\n<li>Spain<\/li>\n<li>Thailand<\/li>\n<li>Turkey<\/li>\n<li>United Kingdom<\/li>\n<li>United States<\/li>\n<\/ul>\n<p>The additional countries are crucial for truly understanding a market or an app, since metrics such as Active Users or Session Time, vary between countries. For instance, Pinterest performs very differently in different markets, based on <a href=\"https:\/\/www.similarweb.com\/blog\/research\/apps\/app-engagement-guide\/\">App Engagement<\/a> data:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8368 size-full\" src=\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-in-app-engagement.png\" alt=\"more-countries-in-app-engagement\" width=\"1215\" height=\"326\" \/><\/p>\n<p>These stats show that among Android users, the country with the most <a href=\"https:\/\/www.similarweb.com\/app\/google-play\/com.pinterest\/statistics\/\">current installs for Pinterest\u2019s App<\/a> is the US, and the one with the least is Brazil. We can also see that the percentage of users that use the app post-installation is the lowest in the UK. This might indicate that Pinterest\u2019s acquisition strategy leads to many installs in this market, but the install sources are of a lower quality compared to <a href=\"https:\/\/www.similarweb.com\/top-apps\/google\/\">installs in the US market<\/a>. The usage time and sessions per user are very similar in all countries, possibly indicating that Pinterest are doing a good job when it comes to UX, especially with localizing their content.<\/p>\n<p>You can read about App Engagement and other App Analysis features <a href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since launching App Engagement on Similarweb platform in January, we\u2019ve been getting amazing feedback from our users, who say that this section has now become an essential part of their competitive and market app analysis process. With features such as \u2018Current Installs\u2019, \u2018Active Users\u2019, and \u2018Retention\u2019, it\u2019s now easier than ever to understand the true [&hellip;]<\/p>\n","protected":false},"author":186,"featured_media":27970,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6712,6698],"tags":[],"class_list":["post-24838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More Countries Added to App Engagement | Similarweb<\/title>\n<meta name=\"description\" content=\"App engagement data update alert: We&#039;ve just added 15 additional countries to our app engagement feature on Similarweb platform. Join today to see them all!\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Halimi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/\"},\"author\":{\"name\":\"Natalie Halimi\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/99286f3720568bd33ae46f88a26d36c7\"},\"headline\":\"More Countries Added to App Engagement on Similarweb Platform!\",\"datePublished\":\"2015-07-27T10:18:50+00:00\",\"dateModified\":\"2025-07-01T11:02:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/\"},\"wordCount\":315,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-app-enagement-featured-image.png\",\"articleSection\":[\"Product Updates\",\"Updates\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/\",\"name\":\"More Countries Added to App Engagement | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-app-enagement-featured-image.png\",\"datePublished\":\"2015-07-27T10:18:50+00:00\",\"dateModified\":\"2025-07-01T11:02:06+00:00\",\"description\":\"App engagement data update alert: We've just added 15 additional countries to our app engagement feature on Similarweb platform. Join today to see them all!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-app-enagement-featured-image.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-app-enagement-featured-image.png\",\"caption\":\"More Countries Added to App Engagement on Similarweb PRO!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"More Countries Added to App Engagement on Similarweb Platform!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/99286f3720568bd33ae46f88a26d36c7\",\"name\":\"Natalie Halimi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db8d5497354881b390f8f8e2982172a068a073ba483551c2393c3075b72aeafb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db8d5497354881b390f8f8e2982172a068a073ba483551c2393c3075b72aeafb?s=96&d=mm&r=g\",\"caption\":\"Natalie Halimi\"},\"description\":\"Natalie Halimi is the Head of Marketing Communications &amp; Education at Similarweb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/natalie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"More Countries Added to App Engagement | Similarweb","description":"App engagement data update alert: We've just added 15 additional countries to our app engagement feature on Similarweb platform. Join today to see them all!","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/","twitter_misc":{"Written by":"Natalie Halimi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/"},"author":{"name":"Natalie Halimi","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/99286f3720568bd33ae46f88a26d36c7"},"headline":"More Countries Added to App Engagement on Similarweb Platform!","datePublished":"2015-07-27T10:18:50+00:00","dateModified":"2025-07-01T11:02:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/"},"wordCount":315,"commentCount":0,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-app-enagement-featured-image.png","articleSection":["Product Updates","Updates"],"inLanguage":"","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/","url":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/","name":"More Countries Added to App Engagement | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-app-enagement-featured-image.png","datePublished":"2015-07-27T10:18:50+00:00","dateModified":"2025-07-01T11:02:06+00:00","description":"App engagement data update alert: We've just added 15 additional countries to our app engagement feature on Similarweb platform. Join today to see them all!","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-app-enagement-featured-image.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2015\/07\/more-countries-app-enagement-featured-image.png","caption":"More Countries Added to App Engagement on Similarweb PRO!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/updates\/product-updates\/more-countries\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"More Countries Added to App Engagement on Similarweb Platform!"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/99286f3720568bd33ae46f88a26d36c7","name":"Natalie Halimi","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db8d5497354881b390f8f8e2982172a068a073ba483551c2393c3075b72aeafb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db8d5497354881b390f8f8e2982172a068a073ba483551c2393c3075b72aeafb?s=96&d=mm&r=g","caption":"Natalie Halimi"},"description":"Natalie Halimi is the Head of Marketing Communications &amp; Education at Similarweb. With over 10 years of experience in marketing, Natalie has promoted services and products in the B2C and B2B arenas, in various industries.","url":"https:\/\/www.similarweb.com\/blog\/author\/natalie\/"}]}},"lang":"en","translations":{"en":24838},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=24838"}],"version-history":[{"count":4,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24838\/revisions"}],"predecessor-version":[{"id":204132,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24838\/revisions\/204132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/27970"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=24838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=24838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=24838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}