{"id":24859,"date":"2019-03-27T14:21:18","date_gmt":"2019-03-27T11:21:18","guid":{"rendered":"https:\/\/www.similarweb.com\/corp\/blog\/?p=17922"},"modified":"2024-01-03T17:53:54","modified_gmt":"2024-01-03T17:53:54","slug":"marketing-workspace","status":"publish","type":"post","link":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/","title":{"rendered":"Lancement du Marketing Workspace de Similarweb"},"content":{"rendered":"<p>Alors que nous poursuivons nos efforts pour cr\u00e9er une solution marketing qui permette \u00e0 nos clients de disposer des insights les plus pointus et pertinents, nous avons le plaisir de vous annoncer le lancement d\u2019un nouvel environnement de travail \u2013 le <em>Marketing Workspace.<\/em><\/p>\n<p>C\u2019est un environnement personnalisable, dans lequel vous pouvez param\u00e9trer un paysage concurrentiel comprenant votre site Web et celui de vos concurrents afin d\u2019\u00e9valuer vos performances \u00e0 l\u2019aide de divers indicateurs. Vous pourrez \u00e9galement cr\u00e9er et suivre vos propres ressources telles que des groupes de mots-cl\u00e9s et des listes de sites partenaires existants ou potentiels, afin d\u2019identifier vos forces, faiblesses, menaces et opportunit\u00e9s.<\/p>\n<h2>\u00c9valuez les performances de votre site Web par crit\u00e8re<\/h2>\n<p>Pour chaque pays, gamme de produits ou ensemble de concurrents, vous pourrez param\u00e9trer vos crit\u00e8res et suivre votre part de march\u00e9, votre taux de croissance, la distribution des canaux de trafic etc&#8230; Chaque classification peut comprendre les concurrents directs, indirects ou les \u00ab\u00a0<em>frenemies\u00a0\u00bb.<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17863 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2019\/02\/overview-new.gif\" alt=\"espace de travail marketing\" width=\"1896\" height=\"1008\" \/><\/p>\n<h3>Rep\u00e9rez les mots-cl\u00e9s pertinents gr\u00e2ce aux groupes de mots-cl\u00e9s<\/h3>\n<p class=\"selectionshareable\">Vous pouvez cr\u00e9er des listes de mots-cl\u00e9s autour de tout sujet, produit, cat\u00e9gorie ou mod\u00e8le de comportement de l\u2019utilisateur. Pour chaque liste, vous pourrez trouver des id\u00e9es de mots-cl\u00e9s, les regrouper par \u00e9tude de cas et mesurer votre part de voix pour comprendre o\u00f9 vous gagnez, o\u00f9 vous perdez, et o\u00f9 vous laissez passer des occasions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17865 size-full\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2019\/02\/KW-new.gif\" alt=\"marketing workspace\" width=\"1896\" height=\"1008\" \/><\/p>\n<h3>Suivez vos affili\u00e9s les plus critiques gr\u00e2ce aux listes de sites Web<\/h3>\n<p>Pour chaque groupe de sites partenaires, qu\u2019ils soient des affili\u00e9s ou \u00e9diteurs existants, potentiels, ou concurrents, vous pourrez suivre le trafic sortant de chaque site, et comprendre votre part de voix au sein du groupe afin de vous aider \u00e0 n\u00e9gocier les meilleures offres possibles.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17866\" src=\"https:\/\/www.similarweb.com\/corp\/wp-content\/uploads\/blog\/2019\/02\/affiliates-1.gif\" alt=\"marketing workspace\" width=\"1896\" height=\"1008\" \/><\/p>\n<h3><span lang=\"EN-US\">Et apr\u00e8s<\/span><\/h3>\n<p>Notre objectif principal reste toujours de cr\u00e9er des fonctionnalit\u00e9s qui feront ressortir les insights les plus critiques, pertinents et opportuns pour vous permettre de trouver des opportunit\u00e9s de croissance. Voici quelques-unes des prochaines versions de produits sur lesquels nous travaillons\u00a0actuellement :<\/p>\n<ul>\n<li>Des moteurs de recommandations intelligents, qui identifieront les mots-cl\u00e9s pertinents \u00e0 cibler et les sites Web de partenaires potentiels<\/li>\n<li>Des alertes pour rester \u00e0 l\u2019aff\u00fbt de nouvelles menaces ou opportunit\u00e9s (comme, par exemple, si votre concurrent commence \u00e0 miser sur un mot-cl\u00e9, lance une campagne ou commence \u00e0 travailler avec l\u2019un de vos partenaires affili\u00e9s)<\/li>\n<\/ul>\n<p>Allez, lancez-vous, essayez-le et donnez-nous votre avis\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que nous poursuivons nos efforts pour cr\u00e9er une solution marketing qui permette \u00e0 nos clients de disposer des insights les plus pointus et pertinents, nous avons le plaisir de vous annoncer le lancement d\u2019un nouvel environnement de travail \u2013 le Marketing Workspace. C\u2019est un environnement personnalisable, dans lequel vous pouvez param\u00e9trer un paysage concurrentiel [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":29888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6716,6335,6702],"tags":[],"class_list":["post-24859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-marketing","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lancement du Marketing Workspace de Similarweb | Similarweb<\/title>\n<meta name=\"description\" content=\"Avec le Marketing Workspace vous pouvez param\u00e9trer votre ensemble concurrentiel pour \u00e9valuer les performances de votre site Web et de celui de vos concurrents.\" \/>\n<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paloma Bernard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/\"},\"author\":{\"name\":\"Paloma Bernard\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\"},\"headline\":\"Lancement du Marketing Workspace de Similarweb\",\"datePublished\":\"2019-03-27T11:21:18+00:00\",\"dateModified\":\"2024-01-03T17:53:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/\"},\"wordCount\":421,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/02\/new-header.jpg\",\"articleSection\":[\"Actualit\u00e9s Produit\",\"Marketing Digital\",\"Updates\"],\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/\",\"name\":\"Lancement du Marketing Workspace de Similarweb | Similarweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/02\/new-header.jpg\",\"datePublished\":\"2019-03-27T11:21:18+00:00\",\"dateModified\":\"2024-01-03T17:53:54+00:00\",\"description\":\"Avec le Marketing Workspace vous pouvez param\u00e9trer votre ensemble concurrentiel pour \u00e9valuer les performances de votre site Web et de celui de vos concurrents.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#breadcrumb\"},\"inLanguage\":\"\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#primaryimage\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/02\/new-header.jpg\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/02\/new-header.jpg\",\"caption\":\"new header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.similarweb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lancement du Marketing Workspace de Similarweb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#website\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"name\":\"Similarweb\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#organization\",\"name\":\"Similarweb\",\"url\":\"https:\/\/www.similarweb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png\",\"width\":200,\"height\":200,\"caption\":\"Similarweb\"},\"image\":{\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Similarweb\",\"https:\/\/x.com\/Similarweb\",\"https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ\",\"https:\/\/www.instagram.com\/similarwebinsights\/\",\"https:\/\/www.linkedin.com\/company\/similarweb\",\"https:\/\/en.wikipedia.org\/wiki\/Similarweb\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c\",\"name\":\"Paloma Bernard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"\",\"@id\":\"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png\",\"contentUrl\":\"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png\",\"caption\":\"Paloma Bernard\"},\"description\":\"Paloma Bernard is Field Marketing Senior Manager at Similarweb. She has been working at Similarweb for 3 years and has enjoyed building teams, managing end-to-end projects 360 Marketing strategies, and making a Global company feel local. She loves the Tech start-up mode, scaling up and working in a fast-paced environment alongside multicultural teams. Paloma is also passionate about Food, Travels, and Family!\",\"url\":\"https:\/\/www.similarweb.com\/blog\/author\/paloma-bernard\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lancement du Marketing Workspace de Similarweb | Similarweb","description":"Avec le Marketing Workspace vous pouvez param\u00e9trer votre ensemble concurrentiel pour \u00e9valuer les performances de votre site Web et de celui de vos concurrents.","robots":{"max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/","twitter_misc":{"Written by":"Paloma Bernard","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#article","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/"},"author":{"name":"Paloma Bernard","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c"},"headline":"Lancement du Marketing Workspace de Similarweb","datePublished":"2019-03-27T11:21:18+00:00","dateModified":"2024-01-03T17:53:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/"},"wordCount":421,"commentCount":0,"publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/02\/new-header.jpg","articleSection":["Actualit\u00e9s Produit","Marketing Digital","Updates"],"inLanguage":"","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/","url":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/","name":"Lancement du Marketing Workspace de Similarweb | Similarweb","isPartOf":{"@id":"https:\/\/www.similarweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#primaryimage"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/02\/new-header.jpg","datePublished":"2019-03-27T11:21:18+00:00","dateModified":"2024-01-03T17:53:54+00:00","description":"Avec le Marketing Workspace vous pouvez param\u00e9trer votre ensemble concurrentiel pour \u00e9valuer les performances de votre site Web et de celui de vos concurrents.","breadcrumb":{"@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#breadcrumb"},"inLanguage":"","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/"]}]},{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#primaryimage","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/02\/new-header.jpg","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/blog\/2019\/02\/new-header.jpg","caption":"new header"},{"@type":"BreadcrumbList","@id":"https:\/\/www.similarweb.com\/blog\/fr\/updates\/product-updates\/marketing-workspace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.similarweb.com\/"},{"@type":"ListItem","position":2,"name":"Lancement du Marketing Workspace de Similarweb"}]},{"@type":"WebSite","@id":"https:\/\/www.similarweb.com\/blog\/#website","url":"https:\/\/www.similarweb.com\/blog\/","name":"Similarweb","description":"","publisher":{"@id":"https:\/\/www.similarweb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.similarweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":""},{"@type":"Organization","@id":"https:\/\/www.similarweb.com\/blog\/#organization","name":"Similarweb","url":"https:\/\/www.similarweb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2021\/03\/1587374135933.png","width":200,"height":200,"caption":"Similarweb"},"image":{"@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Similarweb","https:\/\/x.com\/Similarweb","https:\/\/www.youtube.com\/channel\/UCVCI01HR6iB4AA4ChW08cvQ","https:\/\/www.instagram.com\/similarwebinsights\/","https:\/\/www.linkedin.com\/company\/similarweb","https:\/\/en.wikipedia.org\/wiki\/Similarweb"]},{"@type":"Person","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/908c55b55474525a8b0792bcd235a88c","name":"Paloma Bernard","image":{"@type":"ImageObject","inLanguage":"","@id":"https:\/\/www.similarweb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png","contentUrl":"https:\/\/www.similarweb.com\/blog\/wp-content\/uploads\/2020\/08\/Paloma-Bernard-Headshot.png","caption":"Paloma Bernard"},"description":"Paloma Bernard is Field Marketing Senior Manager at Similarweb. She has been working at Similarweb for 3 years and has enjoyed building teams, managing end-to-end projects 360 Marketing strategies, and making a Global company feel local. She loves the Tech start-up mode, scaling up and working in a fast-paced environment alongside multicultural teams. Paloma is also passionate about Food, Travels, and Family!","url":"https:\/\/www.similarweb.com\/blog\/author\/paloma-bernard\/"}]}},"lang":"fr","translations":{"fr":24859,"en":17856},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/comments?post=24859"}],"version-history":[{"count":3,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24859\/revisions"}],"predecessor-version":[{"id":185044,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/posts\/24859\/revisions\/185044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media\/29888"}],"wp:attachment":[{"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/media?parent=24859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/categories?post=24859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.similarweb.com\/blog\/wp-json\/wp\/v2\/tags?post=24859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}